North Carolina
United StatesAllstate leads the organic results in North Carolina. Liberty Mutual is cited most in AI answers. They are different brands, which is true in most geographies we measure. An AI Overview appeared on 93.3% of the 15 searches tracked here, citing an average of 4.6 sources.
| # | Carrier | Visibility index |
|---|---|---|
| 01 | Allstate | 100 |
| 02 | Progressive | 74.7 |
| 03 | Liberty Mutual | 68.4 |
| 04 | GEICO | 29.5 |
| 05 | Plymouth Rock | 24.2 |
| 06 | Travelers | 24.2 |
| 07 | State Farm | 18.2 |
| 08 | Kin Insurance | 14 |
| 09 | Hippo | 13.8 |
| 10 | Nationwide | 13.2 |
| # | Carrier | Share of carrier citations |
|---|---|---|
| 01 | Liberty Mutual | 19.4% |
| 02 | Allstate | 12.9% |
| 03 | GEICO | 12.9% |
| 04 | Progressive | 9.7% |
| 05 | Kin Insurance | 6.5% |
| 06 | Nationwide | 6.5% |
| 07 | State Farm | 6.5% |
| 08 | Travelers | 6.5% |
| 09 | Grange Insurance | 3.2% |
| 10 | Mercury Insurance | 3.2% |
| # | Source type | Share of citations |
|---|---|---|
| 01 | carrier | 48.4% |
| 02 | aggregator | 23.4% |
| 03 | forum | 7.8% |
| 04 | publisher | 7.8% |
| 05 | social | 4.7% |
| 06 | unknown | 3.1% |
| 07 | agency | 1.6% |
| 08 | law firm | 1.6% |
| 09 | regulator | 1.6% |
| # | Carrier | Share of mentions |
|---|---|---|
| 01 | Allstate | 14.1% |
| 02 | State Farm | 10.9% |
| 03 | Travelers | 10.9% |
| 04 | Progressive | 9.4% |
| 05 | GEICO | 7.8% |
| 06 | Nationwide | 7.8% |
| 07 | USAA | 7.8% |
| 08 | Lemonade | 6.2% |
| 09 | Farmers | 4.7% |
| 10 | Liberty Mutual | 4.7% |
Being described in the answer and being cited as a source are different things.
| Search intent | Returned an AI Overview |
|---|---|
| comparison | 100% |
| cost | 100% |
| head | 100% |
| informational | 100% |
| quote | 100% |
| near me | 0% |
Public boards list national carriers and aggregate the rest. We will run your brand against this exact query set in North Carolina and send you all three scores.
| # | Metro | Leading business | Share of slots | Businesses | Rating |
|---|---|---|---|---|---|
| 01 | Charlotte | Latorre Insurance | 25% | 9 | 4.9 |
| 02 | Raleigh | Raleigh Insurance Group | 30.3% | 11 | 5 |
Near-me searches are measured per metro, not per state. Each metro has its own board.
The citation table above lists insurers only. This one lists everything the answer actually pointed at, which is a different picture: in North Carolina, insurers are 48.4% of cited sources and comparison sites are 23.4%.
| # | Source | Type | Share of citations |
|---|---|---|---|
| 01 | Liberty Mutual libertymutual.com | Insurers | 9.4% |
| 02 | NerdWallet nerdwallet.com | Comparison sites | 9.4% |
| 03 | YouTube youtube.com | Forums | 7.8% |
| 04 | Allstate allstate.com | Insurers | 6.2% |
| 05 | GEICO geico.com | Insurers | 6.2% |
| 06 | Progressive progressive.com | Insurers | 4.7% |
| 07 | US News usnews.com | Publishers | 4.7% |
| 08 | Facebook facebook.com | Social | 3.1% |
| 09 | Kin Insurance kin.com | Insurers | 3.1% |
| 10 | Nationwide nationwide.com | Insurers | 3.1% |
| 11 | Policygenius policygenius.com | Comparison sites | 3.1% |
| 12 | State Farm statefarm.com | Insurers | 3.1% |
| 13 | The Zebra thezebra.com | Comparison sites | 3.1% |
| 14 | Travelers travelers.com | Insurers | 3.1% |
| 15 | South Carolina DOI doi.sc.gov | Regulators | 1.6% |
| 16 | Forbes Advisor forbes.com | Publishers | 1.6% |
| 17 | gabi.com gabi.com | unknown | 1.6% |
| 18 | Grange Insurance grangeinsurance.com | Insurers | 1.6% |
| 19 | Insurance.com insurance.com | Comparison sites | 1.6% |
| 20 | InsuranceQuotes insurancequotes.com | Comparison sites | 1.6% |
| 21 | LinkedIn linkedin.com | Social | 1.6% |
| 22 | Matic matic.com | Comparison sites | 1.6% |
| 23 | Mercury Insurance mercuryinsurance.com | Insurers | 1.6% |
| 24 | AM Best news.ambest.com | Publishers | 1.6% |
| 25 | NJM njm.com | Insurers | 1.6% |
| 26 | piawv.com piawv.com | unknown | 1.6% |
| 27 | Plymouth Rock plymouthrock.com | Insurers | 1.6% |
| 28 | Rate rate.com | Comparison sites | 1.6% |
| 29 | RCA Insurance rcaw.com | Agencies | 1.6% |
| 30 | Reviews.com reviews.com | Comparison sites | 1.6% |
| 31 | TruStage trustage.com | Insurers | 1.6% |
| 32 | Universal Property universalproperty.com | Insurers | 1.6% |
| 33 | Vargas Gonzalez vargasgonzalez.com | Law firms | 1.6% |
Types are assigned from a published list. A source we cannot classify with confidence is left unclassified rather than guessed at.
What is on this page position-weighted organic visibility indexed to the North Carolina leader, share of sources cited in AI Overviews, share of answers naming a carrier, and Local Pack presence. The first three use the same 15 searches captured November 2026. Local Pack comes from a separate set of near-me searches measured per metro, joined here.
Never combined the disciplines are reported separately and are not summed. A blended score would hide the only finding that matters, which is where they disagree.
Coverage Google AI Overviews only. ChatGPT, Perplexity and Claude are separate surfaces and are not measured.