Utah
United StatesAllstate leads the organic results in Utah. Progressive is cited most in AI answers. They are different brands, which is true in most geographies we measure. An AI Overview appeared on 73.3% of the 15 searches tracked here, citing an average of 7.4 sources.
| # | Carrier | Visibility index |
|---|---|---|
| 01 | Allstate | 100 |
| 02 | Progressive | 49.9 |
| 03 | GEICO | 34.7 |
| 04 | Mercury Insurance | 16.4 |
| 05 | Travelers | 16 |
| 06 | State Farm | 15.8 |
| 07 | Nationwide | 14 |
| 08 | Liberty Mutual | 12.1 |
| 09 | Kin Insurance | 9.6 |
| 10 | Hippo | 4.7 |
| # | Carrier | Share of carrier citations |
|---|---|---|
| 01 | Progressive | 20% |
| 02 | Allstate | 17.1% |
| 03 | GEICO | 11.4% |
| 04 | Kin Insurance | 8.6% |
| 05 | Liberty Mutual | 8.6% |
| 06 | Lemonade | 5.7% |
| 07 | Mercury Insurance | 5.7% |
| 08 | American Family | 2.9% |
| 09 | Andover Companies | 2.9% |
| 10 | Hippo | 2.9% |
| # | Source type | Share of citations |
|---|---|---|
| 01 | carrier | 43.2% |
| 02 | aggregator | 22.2% |
| 03 | publisher | 21% |
| 04 | forum | 11.1% |
| 05 | financial institution | 1.2% |
| 06 | regulator | 1.2% |
| # | Carrier | Share of mentions |
|---|---|---|
| 01 | Progressive | 19.5% |
| 02 | Allstate | 14.6% |
| 03 | State Farm | 14.6% |
| 04 | GEICO | 9.8% |
| 05 | USAA | 7.3% |
| 06 | Amica | 4.9% |
| 07 | Hippo | 4.9% |
| 08 | Lemonade | 4.9% |
| 09 | Nationwide | 4.9% |
| 10 | Chubb | 2.4% |
Being described in the answer and being cited as a source are different things.
| Search intent | Returned an AI Overview |
|---|---|
| unclassified | 73.3% |
Public boards list national carriers and aggregate the rest. We will run your brand against this exact query set in Utah and send you all three scores.
| # | Metro | Leading business | Share of slots | Businesses | Rating |
|---|---|---|---|---|---|
| 01 | Salt Lake City | Community Insurance Utah | 30.6% | 6 | 4.7 |
Near-me searches are measured per metro, not per state. Each metro has its own board.
The citation table above lists insurers only. This one lists everything the answer actually pointed at, which is a different picture: in Utah, insurers are 43.2% of cited sources and comparison sites are 22.2%.
| # | Source | Type | Share of citations |
|---|---|---|---|
| 01 | NerdWallet nerdwallet.com | Comparison sites | 11.1% |
| 02 | US News usnews.com | Publishers | 11.1% |
| 03 | Progressive progressive.com | Insurers | 8.6% |
| 04 | Allstate allstate.com | Insurers | 7.4% |
| 05 | YouTube youtube.com | Forums | 7.4% |
| 06 | Forbes Advisor forbes.com | Publishers | 4.9% |
| 07 | GEICO geico.com | Insurers | 4.9% |
| 08 | Insurify insurify.com | Comparison sites | 3.7% |
| 09 | Kin Insurance kin.com | Insurers | 3.7% |
| 10 | Liberty Mutual libertymutual.com | Insurers | 3.7% |
| 11 | Reddit reddit.com | Forums | 3.7% |
| 12 | Lemonade lemonade.com | Insurers | 2.5% |
| 13 | Mercury Insurance mercuryinsurance.com | Insurers | 2.5% |
| 14 | American Family amfam.com | Insurers | 1.2% |
| 15 | Andover Companies andovercompanies.com | Insurers | 1.2% |
| 16 | Bravera Bank bravera.bank | Banks | 1.2% |
| 17 | Yahoo Finance finance.yahoo.com | Publishers | 1.2% |
| 18 | Hippo hippo.com | Insurers | 1.2% |
| 19 | Insurance.com insurance.com | Comparison sites | 1.2% |
| 20 | Investopedia investopedia.com | Comparison sites | 1.2% |
| 21 | LendingTree lendingtree.com | Comparison sites | 1.2% |
| 22 | MarketWatch marketwatch.com | Publishers | 1.2% |
| 23 | Matic matic.com | Comparison sites | 1.2% |
| 24 | Money money.com | Publishers | 1.2% |
| 25 | Plymouth Rock plymouthrock.com | Insurers | 1.2% |
| 26 | Policygenius policygenius.com | Comparison sites | 1.2% |
| 27 | SoFi sofi.com | Publishers | 1.2% |
| 28 | State Farm statefarm.com | Insurers | 1.2% |
| 29 | Texas Dept. of Insurance tdi.texas.gov | Regulators | 1.2% |
| 30 | The Hartford thehartford.com | Insurers | 1.2% |
| 31 | The Zebra thezebra.com | Comparison sites | 1.2% |
| 32 | TruStage trustage.com | Insurers | 1.2% |
| 33 | Westfield Insurance westfieldinsurance.com | Insurers | 1.2% |
Types are assigned from a published list. A source we cannot classify with confidence is left unclassified rather than guessed at.
What is on this page position-weighted organic visibility indexed to the Utah leader, share of sources cited in AI Overviews, share of answers naming a carrier, and Local Pack presence. The first three use the same 15 searches captured August 2026. Local Pack comes from a separate set of near-me searches measured per metro, joined here.
Never combined the disciplines are reported separately and are not summed. A blended score would hide the only finding that matters, which is where they disagree.
Coverage Google AI Overviews only. ChatGPT, Perplexity and Claude are separate surfaces and are not measured.