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GA
Home insurance board · September 2026

Georgia

United States
Searches tracked
15
AI Overview rate
93.3%
Sources per answer
7.9
Locator United States

Home insurance in Georgia: who ranks, and who gets cited

Allstate leads the organic results in Georgia. Progressive is cited most in AI answers. They are different brands, which is true in most geographies we measure. An AI Overview appeared on 93.3% of the 15 searches tracked here, citing an average of 7.9 sources.

Discipline 01 · Best insurance SEO Allstate Organic visibility 100 / 100
Discipline 02 · Best insurance GEO Progressive Cited in 16.7% of carrier citations
Discipline 03 · Best local SEO Acceptance Insurance 25% of map slots across 1 metro

Organic visibility

Indexed to the Georgia leader
Organic visibility by carrier in Georgia, home insurance, September 2026
#CarrierVisibility index
01 Allstate 100
02 Progressive 52.6
03 GEICO 37.1
04 Liberty Mutual 27.3
05 State Farm 21.5
06 Mercury Insurance 14.7
07 Kin Insurance 11.3
08 Travelers 5.1
09 Nationwide 4
10 Hippo 4

AI citation share

Share of carrier citations
Share of AI Overview citations by carrier in Georgia, home insurance, September 2026
#CarrierShare of carrier citations
01 Progressive 16.7%
02 Allstate 14.6%
03 GEICO 14.6%
04 Kin Insurance 10.4%
05 Liberty Mutual 10.4%
06 Mercury Insurance 8.3%
07 Lemonade 4.2%
08 State Farm 4.2%
09 Travelers 4.2%
10 AAA 2.1%

Who Google cites

All sources, not only carriers
Types of source cited in AI Overviews in Georgia, home insurance, September 2026
#Source typeShare of citations
01 carrier 43.6%
02 aggregator 22.7%
03 forum 13.6%
04 publisher 12.7%
05 regulator 3.6%
06 agency 0.9%
07 financial institution 0.9%
08 law firm 0.9%
09 unknown 0.9%

Named in the answer

Mentions, not citations
Carriers named in AI Overview text in Georgia, home insurance, September 2026
#CarrierShare of mentions
01 Progressive 17.8%
02 Allstate 15.6%
03 GEICO 15.6%
04 State Farm 11.1%
05 Nationwide 6.7%
06 USAA 6.7%
07 Amica 4.4%
08 Lemonade 4.4%
09 Travelers 4.4%
10 AAA 2.2%

Being described in the answer and being cited as a source are different things.

What these searches return

By intent, 15 searches
AI Overview presence by search intent in Georgia, September 2026
Search intentReturned an AI Overview
comparison 100%
cost 100%
head 100%
informational 100%
quote 100%
near me 0%
Georgia · Auto · 15 captures · Jul 2026

Not on these boards?

Public boards list national carriers and aggregate the rest. We will run your brand against this exact query set in Georgia and send you all three scores.

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Local pack by metro

1 metro measured in Georgia
Local pack leader in each Georgia metro, September 2026
#MetroLeading business Share of slotsBusinessesRating
01 Atlanta Acceptance Insurance 25% 10 4.8

Near-me searches are measured per metro, not per state. Each metro has its own board.

Every source the AI cites

40 domains · not only insurers

The citation table above lists insurers only. This one lists everything the answer actually pointed at, which is a different picture: in Georgia, insurers are 43.6% of cited sources and comparison sites are 22.7%.

Every domain cited in AI answers for Georgia, September 2026
#SourceType Share of citations
01 YouTube
youtube.com
Forums
11.8%
02 Progressive
progressive.com
Insurers
7.3%
03 Allstate
allstate.com
Insurers
6.4%
04 GEICO
geico.com
Insurers
6.4%
05 US News
usnews.com
Publishers
6.4%
06 Kin Insurance
kin.com
Insurers
4.5%
07 Liberty Mutual
libertymutual.com
Insurers
4.5%
08 NerdWallet
nerdwallet.com
Comparison sites
4.5%
09 The Zebra
thezebra.com
Comparison sites
4.5%
10 Insurance.com
insurance.com
Comparison sites
3.6%
11 Mercury Insurance
mercuryinsurance.com
Insurers
3.6%
12 Matic
matic.com
Comparison sites
2.7%
13 Policygenius
policygenius.com
Comparison sites
2.7%
14 Forbes Advisor
forbes.com
Publishers
1.8%
15 Insurify
insurify.com
Comparison sites
1.8%
16 Investopedia
investopedia.com
Comparison sites
1.8%
17 Lemonade
lemonade.com
Insurers
1.8%
18 Reddit
reddit.com
Forums
1.8%
19 State Farm
statefarm.com
Insurers
1.8%
20 Travelers
travelers.com
Insurers
1.8%
21 Andover Companies
andovercompanies.com
Insurers
0.9%
22 Bravera Bank
bravera.bank
Banks
0.9%
23 Consumer Reports
consumerreports.org
Publishers
0.9%
24 COUNTRY Financial
countryfinancial.com
Insurers
0.9%
25 NY Dept. of Financial Services
dfs.ny.gov
Regulators
0.9%
26 South Carolina DOI
doi.sc.gov
Regulators
0.9%
27 Yahoo Finance
finance.yahoo.com
Publishers
0.9%
28 Hippo
hippo.com
Insurers
0.9%
29 Insurance Information Institute
iii.org
Publishers
0.9%
30 LendingTree
lendingtree.com
Comparison sites
0.9%
31 MarketWatch
marketwatch.com
Publishers
0.9%
32 AAA
mwg.aaa.com
Insurers
0.9%
33 Nationwide
nationwide.com
Insurers
0.9%
34 Georgia OCI
oci.georgia.gov
Regulators
0.9%
35 plootus.com
plootus.com
unknown
0.9%
36 SoFi
sofi.com
Publishers
0.9%
37 Star West Insurance
starwestinsurance.com
Agencies
0.9%
38 Texas Dept. of Insurance
tdi.texas.gov
Regulators
0.9%
39 The Hartford
thehartford.com
Insurers
0.9%
40 Vargas Gonzalez
vargasgonzalez.com
Law firms
0.9%

Types are assigned from a published list. A source we cannot classify with confidence is left unclassified rather than guessed at.

Where this board sits

Every board is free and public

What is on this page position-weighted organic visibility indexed to the Georgia leader, share of sources cited in AI Overviews, share of answers naming a carrier, and Local Pack presence. The first three use the same 15 searches captured September 2026. Local Pack comes from a separate set of near-me searches measured per metro, joined here.

Never combined the disciplines are reported separately and are not summed. A blended score would hide the only finding that matters, which is where they disagree.

Coverage Google AI Overviews only. ChatGPT, Perplexity and Claude are separate surfaces and are not measured.