New Mexico
United StatesLiberty Mutual leads the organic results in New Mexico. Allstate is cited most in AI answers. They are different brands, which is true in most geographies we measure. An AI Overview appeared on 89.5% of the 19 searches tracked here, citing an average of 4.2 sources.
| # | Carrier | Visibility index |
|---|---|---|
| 01 | Liberty Mutual | 100 |
| 02 | Allstate | 60.2 |
| 03 | Farmers | 29.7 |
| 04 | GEICO | 25.5 |
| 05 | Mercury Insurance | 24.9 |
| 06 | Progressive | 14.1 |
| 07 | Nationwide | 9.3 |
| 08 | AAA | 8.7 |
| 09 | Kemper | 7.4 |
| 10 | American Family | 4.9 |
| # | Carrier | Share of carrier citations |
|---|---|---|
| 01 | Allstate | 25.8% |
| 02 | Liberty Mutual | 16.1% |
| 03 | GEICO | 12.9% |
| 04 | Progressive | 12.9% |
| 05 | Farmers | 6.5% |
| 06 | Mercury Insurance | 6.5% |
| 07 | American Family | 3.2% |
| 08 | Nationwide | 3.2% |
| 09 | Pronto Insurance | 3.2% |
| 10 | State Farm | 3.2% |
| # | Source type | Share of citations |
|---|---|---|
| 01 | carrier | 43.7% |
| 02 | aggregator | 18.3% |
| 03 | forum | 14.1% |
| 04 | publisher | 14.1% |
| 05 | agency | 4.2% |
| 06 | unknown | 4.2% |
| 07 | regulator | 1.4% |
| # | Carrier | Share of mentions |
|---|---|---|
| 01 | Progressive | 15.7% |
| 02 | Allstate | 12.9% |
| 03 | GEICO | 11.4% |
| 04 | State Farm | 10% |
| 05 | Travelers | 8.6% |
| 06 | Nationwide | 7.1% |
| 07 | USAA | 7.1% |
| 08 | American Family | 4.3% |
| 09 | Erie Insurance | 4.3% |
| 10 | Liberty Mutual | 4.3% |
Being described in the answer and being cited as a source are different things.
| Search intent | Returned an AI Overview |
|---|---|
| comparison | 100% |
| cost | 100% |
| head | 100% |
| informational | 100% |
| quote | 100% |
| near me | 0% |
Public boards list national carriers and aggregate the rest. We will run your brand against this exact query set in New Mexico and send you all three scores.
| # | Metro | Leading business | Share of slots | Businesses | Rating |
|---|---|---|---|---|---|
| 01 | Albuquerque | Albuquerque Auto Insurance | 30.6% | 10 | 5 |
Near-me searches are measured per metro, not per state. Each metro has its own board.
The citation table above lists insurers only. This one lists everything the answer actually pointed at, which is a different picture: in New Mexico, insurers are 43.7% of cited sources and comparison sites are 18.3%.
| # | Source | Type | Share of citations |
|---|---|---|---|
| 01 | Allstate allstate.com | Insurers | 11.3% |
| 02 | YouTube youtube.com | Forums | 11.3% |
| 03 | Liberty Mutual libertymutual.com | Insurers | 7% |
| 04 | GEICO geico.com | Insurers | 5.6% |
| 05 | NerdWallet nerdwallet.com | Comparison sites | 5.6% |
| 06 | Progressive progressive.com | Insurers | 5.6% |
| 07 | Experian experian.com | Publishers | 4.2% |
| 08 | Insurify insurify.com | Comparison sites | 4.2% |
| 09 | US News usnews.com | Publishers | 4.2% |
| 10 | Consumer Reports consumerreports.org | Publishers | 2.8% |
| 11 | Farmers farmers.com | Insurers | 2.8% |
| 12 | Freeway Insurance freeway.com | Agencies | 2.8% |
| 13 | LendingTree lendingtree.com | Comparison sites | 2.8% |
| 14 | Mercury Insurance mercuryinsurance.com | Insurers | 2.8% |
| 15 | Reddit reddit.com | Forums | 2.8% |
| 16 | The Zebra thezebra.com | Comparison sites | 2.8% |
| 17 | American Family amfam.com | Insurers | 1.4% |
| 18 | AutoInsurance.com autoinsurance.com | Comparison sites | 1.4% |
| 19 | CNBC cnbc.com | Publishers | 1.4% |
| 20 | Forbes Advisor forbes.com | Publishers | 1.4% |
| 21 | InsuranceQuotes insurancequotes.com | Comparison sites | 1.4% |
| 22 | Insure On The Spot insureonthespot.com | Agencies | 1.4% |
| 23 | mvd.newmexico.gov mvd.newmexico.gov | unknown | 1.4% |
| 24 | Nationwide nationwide.com | Insurers | 1.4% |
| 25 | Prestige Luxury Rentals prestigeluxuryrentals.com | unknown | 1.4% |
| 26 | Pronto Insurance prontoinsurance.com | Insurers | 1.4% |
| 27 | State Farm statefarm.com | Insurers | 1.4% |
| 28 | Texas Dept. of Insurance tdi.texas.gov | Regulators | 1.4% |
| 29 | The General thegeneral.com | Insurers | 1.4% |
| 30 | Travelers travelers.com | Insurers | 1.4% |
| 31 | wvinsurance.gov wvinsurance.gov | unknown | 1.4% |
Types are assigned from a published list. A source we cannot classify with confidence is left unclassified rather than guessed at.
What is on this page position-weighted organic visibility indexed to the New Mexico leader, share of sources cited in AI Overviews, share of answers naming a carrier, and Local Pack presence. The first three use the same 19 searches captured November 2026. Local Pack comes from a separate set of near-me searches measured per metro, joined here.
Never combined the disciplines are reported separately and are not summed. A blended score would hide the only finding that matters, which is where they disagree.
Coverage Google AI Overviews only. ChatGPT, Perplexity and Claude are separate surfaces and are not measured.