Georgia
United StatesThe Hartford leads the organic results in Georgia. NEXT Insurance is cited most in AI answers. They are different brands, which is true in most geographies we measure. An AI Overview appeared on 87.5% of the 24 searches tracked here, citing an average of 8.3 sources.
| # | Carrier | Visibility index |
|---|---|---|
| 01 | The Hartford | 100 |
| 02 | Progressive Commercial | 76 |
| 03 | NEXT Insurance | 54.6 |
| 04 | GEICO | 43.9 |
| 05 | Nationwide | 17.3 |
| 06 | Hiscox | 16.1 |
| 07 | Allstate | 15.7 |
| 08 | biBERK | 12.7 |
| 09 | Travelers | 10.1 |
| 10 | Chubb | 8.1 |
| # | Carrier | Share of carrier citations |
|---|---|---|
| 01 | NEXT Insurance | 26.1% |
| 02 | The Hartford | 25% |
| 03 | Progressive Commercial | 18.5% |
| 04 | GEICO | 5.4% |
| 05 | Nationwide | 5.4% |
| 06 | Hiscox | 4.3% |
| 07 | Allstate | 3.3% |
| 08 | Travelers | 3.3% |
| 09 | biBERK | 2.2% |
| 10 | Federated Insurance | 1.1% |
| # | Source type | Share of citations |
|---|---|---|
| 01 | carrier | 48.9% |
| 02 | aggregator | 12.8% |
| 03 | forum | 12.2% |
| 04 | agency | 5.9% |
| 05 | publisher | 5.9% |
| 06 | regulator | 5.9% |
| 07 | unknown | 4.8% |
| 08 | payroll | 2.7% |
| 09 | association | 0.5% |
| 10 | security vendor | 0.5% |
| # | Carrier | Share of mentions |
|---|---|---|
| 01 | The Hartford | 15.4% |
| 02 | Nationwide | 13.5% |
| 03 | GEICO | 11.5% |
| 04 | Progressive | 11.5% |
| 05 | Hiscox | 9.6% |
| 06 | Progressive Commercial | 9.6% |
| 07 | NEXT Insurance | 7.7% |
| 08 | Allstate | 5.8% |
| 09 | Travelers | 5.8% |
| 10 | biBERK | 3.8% |
Being described in the answer and being cited as a source are different things.
| Search intent | Returned an AI Overview |
|---|---|
| unclassified | 87.5% |
Public boards list national carriers and aggregate the rest. We will run your brand against this exact query set in Georgia and send you all three scores.
| # | Metro | Leading business | Share of slots | Businesses | Rating |
|---|---|---|---|---|---|
| 01 | Atlanta | Elsie Affordable Auto Insurance Atlanta | 25% | 9 | 4.7 |
Near-me searches are measured per metro, not per state. Each metro has its own board.
The citation table above lists insurers only. This one lists everything the answer actually pointed at, which is a different picture: in Georgia, insurers are 48.9% of cited sources and comparison sites are 12.8%.
| # | Source | Type | Share of citations |
|---|---|---|---|
| 01 | NEXT Insurance nextinsurance.com | Insurers | 12.8% |
| 02 | The Hartford thehartford.com | Insurers | 12.2% |
| 03 | YouTube youtube.com | Forums | 11.7% |
| 04 | Progressive Commercial progressivecommercial.com | Insurers | 9% |
| 05 | GEICO geico.com | Insurers | 2.7% |
| 06 | Nationwide nationwide.com | Insurers | 2.7% |
| 07 | Hiscox hiscox.com | Insurers | 2.1% |
| 08 | Investopedia investopedia.com | Comparison sites | 2.1% |
| 09 | US News usnews.com | Publishers | 2.1% |
| 10 | Allstate allstate.com | Insurers | 1.6% |
| 11 | Forbes Advisor forbes.com | Publishers | 1.6% |
| 12 | Insureon insureon.com | Comparison sites | 1.6% |
| 13 | NerdWallet nerdwallet.com | Comparison sites | 1.6% |
| 14 | Simply Business simplybusiness.com | Comparison sites | 1.6% |
| 15 | TechInsurance techinsurance.com | Comparison sites | 1.6% |
| 16 | Travelers travelers.com | Insurers | 1.6% |
| 17 | biBERK biberk.com | Insurers | 1.1% |
| 18 | Insurance Brokers of Arizona insurancebrokersofaz.com | Agencies | 1.1% |
| 19 | InsuredBetter insuredbetter.com | Comparison sites | 1.1% |
| 20 | Paychex paychex.com | Payroll platforms | 1.1% |
| 21 | US Small Business Administration sba.gov | Regulators | 1.1% |
| 22 | Texas Dept. of Insurance tdi.texas.gov | Regulators | 1.1% |
| 23 | New York WCB wcb.ny.gov | Regulators | 1.1% |
| 24 | Acrisure acrisure.com | Agencies | 0.5% |
| 25 | Baldwin Risk Partners baldwin.com | Agencies | 0.5% |
| 26 | Business News Daily businessnewsdaily.com | Publishers | 0.5% |
| 27 | charlesriverinsurance.com charlesriverinsurance.com | unknown | 0.5% |
| 28 | Colonial Insurance colonialinsurance.net | Agencies | 0.5% |
| 29 | Contractors Liability contractorsliability.com | Comparison sites | 0.5% |
| 30 | Cynet cynet.com | Security vendors | 0.5% |
| 31 | Darden Miranda dardenmiranda.com | Agencies | 0.5% |
| 32 | DC DISB disb.dc.gov | Regulators | 0.5% |
| 33 | Wikipedia en.wikipedia.org | Publishers | 0.5% |
| 34 | Farmer Brown Insurance farmerbrown.com | Agencies | 0.5% |
| 35 | Federated Insurance federatedinsurance.com | Insurers | 0.5% |
| 36 | FPA Insurance fpa.insure | Agencies | 0.5% |
| 37 | Federal Trade Commission ftc.gov | Regulators | 0.5% |
| 38 | GoCompare gocompare.com | Comparison sites | 0.5% |
| 39 | Gusto gusto.com | Payroll platforms | 0.5% |
| 40 | hicksinsurance.com hicksinsurance.com | unknown | 0.5% |
Types are assigned from a published list. A source we cannot classify with confidence is left unclassified rather than guessed at.
What is on this page position-weighted organic visibility indexed to the Georgia leader, share of sources cited in AI Overviews, share of answers naming a carrier, and Local Pack presence. The first three use the same 24 searches captured August 2026. Local Pack comes from a separate set of near-me searches measured per metro, joined here.
Never combined the disciplines are reported separately and are not summed. A blended score would hide the only finding that matters, which is where they disagree.
Coverage Google AI Overviews only. ChatGPT, Perplexity and Claude are separate surfaces and are not measured.