Illinois
United StatesAllstate leads the organic results in Illinois. Progressive is cited most in AI answers. They are different brands, which is true in most geographies we measure. An AI Overview appeared on 0% of the 15 searches tracked here, citing an average of 0 sources.
| # | Carrier | Visibility index |
|---|---|---|
| 01 | Allstate | 100 |
| 02 | Progressive | 66.2 |
| 03 | GEICO | 36.4 |
| 04 | Liberty Mutual | 31.4 |
| 05 | Mercury Insurance | 16.9 |
| 06 | State Farm | 13.5 |
| 07 | Kin Insurance | 11.1 |
| 08 | Travelers | 5.6 |
| 09 | Hippo | 4.7 |
| 10 | The Hartford | 3.8 |
| # | Carrier | Share of carrier citations |
|---|---|---|
| 01 | Progressive | 16.4% |
| 02 | Allstate | 12.7% |
| 03 | GEICO | 12.7% |
| 04 | Kin Insurance | 12.7% |
| 05 | Liberty Mutual | 9.1% |
| 06 | Nationwide | 9.1% |
| 07 | Mercury Insurance | 7.3% |
| 08 | State Farm | 5.5% |
| 09 | Travelers | 3.6% |
| 10 | Andover Companies | 1.8% |
| # | Source type | Share of citations |
|---|---|---|
| 01 | carrier | 46.2% |
| 02 | aggregator | 18.5% |
| 03 | publisher | 16% |
| 04 | forum | 11.8% |
| 05 | agency | 2.5% |
| 06 | regulator | 2.5% |
| 07 | financial institution | 0.8% |
| 08 | law firm | 0.8% |
| 09 | social | 0.8% |
| # | Carrier | Share of mentions |
|---|
Being described in the answer and being cited as a source are different things.
| Search intent | Returned an AI Overview |
|---|---|
| comparison | 0% |
| cost | 0% |
| head | 0% |
| informational | 0% |
| near me | 0% |
| quote | 0% |
Public boards list national carriers and aggregate the rest. We will run your brand against this exact query set in Illinois and send you all three scores.
| # | Metro | Leading business | Share of slots | Businesses | Rating |
|---|---|---|---|---|---|
| 01 | Chicago | Lincoln Auto Insurance | 27.8% | 9 | 4.5 |
Near-me searches are measured per metro, not per state. Each metro has its own board.
The citation table above lists insurers only. This one lists everything the answer actually pointed at, which is a different picture: in Illinois, insurers are 46.2% of cited sources and comparison sites are 18.5%.
| # | Source | Type | Share of citations |
|---|---|---|---|
| 01 | YouTube youtube.com | Forums | 10.1% |
| 02 | Progressive progressive.com | Insurers | 7.6% |
| 03 | US News usnews.com | Publishers | 7.6% |
| 04 | Allstate allstate.com | Insurers | 5.9% |
| 05 | GEICO geico.com | Insurers | 5.9% |
| 06 | Kin Insurance kin.com | Insurers | 5.9% |
| 07 | NerdWallet nerdwallet.com | Comparison sites | 5% |
| 08 | Liberty Mutual libertymutual.com | Insurers | 4.2% |
| 09 | Nationwide nationwide.com | Insurers | 4.2% |
| 10 | Mercury Insurance mercuryinsurance.com | Insurers | 3.4% |
| 11 | Forbes Advisor forbes.com | Publishers | 2.5% |
| 12 | Insurify insurify.com | Comparison sites | 2.5% |
| 13 | Matic matic.com | Comparison sites | 2.5% |
| 14 | State Farm statefarm.com | Insurers | 2.5% |
| 15 | The Zebra thezebra.com | Comparison sites | 2.5% |
| 16 | Allied Insurance alliedpa.com | Agencies | 1.7% |
| 17 | Consumer Reports consumerreports.org | Publishers | 1.7% |
| 18 | Insurance.com insurance.com | Comparison sites | 1.7% |
| 19 | LendingTree lendingtree.com | Comparison sites | 1.7% |
| 20 | Reddit reddit.com | Forums | 1.7% |
| 21 | Travelers travelers.com | Insurers | 1.7% |
| 22 | Andover Companies andovercompanies.com | Insurers | 0.8% |
| 23 | Bravera Bank bravera.bank | Banks | 0.8% |
| 24 | COUNTRY Financial countryfinancial.com | Insurers | 0.8% |
| 25 | NY Dept. of Financial Services dfs.ny.gov | Regulators | 0.8% |
| 26 | South Carolina DOI doi.sc.gov | Regulators | 0.8% |
| 27 | Facebook facebook.com | Social | 0.8% |
| 28 | Farm Bureau Financial Services fbfs.com | Insurers | 0.8% |
| 29 | Gilmartin Agency gilmartinagency.com | Agencies | 0.8% |
| 30 | Hippo hippo.com | Insurers | 0.8% |
| 31 | Insurance Information Institute iii.org | Publishers | 0.8% |
| 32 | Investopedia investopedia.com | Comparison sites | 0.8% |
| 33 | KIRO 7 kiro7.com | Publishers | 0.8% |
| 34 | Louisiana Dept. of Insurance ldi.la.gov | Regulators | 0.8% |
| 35 | Lemonade lemonade.com | Insurers | 0.8% |
| 36 | Money money.com | Publishers | 0.8% |
| 37 | Newsweek newsweek.com | Publishers | 0.8% |
| 38 | Policygenius policygenius.com | Comparison sites | 0.8% |
| 39 | SelectQuote selectquote.com | Comparison sites | 0.8% |
| 40 | SoFi sofi.com | Publishers | 0.8% |
Types are assigned from a published list. A source we cannot classify with confidence is left unclassified rather than guessed at.
What is on this page position-weighted organic visibility indexed to the Illinois leader, share of sources cited in AI Overviews, share of answers naming a carrier, and Local Pack presence. The first three use the same 15 searches captured September 2026. Local Pack comes from a separate set of near-me searches measured per metro, joined here.
Never combined the disciplines are reported separately and are not summed. A blended score would hide the only finding that matters, which is where they disagree.
Coverage Google AI Overviews only. ChatGPT, Perplexity and Claude are separate surfaces and are not measured.