North Carolina
United StatesProgressive Commercial leads the organic results in North Carolina. The Hartford is cited most in AI answers. They are different brands, which is true in most geographies we measure. An AI Overview appeared on 83.3% of the 24 searches tracked here, citing an average of 5.8 sources.
| # | Carrier | Visibility index |
|---|---|---|
| 01 | Progressive Commercial | 100 |
| 02 | NEXT Insurance | 68.1 |
| 03 | The Hartford | 65.4 |
| 04 | biBERK | 29.3 |
| 05 | GEICO | 26.1 |
| 06 | Thimble | 22.9 |
| 07 | Farmers | 21.3 |
| 08 | Hiscox | 20.5 |
| 09 | AmTrust | 17.8 |
| 10 | Chubb | 17.1 |
| # | Carrier | Share of carrier citations |
|---|---|---|
| 01 | The Hartford | 23.4% |
| 02 | Progressive Commercial | 18.8% |
| 03 | GEICO | 14.1% |
| 04 | Allstate | 9.4% |
| 05 | NEXT Insurance | 6.2% |
| 06 | Hiscox | 4.7% |
| 07 | Nationwide | 4.7% |
| 08 | Travelers | 4.7% |
| 09 | State Farm | 3.1% |
| 10 | biBERK | 3.1% |
| # | Source type | Share of citations |
|---|---|---|
| 01 | carrier | 54.7% |
| 02 | forum | 14.5% |
| 03 | aggregator | 10.3% |
| 04 | publisher | 4.3% |
| 05 | agency | 3.4% |
| 06 | payroll | 2.6% |
| 07 | security vendor | 2.6% |
| 08 | unknown | 2.6% |
| 09 | regulator | 1.7% |
| 10 | association | 0.9% |
| 11 | financial institution | 0.9% |
| 12 | search | 0.9% |
| 13 | social | 0.9% |
| # | Carrier | Share of mentions |
|---|---|---|
| 01 | The Hartford | 20.9% |
| 02 | Progressive | 13.4% |
| 03 | Progressive Commercial | 11.9% |
| 04 | GEICO | 10.4% |
| 05 | Allstate | 7.5% |
| 06 | Hiscox | 7.5% |
| 07 | NEXT Insurance | 6% |
| 08 | biBERK | 4.5% |
| 09 | Nationwide | 4.5% |
| 10 | Travelers | 4.5% |
Being described in the answer and being cited as a source are different things.
| Search intent | Returned an AI Overview |
|---|---|
| comparison | 100% |
| cost | 100% |
| informational | 100% |
| quote | 100% |
| line specific | 85.7% |
| head | 66.7% |
| near me | 0% |
Public boards list national carriers and aggregate the rest. We will run your brand against this exact query set in North Carolina and send you all three scores.
| # | Metro | Leading business | Share of slots | Businesses | Rating |
|---|---|---|---|---|---|
| 01 | Charlotte | Latorre Insurance | 25% | 9 | 4.9 |
| 02 | Raleigh | Raleigh Insurance Group | 30.3% | 11 | 5 |
Near-me searches are measured per metro, not per state. Each metro has its own board.
The citation table above lists insurers only. This one lists everything the answer actually pointed at, which is a different picture: in North Carolina, insurers are 54.7% of cited sources and comparison sites are 10.3%.
| # | Source | Type | Share of citations |
|---|---|---|---|
| 01 | YouTube youtube.com | Forums | 14.5% |
| 02 | The Hartford thehartford.com | Insurers | 12.8% |
| 03 | Progressive Commercial progressivecommercial.com | Insurers | 10.3% |
| 04 | GEICO geico.com | Insurers | 7.7% |
| 05 | Allstate allstate.com | Insurers | 5.1% |
| 06 | Insureon insureon.com | Comparison sites | 3.4% |
| 07 | NerdWallet nerdwallet.com | Comparison sites | 3.4% |
| 08 | NEXT Insurance nextinsurance.com | Insurers | 3.4% |
| 09 | Hiscox hiscox.com | Insurers | 2.6% |
| 10 | Nationwide nationwide.com | Insurers | 2.6% |
| 11 | Paychex paychex.com | Payroll platforms | 2.6% |
| 12 | Travelers travelers.com | Insurers | 2.6% |
| 13 | US News usnews.com | Publishers | 2.6% |
| 14 | biBERK biberk.com | Insurers | 1.7% |
| 15 | Inszone Insurance inszoneinsurance.com | Agencies | 1.7% |
| 16 | State Farm statefarm.com | Insurers | 1.7% |
| 17 | Bankers Insurance bankersinsurance.com | Insurers | 0.9% |
| 18 | BlueVoyant bluevoyant.com | Security vendors | 0.9% |
| 19 | Business News Daily businessnewsdaily.com | Publishers | 0.9% |
| 20 | Chubb chubb.com | Insurers | 0.9% |
| 21 | Compare the Market comparethemarket.com | Comparison sites | 0.9% |
| 22 | completepayrollsolutions.com completepayrollsolutions.com | unknown | 0.9% |
| 23 | Cynet cynet.com | Security vendors | 0.9% |
| 24 | Farmer Brown Insurance farmerbrown.com | Agencies | 0.9% |
| 25 | Farmers farmers.com | Insurers | 0.9% |
| 26 | Fortinet fortinet.com | Security vendors | 0.9% |
| 27 | Federal Trade Commission ftc.gov | Regulators | 0.9% |
| 28 | Google google.com | Search | 0.9% |
| 29 | Hudson Valley Credit Union hvcu.org | Banks | 0.9% |
| 30 | ic.nc.gov ic.nc.gov | unknown | 0.9% |
| 31 | Instagram instagram.com | Social | 0.9% |
| 32 | mymarylandauto.com mymarylandauto.com | unknown | 0.9% |
| 33 | North Carolina Dept. of Insurance ncdoi.gov | Regulators | 0.9% |
| 34 | Policygenius policygenius.com | Comparison sites | 0.9% |
| 35 | Progressive progressive.com | Insurers | 0.9% |
| 36 | Simply Business simplybusiness.com | Comparison sites | 0.9% |
| 37 | Star Shepherd Insurance starshep.com | Agencies | 0.9% |
| 38 | Thimble thimble.com | Insurers | 0.9% |
| 39 | ThinkAdvisor thinkadvisor.com | Publishers | 0.9% |
| 40 | US Chamber of Commerce uschamber.com | Associations | 0.9% |
Types are assigned from a published list. A source we cannot classify with confidence is left unclassified rather than guessed at.
What is on this page position-weighted organic visibility indexed to the North Carolina leader, share of sources cited in AI Overviews, share of answers naming a carrier, and Local Pack presence. The first three use the same 24 searches captured November 2026. Local Pack comes from a separate set of near-me searches measured per metro, joined here.
Never combined the disciplines are reported separately and are not summed. A blended score would hide the only finding that matters, which is where they disagree.
Coverage Google AI Overviews only. ChatGPT, Perplexity and Claude are separate surfaces and are not measured.