Newfoundland And Labrador
United StatesRBC Insurance leads the organic results in Newfoundland And Labrador. PolicyMe is cited most in AI answers. They are different brands, which is true in most geographies we measure. An AI Overview appeared on 89.5% of the 19 searches tracked here, citing an average of 3.5 sources.
| # | Carrier | Visibility index |
|---|---|---|
| 01 | RBC Insurance | 100 |
| 02 | TD Insurance | 95.5 |
| 03 | Allstate Canada | 63.4 |
| 04 | Belairdirect | 52.7 |
| 05 | PolicyMe | 41 |
| 06 | Intact | 36.8 |
| 07 | Travel Guard | 18.9 |
| 08 | Square One | 9.5 |
| 09 | Farmers | 7.6 |
| 10 | Sonnet | 7.6 |
| # | Carrier | Share of carrier citations |
|---|---|---|
| 01 | PolicyMe | 26.1% |
| 02 | Belairdirect | 17.4% |
| 03 | GEICO | 8.7% |
| 04 | Allstate | 4.3% |
| 05 | Allstate Canada | 4.3% |
| 06 | Farmers | 4.3% |
| 07 | Intact | 4.3% |
| 08 | Progressive | 4.3% |
| 09 | RBC Insurance | 4.3% |
| 10 | Sonnet | 4.3% |
| # | Source type | Share of citations |
|---|---|---|
| 01 | carrier | 39% |
| 02 | aggregator | 22% |
| 03 | agency | 15.3% |
| 04 | forum | 10.2% |
| 05 | association | 3.4% |
| 06 | publisher | 3.4% |
| 07 | regulator | 3.4% |
| 08 | unknown | 3.4% |
| # | Carrier | Share of mentions |
|---|---|---|
| 01 | Belairdirect | 16.3% |
| 02 | PolicyMe | 14.3% |
| 03 | Allstate | 10.2% |
| 04 | Intact | 10.2% |
| 05 | GEICO | 8.2% |
| 06 | CAA | 8.2% |
| 07 | Aviva Canada | 4.1% |
| 08 | Co-operators | 4.1% |
| 09 | Desjardins | 4.1% |
| 10 | Progressive | 4.1% |
Being described in the answer and being cited as a source are different things.
| Search intent | Returned an AI Overview |
|---|---|
| comparison | 100% |
| cost | 100% |
| head | 100% |
| informational | 100% |
| quote | 100% |
| near me | 0% |
Public boards list national carriers and aggregate the rest. We will run your brand against this exact query set in Newfoundland And Labrador and send you all three scores.
The citation table above lists insurers only. This one lists everything the answer actually pointed at, which is a different picture: in Newfoundland And Labrador, insurers are 39% of cited sources and comparison sites are 22%.
| # | Source | Type | Share of citations |
|---|---|---|---|
| 01 | PolicyMe policyme.com | Insurers | 10.2% |
| 02 | Ratehub ratehub.ca | Comparison sites | 10.2% |
| 03 | BrokerLink brokerlink.ca | Agencies | 8.5% |
| 04 | YouTube youtube.com | Forums | 8.5% |
| 05 | Belairdirect belairdirect.com | Insurers | 6.8% |
| 06 | GEICO geico.com | Insurers | 3.4% |
| 07 | LowestRates lowestrates.ca | Comparison sites | 3.4% |
| 08 | PC Insurance pcinsurance.ca | Agencies | 3.4% |
| 09 | Rates.ca rates.ca | Comparison sites | 3.4% |
| 10 | A.A. Munro aamunro.com | Agencies | 1.7% |
| 11 | Allstate Canada allstate.ca | Insurers | 1.7% |
| 12 | Allstate allstate.com | Insurers | 1.7% |
| 13 | Alberta Motor Association ama.ab.ca | Associations | 1.7% |
| 14 | Canada Drives canadadrives.ca | Comparison sites | 1.7% |
| 15 | Experian experian.com | Publishers | 1.7% |
| 16 | Farmers farmers.com | Insurers | 1.7% |
| 17 | FSRA Ontario fsrao.ca | Regulators | 1.7% |
| 18 | Insurance Bureau of Canada ibc.ca | Regulators | 1.7% |
| 19 | Insurance Business insurancebusinessmag.com | Publishers | 1.7% |
| 20 | Intact intact.ca | Insurers | 1.7% |
| 21 | munninsurance.com munninsurance.com | unknown | 1.7% |
| 22 | NerdWallet nerdwallet.com | Comparison sites | 1.7% |
| 23 | Progressive progressive.com | Insurers | 1.7% |
| 24 | promutuelassurance.ca promutuelassurance.ca | unknown | 1.7% |
| 25 | RBC Insurance rbcinsurance.com | Insurers | 1.7% |
| 26 | Reddit reddit.com | Forums | 1.7% |
| 27 | Sonnet sonnet.ca | Insurers | 1.7% |
| 28 | State Farm statefarm.com | Insurers | 1.7% |
| 29 | Surex surex.com | Comparison sites | 1.7% |
| 30 | TD Insurance tdinsurance.com | Insurers | 1.7% |
| 31 | Brokers Insurance Group thebig.ca | Associations | 1.7% |
| 32 | The Personal thepersonal.com | Insurers | 1.7% |
| 33 | Travelers travelers.com | Insurers | 1.7% |
| 34 | Western Financial Group westernfinancialgroup.ca | Agencies | 1.7% |
Types are assigned from a published list. A source we cannot classify with confidence is left unclassified rather than guessed at.
What is on this page position-weighted organic visibility indexed to the Newfoundland And Labrador leader, share of sources cited in AI Overviews, share of answers naming a carrier, and Local Pack presence. The first three use the same 19 searches captured November 2026. Local Pack comes from a separate set of near-me searches measured per metro, joined here.
Never combined the disciplines are reported separately and are not summed. A blended score would hide the only finding that matters, which is where they disagree.
Coverage Google AI Overviews only. ChatGPT, Perplexity and Claude are separate surfaces and are not measured.