South Carolina
United StatesProgressive Commercial leads the organic results in South Carolina. The Hartford is cited most in AI answers. They are different brands, which is true in most geographies we measure. An AI Overview appeared on 87.5% of the 24 searches tracked here, citing an average of 6 sources.
| # | Carrier | Visibility index |
|---|---|---|
| 01 | Progressive Commercial | 100 |
| 02 | The Hartford | 90.5 |
| 03 | GEICO | 46.5 |
| 04 | NEXT Insurance | 29.2 |
| 05 | Nationwide | 26 |
| 06 | Chubb | 21.9 |
| 07 | State Farm | 18.2 |
| 08 | Thimble | 15.3 |
| 09 | Liberty Mutual | 14.5 |
| 10 | MAPFRE | 14.5 |
| # | Carrier | Share of carrier citations |
|---|---|---|
| 01 | The Hartford | 23.4% |
| 02 | Progressive Commercial | 17.2% |
| 03 | Allstate | 10.9% |
| 04 | GEICO | 10.9% |
| 05 | Hiscox | 6.2% |
| 06 | NEXT Insurance | 6.2% |
| 07 | Nationwide | 6.2% |
| 08 | State Farm | 4.7% |
| 09 | Travelers | 4.7% |
| 10 | biBERK | 3.1% |
| # | Source type | Share of citations |
|---|---|---|
| 01 | carrier | 51.2% |
| 02 | forum | 18.4% |
| 03 | aggregator | 9.6% |
| 04 | payroll | 4% |
| 05 | publisher | 4% |
| 06 | unknown | 3.2% |
| 07 | agency | 2.4% |
| 08 | security vendor | 2.4% |
| 09 | association | 1.6% |
| 10 | regulator | 1.6% |
| 11 | financial institution | 0.8% |
| 12 | social | 0.8% |
| # | Carrier | Share of mentions |
|---|---|---|
| 01 | The Hartford | 19.7% |
| 02 | Progressive | 12.7% |
| 03 | Allstate | 11.3% |
| 04 | Progressive Commercial | 11.3% |
| 05 | GEICO | 9.9% |
| 06 | Hiscox | 7% |
| 07 | Nationwide | 7% |
| 08 | NEXT Insurance | 5.6% |
| 09 | Farmers | 4.2% |
| 10 | Travelers | 4.2% |
Being described in the answer and being cited as a source are different things.
| Search intent | Returned an AI Overview |
|---|---|
| comparison | 100% |
| line specific | 100% |
| informational | 100% |
| quote | 100% |
| cost | 66.7% |
| head | 66.7% |
| near me | 50% |
Public boards list national carriers and aggregate the rest. We will run your brand against this exact query set in South Carolina and send you all three scores.
| # | Metro | Leading business | Share of slots | Businesses | Rating |
|---|---|---|---|---|---|
| 01 | Columbia | Metro Auto Insurance Agency | 22.2% | 9 | 4.9 |
Near-me searches are measured per metro, not per state. Each metro has its own board.
The citation table above lists insurers only. This one lists everything the answer actually pointed at, which is a different picture: in South Carolina, insurers are 51.2% of cited sources and comparison sites are 9.6%.
| # | Source | Type | Share of citations |
|---|---|---|---|
| 01 | YouTube youtube.com | Forums | 18.4% |
| 02 | The Hartford thehartford.com | Insurers | 12% |
| 03 | Progressive Commercial progressivecommercial.com | Insurers | 8.8% |
| 04 | Allstate allstate.com | Insurers | 5.6% |
| 05 | GEICO geico.com | Insurers | 5.6% |
| 06 | Hiscox hiscox.com | Insurers | 3.2% |
| 07 | Nationwide nationwide.com | Insurers | 3.2% |
| 08 | NerdWallet nerdwallet.com | Comparison sites | 3.2% |
| 09 | NEXT Insurance nextinsurance.com | Insurers | 3.2% |
| 10 | Paychex paychex.com | Payroll platforms | 3.2% |
| 11 | Insureon insureon.com | Comparison sites | 2.4% |
| 12 | State Farm statefarm.com | Insurers | 2.4% |
| 13 | Travelers travelers.com | Insurers | 2.4% |
| 14 | biBERK biberk.com | Insurers | 1.6% |
| 15 | Inszone Insurance inszoneinsurance.com | Agencies | 1.6% |
| 16 | US News usnews.com | Publishers | 1.6% |
| 17 | wcc.sc.gov wcc.sc.gov | unknown | 1.6% |
| 18 | Affordable Contractors Insurance affordablecontractorsinsurance.com | Comparison sites | 0.8% |
| 19 | ASCE Insurance asceinsurance.com | Associations | 0.8% |
| 20 | Bankers Insurance bankersinsurance.com | Insurers | 0.8% |
| 21 | BlueVoyant bluevoyant.com | Security vendors | 0.8% |
| 22 | Business News Daily businessnewsdaily.com | Publishers | 0.8% |
| 23 | Chubb chubb.com | Insurers | 0.8% |
| 24 | Compare the Market comparethemarket.com | Comparison sites | 0.8% |
| 25 | Cynet cynet.com | Security vendors | 0.8% |
| 26 | Farmers farmers.com | Insurers | 0.8% |
| 27 | Forbes Advisor forbes.com | Publishers | 0.8% |
| 28 | Fortinet fortinet.com | Security vendors | 0.8% |
| 29 | Federal Trade Commission ftc.gov | Regulators | 0.8% |
| 30 | Hudson Valley Credit Union hvcu.org | Banks | 0.8% |
| 31 | Instagram instagram.com | Social | 0.8% |
| 32 | Insurify insurify.com | Comparison sites | 0.8% |
| 33 | jmoreyins.com jmoreyins.com | unknown | 0.8% |
| 34 | Homebase joinhomebase.com | Payroll platforms | 0.8% |
| 35 | Louisiana Dept. of Insurance ldi.la.gov | Regulators | 0.8% |
| 36 | Policygenius policygenius.com | Comparison sites | 0.8% |
| 37 | Progressive progressive.com | Insurers | 0.8% |
| 38 | selective.com selective.com | unknown | 0.8% |
| 39 | Simply Business simplybusiness.com | Comparison sites | 0.8% |
| 40 | Star Shepherd Insurance starshep.com | Agencies | 0.8% |
Types are assigned from a published list. A source we cannot classify with confidence is left unclassified rather than guessed at.
What is on this page position-weighted organic visibility indexed to the South Carolina leader, share of sources cited in AI Overviews, share of answers naming a carrier, and Local Pack presence. The first three use the same 24 searches captured November 2026. Local Pack comes from a separate set of near-me searches measured per metro, joined here.
Never combined the disciplines are reported separately and are not summed. A blended score would hide the only finding that matters, which is where they disagree.
Coverage Google AI Overviews only. ChatGPT, Perplexity and Claude are separate surfaces and are not measured.