Nevada
United StatesLiberty Mutual leads both the organic results and the AI citations in Nevada, which is unusual: it is the less common of the two outcomes. An AI Overview appeared on 86.7% of the 15 searches tracked here, citing an average of 3.8 sources.
| # | Carrier | Visibility index |
|---|---|---|
| 01 | Liberty Mutual | 100 |
| 02 | Progressive | 68.5 |
| 03 | GEICO | 45.7 |
| 04 | Allstate | 22.8 |
| 05 | Auto-Owners | 15.2 |
| 06 | NJM | 11.4 |
| 07 | The Hartford | 7.8 |
| 08 | Plymouth Rock | 7.6 |
| 09 | Kin Insurance | 7.4 |
| 10 | Nationwide | 4.6 |
| # | Carrier | Share of carrier citations |
|---|---|---|
| 01 | Liberty Mutual | 30% |
| 02 | Progressive | 15% |
| 03 | Allstate | 10% |
| 04 | State Farm | 10% |
| 05 | Hippo | 5% |
| 06 | Kin Insurance | 5% |
| 07 | Mercury Insurance | 5% |
| 08 | Nationwide | 5% |
| 09 | Plymouth Rock | 5% |
| 10 | Travelers | 5% |
| # | Source type | Share of citations |
|---|---|---|
| 01 | carrier | 40% |
| 02 | aggregator | 24% |
| 03 | forum | 12% |
| 04 | publisher | 8% |
| 05 | unknown | 6% |
| 06 | social | 4% |
| 07 | agency | 2% |
| 08 | law firm | 2% |
| 09 | regulator | 2% |
| # | Carrier | Share of mentions |
|---|---|---|
| 01 | Progressive | 16% |
| 02 | State Farm | 14% |
| 03 | USAA | 12% |
| 04 | Allstate | 8% |
| 05 | Auto-Owners | 8% |
| 06 | Amica | 6% |
| 07 | Liberty Mutual | 6% |
| 08 | Nationwide | 6% |
| 09 | Travelers | 6% |
| 10 | Farmers | 4% |
Being described in the answer and being cited as a source are different things.
| Search intent | Returned an AI Overview |
|---|---|
| comparison | 100% |
| cost | 100% |
| head | 100% |
| quote | 100% |
| informational | 80% |
| near me | 0% |
Public boards list national carriers and aggregate the rest. We will run your brand against this exact query set in Nevada and send you all three scores.
| # | Metro | Leading business | Share of slots | Businesses | Rating |
|---|---|---|---|---|---|
| 01 | Las Vegas | Superior Insurance | 38.9% | 8 | 5 |
| 02 | Reno | Acceptance Insurance | 50% | 8 | 4.8 |
| 03 | Henderson | Get Help With Insurance, Inc. | 29.4% | 9 | 4.9 |
Near-me searches are measured per metro, not per state. Each metro has its own board.
The citation table above lists insurers only. This one lists everything the answer actually pointed at, which is a different picture: in Nevada, insurers are 40% of cited sources and comparison sites are 24%.
| # | Source | Type | Share of citations |
|---|---|---|---|
| 01 | Liberty Mutual libertymutual.com | Insurers | 12% |
| 02 | YouTube youtube.com | Forums | 12% |
| 03 | NerdWallet nerdwallet.com | Comparison sites | 8% |
| 04 | Progressive progressive.com | Insurers | 6% |
| 05 | The Zebra thezebra.com | Comparison sites | 6% |
| 06 | Allstate allstate.com | Insurers | 4% |
| 07 | Facebook facebook.com | Social | 4% |
| 08 | State Farm statefarm.com | Insurers | 4% |
| 09 | US News usnews.com | Publishers | 4% |
| 10 | coverageclassroom.com coverageclassroom.com | unknown | 2% |
| 11 | South Carolina DOI doi.sc.gov | Regulators | 2% |
| 12 | gabi.com gabi.com | unknown | 2% |
| 13 | Hippo hippo.com | Insurers | 2% |
| 14 | Insurance.com insurance.com | Comparison sites | 2% |
| 15 | Kin Insurance kin.com | Insurers | 2% |
| 16 | LendingTree lendingtree.com | Comparison sites | 2% |
| 17 | MarketWatch marketwatch.com | Publishers | 2% |
| 18 | Mercury Insurance mercuryinsurance.com | Insurers | 2% |
| 19 | Money money.com | Publishers | 2% |
| 20 | Nationwide nationwide.com | Insurers | 2% |
| 21 | piawv.com piawv.com | unknown | 2% |
| 22 | Plymouth Rock plymouthrock.com | Insurers | 2% |
| 23 | Rate rate.com | Comparison sites | 2% |
| 24 | RCA Insurance rcaw.com | Agencies | 2% |
| 25 | Reviews.com reviews.com | Comparison sites | 2% |
| 26 | SelectQuote selectquote.com | Comparison sites | 2% |
| 27 | Travelers travelers.com | Insurers | 2% |
| 28 | USAA usaa.com | Insurers | 2% |
| 29 | Vargas Gonzalez vargasgonzalez.com | Law firms | 2% |
Types are assigned from a published list. A source we cannot classify with confidence is left unclassified rather than guessed at.
What is on this page position-weighted organic visibility indexed to the Nevada leader, share of sources cited in AI Overviews, share of answers naming a carrier, and Local Pack presence. The first three use the same 15 searches captured November 2026. Local Pack comes from a separate set of near-me searches measured per metro, joined here.
Never combined the disciplines are reported separately and are not summed. A blended score would hide the only finding that matters, which is where they disagree.
Coverage Google AI Overviews only. ChatGPT, Perplexity and Claude are separate surfaces and are not measured.