New Mexico
United StatesAllstate leads the organic results in New Mexico. Liberty Mutual is cited most in AI answers. They are different brands, which is true in most geographies we measure. An AI Overview appeared on 84.2% of the 19 searches tracked here, citing an average of 6.4 sources.
| # | Carrier | Visibility index |
|---|---|---|
| 01 | Allstate | 100 |
| 02 | Progressive | 65.7 |
| 03 | Liberty Mutual | 48.3 |
| 04 | GEICO | 47.1 |
| 05 | AAA | 20.7 |
| 06 | The General | 15.6 |
| 07 | State Farm | 12.1 |
| 08 | Mercury Insurance | 11.5 |
| 09 | Nationwide | 7.5 |
| 10 | Farmers | 5.8 |
| # | Carrier | Share of carrier citations |
|---|---|---|
| 01 | Liberty Mutual | 22.2% |
| 02 | Allstate | 19.4% |
| 03 | Progressive | 16.7% |
| 04 | Farmers | 11.1% |
| 05 | GEICO | 8.3% |
| 06 | Lemonade | 5.6% |
| 07 | AssuranceAmerica | 2.8% |
| 08 | Mercury Insurance | 2.8% |
| 09 | Pronto Insurance | 2.8% |
| 10 | State Farm | 2.8% |
| # | Source type | Share of citations |
|---|---|---|
| 01 | carrier | 35% |
| 02 | publisher | 22.3% |
| 03 | aggregator | 20.4% |
| 04 | forum | 13.6% |
| 05 | regulator | 2.9% |
| 06 | agency | 1.9% |
| 07 | law firm | 1.9% |
| 08 | social | 1% |
| 09 | unknown | 1% |
| # | Carrier | Share of mentions |
|---|---|---|
| 01 | GEICO | 20% |
| 02 | Progressive | 18.2% |
| 03 | State Farm | 14.5% |
| 04 | Allstate | 10.9% |
| 05 | Travelers | 10.9% |
| 06 | Farmers | 9.1% |
| 07 | USAA | 7.3% |
| 08 | Lemonade | 3.6% |
| 09 | Nationwide | 3.6% |
| 10 | AssuranceAmerica | 1.8% |
Being described in the answer and being cited as a source are different things.
| Search intent | Returned an AI Overview |
|---|---|
| unclassified | 84.2% |
Public boards list national carriers and aggregate the rest. We will run your brand against this exact query set in New Mexico and send you all three scores.
| # | Metro | Leading business | Share of slots | Businesses | Rating |
|---|---|---|---|---|---|
| 01 | Albuquerque | Freeway Insurance | 21.2% | 10 | 4.6 |
Near-me searches are measured per metro, not per state. Each metro has its own board.
The citation table above lists insurers only. This one lists everything the answer actually pointed at, which is a different picture: in New Mexico, insurers are 35% of cited sources and comparison sites are 20.4%.
| # | Source | Type | Share of citations |
|---|---|---|---|
| 01 | YouTube youtube.com | Forums | 11.7% |
| 02 | NerdWallet nerdwallet.com | Comparison sites | 9.7% |
| 03 | Liberty Mutual libertymutual.com | Insurers | 7.8% |
| 04 | Allstate allstate.com | Insurers | 6.8% |
| 05 | Progressive progressive.com | Insurers | 5.8% |
| 06 | US News usnews.com | Publishers | 5.8% |
| 07 | Compare.com compare.com | Comparison sites | 3.9% |
| 08 | Farmers farmers.com | Insurers | 3.9% |
| 09 | MarketWatch marketwatch.com | Publishers | 3.9% |
| 10 | CNBC cnbc.com | Publishers | 2.9% |
| 11 | Experian experian.com | Publishers | 2.9% |
| 12 | Forbes Advisor forbes.com | Publishers | 2.9% |
| 13 | GEICO geico.com | Insurers | 2.9% |
| 14 | The Zebra thezebra.com | Comparison sites | 2.9% |
| 15 | Lemonade lemonade.com | Insurers | 1.9% |
| 16 | Reddit reddit.com | Forums | 1.9% |
| 17 | AssuranceAmerica assuranceamerica.com | Insurers | 1% |
| 18 | Consumer Reports consumerreports.org | Publishers | 1% |
| 19 | Colorado DOI doi.colorado.gov | Regulators | 1% |
| 20 | Facebook facebook.com | Social | 1% |
| 21 | Gallon Law gallonlaw.com | Law firms | 1% |
| 22 | Insurance.com insurance.com | Comparison sites | 1% |
| 23 | Insure On The Spot insureonthespot.com | Agencies | 1% |
| 24 | Insurify insurify.com | Comparison sites | 1% |
| 25 | Jalopnik jalopnik.com | Publishers | 1% |
| 26 | LendingTree lendingtree.com | Comparison sites | 1% |
| 27 | Mercury Insurance mercuryinsurance.com | Insurers | 1% |
| 28 | Money money.com | Publishers | 1% |
| 29 | mvd.newmexico.gov mvd.newmexico.gov | unknown | 1% |
| 30 | Georgia OCI oci.georgia.gov | Regulators | 1% |
| 31 | Prime Insurance Hub primeinsurancehub.com | Agencies | 1% |
| 32 | Pronto Insurance prontoinsurance.com | Insurers | 1% |
| 33 | Ramsey Solutions ramseysolutions.com | Publishers | 1% |
| 34 | Shamieh Law shamiehlaw.com | Law firms | 1% |
| 35 | State Farm statefarm.com | Insurers | 1% |
| 36 | Texas Dept. of Insurance tdi.texas.gov | Regulators | 1% |
| 37 | The General thegeneral.com | Insurers | 1% |
| 38 | Travelers travelers.com | Insurers | 1% |
| 39 | WalletHub wallethub.com | Comparison sites | 1% |
Types are assigned from a published list. A source we cannot classify with confidence is left unclassified rather than guessed at.
What is on this page position-weighted organic visibility indexed to the New Mexico leader, share of sources cited in AI Overviews, share of answers naming a carrier, and Local Pack presence. The first three use the same 19 searches captured August 2026. Local Pack comes from a separate set of near-me searches measured per metro, joined here.
Never combined the disciplines are reported separately and are not summed. A blended score would hide the only finding that matters, which is where they disagree.
Coverage Google AI Overviews only. ChatGPT, Perplexity and Claude are separate surfaces and are not measured.