Utah
United StatesAllstate leads the organic results in Utah. Progressive is cited most in AI answers. They are different brands, which is true in most geographies we measure. An AI Overview appeared on 80% of the 15 searches tracked here, citing an average of 7.2 sources.
| # | Carrier | Visibility index |
|---|---|---|
| 01 | Allstate | 100 |
| 02 | Progressive | 53.3 |
| 03 | GEICO | 35.3 |
| 04 | Liberty Mutual | 24.8 |
| 05 | State Farm | 18.3 |
| 06 | Mercury Insurance | 14.8 |
| 07 | AAA | 13.1 |
| 08 | Kin Insurance | 9.7 |
| 09 | Nationwide | 6.6 |
| 10 | Hippo | 4.4 |
| # | Carrier | Share of carrier citations |
|---|---|---|
| 01 | Progressive | 20.5% |
| 02 | GEICO | 17.9% |
| 03 | Allstate | 12.8% |
| 04 | Liberty Mutual | 12.8% |
| 05 | Kin Insurance | 7.7% |
| 06 | Mercury Insurance | 7.7% |
| 07 | Nationwide | 5.1% |
| 08 | Lemonade | 2.6% |
| 09 | NCMIC | 2.6% |
| 10 | NJM | 2.6% |
| # | Source type | Share of citations |
|---|---|---|
| 01 | carrier | 45.3% |
| 02 | aggregator | 25.6% |
| 03 | forum | 10.5% |
| 04 | publisher | 9.3% |
| 05 | agency | 3.5% |
| 06 | regulator | 3.5% |
| 07 | financial institution | 2.3% |
| # | Carrier | Share of mentions |
|---|---|---|
| 01 | Progressive | 19.5% |
| 02 | GEICO | 14.6% |
| 03 | Allstate | 12.2% |
| 04 | Nationwide | 9.8% |
| 05 | State Farm | 7.3% |
| 06 | USAA | 7.3% |
| 07 | Amica | 4.9% |
| 08 | Lemonade | 4.9% |
| 09 | Travelers | 4.9% |
| 10 | Chubb | 2.4% |
Being described in the answer and being cited as a source are different things.
| Search intent | Returned an AI Overview |
|---|---|
| comparison | 100% |
| cost | 100% |
| informational | 100% |
| quote | 100% |
| head | 0% |
| near me | 0% |
Public boards list national carriers and aggregate the rest. We will run your brand against this exact query set in Utah and send you all three scores.
| # | Metro | Leading business | Share of slots | Businesses | Rating |
|---|---|---|---|---|---|
| 01 | Salt Lake City | Community Insurance Utah | 27.8% | 9 | 4.7 |
Near-me searches are measured per metro, not per state. Each metro has its own board.
The citation table above lists insurers only. This one lists everything the answer actually pointed at, which is a different picture: in Utah, insurers are 45.3% of cited sources and comparison sites are 25.6%.
| # | Source | Type | Share of citations |
|---|---|---|---|
| 01 | Progressive progressive.com | Insurers | 9.3% |
| 02 | GEICO geico.com | Insurers | 8.1% |
| 03 | YouTube youtube.com | Forums | 8.1% |
| 04 | NerdWallet nerdwallet.com | Comparison sites | 7% |
| 05 | US News usnews.com | Publishers | 7% |
| 06 | Allstate allstate.com | Insurers | 5.8% |
| 07 | Liberty Mutual libertymutual.com | Insurers | 5.8% |
| 08 | Policygenius policygenius.com | Comparison sites | 4.7% |
| 09 | The Zebra thezebra.com | Comparison sites | 4.7% |
| 10 | Kin Insurance kin.com | Insurers | 3.5% |
| 11 | Mercury Insurance mercuryinsurance.com | Insurers | 3.5% |
| 12 | Insurance.com insurance.com | Comparison sites | 2.3% |
| 13 | Insurify insurify.com | Comparison sites | 2.3% |
| 14 | Nationwide nationwide.com | Insurers | 2.3% |
| 15 | Reddit reddit.com | Forums | 2.3% |
| 16 | American Express americanexpress.com | Banks | 1.2% |
| 17 | Bravera Bank bravera.bank | Banks | 1.2% |
| 18 | NY Dept. of Financial Services dfs.ny.gov | Regulators | 1.2% |
| 19 | South Carolina DOI doi.sc.gov | Regulators | 1.2% |
| 20 | Yahoo Finance finance.yahoo.com | Publishers | 1.2% |
| 21 | Forbes Advisor forbes.com | Publishers | 1.2% |
| 22 | Investopedia investopedia.com | Comparison sites | 1.2% |
| 23 | Lemonade lemonade.com | Insurers | 1.2% |
| 24 | LendingTree lendingtree.com | Comparison sites | 1.2% |
| 25 | Matic matic.com | Comparison sites | 1.2% |
| 26 | NCMIC ncmic.com | Insurers | 1.2% |
| 27 | NJM njm.com | Insurers | 1.2% |
| 28 | NN Insurance nnins.com | Agencies | 1.2% |
| 29 | RCA Insurance rcaw.com | Agencies | 1.2% |
| 30 | Star West Insurance starwestinsurance.com | Agencies | 1.2% |
| 31 | State Farm statefarm.com | Insurers | 1.2% |
| 32 | Texas Dept. of Insurance tdi.texas.gov | Regulators | 1.2% |
| 33 | The Hartford thehartford.com | Insurers | 1.2% |
| 34 | Travelers travelers.com | Insurers | 1.2% |
| 35 | Your Policy your-policy.com | Comparison sites | 1.2% |
Types are assigned from a published list. A source we cannot classify with confidence is left unclassified rather than guessed at.
What is on this page position-weighted organic visibility indexed to the Utah leader, share of sources cited in AI Overviews, share of answers naming a carrier, and Local Pack presence. The first three use the same 15 searches captured September 2026. Local Pack comes from a separate set of near-me searches measured per metro, joined here.
Never combined the disciplines are reported separately and are not summed. A blended score would hide the only finding that matters, which is where they disagree.
Coverage Google AI Overviews only. ChatGPT, Perplexity and Claude are separate surfaces and are not measured.