North Carolina
United StatesProgressive Commercial leads both the organic results and the AI citations in North Carolina, which is unusual: it is the less common of the two outcomes. An AI Overview appeared on 83.3% of the 24 searches tracked here, citing an average of 8.8 sources.
| # | Carrier | Visibility index |
|---|---|---|
| 01 | Progressive Commercial | 100 |
| 02 | The Hartford | 96.2 |
| 03 | biBERK | 70.7 |
| 04 | NEXT Insurance | 58.1 |
| 05 | GEICO | 58 |
| 06 | Hiscox | 40.1 |
| 07 | Farmers | 22.7 |
| 08 | Allstate | 14.9 |
| 09 | Thimble | 14.3 |
| 10 | Chubb | 12.1 |
| # | Carrier | Share of carrier citations |
|---|---|---|
| 01 | Progressive Commercial | 21.5% |
| 02 | NEXT Insurance | 15.1% |
| 03 | The Hartford | 15.1% |
| 04 | GEICO | 9.7% |
| 05 | biBERK | 8.6% |
| 06 | Hiscox | 5.4% |
| 07 | Allstate | 4.3% |
| 08 | Liberty Mutual | 3.2% |
| 09 | Nationwide | 3.2% |
| 10 | Progressive | 2.2% |
| # | Source type | Share of citations |
|---|---|---|
| 01 | carrier | 49.5% |
| 02 | aggregator | 14.4% |
| 03 | forum | 9.6% |
| 04 | agency | 7.4% |
| 05 | publisher | 5.9% |
| 06 | unknown | 5.9% |
| 07 | payroll | 2.7% |
| 08 | association | 1.1% |
| 09 | security vendor | 1.1% |
| 10 | social | 1.1% |
| 11 | financial institution | 0.5% |
| 12 | regulator | 0.5% |
| 13 | software | 0.5% |
| # | Carrier | Share of mentions |
|---|---|---|
| 01 | The Hartford | 17.5% |
| 02 | GEICO | 12.3% |
| 03 | biBERK | 8.8% |
| 04 | Hiscox | 8.8% |
| 05 | Progressive | 8.8% |
| 06 | Progressive Commercial | 8.8% |
| 07 | NEXT Insurance | 7% |
| 08 | Allstate | 5.3% |
| 09 | Nationwide | 5.3% |
| 10 | USAA | 3.5% |
Being described in the answer and being cited as a source are different things.
| Search intent | Returned an AI Overview |
|---|---|
| comparison | 100% |
| cost | 100% |
| head | 100% |
| quote | 100% |
| line specific | 85.7% |
| informational | 75% |
| near me | 0% |
Public boards list national carriers and aggregate the rest. We will run your brand against this exact query set in North Carolina and send you all three scores.
| # | Metro | Leading business | Share of slots | Businesses | Rating |
|---|---|---|---|---|---|
| 01 | Charlotte | Latorre Insurance | 27.8% | 9 | 4.9 |
| 02 | Raleigh | Raleigh Insurance Group | 25% | 8 | 5 |
Near-me searches are measured per metro, not per state. Each metro has its own board.
The citation table above lists insurers only. This one lists everything the answer actually pointed at, which is a different picture: in North Carolina, insurers are 49.5% of cited sources and comparison sites are 14.4%.
| # | Source | Type | Share of citations |
|---|---|---|---|
| 01 | Progressive Commercial progressivecommercial.com | Insurers | 10.6% |
| 02 | YouTube youtube.com | Forums | 9.6% |
| 03 | NEXT Insurance nextinsurance.com | Insurers | 7.4% |
| 04 | The Hartford thehartford.com | Insurers | 7.4% |
| 05 | GEICO geico.com | Insurers | 4.8% |
| 06 | biBERK biberk.com | Insurers | 4.3% |
| 07 | Simply Business simplybusiness.com | Comparison sites | 3.2% |
| 08 | Hiscox hiscox.com | Insurers | 2.7% |
| 09 | TechInsurance techinsurance.com | Comparison sites | 2.7% |
| 10 | Allstate allstate.com | Insurers | 2.1% |
| 11 | Insureon insureon.com | Comparison sites | 2.1% |
| 12 | NerdWallet nerdwallet.com | Comparison sites | 2.1% |
| 13 | Insurance Brokers of Arizona insurancebrokersofaz.com | Agencies | 1.6% |
| 14 | Liberty Mutual libertymutual.com | Insurers | 1.6% |
| 15 | Nationwide nationwide.com | Insurers | 1.6% |
| 16 | US News usnews.com | Publishers | 1.6% |
| 17 | Construction Coverage constructioncoverage.com | Publishers | 1.1% |
| 18 | Facebook facebook.com | Social | 1.1% |
| 19 | Forbes Advisor forbes.com | Publishers | 1.1% |
| 20 | Homebase joinhomebase.com | Payroll platforms | 1.1% |
| 21 | Paychex paychex.com | Payroll platforms | 1.1% |
| 22 | Progressive progressive.com | Insurers | 1.1% |
| 23 | USAA usaa.com | Insurers | 1.1% |
| 24 | US Chamber of Commerce uschamber.com | Associations | 1.1% |
| 25 | Vouch vouch.us | Insurers | 1.1% |
| 26 | Acrisure acrisure.com | Agencies | 0.5% |
| 27 | americanbankusa.com americanbankusa.com | unknown | 0.5% |
| 28 | artisanins.com artisanins.com | unknown | 0.5% |
| 29 | Boyd Insurance boydinsurance.com | Agencies | 0.5% |
| 30 | Business Insurance Cost businessinsurancecost.com | Comparison sites | 0.5% |
| 31 | CNBC cnbc.com | Publishers | 0.5% |
| 32 | commercialrealestate.loans commercialrealestate.loans | unknown | 0.5% |
| 33 | Confused.com confused.com | Comparison sites | 0.5% |
| 34 | CoverLink Insurance coverlink.com | Agencies | 0.5% |
| 35 | coverys.com coverys.com | unknown | 0.5% |
| 36 | cromwellney.com cromwellney.com | unknown | 0.5% |
| 37 | Cynet cynet.com | Security vendors | 0.5% |
| 38 | Wikipedia en.wikipedia.org | Publishers | 0.5% |
| 39 | Farmers farmers.com | Insurers | 0.5% |
| 40 | Fortinet fortinet.com | Security vendors | 0.5% |
Types are assigned from a published list. A source we cannot classify with confidence is left unclassified rather than guessed at.
What is on this page position-weighted organic visibility indexed to the North Carolina leader, share of sources cited in AI Overviews, share of answers naming a carrier, and Local Pack presence. The first three use the same 24 searches captured September 2026. Local Pack comes from a separate set of near-me searches measured per metro, joined here.
Never combined the disciplines are reported separately and are not summed. A blended score would hide the only finding that matters, which is where they disagree.
Coverage Google AI Overviews only. ChatGPT, Perplexity and Claude are separate surfaces and are not measured.