Tennessee
United StatesProgressive Commercial leads the organic results in Tennessee. The Hartford is cited most in AI answers. They are different brands, which is true in most geographies we measure. An AI Overview appeared on 91.7% of the 24 searches tracked here, citing an average of 5.8 sources.
| # | Carrier | Visibility index |
|---|---|---|
| 01 | Progressive Commercial | 100 |
| 02 | NEXT Insurance | 56.2 |
| 03 | The Hartford | 38.3 |
| 04 | GEICO | 23.9 |
| 05 | biBERK | 22.8 |
| 06 | Allstate | 19.7 |
| 07 | AmTrust | 16.5 |
| 08 | Thimble | 13.8 |
| 09 | Travelers | 11 |
| 10 | State Farm | 11 |
| # | Carrier | Share of carrier citations |
|---|---|---|
| 01 | The Hartford | 18.8% |
| 02 | Progressive Commercial | 17.4% |
| 03 | GEICO | 13% |
| 04 | Allstate | 11.6% |
| 05 | NEXT Insurance | 7.2% |
| 06 | Nationwide | 5.8% |
| 07 | Travelers | 4.3% |
| 08 | Chubb | 2.9% |
| 09 | Hiscox | 2.9% |
| 10 | State Farm | 2.9% |
| # | Source type | Share of citations |
|---|---|---|
| 01 | carrier | 54.3% |
| 02 | forum | 16.5% |
| 03 | aggregator | 6.3% |
| 04 | agency | 5.5% |
| 05 | payroll | 3.1% |
| 06 | publisher | 3.1% |
| 07 | regulator | 2.4% |
| 08 | security vendor | 2.4% |
| 09 | association | 1.6% |
| 10 | financial institution | 1.6% |
| 11 | unknown | 1.6% |
| 12 | social | 0.8% |
| 13 | software | 0.8% |
| # | Carrier | Share of mentions |
|---|---|---|
| 01 | The Hartford | 18.4% |
| 02 | Allstate | 10.5% |
| 03 | GEICO | 9.2% |
| 04 | Progressive | 9.2% |
| 05 | NEXT Insurance | 7.9% |
| 06 | biBERK | 6.6% |
| 07 | Nationwide | 6.6% |
| 08 | Progressive Commercial | 6.6% |
| 09 | Hiscox | 5.3% |
| 10 | Travelers | 5.3% |
Being described in the answer and being cited as a source are different things.
| Search intent | Returned an AI Overview |
|---|---|
| comparison | 100% |
| cost | 100% |
| head | 100% |
| informational | 100% |
| line specific | 100% |
| quote | 100% |
| near me | 0% |
Public boards list national carriers and aggregate the rest. We will run your brand against this exact query set in Tennessee and send you all three scores.
| # | Metro | Leading business | Share of slots | Businesses | Rating |
|---|---|---|---|---|---|
| 01 | Nashville | Nashville Insurance Company | 27% | 12 | 5 |
| 02 | Memphis | iCover Insurance | 22.2% | 15 | 4.9 |
Near-me searches are measured per metro, not per state. Each metro has its own board.
The citation table above lists insurers only. This one lists everything the answer actually pointed at, which is a different picture: in Tennessee, insurers are 54.3% of cited sources and comparison sites are 6.3%.
| # | Source | Type | Share of citations |
|---|---|---|---|
| 01 | YouTube youtube.com | Forums | 15.7% |
| 02 | The Hartford thehartford.com | Insurers | 10.2% |
| 03 | Progressive Commercial progressivecommercial.com | Insurers | 9.4% |
| 04 | GEICO geico.com | Insurers | 7.1% |
| 05 | Allstate allstate.com | Insurers | 6.3% |
| 06 | NEXT Insurance nextinsurance.com | Insurers | 3.9% |
| 07 | Nationwide nationwide.com | Insurers | 3.1% |
| 08 | Insureon insureon.com | Comparison sites | 2.4% |
| 09 | NerdWallet nerdwallet.com | Comparison sites | 2.4% |
| 10 | Paychex paychex.com | Payroll platforms | 2.4% |
| 11 | Travelers travelers.com | Insurers | 2.4% |
| 12 | biBERK biberk.com | Insurers | 1.6% |
| 13 | Chubb chubb.com | Insurers | 1.6% |
| 14 | Hiscox hiscox.com | Insurers | 1.6% |
| 15 | Inszone Insurance inszoneinsurance.com | Agencies | 1.6% |
| 16 | State Farm statefarm.com | Insurers | 1.6% |
| 17 | US News usnews.com | Publishers | 1.6% |
| 18 | AmTrust amtrustfinancial.com | Insurers | 0.8% |
| 19 | ASCE Insurance asceinsurance.com | Associations | 0.8% |
| 20 | Bankers Insurance bankersinsurance.com | Insurers | 0.8% |
| 21 | BlueVoyant bluevoyant.com | Security vendors | 0.8% |
| 22 | Cynet cynet.com | Security vendors | 0.8% |
| 23 | Direct Auto directauto.com | Insurers | 0.8% |
| 24 | Farmer Brown Insurance farmerbrown.com | Agencies | 0.8% |
| 25 | Farmers farmers.com | Insurers | 0.8% |
| 26 | Forbes Advisor forbes.com | Publishers | 0.8% |
| 27 | Fortinet fortinet.com | Security vendors | 0.8% |
| 28 | Federal Trade Commission ftc.gov | Regulators | 0.8% |
| 29 | Harbour Insurance Agency harbourinsuranceagency.com | Agencies | 0.8% |
| 30 | HireChore hirechore.com | software | 0.8% |
| 31 | Hudson Valley Credit Union hvcu.org | Banks | 0.8% |
| 32 | Instagram instagram.com | Social | 0.8% |
| 33 | Insurance Brokers of Arizona insurancebrokersofaz.com | Agencies | 0.8% |
| 34 | Homebase joinhomebase.com | Payroll platforms | 0.8% |
| 35 | lwdsupport.tn.gov lwdsupport.tn.gov | unknown | 0.8% |
| 36 | Nav nav.com | Banks | 0.8% |
| 37 | pinnacol.com pinnacol.com | unknown | 0.8% |
| 38 | Policygenius policygenius.com | Comparison sites | 0.8% |
| 39 | Progressive progressive.com | Insurers | 0.8% |
| 40 | Reddit reddit.com | Forums | 0.8% |
Types are assigned from a published list. A source we cannot classify with confidence is left unclassified rather than guessed at.
What is on this page position-weighted organic visibility indexed to the Tennessee leader, share of sources cited in AI Overviews, share of answers naming a carrier, and Local Pack presence. The first three use the same 24 searches captured November 2026. Local Pack comes from a separate set of near-me searches measured per metro, joined here.
Never combined the disciplines are reported separately and are not summed. A blended score would hide the only finding that matters, which is where they disagree.
Coverage Google AI Overviews only. ChatGPT, Perplexity and Claude are separate surfaces and are not measured.