South Carolina
United StatesThe Hartford leads both the organic results and the AI citations in South Carolina, which is unusual: it is the less common of the two outcomes. An AI Overview appeared on 91.7% of the 24 searches tracked here, citing an average of 8.4 sources.
| # | Carrier | Visibility index |
|---|---|---|
| 01 | The Hartford | 100 |
| 02 | Progressive Commercial | 74.5 |
| 03 | GEICO | 37.1 |
| 04 | biBERK | 29 |
| 05 | NEXT Insurance | 24.1 |
| 06 | Farm Bureau Financial Services | 20.7 |
| 07 | Vouch | 20.7 |
| 08 | Farmers | 17.2 |
| 09 | Thimble | 12.1 |
| 10 | Nationwide | 10.3 |
| # | Carrier | Share of carrier citations |
|---|---|---|
| 01 | The Hartford | 23.8% |
| 02 | Progressive Commercial | 20% |
| 03 | NEXT Insurance | 17.5% |
| 04 | GEICO | 8.8% |
| 05 | Nationwide | 7.5% |
| 06 | Allstate | 5% |
| 07 | Hiscox | 3.8% |
| 08 | Liberty Mutual | 2.5% |
| 09 | Travelers | 2.5% |
| 10 | biBERK | 2.5% |
| # | Source type | Share of citations |
|---|---|---|
| 01 | carrier | 41.5% |
| 02 | aggregator | 11.9% |
| 03 | unknown | 10.9% |
| 04 | forum | 10.4% |
| 05 | agency | 8.8% |
| 06 | publisher | 5.2% |
| 07 | payroll | 4.7% |
| 08 | security vendor | 2.1% |
| 09 | association | 1.6% |
| 10 | software | 1% |
| 11 | financial institution | 0.5% |
| 12 | law firm | 0.5% |
| 13 | regulator | 0.5% |
| 14 | social | 0.5% |
| # | Carrier | Share of mentions |
|---|---|---|
| 01 | The Hartford | 20.4% |
| 02 | GEICO | 11.1% |
| 03 | Nationwide | 11.1% |
| 04 | Progressive | 11.1% |
| 05 | Progressive Commercial | 11.1% |
| 06 | Hiscox | 9.3% |
| 07 | NEXT Insurance | 7.4% |
| 08 | Allstate | 5.6% |
| 09 | Travelers | 3.7% |
| 10 | biBERK | 1.9% |
Being described in the answer and being cited as a source are different things.
| Search intent | Returned an AI Overview |
|---|---|
| comparison | 100% |
| cost | 100% |
| head | 100% |
| informational | 100% |
| line specific | 100% |
| quote | 100% |
| near me | 0% |
Public boards list national carriers and aggregate the rest. We will run your brand against this exact query set in South Carolina and send you all three scores.
| # | Metro | Leading business | Share of slots | Businesses | Rating |
|---|---|---|---|---|---|
| 01 | Columbia | Insurance Company Advisors Group of Columbia | 25% | 8 | 5 |
Near-me searches are measured per metro, not per state. Each metro has its own board.
The citation table above lists insurers only. This one lists everything the answer actually pointed at, which is a different picture: in South Carolina, insurers are 41.5% of cited sources and comparison sites are 11.9%.
| # | Source | Type | Share of citations |
|---|---|---|---|
| 01 | The Hartford thehartford.com | Insurers | 9.8% |
| 02 | Progressive Commercial progressivecommercial.com | Insurers | 8.3% |
| 03 | YouTube youtube.com | Forums | 8.3% |
| 04 | NEXT Insurance nextinsurance.com | Insurers | 7.3% |
| 05 | GEICO geico.com | Insurers | 3.6% |
| 06 | Nationwide nationwide.com | Insurers | 3.1% |
| 07 | Allstate allstate.com | Insurers | 2.1% |
| 08 | Insureon insureon.com | Comparison sites | 2.1% |
| 09 | Reddit reddit.com | Forums | 2.1% |
| 10 | TechInsurance techinsurance.com | Comparison sites | 2.1% |
| 11 | Hiscox hiscox.com | Insurers | 1.6% |
| 12 | Investopedia investopedia.com | Comparison sites | 1.6% |
| 13 | Homebase joinhomebase.com | Payroll platforms | 1.6% |
| 14 | Simply Business simplybusiness.com | Comparison sites | 1.6% |
| 15 | US Chamber of Commerce uschamber.com | Associations | 1.6% |
| 16 | Wexford Insurance wexfordins.com | Agencies | 1.6% |
| 17 | Wirefly wirefly.com | Comparison sites | 1.6% |
| 18 | ADP adp.com | Payroll platforms | 1% |
| 19 | biBERK biberk.com | Insurers | 1% |
| 20 | Business Insurance Cost businessinsurancecost.com | Comparison sites | 1% |
| 21 | Forbes Advisor forbes.com | Publishers | 1% |
| 22 | Liberty Mutual libertymutual.com | Insurers | 1% |
| 23 | LogRock logrock.com | Security vendors | 1% |
| 24 | Paychex paychex.com | Payroll platforms | 1% |
| 25 | Travelers travelers.com | Insurers | 1% |
| 26 | US News usnews.com | Publishers | 1% |
| 27 | WorkCompOne workcompone.com | Comparison sites | 1% |
| 28 | Acrisure acrisure.com | Agencies | 0.5% |
| 29 | alliedinsmgr.com alliedinsmgr.com | unknown | 0.5% |
| 30 | Bates Insurance Agency batesia.com | Agencies | 0.5% |
| 31 | cerity.com cerity.com | unknown | 0.5% |
| 32 | commercialrealestate.loans commercialrealestate.loans | unknown | 0.5% |
| 33 | Construction Coverage constructioncoverage.com | Publishers | 0.5% |
| 34 | csp4me.com csp4me.com | unknown | 0.5% |
| 35 | Cynet cynet.com | Security vendors | 0.5% |
| 36 | EDG Law edglaw.com | Law firms | 0.5% |
| 37 | Wikipedia en.wikipedia.org | Publishers | 0.5% |
| 38 | Facebook facebook.com | Social | 0.5% |
| 39 | Farmers farmers.com | Insurers | 0.5% |
| 40 | Fortinet fortinet.com | Security vendors | 0.5% |
Types are assigned from a published list. A source we cannot classify with confidence is left unclassified rather than guessed at.
What is on this page position-weighted organic visibility indexed to the South Carolina leader, share of sources cited in AI Overviews, share of answers naming a carrier, and Local Pack presence. The first three use the same 24 searches captured September 2026. Local Pack comes from a separate set of near-me searches measured per metro, joined here.
Never combined the disciplines are reported separately and are not summed. A blended score would hide the only finding that matters, which is where they disagree.
Coverage Google AI Overviews only. ChatGPT, Perplexity and Claude are separate surfaces and are not measured.