Ohio
United StatesProgressive Commercial leads both the organic results and the AI citations in Ohio, which is unusual: it is the less common of the two outcomes. An AI Overview appeared on 87.5% of the 24 searches tracked here, citing an average of 6.2 sources.
| # | Carrier | Visibility index |
|---|---|---|
| 01 | Progressive Commercial | 100 |
| 02 | NEXT Insurance | 66 |
| 03 | GEICO | 62.5 |
| 04 | The Hartford | 60.5 |
| 05 | Thimble | 41.2 |
| 06 | Allstate | 21.2 |
| 07 | Hiscox | 20.5 |
| 08 | biBERK | 19.6 |
| 09 | W. R. Berkley | 17.8 |
| 10 | Nationwide | 16.9 |
| # | Carrier | Share of carrier citations |
|---|---|---|
| 01 | Progressive Commercial | 20.9% |
| 02 | The Hartford | 20.9% |
| 03 | GEICO | 10.4% |
| 04 | Allstate | 9% |
| 05 | NEXT Insurance | 7.5% |
| 06 | Nationwide | 4.5% |
| 07 | State Farm | 4.5% |
| 08 | Travelers | 4.5% |
| 09 | Chubb | 3% |
| 10 | Liberty Mutual | 3% |
| # | Source type | Share of citations |
|---|---|---|
| 01 | carrier | 51.1% |
| 02 | forum | 19.8% |
| 03 | aggregator | 6.9% |
| 04 | agency | 5.3% |
| 05 | publisher | 5.3% |
| 06 | payroll | 3.8% |
| 07 | security vendor | 2.3% |
| 08 | financial institution | 1.5% |
| 09 | regulator | 1.5% |
| 10 | social | 0.8% |
| 11 | software | 0.8% |
| 12 | unknown | 0.8% |
| # | Carrier | Share of mentions |
|---|---|---|
| 01 | The Hartford | 21.9% |
| 02 | GEICO | 11% |
| 03 | Allstate | 8.2% |
| 04 | NEXT Insurance | 8.2% |
| 05 | Progressive | 8.2% |
| 06 | biBERK | 6.8% |
| 07 | Progressive Commercial | 6.8% |
| 08 | Travelers | 6.8% |
| 09 | Hiscox | 5.5% |
| 10 | Nationwide | 4.1% |
Being described in the answer and being cited as a source are different things.
| Search intent | Returned an AI Overview |
|---|---|
| comparison | 100% |
| cost | 100% |
| head | 100% |
| informational | 100% |
| quote | 100% |
| line specific | 85.7% |
| near me | 0% |
Public boards list national carriers and aggregate the rest. We will run your brand against this exact query set in Ohio and send you all three scores.
| # | Metro | Leading business | Share of slots | Businesses | Rating |
|---|---|---|---|---|---|
| 01 | Cincinnati | Camargo Insurance | 30.6% | 9 | 4.9 |
| 02 | Cleveland | A&A Action Auto Insurance | 22.2% | 7 | 4.7 |
| 03 | Columbus | Ultima Affordable Auto Insurance Columbus | 25% | 8 | 5 |
Near-me searches are measured per metro, not per state. Each metro has its own board.
The citation table above lists insurers only. This one lists everything the answer actually pointed at, which is a different picture: in Ohio, insurers are 51.1% of cited sources and comparison sites are 6.9%.
| # | Source | Type | Share of citations |
|---|---|---|---|
| 01 | YouTube youtube.com | Forums | 19.1% |
| 02 | Progressive Commercial progressivecommercial.com | Insurers | 10.7% |
| 03 | The Hartford thehartford.com | Insurers | 10.7% |
| 04 | GEICO geico.com | Insurers | 5.3% |
| 05 | Allstate allstate.com | Insurers | 4.6% |
| 06 | NEXT Insurance nextinsurance.com | Insurers | 3.8% |
| 07 | US News usnews.com | Publishers | 3.8% |
| 08 | Insureon insureon.com | Comparison sites | 3.1% |
| 09 | Nationwide nationwide.com | Insurers | 2.3% |
| 10 | Paychex paychex.com | Payroll platforms | 2.3% |
| 11 | State Farm statefarm.com | Insurers | 2.3% |
| 12 | Travelers travelers.com | Insurers | 2.3% |
| 13 | biBERK biberk.com | Insurers | 1.5% |
| 14 | Chubb chubb.com | Insurers | 1.5% |
| 15 | Farmer Brown Insurance farmerbrown.com | Agencies | 1.5% |
| 16 | Inszone Insurance inszoneinsurance.com | Agencies | 1.5% |
| 17 | Homebase joinhomebase.com | Payroll platforms | 1.5% |
| 18 | Liberty Mutual libertymutual.com | Insurers | 1.5% |
| 19 | NerdWallet nerdwallet.com | Comparison sites | 1.5% |
| 20 | Bankers Insurance bankersinsurance.com | Insurers | 0.8% |
| 21 | BlueVoyant bluevoyant.com | Security vendors | 0.8% |
| 22 | Business News Daily businessnewsdaily.com | Publishers | 0.8% |
| 23 | Compare the Market comparethemarket.com | Comparison sites | 0.8% |
| 24 | completepayrollsolutions.com completepayrollsolutions.com | unknown | 0.8% |
| 25 | Cynet cynet.com | Security vendors | 0.8% |
| 26 | Farmers farmers.com | Insurers | 0.8% |
| 27 | Fortinet fortinet.com | Security vendors | 0.8% |
| 28 | Federal Trade Commission ftc.gov | Regulators | 0.8% |
| 29 | Harbour Insurance Agency harbourinsuranceagency.com | Agencies | 0.8% |
| 30 | HireChore hirechore.com | software | 0.8% |
| 31 | Hiscox hiscox.com | Insurers | 0.8% |
| 32 | Hudson Valley Credit Union hvcu.org | Banks | 0.8% |
| 33 | Instagram instagram.com | Social | 0.8% |
| 34 | Insurance Brokers of Arizona insurancebrokersofaz.com | Agencies | 0.8% |
| 35 | National Indemnity nationalindemnity.com | Insurers | 0.8% |
| 36 | Nav nav.com | Banks | 0.8% |
| 37 | Policygenius policygenius.com | Comparison sites | 0.8% |
| 38 | Progressive progressive.com | Insurers | 0.8% |
| 39 | Reddit reddit.com | Forums | 0.8% |
| 40 | Simply Business simplybusiness.com | Comparison sites | 0.8% |
Types are assigned from a published list. A source we cannot classify with confidence is left unclassified rather than guessed at.
What is on this page position-weighted organic visibility indexed to the Ohio leader, share of sources cited in AI Overviews, share of answers naming a carrier, and Local Pack presence. The first three use the same 24 searches captured November 2026. Local Pack comes from a separate set of near-me searches measured per metro, joined here.
Never combined the disciplines are reported separately and are not summed. A blended score would hide the only finding that matters, which is where they disagree.
Coverage Google AI Overviews only. ChatGPT, Perplexity and Claude are separate surfaces and are not measured.