New Mexico
United StatesAllstate leads the organic results in New Mexico. Progressive is cited most in AI answers. They are different brands, which is true in most geographies we measure. An AI Overview appeared on 80% of the 15 searches tracked here, citing an average of 7.2 sources.
| # | Carrier | Visibility index |
|---|---|---|
| 01 | Allstate | 100 |
| 02 | Progressive | 50.8 |
| 03 | GEICO | 45.9 |
| 04 | Liberty Mutual | 23 |
| 05 | State Farm | 21.1 |
| 06 | Mercury Insurance | 12.6 |
| 07 | Travelers | 11.3 |
| 08 | Kin Insurance | 8.8 |
| 09 | NJM | 5.9 |
| 10 | Hippo | 5 |
| # | Carrier | Share of carrier citations |
|---|---|---|
| 01 | Progressive | 15.9% |
| 02 | Allstate | 13.6% |
| 03 | GEICO | 11.4% |
| 04 | Liberty Mutual | 6.8% |
| 05 | Mercury Insurance | 6.8% |
| 06 | State Farm | 6.8% |
| 07 | American Family | 4.5% |
| 08 | Hippo | 4.5% |
| 09 | Kin Insurance | 4.5% |
| 10 | Travelers | 4.5% |
| # | Source type | Share of citations |
|---|---|---|
| 01 | carrier | 51.2% |
| 02 | aggregator | 22.1% |
| 03 | publisher | 18.6% |
| 04 | forum | 5.8% |
| 05 | regulator | 2.3% |
| # | Carrier | Share of mentions |
|---|---|---|
| 01 | Progressive | 17% |
| 02 | Allstate | 14.9% |
| 03 | GEICO | 10.6% |
| 04 | State Farm | 10.6% |
| 05 | Hippo | 8.5% |
| 06 | Travelers | 8.5% |
| 07 | USAA | 6.4% |
| 08 | Amica | 4.3% |
| 09 | Farmers | 4.3% |
| 10 | Lemonade | 4.3% |
Being described in the answer and being cited as a source are different things.
| Search intent | Returned an AI Overview |
|---|---|
| unclassified | 80% |
Public boards list national carriers and aggregate the rest. We will run your brand against this exact query set in New Mexico and send you all three scores.
| # | Metro | Leading business | Share of slots | Businesses | Rating |
|---|---|---|---|---|---|
| 01 | Albuquerque | Freeway Insurance | 21.2% | 10 | 4.6 |
Near-me searches are measured per metro, not per state. Each metro has its own board.
The citation table above lists insurers only. This one lists everything the answer actually pointed at, which is a different picture: in New Mexico, insurers are 51.2% of cited sources and comparison sites are 22.1%.
| # | Source | Type | Share of citations |
|---|---|---|---|
| 01 | NerdWallet nerdwallet.com | Comparison sites | 12.8% |
| 02 | US News usnews.com | Publishers | 10.5% |
| 03 | Progressive progressive.com | Insurers | 8.1% |
| 04 | Allstate allstate.com | Insurers | 7% |
| 05 | GEICO geico.com | Insurers | 5.8% |
| 06 | Forbes Advisor forbes.com | Publishers | 3.5% |
| 07 | Liberty Mutual libertymutual.com | Insurers | 3.5% |
| 08 | Mercury Insurance mercuryinsurance.com | Insurers | 3.5% |
| 09 | State Farm statefarm.com | Insurers | 3.5% |
| 10 | The Zebra thezebra.com | Comparison sites | 3.5% |
| 11 | YouTube youtube.com | Forums | 3.5% |
| 12 | American Family amfam.com | Insurers | 2.3% |
| 13 | Hippo hippo.com | Insurers | 2.3% |
| 14 | Kin Insurance kin.com | Insurers | 2.3% |
| 15 | Reddit reddit.com | Forums | 2.3% |
| 16 | Travelers travelers.com | Insurers | 2.3% |
| 17 | Andover Companies andovercompanies.com | Insurers | 1.2% |
| 18 | COUNTRY Financial countryfinancial.com | Insurers | 1.2% |
| 19 | South Carolina DOI doi.sc.gov | Regulators | 1.2% |
| 20 | Experian experian.com | Publishers | 1.2% |
| 21 | Farmers farmers.com | Insurers | 1.2% |
| 22 | Yahoo Finance finance.yahoo.com | Publishers | 1.2% |
| 23 | Insurance.com insurance.com | Comparison sites | 1.2% |
| 24 | Insurify insurify.com | Comparison sites | 1.2% |
| 25 | Investopedia investopedia.com | Comparison sites | 1.2% |
| 26 | Lemonade lemonade.com | Insurers | 1.2% |
| 27 | LendingTree lendingtree.com | Comparison sites | 1.2% |
| 28 | Money money.com | Publishers | 1.2% |
| 29 | Nationwide nationwide.com | Insurers | 1.2% |
| 30 | Plymouth Rock plymouthrock.com | Insurers | 1.2% |
| 31 | Policygenius policygenius.com | Comparison sites | 1.2% |
| 32 | SoFi sofi.com | Publishers | 1.2% |
| 33 | Texas Dept. of Insurance tdi.texas.gov | Regulators | 1.2% |
| 34 | The Hartford thehartford.com | Insurers | 1.2% |
| 35 | TruStage trustage.com | Insurers | 1.2% |
| 36 | Westfield Insurance westfieldinsurance.com | Insurers | 1.2% |
Types are assigned from a published list. A source we cannot classify with confidence is left unclassified rather than guessed at.
What is on this page position-weighted organic visibility indexed to the New Mexico leader, share of sources cited in AI Overviews, share of answers naming a carrier, and Local Pack presence. The first three use the same 15 searches captured August 2026. Local Pack comes from a separate set of near-me searches measured per metro, joined here.
Never combined the disciplines are reported separately and are not summed. A blended score would hide the only finding that matters, which is where they disagree.
Coverage Google AI Overviews only. ChatGPT, Perplexity and Claude are separate surfaces and are not measured.