North Dakota
United StatesAllstate leads the organic results in North Dakota. Progressive is cited most in AI answers. They are different brands, which is true in most geographies we measure. An AI Overview appeared on 93.3% of the 15 searches tracked here, citing an average of 8.5 sources.
| # | Carrier | Visibility index |
|---|---|---|
| 01 | Allstate | 100 |
| 02 | Progressive | 53.2 |
| 03 | GEICO | 40.7 |
| 04 | Liberty Mutual | 26.2 |
| 05 | State Farm | 20.9 |
| 06 | Mercury Insurance | 14.7 |
| 07 | AAA | 13.1 |
| 08 | Kin Insurance | 11.3 |
| 09 | Nationwide | 6.5 |
| 10 | Travelers | 5.1 |
| # | Carrier | Share of carrier citations |
|---|---|---|
| 01 | Progressive | 18.5% |
| 02 | Allstate | 13% |
| 03 | GEICO | 13% |
| 04 | Kin Insurance | 13% |
| 05 | Liberty Mutual | 11.1% |
| 06 | Mercury Insurance | 5.6% |
| 07 | Nationwide | 5.6% |
| 08 | State Farm | 5.6% |
| 09 | Travelers | 3.7% |
| 10 | American Family | 1.9% |
| # | Source type | Share of citations |
|---|---|---|
| 01 | carrier | 45.4% |
| 02 | aggregator | 21.8% |
| 03 | forum | 13.4% |
| 04 | publisher | 11.8% |
| 05 | agency | 3.4% |
| 06 | financial institution | 1.7% |
| 07 | regulator | 1.7% |
| 08 | law firm | 0.8% |
| # | Carrier | Share of mentions |
|---|---|---|
| 01 | Progressive | 20% |
| 02 | GEICO | 14% |
| 03 | Allstate | 12% |
| 04 | Nationwide | 10% |
| 05 | State Farm | 10% |
| 06 | USAA | 6% |
| 07 | Amica | 4% |
| 08 | Chubb | 4% |
| 09 | Lemonade | 4% |
| 10 | Liberty Mutual | 4% |
Being described in the answer and being cited as a source are different things.
| Search intent | Returned an AI Overview |
|---|---|
| comparison | 100% |
| cost | 100% |
| head | 100% |
| informational | 100% |
| quote | 100% |
| near me | 0% |
Public boards list national carriers and aggregate the rest. We will run your brand against this exact query set in North Dakota and send you all three scores.
The citation table above lists insurers only. This one lists everything the answer actually pointed at, which is a different picture: in North Dakota, insurers are 45.4% of cited sources and comparison sites are 21.8%.
| # | Source | Type | Share of citations |
|---|---|---|---|
| 01 | YouTube youtube.com | Forums | 12.6% |
| 02 | Progressive progressive.com | Insurers | 8.4% |
| 03 | US News usnews.com | Publishers | 6.7% |
| 04 | Allstate allstate.com | Insurers | 5.9% |
| 05 | GEICO geico.com | Insurers | 5.9% |
| 06 | Kin Insurance kin.com | Insurers | 5.9% |
| 07 | NerdWallet nerdwallet.com | Comparison sites | 5.9% |
| 08 | Liberty Mutual libertymutual.com | Insurers | 5% |
| 09 | Policygenius policygenius.com | Comparison sites | 4.2% |
| 10 | The Zebra thezebra.com | Comparison sites | 4.2% |
| 11 | Forbes Advisor forbes.com | Publishers | 2.5% |
| 12 | Insurance.com insurance.com | Comparison sites | 2.5% |
| 13 | Mercury Insurance mercuryinsurance.com | Insurers | 2.5% |
| 14 | Nationwide nationwide.com | Insurers | 2.5% |
| 15 | State Farm statefarm.com | Insurers | 2.5% |
| 16 | Allied Insurance alliedpa.com | Agencies | 1.7% |
| 17 | Insurify insurify.com | Comparison sites | 1.7% |
| 18 | Travelers travelers.com | Insurers | 1.7% |
| 19 | American Family amfam.com | Insurers | 0.8% |
| 20 | Andover Companies andovercompanies.com | Insurers | 0.8% |
| 21 | Bravera Bank bravera.bank | Banks | 0.8% |
| 22 | South Carolina DOI doi.sc.gov | Regulators | 0.8% |
| 23 | Farm Bureau Financial Services fbfs.com | Insurers | 0.8% |
| 24 | Gilmartin Agency gilmartinagency.com | Agencies | 0.8% |
| 25 | Insurance Information Institute iii.org | Publishers | 0.8% |
| 26 | Investopedia investopedia.com | Comparison sites | 0.8% |
| 27 | Louisiana Dept. of Insurance ldi.la.gov | Regulators | 0.8% |
| 28 | Lemonade lemonade.com | Insurers | 0.8% |
| 29 | LendingTree lendingtree.com | Comparison sites | 0.8% |
| 30 | Liberty Bank libertybank.com | Banks | 0.8% |
| 31 | Matic matic.com | Comparison sites | 0.8% |
| 32 | NCMIC ncmic.com | Insurers | 0.8% |
| 33 | Newsweek newsweek.com | Publishers | 0.8% |
| 34 | Nsure nsure.com | Comparison sites | 0.8% |
| 35 | Reddit reddit.com | Forums | 0.8% |
| 36 | SoFi sofi.com | Publishers | 0.8% |
| 37 | The Hartford thehartford.com | Insurers | 0.8% |
| 38 | Vargas Gonzalez vargasgonzalez.com | Law firms | 0.8% |
| 39 | Zander Insurance zanderins.com | Agencies | 0.8% |
Types are assigned from a published list. A source we cannot classify with confidence is left unclassified rather than guessed at.
What is on this page position-weighted organic visibility indexed to the North Dakota leader, share of sources cited in AI Overviews, share of answers naming a carrier, and Local Pack presence. The first three use the same 15 searches captured September 2026. Local Pack comes from a separate set of near-me searches measured per metro, joined here.
Never combined the disciplines are reported separately and are not summed. A blended score would hide the only finding that matters, which is where they disagree.
Coverage Google AI Overviews only. ChatGPT, Perplexity and Claude are separate surfaces and are not measured.