Ohio
United StatesNEXT Insurance leads the organic results in Ohio. Progressive Commercial is cited most in AI answers. They are different brands, which is true in most geographies we measure. An AI Overview appeared on 87.5% of the 24 searches tracked here, citing an average of 9.5 sources.
| # | Carrier | Visibility index |
|---|---|---|
| 01 | NEXT Insurance | 100 |
| 02 | The Hartford | 91.8 |
| 03 | Progressive Commercial | 89.8 |
| 04 | GEICO | 80.3 |
| 05 | biBERK | 57 |
| 06 | Thimble | 52.1 |
| 07 | Allstate | 42.3 |
| 08 | Erie Insurance | 26 |
| 09 | Hiscox | 15 |
| 10 | Chubb | 14.6 |
| # | Carrier | Share of carrier citations |
|---|---|---|
| 01 | Progressive Commercial | 21.7% |
| 02 | NEXT Insurance | 17.4% |
| 03 | The Hartford | 17.4% |
| 04 | GEICO | 12% |
| 05 | Hiscox | 5.4% |
| 06 | Allstate | 4.3% |
| 07 | Liberty Mutual | 3.3% |
| 08 | Nationwide | 3.3% |
| 09 | Travelers | 3.3% |
| 10 | Chubb | 2.2% |
| # | Source type | Share of citations |
|---|---|---|
| 01 | carrier | 44.2% |
| 02 | forum | 13.5% |
| 03 | aggregator | 12% |
| 04 | unknown | 10.1% |
| 05 | agency | 8.2% |
| 06 | publisher | 4.3% |
| 07 | payroll | 3.8% |
| 08 | security vendor | 1.4% |
| 09 | social | 1.4% |
| 10 | association | 0.5% |
| 11 | financial institution | 0.5% |
| # | Carrier | Share of mentions |
|---|---|---|
| 01 | The Hartford | 17.9% |
| 02 | GEICO | 14.3% |
| 03 | Hiscox | 10.7% |
| 04 | Progressive | 8.9% |
| 05 | Progressive Commercial | 8.9% |
| 06 | NEXT Insurance | 7.1% |
| 07 | Allstate | 5.4% |
| 08 | Nationwide | 5.4% |
| 09 | Travelers | 5.4% |
| 10 | Chubb | 3.6% |
Being described in the answer and being cited as a source are different things.
| Search intent | Returned an AI Overview |
|---|---|
| comparison | 100% |
| cost | 100% |
| informational | 100% |
| quote | 100% |
| line specific | 100% |
| head | 66.7% |
| near me | 0% |
Public boards list national carriers and aggregate the rest. We will run your brand against this exact query set in Ohio and send you all three scores.
| # | Metro | Leading business | Share of slots | Businesses | Rating |
|---|---|---|---|---|---|
| 01 | Cincinnati | Camargo Insurance | 27.8% | 12 | 4.9 |
| 02 | Cleveland | CrossCountry Home and Auto Insurance Agency | 22.2% | 7 | 5 |
| 03 | Columbus | A.A. Affordable Insurance Agency of Ohio | 25% | 12 | 4.9 |
Near-me searches are measured per metro, not per state. Each metro has its own board.
The citation table above lists insurers only. This one lists everything the answer actually pointed at, which is a different picture: in Ohio, insurers are 44.2% of cited sources and comparison sites are 12%.
| # | Source | Type | Share of citations |
|---|---|---|---|
| 01 | YouTube youtube.com | Forums | 10.6% |
| 02 | Progressive Commercial progressivecommercial.com | Insurers | 9.6% |
| 03 | NEXT Insurance nextinsurance.com | Insurers | 7.7% |
| 04 | The Hartford thehartford.com | Insurers | 7.7% |
| 05 | GEICO geico.com | Insurers | 5.3% |
| 06 | Insureon insureon.com | Comparison sites | 3.4% |
| 07 | Hiscox hiscox.com | Insurers | 2.4% |
| 08 | TechInsurance techinsurance.com | Comparison sites | 2.4% |
| 09 | Allstate allstate.com | Insurers | 1.9% |
| 10 | Facebook facebook.com | Social | 1.4% |
| 11 | info.bwc.ohio.gov info.bwc.ohio.gov | unknown | 1.4% |
| 12 | Homebase joinhomebase.com | Payroll platforms | 1.4% |
| 13 | Liberty Mutual libertymutual.com | Insurers | 1.4% |
| 14 | Nationwide nationwide.com | Insurers | 1.4% |
| 15 | Quora quora.com | Forums | 1.4% |
| 16 | Travelers travelers.com | Insurers | 1.4% |
| 17 | biBERK biberk.com | Insurers | 1% |
| 18 | Business Insurance Cost businessinsurancecost.com | Comparison sites | 1% |
| 19 | Chubb chubb.com | Insurers | 1% |
| 20 | Forbes Advisor forbes.com | Publishers | 1% |
| 21 | Insurance Guys insurance-guys.com | Agencies | 1% |
| 22 | Insurance Brokers of Arizona insurancebrokersofaz.com | Agencies | 1% |
| 23 | Investopedia investopedia.com | Comparison sites | 1% |
| 24 | NerdWallet nerdwallet.com | Comparison sites | 1% |
| 25 | Paychex paychex.com | Payroll platforms | 1% |
| 26 | Reddit reddit.com | Forums | 1% |
| 27 | Simply Business simplybusiness.com | Comparison sites | 1% |
| 28 | Thimble thimble.com | Insurers | 1% |
| 29 | US News usnews.com | Publishers | 1% |
| 30 | Acrisure acrisure.com | Agencies | 0.5% |
| 31 | americanbankusa.com americanbankusa.com | unknown | 0.5% |
| 32 | amtrustfinancial.com amtrustfinancial.com | unknown | 0.5% |
| 33 | Bates Insurance Agency batesia.com | Agencies | 0.5% |
| 34 | Bogleheads bogleheads.org | Forums | 0.5% |
| 35 | Boyd Insurance boydinsurance.com | Agencies | 0.5% |
| 36 | brandonjbroderick.com brandonjbroderick.com | unknown | 0.5% |
| 37 | cmfgroup.com cmfgroup.com | unknown | 0.5% |
| 38 | Compare Small Business Insurance comparesmallbusinessinsurance.com | Comparison sites | 0.5% |
| 39 | Contractors Liability contractorsliability.com | Comparison sites | 0.5% |
| 40 | Cornerstone Insurance coveredbycornerstone.com | Agencies | 0.5% |
Types are assigned from a published list. A source we cannot classify with confidence is left unclassified rather than guessed at.
What is on this page position-weighted organic visibility indexed to the Ohio leader, share of sources cited in AI Overviews, share of answers naming a carrier, and Local Pack presence. The first three use the same 24 searches captured September 2026. Local Pack comes from a separate set of near-me searches measured per metro, joined here.
Never combined the disciplines are reported separately and are not summed. A blended score would hide the only finding that matters, which is where they disagree.
Coverage Google AI Overviews only. ChatGPT, Perplexity and Claude are separate surfaces and are not measured.