Newfoundland And Labrador
United StatesTD Insurance leads the organic results in Newfoundland And Labrador. Intact is cited most in AI answers. They are different brands, which is true in most geographies we measure. An AI Overview appeared on 83.3% of the 24 searches tracked here, citing an average of 3.8 sources.
| # | Carrier | Visibility index |
|---|---|---|
| 01 | TD Insurance | 100 |
| 02 | Intact | 88.1 |
| 03 | Federated Insurance Canada | 45.3 |
| 04 | Co-operators | 37.1 |
| 05 | Vouch | 31.8 |
| 06 | iA Financial | 15.9 |
| 07 | Mutual Benefit Group | 15.9 |
| 08 | RBC Insurance | 13.4 |
| 09 | BCAA | 10.6 |
| 10 | SGI Canada | 8 |
| # | Carrier | Share of carrier citations |
|---|---|---|
| 01 | Intact | 21.7% |
| 02 | TD Insurance | 13% |
| 03 | Chubb | 8.7% |
| 04 | Co-operators | 8.7% |
| 05 | Definity | 8.7% |
| 06 | GEICO | 8.7% |
| 07 | Allstate | 4.3% |
| 08 | Desjardins | 4.3% |
| 09 | Federated Insurance Canada | 4.3% |
| 10 | RBC Insurance | 4.3% |
| # | Source type | Share of citations |
|---|---|---|
| 01 | carrier | 30.7% |
| 02 | agency | 18.7% |
| 03 | unknown | 16% |
| 04 | aggregator | 8% |
| 05 | regulator | 8% |
| 06 | forum | 6.7% |
| 07 | association | 2.7% |
| 08 | payroll | 2.7% |
| 09 | security vendor | 2.7% |
| 10 | social | 2.7% |
| 11 | publisher | 1.3% |
| # | Carrier | Share of mentions |
|---|---|---|
| 01 | Intact | 29.2% |
| 02 | TD Insurance | 12.5% |
| 03 | Allstate | 8.3% |
| 04 | Chubb | 8.3% |
| 05 | GEICO | 8.3% |
| 06 | The Hartford | 8.3% |
| 07 | Co-operators | 4.2% |
| 08 | Desjardins | 4.2% |
| 09 | SGI Canada | 4.2% |
| 10 | Travelers | 4.2% |
Being described in the answer and being cited as a source are different things.
| Search intent | Returned an AI Overview |
|---|---|
| comparison | 100% |
| head | 100% |
| line specific | 100% |
| quote | 100% |
| informational | 75% |
| cost | 66.7% |
| near me | 0% |
Public boards list national carriers and aggregate the rest. We will run your brand against this exact query set in Newfoundland And Labrador and send you all three scores.
The citation table above lists insurers only. This one lists everything the answer actually pointed at, which is a different picture: in Newfoundland And Labrador, insurers are 30.7% of cited sources and comparison sites are 8%.
| # | Source | Type | Share of citations |
|---|---|---|---|
| 01 | Intact intact.ca | Insurers | 6.7% |
| 02 | Western Financial Group westernfinancialgroup.ca | Agencies | 6.7% |
| 03 | YouTube youtube.com | Forums | 6.7% |
| 04 | Insurance Bureau of Canada ibc.ca | Regulators | 4% |
| 05 | TD Insurance tdinsurance.com | Insurers | 4% |
| 06 | Westland Insurance westlandinsurance.ca | Agencies | 4% |
| 07 | ACERA acera.ca | Associations | 2.7% |
| 08 | Aon aon.com | Agencies | 2.7% |
| 09 | BrokerLink brokerlink.ca | Agencies | 2.7% |
| 10 | Chubb chubb.com | Insurers | 2.7% |
| 11 | Co-operators cooperators.ca | Insurers | 2.7% |
| 12 | Definity economical.com | Insurers | 2.7% |
| 13 | Facebook facebook.com | Social | 2.7% |
| 14 | GEICO geico.com | Insurers | 2.7% |
| 15 | Rates.ca rates.ca | Comparison sites | 2.7% |
| 16 | ratesopedia.com ratesopedia.com | unknown | 2.7% |
| 17 | Zensurance zensurance.com | Comparison sites | 2.7% |
| 18 | ADP adp.com | Payroll platforms | 1.3% |
| 19 | advisorcovered.com advisorcovered.com | unknown | 1.3% |
| 20 | Aligned Insurance alignedinsurance.com | Agencies | 1.3% |
| 21 | Allstate allstate.com | Insurers | 1.3% |
| 22 | BlueVoyant bluevoyant.com | Security vendors | 1.3% |
| 23 | brokerstrust.ca brokerstrust.ca | unknown | 1.3% |
| 24 | cfib-fcei.ca cfib-fcei.ca | unknown | 1.3% |
| 25 | Desjardins desjardins.com | Insurers | 1.3% |
| 26 | Federated Insurance Canada federated.ca | Insurers | 1.3% |
| 27 | Fortinet fortinet.com | Security vendors | 1.3% |
| 28 | Federal Trade Commission ftc.gov | Regulators | 1.3% |
| 29 | Certain getcertain.ca | Comparison sites | 1.3% |
| 30 | HUB International hubinternational.com | Agencies | 1.3% |
| 31 | insurdinary.ca insurdinary.ca | unknown | 1.3% |
| 32 | IRMI irmi.com | Publishers | 1.3% |
| 33 | Homebase joinhomebase.com | Payroll platforms | 1.3% |
| 34 | Panda7 panda7.ca | Comparison sites | 1.3% |
| 35 | pib.com pib.com | unknown | 1.3% |
| 36 | RBC Insurance rbcinsurance.com | Insurers | 1.3% |
| 37 | SGI Canada sgicanada.ca | Insurers | 1.3% |
| 38 | surnet.net surnet.net | unknown | 1.3% |
| 39 | The Hartford thehartford.com | Insurers | 1.3% |
| 40 | theinsurancelab.ca theinsurancelab.ca | unknown | 1.3% |
Types are assigned from a published list. A source we cannot classify with confidence is left unclassified rather than guessed at.
What is on this page position-weighted organic visibility indexed to the Newfoundland And Labrador leader, share of sources cited in AI Overviews, share of answers naming a carrier, and Local Pack presence. The first three use the same 24 searches captured November 2026. Local Pack comes from a separate set of near-me searches measured per metro, joined here.
Never combined the disciplines are reported separately and are not summed. A blended score would hide the only finding that matters, which is where they disagree.
Coverage Google AI Overviews only. ChatGPT, Perplexity and Claude are separate surfaces and are not measured.