North Dakota
United StatesAllstate leads both the organic results and the AI citations in North Dakota, which is unusual: it is the less common of the two outcomes. An AI Overview appeared on 86.7% of the 15 searches tracked here, citing an average of 6.5 sources.
| # | Carrier | Visibility index |
|---|---|---|
| 01 | Allstate | 100 |
| 02 | Progressive | 51.3 |
| 03 | GEICO | 50.7 |
| 04 | Liberty Mutual | 23.1 |
| 05 | State Farm | 22 |
| 06 | Mercury Insurance | 14.6 |
| 07 | Travelers | 13.1 |
| 08 | Kin Insurance | 10.6 |
| 09 | Hippo | 7.1 |
| 10 | Nationwide | 4.8 |
| # | Carrier | Share of carrier citations |
|---|---|---|
| 01 | Allstate | 16.3% |
| 02 | Kin Insurance | 14% |
| 03 | Mercury Insurance | 9.3% |
| 04 | Progressive | 9.3% |
| 05 | American Family | 7% |
| 06 | GEICO | 7% |
| 07 | Liberty Mutual | 7% |
| 08 | State Farm | 7% |
| 09 | Hippo | 4.7% |
| 10 | Lemonade | 4.7% |
| # | Source type | Share of citations |
|---|---|---|
| 01 | carrier | 51.2% |
| 02 | publisher | 17.9% |
| 03 | aggregator | 16.7% |
| 04 | forum | 9.5% |
| 05 | regulator | 3.6% |
| 06 | financial institution | 1.2% |
| # | Carrier | Share of mentions |
|---|---|---|
| 01 | Allstate | 17.8% |
| 02 | Progressive | 13.3% |
| 03 | State Farm | 11.1% |
| 04 | Hippo | 8.9% |
| 05 | GEICO | 6.7% |
| 06 | USAA | 6.7% |
| 07 | Kin Insurance | 4.4% |
| 08 | Lemonade | 4.4% |
| 09 | Mercury Insurance | 4.4% |
| 10 | American Family | 2.2% |
Being described in the answer and being cited as a source are different things.
| Search intent | Returned an AI Overview |
|---|---|
| unclassified | 86.7% |
Public boards list national carriers and aggregate the rest. We will run your brand against this exact query set in North Dakota and send you all three scores.
The citation table above lists insurers only. This one lists everything the answer actually pointed at, which is a different picture: in North Dakota, insurers are 51.2% of cited sources and comparison sites are 16.7%.
| # | Source | Type | Share of citations |
|---|---|---|---|
| 01 | Allstate allstate.com | Insurers | 8.3% |
| 02 | NerdWallet nerdwallet.com | Comparison sites | 8.3% |
| 03 | US News usnews.com | Publishers | 8.3% |
| 04 | Kin Insurance kin.com | Insurers | 7.1% |
| 05 | YouTube youtube.com | Forums | 6% |
| 06 | Forbes Advisor forbes.com | Publishers | 4.8% |
| 07 | Mercury Insurance mercuryinsurance.com | Insurers | 4.8% |
| 08 | Progressive progressive.com | Insurers | 4.8% |
| 09 | American Family amfam.com | Insurers | 3.6% |
| 10 | GEICO geico.com | Insurers | 3.6% |
| 11 | Liberty Mutual libertymutual.com | Insurers | 3.6% |
| 12 | Reddit reddit.com | Forums | 3.6% |
| 13 | State Farm statefarm.com | Insurers | 3.6% |
| 14 | Hippo hippo.com | Insurers | 2.4% |
| 15 | Insurify insurify.com | Comparison sites | 2.4% |
| 16 | Lemonade lemonade.com | Insurers | 2.4% |
| 17 | Bravera Bank bravera.bank | Banks | 1.2% |
| 18 | COUNTRY Financial countryfinancial.com | Insurers | 1.2% |
| 19 | Arizona DIFI difi.az.gov | Regulators | 1.2% |
| 20 | Experian experian.com | Publishers | 1.2% |
| 21 | Yahoo Finance finance.yahoo.com | Publishers | 1.2% |
| 22 | Insurance.com insurance.com | Comparison sites | 1.2% |
| 23 | Investopedia investopedia.com | Comparison sites | 1.2% |
| 24 | LendingTree lendingtree.com | Comparison sites | 1.2% |
| 25 | MarketWatch marketwatch.com | Publishers | 1.2% |
| 26 | Matic matic.com | Comparison sites | 1.2% |
| 27 | Georgia OCI oci.georgia.gov | Regulators | 1.2% |
| 28 | Plymouth Rock plymouthrock.com | Insurers | 1.2% |
| 29 | SoFi sofi.com | Publishers | 1.2% |
| 30 | Texas Dept. of Insurance tdi.texas.gov | Regulators | 1.2% |
| 31 | TD Insurance tdinsurance.com | Insurers | 1.2% |
| 32 | The Hartford thehartford.com | Insurers | 1.2% |
| 33 | The Zebra thezebra.com | Comparison sites | 1.2% |
| 34 | TruStage trustage.com | Insurers | 1.2% |
| 35 | USAA usaa.com | Insurers | 1.2% |
Types are assigned from a published list. A source we cannot classify with confidence is left unclassified rather than guessed at.
What is on this page position-weighted organic visibility indexed to the North Dakota leader, share of sources cited in AI Overviews, share of answers naming a carrier, and Local Pack presence. The first three use the same 15 searches captured August 2026. Local Pack comes from a separate set of near-me searches measured per metro, joined here.
Never combined the disciplines are reported separately and are not summed. A blended score would hide the only finding that matters, which is where they disagree.
Coverage Google AI Overviews only. ChatGPT, Perplexity and Claude are separate surfaces and are not measured.