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GA
Home insurance board · August 2026

Georgia

United States
Searches tracked
15
AI Overview rate
80%
Sources per answer
7.8
Locator United States

Home insurance in Georgia: who ranks, and who gets cited

Allstate leads both the organic results and the AI citations in Georgia, which is unusual: it is the less common of the two outcomes. An AI Overview appeared on 80% of the 15 searches tracked here, citing an average of 7.8 sources.

Discipline 01 · Best insurance SEO Allstate Organic visibility 100 / 100
Discipline 02 · Best insurance GEO Allstate Cited in 13% of carrier citations
Discipline 03 · Best local SEO Elsie Affordable Auto Insurance Atlanta 25% of map slots across 1 metro

Organic visibility

Indexed to the Georgia leader
Organic visibility by carrier in Georgia, home insurance, August 2026
#CarrierVisibility index
01 Allstate 100
02 Progressive 48.8
03 GEICO 39.8
04 State Farm 22.8
05 Liberty Mutual 17.9
06 Mercury Insurance 15.5
07 Kin Insurance 15.3
08 Travelers 13
09 Hippo 6.6
10 Nationwide 4.3

AI citation share

Share of carrier citations
Share of AI Overview citations by carrier in Georgia, home insurance, August 2026
#CarrierShare of carrier citations
01 Allstate 13%
02 Liberty Mutual 13%
03 Progressive 13%
04 GEICO 10.9%
05 Kin Insurance 6.5%
06 Lemonade 6.5%
07 Mercury Insurance 6.5%
08 American Family 4.3%
09 Hippo 4.3%
10 State Farm 4.3%

Who Google cites

All sources, not only carriers
Types of source cited in AI Overviews in Georgia, home insurance, August 2026
#Source typeShare of citations
01 carrier 48.9%
02 aggregator 21.3%
03 publisher 18.1%
04 forum 9.6%
05 regulator 1.1%
06 unknown 1.1%

Named in the answer

Mentions, not citations
Carriers named in AI Overview text in Georgia, home insurance, August 2026
#CarrierShare of mentions
01 Allstate 16.7%
02 Progressive 14.6%
03 State Farm 12.5%
04 GEICO 10.4%
05 Hippo 6.2%
06 Lemonade 6.2%
07 Travelers 6.2%
08 USAA 6.2%
09 Amica 4.2%
10 NJM 4.2%

Being described in the answer and being cited as a source are different things.

What these searches return

By intent, 15 searches
AI Overview presence by search intent in Georgia, August 2026
Search intentReturned an AI Overview
unclassified 80%
Georgia · Auto · 15 captures · Jul 2026

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Public boards list national carriers and aggregate the rest. We will run your brand against this exact query set in Georgia and send you all three scores.

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Local pack by metro

1 metro measured in Georgia
Local pack leader in each Georgia metro, August 2026
#MetroLeading business Share of slotsBusinessesRating
01 Atlanta Elsie Affordable Auto Insurance Atlanta 25% 9 4.7

Near-me searches are measured per metro, not per state. Each metro has its own board.

Every source the AI cites

36 domains · not only insurers

The citation table above lists insurers only. This one lists everything the answer actually pointed at, which is a different picture: in Georgia, insurers are 48.9% of cited sources and comparison sites are 21.3%.

Every domain cited in AI answers for Georgia, August 2026
#SourceType Share of citations
01 NerdWallet
nerdwallet.com
Comparison sites
10.6%
02 US News
usnews.com
Publishers
10.6%
03 YouTube
youtube.com
Forums
7.4%
04 Allstate
allstate.com
Insurers
6.4%
05 Liberty Mutual
libertymutual.com
Insurers
6.4%
06 Progressive
progressive.com
Insurers
6.4%
07 GEICO
geico.com
Insurers
5.3%
08 Forbes Advisor
forbes.com
Publishers
3.2%
09 Kin Insurance
kin.com
Insurers
3.2%
10 Lemonade
lemonade.com
Insurers
3.2%
11 Mercury Insurance
mercuryinsurance.com
Insurers
3.2%
12 The Zebra
thezebra.com
Comparison sites
3.2%
13 American Family
amfam.com
Insurers
2.1%
14 Hippo
hippo.com
Insurers
2.1%
15 Insurify
insurify.com
Comparison sites
2.1%
16 Reddit
reddit.com
Forums
2.1%
17 State Farm
statefarm.com
Insurers
2.1%
18 Andover Companies
andovercompanies.com
Insurers
1.1%
19 COUNTRY Financial
countryfinancial.com
Insurers
1.1%
20 South Carolina DOI
doi.sc.gov
Regulators
1.1%
21 Experian
experian.com
Publishers
1.1%
22 Farm Bureau Financial Services
fbfs.com
Insurers
1.1%
23 Yahoo Finance
finance.yahoo.com
Publishers
1.1%
24 gabi.com
gabi.com
unknown
1.1%
25 Insurance.com
insurance.com
Comparison sites
1.1%
26 Investopedia
investopedia.com
Comparison sites
1.1%
27 LendingTree
lendingtree.com
Comparison sites
1.1%
28 Matic
matic.com
Comparison sites
1.1%
29 Money
money.com
Publishers
1.1%
30 NJM
njm.com
Insurers
1.1%
31 Plymouth Rock
plymouthrock.com
Insurers
1.1%
32 Policygenius
policygenius.com
Comparison sites
1.1%
33 SoFi
sofi.com
Publishers
1.1%
34 The Hartford
thehartford.com
Insurers
1.1%
35 TruStage
trustage.com
Insurers
1.1%
36 Westfield Insurance
westfieldinsurance.com
Insurers
1.1%

Types are assigned from a published list. A source we cannot classify with confidence is left unclassified rather than guessed at.

Where this board sits

Every board is free and public

What is on this page position-weighted organic visibility indexed to the Georgia leader, share of sources cited in AI Overviews, share of answers naming a carrier, and Local Pack presence. The first three use the same 15 searches captured August 2026. Local Pack comes from a separate set of near-me searches measured per metro, joined here.

Never combined the disciplines are reported separately and are not summed. A blended score would hide the only finding that matters, which is where they disagree.

Coverage Google AI Overviews only. ChatGPT, Perplexity and Claude are separate surfaces and are not measured.