North Carolina
United StatesAllstate leads the organic results in North Carolina. Progressive is cited most in AI answers. They are different brands, which is true in most geographies we measure. An AI Overview appeared on 86.7% of the 15 searches tracked here, citing an average of 9.5 sources.
| # | Carrier | Visibility index |
|---|---|---|
| 01 | Allstate | 100 |
| 02 | Progressive | 56.5 |
| 03 | GEICO | 33.1 |
| 04 | Liberty Mutual | 28.4 |
| 05 | State Farm | 20.9 |
| 06 | Mercury Insurance | 14.7 |
| 07 | AAA | 13.1 |
| 08 | Kin Insurance | 12.9 |
| 09 | Nationwide | 6.5 |
| 10 | Travelers | 5.1 |
| # | Carrier | Share of carrier citations |
|---|---|---|
| 01 | Progressive | 19.1% |
| 02 | Allstate | 12.8% |
| 03 | GEICO | 12.8% |
| 04 | Kin Insurance | 12.8% |
| 05 | Liberty Mutual | 12.8% |
| 06 | State Farm | 6.4% |
| 07 | Mercury Insurance | 4.3% |
| 08 | Nationwide | 4.3% |
| 09 | Travelers | 4.3% |
| 10 | COUNTRY Financial | 2.1% |
| # | Source type | Share of citations |
|---|---|---|
| 01 | carrier | 38.2% |
| 02 | aggregator | 23.6% |
| 03 | publisher | 16.3% |
| 04 | forum | 13% |
| 05 | agency | 4.1% |
| 06 | regulator | 4.1% |
| 07 | financial institution | 0.8% |
| # | Carrier | Share of mentions |
|---|---|---|
| 01 | Progressive | 22.5% |
| 02 | Allstate | 15% |
| 03 | GEICO | 12.5% |
| 04 | State Farm | 10% |
| 05 | Nationwide | 7.5% |
| 06 | USAA | 7.5% |
| 07 | Amica | 5% |
| 08 | Lemonade | 5% |
| 09 | Travelers | 5% |
| 10 | Chubb | 2.5% |
Being described in the answer and being cited as a source are different things.
| Search intent | Returned an AI Overview |
|---|---|
| comparison | 100% |
| cost | 100% |
| informational | 100% |
| quote | 100% |
| head | 50% |
| near me | 0% |
Public boards list national carriers and aggregate the rest. We will run your brand against this exact query set in North Carolina and send you all three scores.
| # | Metro | Leading business | Share of slots | Businesses | Rating |
|---|---|---|---|---|---|
| 01 | Charlotte | Latorre Insurance | 27.8% | 9 | 4.9 |
| 02 | Raleigh | Raleigh Insurance Group | 25% | 8 | 5 |
Near-me searches are measured per metro, not per state. Each metro has its own board.
The citation table above lists insurers only. This one lists everything the answer actually pointed at, which is a different picture: in North Carolina, insurers are 38.2% of cited sources and comparison sites are 23.6%.
| # | Source | Type | Share of citations |
|---|---|---|---|
| 01 | YouTube youtube.com | Forums | 9.8% |
| 02 | US News usnews.com | Publishers | 8.9% |
| 03 | Progressive progressive.com | Insurers | 7.3% |
| 04 | NerdWallet nerdwallet.com | Comparison sites | 6.5% |
| 05 | Allstate allstate.com | Insurers | 4.9% |
| 06 | GEICO geico.com | Insurers | 4.9% |
| 07 | Kin Insurance kin.com | Insurers | 4.9% |
| 08 | Liberty Mutual libertymutual.com | Insurers | 4.9% |
| 09 | Insurance.com insurance.com | Comparison sites | 3.3% |
| 10 | Insurify insurify.com | Comparison sites | 3.3% |
| 11 | Policygenius policygenius.com | Comparison sites | 3.3% |
| 12 | Reddit reddit.com | Forums | 3.3% |
| 13 | The Zebra thezebra.com | Comparison sites | 3.3% |
| 14 | Forbes Advisor forbes.com | Publishers | 2.4% |
| 15 | State Farm statefarm.com | Insurers | 2.4% |
| 16 | Allied Insurance alliedpa.com | Agencies | 1.6% |
| 17 | Mercury Insurance mercuryinsurance.com | Insurers | 1.6% |
| 18 | Nationwide nationwide.com | Insurers | 1.6% |
| 19 | North Carolina Dept. of Insurance ncdoi.gov | Regulators | 1.6% |
| 20 | Travelers travelers.com | Insurers | 1.6% |
| 21 | Bravera Bank bravera.bank | Banks | 0.8% |
| 22 | Consumer Reports consumerreports.org | Publishers | 0.8% |
| 23 | COUNTRY Financial countryfinancial.com | Insurers | 0.8% |
| 24 | NY Dept. of Financial Services dfs.ny.gov | Regulators | 0.8% |
| 25 | South Carolina DOI doi.sc.gov | Regulators | 0.8% |
| 26 | Farm Bureau Financial Services fbfs.com | Insurers | 0.8% |
| 27 | Yahoo Finance finance.yahoo.com | Publishers | 0.8% |
| 28 | Gilmartin Agency gilmartinagency.com | Agencies | 0.8% |
| 29 | Insurance Information Institute iii.org | Publishers | 0.8% |
| 30 | Investopedia investopedia.com | Comparison sites | 0.8% |
| 31 | Louisiana Dept. of Insurance ldi.la.gov | Regulators | 0.8% |
| 32 | LendingTree lendingtree.com | Comparison sites | 0.8% |
| 33 | Matic matic.com | Comparison sites | 0.8% |
| 34 | Money money.com | Publishers | 0.8% |
| 35 | NCMIC ncmic.com | Insurers | 0.8% |
| 36 | Newsweek newsweek.com | Publishers | 0.8% |
| 37 | NJM njm.com | Insurers | 0.8% |
| 38 | NN Insurance nnins.com | Agencies | 0.8% |
| 39 | Nsure nsure.com | Comparison sites | 0.8% |
| 40 | RCA Insurance rcaw.com | Agencies | 0.8% |
Types are assigned from a published list. A source we cannot classify with confidence is left unclassified rather than guessed at.
What is on this page position-weighted organic visibility indexed to the North Carolina leader, share of sources cited in AI Overviews, share of answers naming a carrier, and Local Pack presence. The first three use the same 15 searches captured September 2026. Local Pack comes from a separate set of near-me searches measured per metro, joined here.
Never combined the disciplines are reported separately and are not summed. A blended score would hide the only finding that matters, which is where they disagree.
Coverage Google AI Overviews only. ChatGPT, Perplexity and Claude are separate surfaces and are not measured.