Washington
United StatesAllstate leads both the organic results and the AI citations in Washington, which is unusual: it is the less common of the two outcomes. An AI Overview appeared on 93.3% of the 15 searches tracked here, citing an average of 7.5 sources.
| # | Carrier | Visibility index |
|---|---|---|
| 01 | Allstate | 100 |
| 02 | Progressive | 52.6 |
| 03 | Liberty Mutual | 31.6 |
| 04 | GEICO | 29.7 |
| 05 | State Farm | 18.2 |
| 06 | Mercury Insurance | 14.7 |
| 07 | Kin Insurance | 12.2 |
| 08 | Nationwide | 8.2 |
| 09 | Travelers | 5.1 |
| 10 | Hippo | 4 |
| # | Carrier | Share of carrier citations |
|---|---|---|
| 01 | Allstate | 14.6% |
| 02 | GEICO | 14.6% |
| 03 | Progressive | 14.6% |
| 04 | Kin Insurance | 12.5% |
| 05 | Liberty Mutual | 12.5% |
| 06 | Travelers | 6.2% |
| 07 | Lemonade | 4.2% |
| 08 | Nationwide | 4.2% |
| 09 | State Farm | 4.2% |
| 10 | AAA | 2.1% |
| # | Source type | Share of citations |
|---|---|---|
| 01 | carrier | 45.7% |
| 02 | aggregator | 23.8% |
| 03 | publisher | 13.3% |
| 04 | forum | 9.5% |
| 05 | regulator | 3.8% |
| 06 | unknown | 1.9% |
| 07 | financial institution | 1% |
| 08 | social | 1% |
| # | Carrier | Share of mentions |
|---|---|---|
| 01 | GEICO | 15.2% |
| 02 | Progressive | 15.2% |
| 03 | Allstate | 13% |
| 04 | Nationwide | 8.7% |
| 05 | State Farm | 8.7% |
| 06 | USAA | 8.7% |
| 07 | Liberty Mutual | 6.5% |
| 08 | Travelers | 6.5% |
| 09 | Lemonade | 4.3% |
| 10 | AAA | 2.2% |
Being described in the answer and being cited as a source are different things.
| Search intent | Returned an AI Overview |
|---|---|
| comparison | 100% |
| cost | 100% |
| head | 100% |
| informational | 100% |
| quote | 100% |
| near me | 0% |
Public boards list national carriers and aggregate the rest. We will run your brand against this exact query set in Washington and send you all three scores.
| # | Metro | Leading business | Share of slots | Businesses | Rating |
|---|---|---|---|---|---|
| 01 | Seattle | Brown & Brown DBA Spangler Insurance | 33.3% | 10 | 4.9 |
| 02 | Spokane | Western Insurance Associates | 30.6% | 7 | 4.9 |
| 03 | Tacoma | Sound Pacific Insurance | 19.4% | 12 | 5 |
Near-me searches are measured per metro, not per state. Each metro has its own board.
The citation table above lists insurers only. This one lists everything the answer actually pointed at, which is a different picture: in Washington, insurers are 45.7% of cited sources and comparison sites are 23.8%.
| # | Source | Type | Share of citations |
|---|---|---|---|
| 01 | US News usnews.com | Publishers | 9.5% |
| 02 | NerdWallet nerdwallet.com | Comparison sites | 8.6% |
| 03 | YouTube youtube.com | Forums | 8.6% |
| 04 | Allstate allstate.com | Insurers | 6.7% |
| 05 | GEICO geico.com | Insurers | 6.7% |
| 06 | Progressive progressive.com | Insurers | 6.7% |
| 07 | Kin Insurance kin.com | Insurers | 5.7% |
| 08 | Liberty Mutual libertymutual.com | Insurers | 5.7% |
| 09 | The Zebra thezebra.com | Comparison sites | 3.8% |
| 10 | Insurance.com insurance.com | Comparison sites | 2.9% |
| 11 | Insurify insurify.com | Comparison sites | 2.9% |
| 12 | Travelers travelers.com | Insurers | 2.9% |
| 13 | Investopedia investopedia.com | Comparison sites | 1.9% |
| 14 | Lemonade lemonade.com | Insurers | 1.9% |
| 15 | Nationwide nationwide.com | Insurers | 1.9% |
| 16 | Policygenius policygenius.com | Comparison sites | 1.9% |
| 17 | State Farm statefarm.com | Insurers | 1.9% |
| 18 | Bravera Bank bravera.bank | Banks | 1% |
| 19 | Consumer Reports consumerreports.org | Publishers | 1% |
| 20 | COUNTRY Financial countryfinancial.com | Insurers | 1% |
| 21 | NY Dept. of Financial Services dfs.ny.gov | Regulators | 1% |
| 22 | South Carolina DOI doi.sc.gov | Regulators | 1% |
| 23 | Facebook facebook.com | Social | 1% |
| 24 | Yahoo Finance finance.yahoo.com | Publishers | 1% |
| 25 | Forbes Advisor forbes.com | Publishers | 1% |
| 26 | housingwire.com housingwire.com | unknown | 1% |
| 27 | Insurance Information Institute iii.org | Publishers | 1% |
| 28 | Louisiana Dept. of Insurance ldi.la.gov | Regulators | 1% |
| 29 | LendingTree lendingtree.com | Comparison sites | 1% |
| 30 | Matic matic.com | Comparison sites | 1% |
| 31 | Mercury Insurance mercuryinsurance.com | Insurers | 1% |
| 32 | AAA mwg.aaa.com | Insurers | 1% |
| 33 | NCMIC ncmic.com | Insurers | 1% |
| 34 | NJM njm.com | Insurers | 1% |
| 35 | Georgia OCI oci.georgia.gov | Regulators | 1% |
| 36 | powellmeadows.com powellmeadows.com | unknown | 1% |
| 37 | Reddit reddit.com | Forums | 1% |
| 38 | USAA usaa.com | Insurers | 1% |
Types are assigned from a published list. A source we cannot classify with confidence is left unclassified rather than guessed at.
What is on this page position-weighted organic visibility indexed to the Washington leader, share of sources cited in AI Overviews, share of answers naming a carrier, and Local Pack presence. The first three use the same 15 searches captured September 2026. Local Pack comes from a separate set of near-me searches measured per metro, joined here.
Never combined the disciplines are reported separately and are not summed. A blended score would hide the only finding that matters, which is where they disagree.
Coverage Google AI Overviews only. ChatGPT, Perplexity and Claude are separate surfaces and are not measured.