New Mexico
United StatesAllstate leads the organic results in New Mexico. Progressive is cited most in AI answers. They are different brands, which is true in most geographies we measure. An AI Overview appeared on 84.2% of the 19 searches tracked here, citing an average of 6.6 sources.
| # | Carrier | Visibility index |
|---|---|---|
| 01 | Allstate | 100 |
| 02 | Progressive | 28.7 |
| 03 | GEICO | 24.8 |
| 04 | AAA | 23.2 |
| 05 | Mercury Insurance | 16 |
| 06 | Liberty Mutual | 15.7 |
| 07 | State Farm | 9.2 |
| 08 | The General | 8.8 |
| 09 | Direct Auto | 7.2 |
| 10 | Farmers | 7.2 |
| # | Carrier | Share of carrier citations |
|---|---|---|
| 01 | Progressive | 17.6% |
| 02 | Allstate | 14.7% |
| 03 | GEICO | 14.7% |
| 04 | Liberty Mutual | 14.7% |
| 05 | Mercury Insurance | 5.9% |
| 06 | Nationwide | 5.9% |
| 07 | State Farm | 5.9% |
| 08 | AAA | 2.9% |
| 09 | Alpha Direct | 2.9% |
| 10 | Amica | 2.9% |
| # | Source type | Share of citations |
|---|---|---|
| 01 | carrier | 32.1% |
| 02 | aggregator | 26.4% |
| 03 | publisher | 17% |
| 04 | unknown | 9.4% |
| 05 | forum | 7.5% |
| 06 | agency | 2.8% |
| 07 | social | 2.8% |
| 08 | law firm | 0.9% |
| 09 | software | 0.9% |
| # | Carrier | Share of mentions |
|---|---|---|
| 01 | Progressive | 23.3% |
| 02 | GEICO | 20.9% |
| 03 | Allstate | 14% |
| 04 | Travelers | 9.3% |
| 05 | USAA | 9.3% |
| 06 | Nationwide | 7% |
| 07 | State Farm | 7% |
| 08 | AAA | 2.3% |
| 09 | Amica | 2.3% |
| 10 | Lemonade | 2.3% |
Being described in the answer and being cited as a source are different things.
| Search intent | Returned an AI Overview |
|---|---|
| comparison | 100% |
| cost | 100% |
| informational | 100% |
| quote | 100% |
| head | 50% |
| near me | 0% |
Public boards list national carriers and aggregate the rest. We will run your brand against this exact query set in New Mexico and send you all three scores.
| # | Metro | Leading business | Share of slots | Businesses | Rating |
|---|---|---|---|---|---|
| 01 | Albuquerque | Albuquerque Auto Insurance | 22.2% | 9 | 5 |
Near-me searches are measured per metro, not per state. Each metro has its own board.
The citation table above lists insurers only. This one lists everything the answer actually pointed at, which is a different picture: in New Mexico, insurers are 32.1% of cited sources and comparison sites are 26.4%.
| # | Source | Type | Share of citations |
|---|---|---|---|
| 01 | Insurify insurify.com | Comparison sites | 8.5% |
| 02 | NerdWallet nerdwallet.com | Comparison sites | 5.7% |
| 03 | Progressive progressive.com | Insurers | 5.7% |
| 04 | Allstate allstate.com | Insurers | 4.7% |
| 05 | GEICO geico.com | Insurers | 4.7% |
| 06 | Liberty Mutual libertymutual.com | Insurers | 4.7% |
| 07 | YouTube youtube.com | Forums | 4.7% |
| 08 | The Zebra thezebra.com | Comparison sites | 3.8% |
| 09 | US News usnews.com | Publishers | 3.8% |
| 10 | Experian experian.com | Publishers | 2.8% |
| 11 | Facebook facebook.com | Social | 2.8% |
| 12 | Insurance.com insurance.com | Comparison sites | 2.8% |
| 13 | Compare.com compare.com | Comparison sites | 1.9% |
| 14 | Consumer Reports consumerreports.org | Publishers | 1.9% |
| 15 | MarketWatch marketwatch.com | Publishers | 1.9% |
| 16 | Mercury Insurance mercuryinsurance.com | Insurers | 1.9% |
| 17 | Nationwide nationwide.com | Insurers | 1.9% |
| 18 | Quora quora.com | Forums | 1.9% |
| 19 | Ramsey Solutions ramseysolutions.com | Publishers | 1.9% |
| 20 | State Farm statefarm.com | Insurers | 1.9% |
| 21 | WalletHub wallethub.com | Comparison sites | 1.9% |
| 22 | Wall Street Journal wsj.com | Publishers | 1.9% |
| 23 | AAA acg.aaa.com | Insurers | 0.9% |
| 24 | advisement.com advisement.com | unknown | 0.9% |
| 25 | Amica amica.com | Insurers | 0.9% |
| 26 | Baldwin Risk Partners baldwin.com | Agencies | 0.9% |
| 27 | Alpha Direct blog.alphadirect.co.bw | Insurers | 0.9% |
| 28 | Boston 25 News boston25news.com | Publishers | 0.9% |
| 29 | clearsurance.com clearsurance.com | unknown | 0.9% |
| 30 | CNBC cnbc.com | Publishers | 0.9% |
| 31 | Dairyland dairylandinsurance.com | Insurers | 0.9% |
| 32 | elgringolaw.com elgringolaw.com | unknown | 0.9% |
| 33 | enterpriserentacar.pl enterpriserentacar.pl | unknown | 0.9% |
| 34 | Faroway faroway.ai | software | 0.9% |
| 35 | Forbes Advisor forbes.com | Publishers | 0.9% |
| 36 | Gallon Law gallonlaw.com | Law firms | 0.9% |
| 37 | henkeswelsh.com henkeswelsh.com | unknown | 0.9% |
| 38 | holacarrentals.com holacarrentals.com | unknown | 0.9% |
| 39 | kansascity.com kansascity.com | unknown | 0.9% |
| 40 | Leavitt Group leavitt.com | Agencies | 0.9% |
Types are assigned from a published list. A source we cannot classify with confidence is left unclassified rather than guessed at.
What is on this page position-weighted organic visibility indexed to the New Mexico leader, share of sources cited in AI Overviews, share of answers naming a carrier, and Local Pack presence. The first three use the same 19 searches captured September 2026. Local Pack comes from a separate set of near-me searches measured per metro, joined here.
Never combined the disciplines are reported separately and are not summed. A blended score would hide the only finding that matters, which is where they disagree.
Coverage Google AI Overviews only. ChatGPT, Perplexity and Claude are separate surfaces and are not measured.