Nova Scotia
United StatesTD Insurance leads the organic results in Nova Scotia. RBC Insurance is cited most in AI answers. They are different brands, which is true in most geographies we measure. An AI Overview appeared on 86.7% of the 15 searches tracked here, citing an average of 3.8 sources.
| # | Carrier | Visibility index |
|---|---|---|
| 01 | TD Insurance | 100 |
| 02 | RBC Insurance | 71.9 |
| 03 | Co-operators | 62.3 |
| 04 | Intact | 39.6 |
| 05 | PolicyMe | 37.7 |
| 06 | SGI Canada | 28.8 |
| 07 | The Personal | 28.8 |
| 08 | Allstate Canada | 7.2 |
| 09 | iA Financial | 5.8 |
| 10 | CAA | 4.8 |
| # | Carrier | Share of carrier citations |
|---|---|---|
| 01 | RBC Insurance | 16.7% |
| 02 | Allstate | 11.1% |
| 03 | Intact | 11.1% |
| 04 | Liberty Mutual | 11.1% |
| 05 | TD Insurance | 11.1% |
| 06 | Allstate Canada | 5.6% |
| 07 | GEICO | 5.6% |
| 08 | Kin Insurance | 5.6% |
| 09 | PolicyMe | 5.6% |
| 10 | Progressive | 5.6% |
| # | Source type | Share of citations |
|---|---|---|
| 01 | carrier | 36% |
| 02 | aggregator | 32% |
| 03 | agency | 8% |
| 04 | unknown | 8% |
| 05 | forum | 6% |
| 06 | regulator | 4% |
| 07 | association | 2% |
| 08 | publisher | 2% |
| 09 | social | 2% |
| # | Carrier | Share of mentions |
|---|---|---|
| 01 | Allstate | 16.1% |
| 02 | GEICO | 9.7% |
| 03 | Intact | 9.7% |
| 04 | PolicyMe | 9.7% |
| 05 | TD Insurance | 9.7% |
| 06 | Belairdirect | 6.5% |
| 07 | Co-operators | 6.5% |
| 08 | Nationwide | 6.5% |
| 09 | Square One | 6.5% |
| 10 | Liberty Mutual | 3.2% |
Being described in the answer and being cited as a source are different things.
| Search intent | Returned an AI Overview |
|---|---|
| comparison | 100% |
| cost | 100% |
| informational | 100% |
| quote | 100% |
| head | 50% |
| near me | 0% |
Public boards list national carriers and aggregate the rest. We will run your brand against this exact query set in Nova Scotia and send you all three scores.
The citation table above lists insurers only. This one lists everything the answer actually pointed at, which is a different picture: in Nova Scotia, insurers are 36% of cited sources and comparison sites are 32%.
| # | Source | Type | Share of citations |
|---|---|---|---|
| 01 | Ratehub ratehub.ca | Comparison sites | 8% |
| 02 | Rates.ca rates.ca | Comparison sites | 8% |
| 03 | LowestRates lowestrates.ca | Comparison sites | 6% |
| 04 | RBC Insurance rbcinsurance.com | Insurers | 6% |
| 05 | Allstate allstate.com | Insurers | 4% |
| 06 | Intact intact.ca | Insurers | 4% |
| 07 | Liberty Mutual libertymutual.com | Insurers | 4% |
| 08 | NerdWallet nerdwallet.com | Comparison sites | 4% |
| 09 | TD Insurance tdinsurance.com | Insurers | 4% |
| 10 | YouTube youtube.com | Forums | 4% |
| 11 | Allstate Canada allstate.ca | Insurers | 2% |
| 12 | BrokerLink brokerlink.ca | Agencies | 2% |
| 13 | Government of Canada canada.ca | Regulators | 2% |
| 14 | ClicAssure clicassure.com | Comparison sites | 2% |
| 15 | Facebook facebook.com | Social | 2% |
| 16 | GEICO geico.com | Insurers | 2% |
| 17 | Insurance Bureau of Canada ibc.ca | Regulators | 2% |
| 18 | Insurance Business insurancebusinessmag.com | Publishers | 2% |
| 19 | Insurely insurely.ca | Comparison sites | 2% |
| 20 | KBD Insurance kbdinsurance.com | Agencies | 2% |
| 21 | Kin Insurance kin.com | Insurers | 2% |
| 22 | Matic matic.com | Comparison sites | 2% |
| 23 | Mitch Insurance mitchinsurance.com | Agencies | 2% |
| 24 | Ontario Nurses Association ona.ca | Associations | 2% |
| 25 | PolicyMe policyme.com | Insurers | 2% |
| 26 | Progressive progressive.com | Insurers | 2% |
| 27 | Reddit reddit.com | Forums | 2% |
| 28 | schillinsurance.com schillinsurance.com | unknown | 2% |
| 29 | scotiainsurance.com scotiainsurance.com | unknown | 2% |
| 30 | State Farm statefarm.com | Insurers | 2% |
| 31 | The Personal thepersonal.com | Insurers | 2% |
| 32 | toronto-roofer.com toronto-roofer.com | unknown | 2% |
| 33 | Western Financial Group westernfinancialgroup.ca | Agencies | 2% |
| 34 | youset.ca youset.ca | unknown | 2% |
Types are assigned from a published list. A source we cannot classify with confidence is left unclassified rather than guessed at.
What is on this page position-weighted organic visibility indexed to the Nova Scotia leader, share of sources cited in AI Overviews, share of answers naming a carrier, and Local Pack presence. The first three use the same 15 searches captured November 2026. Local Pack comes from a separate set of near-me searches measured per metro, joined here.
Never combined the disciplines are reported separately and are not summed. A blended score would hide the only finding that matters, which is where they disagree.
Coverage Google AI Overviews only. ChatGPT, Perplexity and Claude are separate surfaces and are not measured.