Tennessee
United StatesThe Hartford leads the organic results in Tennessee. Progressive Commercial is cited most in AI answers. They are different brands, which is true in most geographies we measure. An AI Overview appeared on 91.7% of the 24 searches tracked here, citing an average of 7.5 sources.
| # | Carrier | Visibility index |
|---|---|---|
| 01 | The Hartford | 100 |
| 02 | GEICO | 46.4 |
| 03 | biBERK | 40 |
| 04 | Progressive Commercial | 21.2 |
| 05 | Travelers | 18.3 |
| 06 | Hiscox | 16.5 |
| 07 | Vouch | 14.7 |
| 08 | Chubb | 14 |
| 09 | NEXT Insurance | 11.7 |
| 10 | Allstate | 10.8 |
| # | Carrier | Share of carrier citations |
|---|---|---|
| 01 | Progressive Commercial | 20.7% |
| 02 | NEXT Insurance | 18.4% |
| 03 | The Hartford | 17.2% |
| 04 | GEICO | 9.2% |
| 05 | Hiscox | 8% |
| 06 | biBERK | 6.9% |
| 07 | Allstate | 3.4% |
| 08 | Nationwide | 3.4% |
| 09 | State Farm | 2.3% |
| 10 | Liberty Mutual | 1.1% |
| # | Source type | Share of citations |
|---|---|---|
| 01 | carrier | 49.2% |
| 02 | aggregator | 11.9% |
| 03 | forum | 9.6% |
| 04 | publisher | 6.8% |
| 05 | unknown | 6.8% |
| 06 | agency | 6.2% |
| 07 | payroll | 3.4% |
| 08 | regulator | 2.3% |
| 09 | security vendor | 1.7% |
| 10 | social | 1.1% |
| 11 | association | 0.6% |
| 12 | financial institution | 0.6% |
| # | Carrier | Share of mentions |
|---|---|---|
| 01 | The Hartford | 17.5% |
| 02 | GEICO | 14% |
| 03 | Hiscox | 12.3% |
| 04 | Progressive | 10.5% |
| 05 | Progressive Commercial | 10.5% |
| 06 | Nationwide | 7% |
| 07 | Allstate | 5.3% |
| 08 | biBERK | 5.3% |
| 09 | NEXT Insurance | 5.3% |
| 10 | Travelers | 3.5% |
Being described in the answer and being cited as a source are different things.
| Search intent | Returned an AI Overview |
|---|---|
| comparison | 100% |
| cost | 100% |
| head | 100% |
| informational | 100% |
| line specific | 100% |
| quote | 100% |
| near me | 0% |
Public boards list national carriers and aggregate the rest. We will run your brand against this exact query set in Tennessee and send you all three scores.
| # | Metro | Leading business | Share of slots | Businesses | Rating |
|---|---|---|---|---|---|
| 01 | Memphis | Direct Auto Insurance | 25% | 12 | 4.7 |
| 02 | Nashville | Acceptance Insurance | 38.9% | 10 | 4.9 |
Near-me searches are measured per metro, not per state. Each metro has its own board.
The citation table above lists insurers only. This one lists everything the answer actually pointed at, which is a different picture: in Tennessee, insurers are 49.2% of cited sources and comparison sites are 11.9%.
| # | Source | Type | Share of citations |
|---|---|---|---|
| 01 | Progressive Commercial progressivecommercial.com | Insurers | 10.2% |
| 02 | NEXT Insurance nextinsurance.com | Insurers | 9% |
| 03 | YouTube youtube.com | Forums | 9% |
| 04 | The Hartford thehartford.com | Insurers | 8.5% |
| 05 | GEICO geico.com | Insurers | 4.5% |
| 06 | Hiscox hiscox.com | Insurers | 4% |
| 07 | biBERK biberk.com | Insurers | 3.4% |
| 08 | Insureon insureon.com | Comparison sites | 3.4% |
| 09 | Forbes Advisor forbes.com | Publishers | 2.3% |
| 10 | Allstate allstate.com | Insurers | 1.7% |
| 11 | Nationwide nationwide.com | Insurers | 1.7% |
| 12 | NerdWallet nerdwallet.com | Comparison sites | 1.7% |
| 13 | Tennessee tn.gov | Regulators | 1.7% |
| 14 | Compare Small Business Insurance comparesmallbusinessinsurance.com | Comparison sites | 1.1% |
| 15 | Wikipedia en.wikipedia.org | Publishers | 1.1% |
| 16 | Facebook facebook.com | Social | 1.1% |
| 17 | Insurance Guys insurance-guys.com | Agencies | 1.1% |
| 18 | Insurance Brokers of Arizona insurancebrokersofaz.com | Agencies | 1.1% |
| 19 | lwdsupport.tn.gov lwdsupport.tn.gov | unknown | 1.1% |
| 20 | Paychex paychex.com | Payroll platforms | 1.1% |
| 21 | Simply Business simplybusiness.com | Comparison sites | 1.1% |
| 22 | State Farm statefarm.com | Insurers | 1.1% |
| 23 | TechInsurance techinsurance.com | Comparison sites | 1.1% |
| 24 | US News usnews.com | Publishers | 1.1% |
| 25 | Acrisure acrisure.com | Agencies | 0.6% |
| 26 | ADP adp.com | Payroll platforms | 0.6% |
| 27 | americanbankusa.com americanbankusa.com | unknown | 0.6% |
| 28 | blockadvisors.com blockadvisors.com | unknown | 0.6% |
| 29 | bmbinc.com bmbinc.com | unknown | 0.6% |
| 30 | Business Insurance Cost businessinsurancecost.com | Comparison sites | 0.6% |
| 31 | Confused.com confused.com | Comparison sites | 0.6% |
| 32 | Construction Coverage constructioncoverage.com | Publishers | 0.6% |
| 33 | Cornerstone Insurance coveredbycornerstone.com | Agencies | 0.6% |
| 34 | Cynet cynet.com | Security vendors | 0.6% |
| 35 | dandlagency.com dandlagency.com | unknown | 0.6% |
| 36 | excavatinginsurancepartners.com excavatinginsurancepartners.com | unknown | 0.6% |
| 37 | Fortinet fortinet.com | Security vendors | 0.6% |
| 38 | Fortune fortune.com | Publishers | 0.6% |
| 39 | Federal Trade Commission ftc.gov | Regulators | 0.6% |
| 40 | geisheimerinsurance.com geisheimerinsurance.com | unknown | 0.6% |
Types are assigned from a published list. A source we cannot classify with confidence is left unclassified rather than guessed at.
What is on this page position-weighted organic visibility indexed to the Tennessee leader, share of sources cited in AI Overviews, share of answers naming a carrier, and Local Pack presence. The first three use the same 24 searches captured September 2026. Local Pack comes from a separate set of near-me searches measured per metro, joined here.
Never combined the disciplines are reported separately and are not summed. A blended score would hide the only finding that matters, which is where they disagree.
Coverage Google AI Overviews only. ChatGPT, Perplexity and Claude are separate surfaces and are not measured.