New Mexico
United StatesAllstate leads both the organic results and the AI citations in New Mexico, which is unusual: it is the less common of the two outcomes. An AI Overview appeared on 86.7% of the 15 searches tracked here, citing an average of 4.6 sources.
| # | Carrier | Visibility index |
|---|---|---|
| 01 | Allstate | 100 |
| 02 | Liberty Mutual | 39.3 |
| 03 | Progressive | 36.4 |
| 04 | Plymouth Rock | 28 |
| 05 | GEICO | 26.4 |
| 06 | Nationwide | 9.9 |
| 07 | State Farm | 9.3 |
| 08 | NJM | 4.7 |
| 09 | Amica | 3.7 |
| 10 | Kin Insurance | 3.7 |
| # | Carrier | Share of carrier citations |
|---|---|---|
| 01 | Allstate | 20% |
| 02 | Progressive | 16.7% |
| 03 | Liberty Mutual | 13.3% |
| 04 | GEICO | 10% |
| 05 | Kin Insurance | 6.7% |
| 06 | State Farm | 6.7% |
| 07 | Travelers | 6.7% |
| 08 | Grange Insurance | 3.3% |
| 09 | Nationwide | 3.3% |
| 10 | Plymouth Rock | 3.3% |
| # | Source type | Share of citations |
|---|---|---|
| 01 | carrier | 50% |
| 02 | aggregator | 13.3% |
| 03 | forum | 10% |
| 04 | publisher | 8.3% |
| 05 | social | 5% |
| 06 | unknown | 5% |
| 07 | agency | 3.3% |
| 08 | contractor | 1.7% |
| 09 | financial institution | 1.7% |
| 10 | regulator | 1.7% |
| # | Carrier | Share of mentions |
|---|---|---|
| 01 | Allstate | 14.8% |
| 02 | Progressive | 11.5% |
| 03 | State Farm | 9.8% |
| 04 | GEICO | 8.2% |
| 05 | Travelers | 8.2% |
| 06 | USAA | 8.2% |
| 07 | Amica | 6.6% |
| 08 | Lemonade | 6.6% |
| 09 | Liberty Mutual | 6.6% |
| 10 | Nationwide | 6.6% |
Being described in the answer and being cited as a source are different things.
| Search intent | Returned an AI Overview |
|---|---|
| comparison | 100% |
| cost | 100% |
| informational | 100% |
| quote | 100% |
| head | 50% |
| near me | 0% |
Public boards list national carriers and aggregate the rest. We will run your brand against this exact query set in New Mexico and send you all three scores.
| # | Metro | Leading business | Share of slots | Businesses | Rating |
|---|---|---|---|---|---|
| 01 | Albuquerque | Albuquerque Auto Insurance | 30.6% | 10 | 5 |
Near-me searches are measured per metro, not per state. Each metro has its own board.
The citation table above lists insurers only. This one lists everything the answer actually pointed at, which is a different picture: in New Mexico, insurers are 50% of cited sources and comparison sites are 13.3%.
| # | Source | Type | Share of citations |
|---|---|---|---|
| 01 | Allstate allstate.com | Insurers | 10% |
| 02 | YouTube youtube.com | Forums | 10% |
| 03 | Progressive progressive.com | Insurers | 8.3% |
| 04 | Liberty Mutual libertymutual.com | Insurers | 6.7% |
| 05 | US News usnews.com | Publishers | 6.7% |
| 06 | GEICO geico.com | Insurers | 5% |
| 07 | NerdWallet nerdwallet.com | Comparison sites | 5% |
| 08 | Facebook facebook.com | Social | 3.3% |
| 09 | Kin Insurance kin.com | Insurers | 3.3% |
| 10 | State Farm statefarm.com | Insurers | 3.3% |
| 11 | The Zebra thezebra.com | Comparison sites | 3.3% |
| 12 | Travelers travelers.com | Insurers | 3.3% |
| 13 | Bolt Insurance agency.boltinsurance.com | Agencies | 1.7% |
| 14 | Bravera Bank bravera.bank | Banks | 1.7% |
| 15 | CNBC cnbc.com | Publishers | 1.7% |
| 16 | consumerfinance.gov consumerfinance.gov | unknown | 1.7% |
| 17 | cwsiding.com cwsiding.com | unknown | 1.7% |
| 18 | South Carolina DOI doi.sc.gov | Regulators | 1.7% |
| 19 | Freeway Insurance freeway.com | Agencies | 1.7% |
| 20 | Grange Insurance grangeinsurance.com | Insurers | 1.7% |
| 21 | Infinity Roofing infinityroofer.com | contractor | 1.7% |
| 22 | Insurify insurify.com | Comparison sites | 1.7% |
| 23 | LinkedIn linkedin.com | Social | 1.7% |
| 24 | loggerhead.insurance loggerhead.insurance | unknown | 1.7% |
| 25 | Nationwide nationwide.com | Insurers | 1.7% |
| 26 | Plymouth Rock plymouthrock.com | Insurers | 1.7% |
| 27 | Policygenius policygenius.com | Comparison sites | 1.7% |
| 28 | Rate rate.com | Comparison sites | 1.7% |
| 29 | TruStage trustage.com | Insurers | 1.7% |
| 30 | Universal Property universalproperty.com | Insurers | 1.7% |
| 31 | USAA usaa.com | Insurers | 1.7% |
Types are assigned from a published list. A source we cannot classify with confidence is left unclassified rather than guessed at.
What is on this page position-weighted organic visibility indexed to the New Mexico leader, share of sources cited in AI Overviews, share of answers naming a carrier, and Local Pack presence. The first three use the same 15 searches captured November 2026. Local Pack comes from a separate set of near-me searches measured per metro, joined here.
Never combined the disciplines are reported separately and are not summed. A blended score would hide the only finding that matters, which is where they disagree.
Coverage Google AI Overviews only. ChatGPT, Perplexity and Claude are separate surfaces and are not measured.