New Mexico
United StatesAllstate leads the organic results in New Mexico. Progressive is cited most in AI answers. They are different brands, which is true in most geographies we measure. An AI Overview appeared on 93.3% of the 15 searches tracked here, citing an average of 9.1 sources.
| # | Carrier | Visibility index |
|---|---|---|
| 01 | Allstate | 100 |
| 02 | Progressive | 56.5 |
| 03 | GEICO | 33.7 |
| 04 | Liberty Mutual | 27.7 |
| 05 | State Farm | 19.9 |
| 06 | Mercury Insurance | 14.7 |
| 07 | Kin Insurance | 11.3 |
| 08 | Farmers | 6.5 |
| 09 | Nationwide | 6.5 |
| 10 | AAA | 5.8 |
| # | Carrier | Share of carrier citations |
|---|---|---|
| 01 | Progressive | 15.5% |
| 02 | Allstate | 12.1% |
| 03 | GEICO | 12.1% |
| 04 | Liberty Mutual | 10.3% |
| 05 | Kin Insurance | 8.6% |
| 06 | Mercury Insurance | 8.6% |
| 07 | Nationwide | 5.2% |
| 08 | State Farm | 5.2% |
| 09 | American Family | 3.4% |
| 10 | Homesite | 3.4% |
| # | Source type | Share of citations |
|---|---|---|
| 01 | carrier | 45.3% |
| 02 | aggregator | 21.1% |
| 03 | publisher | 15.6% |
| 04 | forum | 10.9% |
| 05 | regulator | 2.3% |
| 06 | unknown | 2.3% |
| 07 | agency | 0.8% |
| 08 | financial institution | 0.8% |
| 09 | law firm | 0.8% |
| # | Carrier | Share of mentions |
|---|---|---|
| 01 | Progressive | 16.7% |
| 02 | Allstate | 14.6% |
| 03 | GEICO | 14.6% |
| 04 | Nationwide | 10.4% |
| 05 | State Farm | 8.3% |
| 06 | Lemonade | 6.2% |
| 07 | USAA | 6.2% |
| 08 | Amica | 4.2% |
| 09 | Travelers | 4.2% |
| 10 | Homesite | 4.2% |
Being described in the answer and being cited as a source are different things.
| Search intent | Returned an AI Overview |
|---|---|
| comparison | 100% |
| cost | 100% |
| head | 100% |
| informational | 100% |
| quote | 100% |
| near me | 0% |
Public boards list national carriers and aggregate the rest. We will run your brand against this exact query set in New Mexico and send you all three scores.
| # | Metro | Leading business | Share of slots | Businesses | Rating |
|---|---|---|---|---|---|
| 01 | Albuquerque | Albuquerque Auto Insurance | 22.2% | 9 | 5 |
Near-me searches are measured per metro, not per state. Each metro has its own board.
The citation table above lists insurers only. This one lists everything the answer actually pointed at, which is a different picture: in New Mexico, insurers are 45.3% of cited sources and comparison sites are 21.1%.
| # | Source | Type | Share of citations |
|---|---|---|---|
| 01 | YouTube youtube.com | Forums | 10.2% |
| 02 | Progressive progressive.com | Insurers | 7% |
| 03 | NerdWallet nerdwallet.com | Comparison sites | 6.2% |
| 04 | US News usnews.com | Publishers | 6.2% |
| 05 | Allstate allstate.com | Insurers | 5.5% |
| 06 | GEICO geico.com | Insurers | 5.5% |
| 07 | Liberty Mutual libertymutual.com | Insurers | 4.7% |
| 08 | Kin Insurance kin.com | Insurers | 3.9% |
| 09 | Mercury Insurance mercuryinsurance.com | Insurers | 3.9% |
| 10 | Policygenius policygenius.com | Comparison sites | 3.9% |
| 11 | Forbes Advisor forbes.com | Publishers | 3.1% |
| 12 | The Zebra thezebra.com | Comparison sites | 3.1% |
| 13 | Matic matic.com | Comparison sites | 2.3% |
| 14 | Nationwide nationwide.com | Insurers | 2.3% |
| 15 | State Farm statefarm.com | Insurers | 2.3% |
| 16 | American Family amfam.com | Insurers | 1.6% |
| 17 | Consumer Reports consumerreports.org | Publishers | 1.6% |
| 18 | Yahoo Finance finance.yahoo.com | Publishers | 1.6% |
| 19 | Homesite go.homesite.com | Insurers | 1.6% |
| 20 | Insurify insurify.com | Comparison sites | 1.6% |
| 21 | Investopedia investopedia.com | Comparison sites | 1.6% |
| 22 | Lemonade lemonade.com | Insurers | 1.6% |
| 23 | LendingTree lendingtree.com | Comparison sites | 1.6% |
| 24 | Travelers travelers.com | Insurers | 1.6% |
| 25 | Andover Companies andovercompanies.com | Insurers | 0.8% |
| 26 | Bravera Bank bravera.bank | Banks | 0.8% |
| 27 | COUNTRY Financial countryfinancial.com | Insurers | 0.8% |
| 28 | NY Dept. of Financial Services dfs.ny.gov | Regulators | 0.8% |
| 29 | South Carolina DOI doi.sc.gov | Regulators | 0.8% |
| 30 | Farmers farmers.com | Insurers | 0.8% |
| 31 | housingwire.com housingwire.com | unknown | 0.8% |
| 32 | Insurance Information Institute iii.org | Publishers | 0.8% |
| 33 | Insurance.com insurance.com | Comparison sites | 0.8% |
| 34 | Money money.com | Publishers | 0.8% |
| 35 | AAA mwg.aaa.com | Insurers | 0.8% |
| 36 | Newsweek newsweek.com | Publishers | 0.8% |
| 37 | osi.state.nm.us osi.state.nm.us | unknown | 0.8% |
| 38 | Reddit reddit.com | Forums | 0.8% |
| 39 | SoFi sofi.com | Publishers | 0.8% |
| 40 | Star West Insurance starwestinsurance.com | Agencies | 0.8% |
Types are assigned from a published list. A source we cannot classify with confidence is left unclassified rather than guessed at.
What is on this page position-weighted organic visibility indexed to the New Mexico leader, share of sources cited in AI Overviews, share of answers naming a carrier, and Local Pack presence. The first three use the same 15 searches captured September 2026. Local Pack comes from a separate set of near-me searches measured per metro, joined here.
Never combined the disciplines are reported separately and are not summed. A blended score would hide the only finding that matters, which is where they disagree.
Coverage Google AI Overviews only. ChatGPT, Perplexity and Claude are separate surfaces and are not measured.