Georgia
United StatesThe Hartford leads both the organic results and the AI citations in Georgia, which is unusual: it is the less common of the two outcomes. An AI Overview appeared on 95.8% of the 24 searches tracked here, citing an average of 8.2 sources.
| # | Carrier | Visibility index |
|---|---|---|
| 01 | The Hartford | 100 |
| 02 | Progressive Commercial | 67.9 |
| 03 | biBERK | 55.7 |
| 04 | GEICO | 51 |
| 05 | NEXT Insurance | 32.6 |
| 06 | Nationwide | 24.4 |
| 07 | Travelers | 22 |
| 08 | Allstate | 14.3 |
| 09 | Chubb | 11.4 |
| 10 | State Farm | 6 |
| # | Carrier | Share of carrier citations |
|---|---|---|
| 01 | The Hartford | 25.3% |
| 02 | NEXT Insurance | 18.7% |
| 03 | Progressive Commercial | 17.3% |
| 04 | GEICO | 12% |
| 05 | Allstate | 5.3% |
| 06 | Nationwide | 4% |
| 07 | Hiscox | 2.7% |
| 08 | Liberty Mutual | 2.7% |
| 09 | State Farm | 2.7% |
| 10 | Travelers | 2.7% |
| # | Source type | Share of citations |
|---|---|---|
| 01 | carrier | 38.3% |
| 02 | aggregator | 12.8% |
| 03 | forum | 11.7% |
| 04 | search | 10.2% |
| 05 | unknown | 7.1% |
| 06 | agency | 6.1% |
| 07 | publisher | 6.1% |
| 08 | payroll | 4.1% |
| 09 | security vendor | 1.5% |
| 10 | financial institution | 1% |
| 11 | association | 0.5% |
| 12 | law firm | 0.5% |
| # | Carrier | Share of mentions |
|---|---|---|
| 01 | The Hartford | 22.2% |
| 02 | GEICO | 20% |
| 03 | NEXT Insurance | 11.1% |
| 04 | Allstate | 6.7% |
| 05 | Hiscox | 6.7% |
| 06 | Nationwide | 6.7% |
| 07 | Progressive | 6.7% |
| 08 | Progressive Commercial | 6.7% |
| 09 | Travelers | 4.4% |
| 10 | biBERK | 2.2% |
Being described in the answer and being cited as a source are different things.
| Search intent | Returned an AI Overview |
|---|---|
| comparison | 100% |
| cost | 100% |
| head | 100% |
| informational | 100% |
| line specific | 100% |
| quote | 100% |
| near me | 50% |
Public boards list national carriers and aggregate the rest. We will run your brand against this exact query set in Georgia and send you all three scores.
| # | Metro | Leading business | Share of slots | Businesses | Rating |
|---|---|---|---|---|---|
| 01 | Atlanta | Acceptance Insurance | 25% | 10 | 4.8 |
Near-me searches are measured per metro, not per state. Each metro has its own board.
The citation table above lists insurers only. This one lists everything the answer actually pointed at, which is a different picture: in Georgia, insurers are 38.3% of cited sources and comparison sites are 12.8%.
| # | Source | Type | Share of citations |
|---|---|---|---|
| 01 | Google google.com | Search | 10.2% |
| 02 | The Hartford thehartford.com | Insurers | 9.7% |
| 03 | YouTube youtube.com | Forums | 8.2% |
| 04 | NEXT Insurance nextinsurance.com | Insurers | 7.1% |
| 05 | Progressive Commercial progressivecommercial.com | Insurers | 6.6% |
| 06 | GEICO geico.com | Insurers | 4.6% |
| 07 | TechInsurance techinsurance.com | Comparison sites | 3.6% |
| 08 | Simply Business simplybusiness.com | Comparison sites | 2.6% |
| 09 | Allstate allstate.com | Insurers | 2% |
| 10 | Insureon insureon.com | Comparison sites | 1.5% |
| 11 | Homebase joinhomebase.com | Payroll platforms | 1.5% |
| 12 | Nationwide nationwide.com | Insurers | 1.5% |
| 13 | Quora quora.com | Forums | 1.5% |
| 14 | Reddit reddit.com | Forums | 1.5% |
| 15 | Wexford Insurance wexfordins.com | Agencies | 1.5% |
| 16 | biBERK biberk.com | Insurers | 1% |
| 17 | Business Insurance Cost businessinsurancecost.com | Comparison sites | 1% |
| 18 | Construction Coverage constructioncoverage.com | Publishers | 1% |
| 19 | Wikipedia en.wikipedia.org | Publishers | 1% |
| 20 | Forbes Advisor forbes.com | Publishers | 1% |
| 21 | Hiscox hiscox.com | Insurers | 1% |
| 22 | Investopedia investopedia.com | Comparison sites | 1% |
| 23 | Liberty Mutual libertymutual.com | Insurers | 1% |
| 24 | Paychex paychex.com | Payroll platforms | 1% |
| 25 | State Farm statefarm.com | Insurers | 1% |
| 26 | Travelers travelers.com | Insurers | 1% |
| 27 | US News usnews.com | Publishers | 1% |
| 28 | WorkCompOne workcompone.com | Comparison sites | 1% |
| 29 | Acrisure acrisure.com | Agencies | 0.5% |
| 30 | ADP adp.com | Payroll platforms | 0.5% |
| 31 | alliedinsmgr.com alliedinsmgr.com | unknown | 0.5% |
| 32 | americaninsurancebrokers.com americaninsurancebrokers.com | unknown | 0.5% |
| 33 | Bates Insurance Agency batesia.com | Agencies | 0.5% |
| 34 | blockadvisors.com blockadvisors.com | unknown | 0.5% |
| 35 | bluemarsh.com bluemarsh.com | unknown | 0.5% |
| 36 | botbis.com botbis.com | unknown | 0.5% |
| 37 | Compare Small Business Insurance comparesmallbusinessinsurance.com | Comparison sites | 0.5% |
| 38 | craneagency.com craneagency.com | unknown | 0.5% |
| 39 | Cynet cynet.com | Security vendors | 0.5% |
| 40 | diy.stackexchange.com diy.stackexchange.com | unknown | 0.5% |
Types are assigned from a published list. A source we cannot classify with confidence is left unclassified rather than guessed at.
What is on this page position-weighted organic visibility indexed to the Georgia leader, share of sources cited in AI Overviews, share of answers naming a carrier, and Local Pack presence. The first three use the same 24 searches captured September 2026. Local Pack comes from a separate set of near-me searches measured per metro, joined here.
Never combined the disciplines are reported separately and are not summed. A blended score would hide the only finding that matters, which is where they disagree.
Coverage Google AI Overviews only. ChatGPT, Perplexity and Claude are separate surfaces and are not measured.