Ohio
United StatesAllstate leads the organic results in Ohio. Progressive is cited most in AI answers. They are different brands, which is true in most geographies we measure. An AI Overview appeared on 86.7% of the 15 searches tracked here, citing an average of 5.5 sources.
| # | Carrier | Visibility index |
|---|---|---|
| 01 | Allstate | 100 |
| 02 | Liberty Mutual | 86.8 |
| 03 | GEICO | 81.1 |
| 04 | Hippo | 63.1 |
| 05 | Progressive | 52.7 |
| 06 | State Farm | 30.9 |
| 07 | Nationwide | 21.5 |
| 08 | Mercury Insurance | 15.5 |
| 09 | Plymouth Rock | 10.3 |
| 10 | Grange Insurance | 10.3 |
| # | Carrier | Share of carrier citations |
|---|---|---|
| 01 | Progressive | 18.8% |
| 02 | Liberty Mutual | 15.6% |
| 03 | Allstate | 12.5% |
| 04 | GEICO | 6.2% |
| 05 | Kin Insurance | 6.2% |
| 06 | Mercury Insurance | 6.2% |
| 07 | Nationwide | 6.2% |
| 08 | State Farm | 6.2% |
| 09 | Farmers | 3.1% |
| 10 | Grange Insurance | 3.1% |
| # | Source type | Share of citations |
|---|---|---|
| 01 | carrier | 45.1% |
| 02 | aggregator | 18.3% |
| 03 | forum | 16.9% |
| 04 | publisher | 7% |
| 05 | social | 4.2% |
| 06 | agency | 2.8% |
| 07 | law firm | 1.4% |
| 08 | regulator | 1.4% |
| 09 | security vendor | 1.4% |
| 10 | unknown | 1.4% |
| # | Carrier | Share of mentions |
|---|---|---|
| 01 | Progressive | 13.3% |
| 02 | Allstate | 11.7% |
| 03 | State Farm | 10% |
| 04 | USAA | 10% |
| 05 | Liberty Mutual | 8.3% |
| 06 | Nationwide | 8.3% |
| 07 | Amica | 6.7% |
| 08 | GEICO | 5% |
| 09 | Lemonade | 5% |
| 10 | Travelers | 5% |
Being described in the answer and being cited as a source are different things.
| Search intent | Returned an AI Overview |
|---|---|
| comparison | 100% |
| cost | 100% |
| informational | 100% |
| quote | 100% |
| head | 50% |
| near me | 0% |
Public boards list national carriers and aggregate the rest. We will run your brand against this exact query set in Ohio and send you all three scores.
| # | Metro | Leading business | Share of slots | Businesses | Rating |
|---|---|---|---|---|---|
| 01 | Cincinnati | Camargo Insurance | 30.6% | 9 | 4.9 |
| 02 | Cleveland | A&A Action Auto Insurance | 22.2% | 7 | 4.7 |
| 03 | Columbus | Ultima Affordable Auto Insurance Columbus | 25% | 8 | 5 |
Near-me searches are measured per metro, not per state. Each metro has its own board.
The citation table above lists insurers only. This one lists everything the answer actually pointed at, which is a different picture: in Ohio, insurers are 45.1% of cited sources and comparison sites are 18.3%.
| # | Source | Type | Share of citations |
|---|---|---|---|
| 01 | YouTube youtube.com | Forums | 15.5% |
| 02 | Progressive progressive.com | Insurers | 8.5% |
| 03 | Liberty Mutual libertymutual.com | Insurers | 7% |
| 04 | NerdWallet nerdwallet.com | Comparison sites | 7% |
| 05 | Allstate allstate.com | Insurers | 5.6% |
| 06 | US News usnews.com | Publishers | 5.6% |
| 07 | LendingTree lendingtree.com | Comparison sites | 4.2% |
| 08 | Facebook facebook.com | Social | 2.8% |
| 09 | GEICO geico.com | Insurers | 2.8% |
| 10 | Kin Insurance kin.com | Insurers | 2.8% |
| 11 | Mercury Insurance mercuryinsurance.com | Insurers | 2.8% |
| 12 | Nationwide nationwide.com | Insurers | 2.8% |
| 13 | State Farm statefarm.com | Insurers | 2.8% |
| 14 | The Zebra thezebra.com | Comparison sites | 2.8% |
| 15 | South Carolina DOI doi.sc.gov | Regulators | 1.4% |
| 16 | Farmers farmers.com | Insurers | 1.4% |
| 17 | Forbes Advisor forbes.com | Publishers | 1.4% |
| 18 | Grange Insurance grangeinsurance.com | Insurers | 1.4% |
| 19 | Hutchinson Insurance hutins.com | Agencies | 1.4% |
| 20 | Insure.com insure.com | Comparison sites | 1.4% |
| 21 | Insurify insurify.com | Comparison sites | 1.4% |
| 22 | LinkedIn linkedin.com | Social | 1.4% |
| 23 | Plymouth Rock plymouthrock.com | Insurers | 1.4% |
| 24 | Policygenius policygenius.com | Comparison sites | 1.4% |
| 25 | RCA Insurance rcaw.com | Agencies | 1.4% |
| 26 | Reddit reddit.com | Forums | 1.4% |
| 27 | SimpliSafe simplisafe.co.uk | Security vendors | 1.4% |
| 28 | Travelers travelers.com | Insurers | 1.4% |
| 29 | TruStage trustage.com | Insurers | 1.4% |
| 30 | Universal Property universalproperty.com | Insurers | 1.4% |
| 31 | USAA usaa.com | Insurers | 1.4% |
| 32 | Vargas Gonzalez vargasgonzalez.com | Law firms | 1.4% |
| 33 | zillow.com zillow.com | unknown | 1.4% |
Types are assigned from a published list. A source we cannot classify with confidence is left unclassified rather than guessed at.
What is on this page position-weighted organic visibility indexed to the Ohio leader, share of sources cited in AI Overviews, share of answers naming a carrier, and Local Pack presence. The first three use the same 15 searches captured November 2026. Local Pack comes from a separate set of near-me searches measured per metro, joined here.
Never combined the disciplines are reported separately and are not summed. A blended score would hide the only finding that matters, which is where they disagree.
Coverage Google AI Overviews only. ChatGPT, Perplexity and Claude are separate surfaces and are not measured.