Tennessee
United StatesAllstate leads both the organic results and the AI citations in Tennessee, which is unusual: it is the less common of the two outcomes. An AI Overview appeared on 80% of the 15 searches tracked here, citing an average of 7.2 sources.
| # | Carrier | Visibility index |
|---|---|---|
| 01 | Allstate | 100 |
| 02 | Progressive | 52.4 |
| 03 | GEICO | 39.3 |
| 04 | Liberty Mutual | 20.5 |
| 05 | State Farm | 17.5 |
| 06 | Mercury Insurance | 15.3 |
| 07 | Kin Insurance | 13.4 |
| 08 | Travelers | 11.2 |
| 09 | AAA | 4.4 |
| 10 | Hippo | 4.3 |
| # | Carrier | Share of carrier citations |
|---|---|---|
| 01 | Allstate | 17.5% |
| 02 | Liberty Mutual | 12.5% |
| 03 | Progressive | 12.5% |
| 04 | GEICO | 7.5% |
| 05 | Kin Insurance | 7.5% |
| 06 | American Family | 5% |
| 07 | Lemonade | 5% |
| 08 | Mercury Insurance | 5% |
| 09 | Travelers | 5% |
| 10 | AAA | 2.5% |
| # | Source type | Share of citations |
|---|---|---|
| 01 | carrier | 46.5% |
| 02 | aggregator | 20.9% |
| 03 | publisher | 19.8% |
| 04 | forum | 9.3% |
| 05 | regulator | 2.3% |
| 06 | unknown | 1.2% |
| # | Carrier | Share of mentions |
|---|---|---|
| 01 | Progressive | 14.9% |
| 02 | Allstate | 12.8% |
| 03 | State Farm | 12.8% |
| 04 | USAA | 8.5% |
| 05 | GEICO | 6.4% |
| 06 | Travelers | 6.4% |
| 07 | Amica | 4.3% |
| 08 | Chubb | 4.3% |
| 09 | Hippo | 4.3% |
| 10 | Lemonade | 4.3% |
Being described in the answer and being cited as a source are different things.
| Search intent | Returned an AI Overview |
|---|---|
| unclassified | 80% |
Public boards list national carriers and aggregate the rest. We will run your brand against this exact query set in Tennessee and send you all three scores.
| # | Metro | Leading business | Share of slots | Businesses | Rating |
|---|---|---|---|---|---|
| 01 | Memphis | Direct Auto Insurance | 24.3% | 12 | 4.7 |
| 02 | Nashville | Acceptance Insurance | 41.7% | 11 | 4.9 |
Near-me searches are measured per metro, not per state. Each metro has its own board.
The citation table above lists insurers only. This one lists everything the answer actually pointed at, which is a different picture: in Tennessee, insurers are 46.5% of cited sources and comparison sites are 20.9%.
| # | Source | Type | Share of citations |
|---|---|---|---|
| 01 | US News usnews.com | Publishers | 12.8% |
| 02 | NerdWallet nerdwallet.com | Comparison sites | 10.5% |
| 03 | Allstate allstate.com | Insurers | 8.1% |
| 04 | YouTube youtube.com | Forums | 7% |
| 05 | Liberty Mutual libertymutual.com | Insurers | 5.8% |
| 06 | Progressive progressive.com | Insurers | 5.8% |
| 07 | Forbes Advisor forbes.com | Publishers | 4.7% |
| 08 | GEICO geico.com | Insurers | 3.5% |
| 09 | Kin Insurance kin.com | Insurers | 3.5% |
| 10 | American Family amfam.com | Insurers | 2.3% |
| 11 | Insurance.com insurance.com | Comparison sites | 2.3% |
| 12 | Insurify insurify.com | Comparison sites | 2.3% |
| 13 | Lemonade lemonade.com | Insurers | 2.3% |
| 14 | Mercury Insurance mercuryinsurance.com | Insurers | 2.3% |
| 15 | Reddit reddit.com | Forums | 2.3% |
| 16 | The Zebra thezebra.com | Comparison sites | 2.3% |
| 17 | Travelers travelers.com | Insurers | 2.3% |
| 18 | Andover Companies andovercompanies.com | Insurers | 1.2% |
| 19 | bakerhomeexteriors.com bakerhomeexteriors.com | unknown | 1.2% |
| 20 | South Carolina DOI doi.sc.gov | Regulators | 1.2% |
| 21 | Yahoo Finance finance.yahoo.com | Publishers | 1.2% |
| 22 | Hippo hippo.com | Insurers | 1.2% |
| 23 | Investopedia investopedia.com | Comparison sites | 1.2% |
| 24 | LendingTree lendingtree.com | Comparison sites | 1.2% |
| 25 | AAA mwg.aaa.com | Insurers | 1.2% |
| 26 | NJM njm.com | Insurers | 1.2% |
| 27 | Plymouth Rock plymouthrock.com | Insurers | 1.2% |
| 28 | Policygenius policygenius.com | Comparison sites | 1.2% |
| 29 | SoFi sofi.com | Publishers | 1.2% |
| 30 | State Farm statefarm.com | Insurers | 1.2% |
| 31 | Texas Dept. of Insurance tdi.texas.gov | Regulators | 1.2% |
| 32 | The Hartford thehartford.com | Insurers | 1.2% |
| 33 | TruStage trustage.com | Insurers | 1.2% |
| 34 | USAA usaa.com | Insurers | 1.2% |
Types are assigned from a published list. A source we cannot classify with confidence is left unclassified rather than guessed at.
What is on this page position-weighted organic visibility indexed to the Tennessee leader, share of sources cited in AI Overviews, share of answers naming a carrier, and Local Pack presence. The first three use the same 15 searches captured August 2026. Local Pack comes from a separate set of near-me searches measured per metro, joined here.
Never combined the disciplines are reported separately and are not summed. A blended score would hide the only finding that matters, which is where they disagree.
Coverage Google AI Overviews only. ChatGPT, Perplexity and Claude are separate surfaces and are not measured.