Utah
United StatesLiberty Mutual leads both the organic results and the AI citations in Utah, which is unusual: it is the less common of the two outcomes. An AI Overview appeared on 100% of the 15 searches tracked here, citing an average of 5.1 sources.
| # | Carrier | Visibility index |
|---|---|---|
| 01 | Liberty Mutual | 100 |
| 02 | Allstate | 81.7 |
| 03 | GEICO | 63.9 |
| 04 | Progressive | 57.6 |
| 05 | Travelers | 27.3 |
| 06 | Lemonade | 19.9 |
| 07 | State Farm | 18.6 |
| 08 | Kin Insurance | 16.5 |
| 09 | Nationwide | 8 |
| 10 | Hippo | 8 |
| # | Carrier | Share of carrier citations |
|---|---|---|
| 01 | Liberty Mutual | 20.6% |
| 02 | Allstate | 14.7% |
| 03 | Progressive | 14.7% |
| 04 | Kin Insurance | 11.8% |
| 05 | GEICO | 8.8% |
| 06 | Nationwide | 5.9% |
| 07 | Travelers | 5.9% |
| 08 | Grange Insurance | 2.9% |
| 09 | Mercury Insurance | 2.9% |
| 10 | State Farm | 2.9% |
| # | Source type | Share of citations |
|---|---|---|
| 01 | carrier | 44.2% |
| 02 | aggregator | 16.9% |
| 03 | forum | 14.3% |
| 04 | publisher | 9.1% |
| 05 | search | 5.2% |
| 06 | agency | 2.6% |
| 07 | social | 2.6% |
| 08 | law firm | 1.3% |
| 09 | regulator | 1.3% |
| 10 | security vendor | 1.3% |
| 11 | unknown | 1.3% |
| # | Carrier | Share of mentions |
|---|---|---|
| 01 | Allstate | 11% |
| 02 | Progressive | 11% |
| 03 | State Farm | 11% |
| 04 | USAA | 11% |
| 05 | GEICO | 8.2% |
| 06 | Nationwide | 6.8% |
| 07 | Travelers | 6.8% |
| 08 | Lemonade | 5.5% |
| 09 | Liberty Mutual | 5.5% |
| 10 | Auto-Owners | 5.5% |
Being described in the answer and being cited as a source are different things.
| Search intent | Returned an AI Overview |
|---|---|
| comparison | 100% |
| cost | 100% |
| head | 100% |
| informational | 100% |
| near me | 100% |
| quote | 100% |
Public boards list national carriers and aggregate the rest. We will run your brand against this exact query set in Utah and send you all three scores.
| # | Metro | Leading business | Share of slots | Businesses | Rating |
|---|---|---|---|---|---|
| 01 | Salt Lake City | Community Insurance Utah | 33.3% | 6 | 4.7 |
Near-me searches are measured per metro, not per state. Each metro has its own board.
The citation table above lists insurers only. This one lists everything the answer actually pointed at, which is a different picture: in Utah, insurers are 44.2% of cited sources and comparison sites are 16.9%.
| # | Source | Type | Share of citations |
|---|---|---|---|
| 01 | YouTube youtube.com | Forums | 13% |
| 02 | Liberty Mutual libertymutual.com | Insurers | 9.1% |
| 03 | Allstate allstate.com | Insurers | 6.5% |
| 04 | NerdWallet nerdwallet.com | Comparison sites | 6.5% |
| 05 | Progressive progressive.com | Insurers | 6.5% |
| 06 | Google google.com | Search | 5.2% |
| 07 | Kin Insurance kin.com | Insurers | 5.2% |
| 08 | GEICO geico.com | Insurers | 3.9% |
| 09 | US News usnews.com | Publishers | 3.9% |
| 10 | Nationwide nationwide.com | Insurers | 2.6% |
| 11 | The Zebra thezebra.com | Comparison sites | 2.6% |
| 12 | Travelers travelers.com | Insurers | 2.6% |
| 13 | CNBC cnbc.com | Publishers | 1.3% |
| 14 | South Carolina DOI doi.sc.gov | Regulators | 1.3% |
| 15 | Facebook facebook.com | Social | 1.3% |
| 16 | Forbes Advisor forbes.com | Publishers | 1.3% |
| 17 | Grange Insurance grangeinsurance.com | Insurers | 1.3% |
| 18 | Hutchinson Insurance hutins.com | Agencies | 1.3% |
| 19 | Insurance.com insurance.com | Comparison sites | 1.3% |
| 20 | insuranceopedia.com insuranceopedia.com | unknown | 1.3% |
| 21 | Insurify insurify.com | Comparison sites | 1.3% |
| 22 | LendingTree lendingtree.com | Comparison sites | 1.3% |
| 23 | LinkedIn linkedin.com | Social | 1.3% |
| 24 | Matic matic.com | Comparison sites | 1.3% |
| 25 | Mercury Insurance mercuryinsurance.com | Insurers | 1.3% |
| 26 | Policygenius policygenius.com | Comparison sites | 1.3% |
| 27 | Ramsey Solutions ramseysolutions.com | Publishers | 1.3% |
| 28 | RCA Insurance rcaw.com | Agencies | 1.3% |
| 29 | Reddit reddit.com | Forums | 1.3% |
| 30 | SelectQuote selectquote.com | Comparison sites | 1.3% |
| 31 | SimpliSafe simplisafe.co.uk | Security vendors | 1.3% |
| 32 | SoFi sofi.com | Publishers | 1.3% |
| 33 | State Farm statefarm.com | Insurers | 1.3% |
| 34 | TruStage trustage.com | Insurers | 1.3% |
| 35 | Universal Property universalproperty.com | Insurers | 1.3% |
| 36 | USAA usaa.com | Insurers | 1.3% |
| 37 | Vargas Gonzalez vargasgonzalez.com | Law firms | 1.3% |
Types are assigned from a published list. A source we cannot classify with confidence is left unclassified rather than guessed at.
What is on this page position-weighted organic visibility indexed to the Utah leader, share of sources cited in AI Overviews, share of answers naming a carrier, and Local Pack presence. The first three use the same 15 searches captured November 2026. Local Pack comes from a separate set of near-me searches measured per metro, joined here.
Never combined the disciplines are reported separately and are not summed. A blended score would hide the only finding that matters, which is where they disagree.
Coverage Google AI Overviews only. ChatGPT, Perplexity and Claude are separate surfaces and are not measured.