South Carolina
United StatesThe Hartford leads both the organic results and the AI citations in South Carolina, which is unusual: it is the less common of the two outcomes. An AI Overview appeared on 75% of the 24 searches tracked here, citing an average of 8 sources.
| # | Carrier | Visibility index |
|---|---|---|
| 01 | The Hartford | 100 |
| 02 | Progressive Commercial | 83.4 |
| 03 | GEICO | 51.1 |
| 04 | NEXT Insurance | 49 |
| 05 | Nationwide | 18.8 |
| 06 | Hiscox | 16.9 |
| 07 | Allstate | 16.2 |
| 08 | biBERK | 12.8 |
| 09 | Travelers | 11.7 |
| 10 | Thimble | 8.9 |
| # | Carrier | Share of carrier citations |
|---|---|---|
| 01 | The Hartford | 27.8% |
| 02 | NEXT Insurance | 24.4% |
| 03 | Progressive Commercial | 14.4% |
| 04 | GEICO | 10% |
| 05 | Nationwide | 5.6% |
| 06 | Allstate | 2.2% |
| 07 | Thimble | 2.2% |
| 08 | Travelers | 2.2% |
| 09 | Vouch | 2.2% |
| 10 | biBERK | 2.2% |
| # | Source type | Share of citations |
|---|---|---|
| 01 | carrier | 57.7% |
| 02 | forum | 11.5% |
| 03 | publisher | 7.1% |
| 04 | agency | 6.4% |
| 05 | aggregator | 6.4% |
| 06 | payroll | 3.8% |
| 07 | regulator | 3.8% |
| 08 | security vendor | 1.9% |
| 09 | financial institution | 0.6% |
| 10 | unknown | 0.6% |
| # | Carrier | Share of mentions |
|---|---|---|
| 01 | GEICO | 18.4% |
| 02 | Progressive | 12.2% |
| 03 | Progressive Commercial | 12.2% |
| 04 | Nationwide | 10.2% |
| 05 | The Hartford | 10.2% |
| 06 | Hiscox | 8.2% |
| 07 | NEXT Insurance | 8.2% |
| 08 | Vouch | 6.1% |
| 09 | Allstate | 4.1% |
| 10 | Travelers | 4.1% |
Being described in the answer and being cited as a source are different things.
| Search intent | Returned an AI Overview |
|---|---|
| unclassified | 75% |
Public boards list national carriers and aggregate the rest. We will run your brand against this exact query set in South Carolina and send you all three scores.
| # | Metro | Leading business | Share of slots | Businesses | Rating |
|---|---|---|---|---|---|
| 01 | Columbia | Insurance Company Advisors Group of Columbia | 27.8% | 9 | 5 |
Near-me searches are measured per metro, not per state. Each metro has its own board.
The citation table above lists insurers only. This one lists everything the answer actually pointed at, which is a different picture: in South Carolina, insurers are 57.7% of cited sources and comparison sites are 6.4%.
| # | Source | Type | Share of citations |
|---|---|---|---|
| 01 | The Hartford thehartford.com | Insurers | 16% |
| 02 | NEXT Insurance nextinsurance.com | Insurers | 14.1% |
| 03 | YouTube youtube.com | Forums | 10.9% |
| 04 | Progressive Commercial progressivecommercial.com | Insurers | 8.3% |
| 05 | GEICO geico.com | Insurers | 5.8% |
| 06 | Forbes Advisor forbes.com | Publishers | 3.2% |
| 07 | Nationwide nationwide.com | Insurers | 3.2% |
| 08 | Insurance Brokers of Arizona insurancebrokersofaz.com | Agencies | 1.9% |
| 09 | Investopedia investopedia.com | Comparison sites | 1.9% |
| 10 | US News usnews.com | Publishers | 1.9% |
| 11 | Allstate allstate.com | Insurers | 1.3% |
| 12 | biBERK biberk.com | Insurers | 1.3% |
| 13 | Insureon insureon.com | Comparison sites | 1.3% |
| 14 | Paychex paychex.com | Payroll platforms | 1.3% |
| 15 | Texas Dept. of Insurance tdi.texas.gov | Regulators | 1.3% |
| 16 | TechInsurance techinsurance.com | Comparison sites | 1.3% |
| 17 | Thimble thimble.com | Insurers | 1.3% |
| 18 | Travelers travelers.com | Insurers | 1.3% |
| 19 | Vouch vouch.us | Insurers | 1.3% |
| 20 | BlueVoyant bluevoyant.com | Security vendors | 0.6% |
| 21 | Business News Daily businessnewsdaily.com | Publishers | 0.6% |
| 22 | Chubb chubb.com | Insurers | 0.6% |
| 23 | Construction Coverage constructioncoverage.com | Publishers | 0.6% |
| 24 | Contractors Liability contractorsliability.com | Comparison sites | 0.6% |
| 25 | Cynet cynet.com | Security vendors | 0.6% |
| 26 | Darden Miranda dardenmiranda.com | Agencies | 0.6% |
| 27 | DC DISB disb.dc.gov | Regulators | 0.6% |
| 28 | Wikipedia en.wikipedia.org | Publishers | 0.6% |
| 29 | Fortinet fortinet.com | Security vendors | 0.6% |
| 30 | FPA Insurance fpa.insure | Agencies | 0.6% |
| 31 | Federal Trade Commission ftc.gov | Regulators | 0.6% |
| 32 | Gusto gusto.com | Payroll platforms | 0.6% |
| 33 | Higginbotham higginbotham.com | Agencies | 0.6% |
| 34 | Hiscox hiscox.com | Insurers | 0.6% |
| 35 | HUB International hubinternational.com | Agencies | 0.6% |
| 36 | Hudson Valley Credit Union hvcu.org | Banks | 0.6% |
| 37 | InsuredBetter insuredbetter.com | Comparison sites | 0.6% |
| 38 | Homebase joinhomebase.com | Payroll platforms | 0.6% |
| 39 | Lennox Insurance lennoxinsurancenea.com | Agencies | 0.6% |
| 40 | Liberty Mutual libertymutual.com | Insurers | 0.6% |
Types are assigned from a published list. A source we cannot classify with confidence is left unclassified rather than guessed at.
What is on this page position-weighted organic visibility indexed to the South Carolina leader, share of sources cited in AI Overviews, share of answers naming a carrier, and Local Pack presence. The first three use the same 24 searches captured August 2026. Local Pack comes from a separate set of near-me searches measured per metro, joined here.
Never combined the disciplines are reported separately and are not summed. A blended score would hide the only finding that matters, which is where they disagree.
Coverage Google AI Overviews only. ChatGPT, Perplexity and Claude are separate surfaces and are not measured.