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WY
Home insurance board · September 2026

Wyoming

United States
Searches tracked
15
AI Overview rate
93.3%
Sources per answer
8.9
Locator United States

Home insurance in Wyoming: who ranks, and who gets cited

Allstate leads the organic results in Wyoming. Progressive is cited most in AI answers. They are different brands, which is true in most geographies we measure. An AI Overview appeared on 93.3% of the 15 searches tracked here, citing an average of 8.9 sources.

Discipline 01 · Best insurance SEO Allstate Organic visibility 100 / 100
Discipline 02 · Best insurance GEO Progressive Cited in 14.3% of carrier citations
Discipline 03 · Best local SEO No local pack

Organic visibility

Indexed to the Wyoming leader
Organic visibility by carrier in Wyoming, home insurance, September 2026
#CarrierVisibility index
01 Allstate 100
02 Progressive 53.1
03 GEICO 36.2
04 Liberty Mutual 30.6
05 State Farm 20.9
06 Mercury Insurance 14.7
07 AAA 13.1
08 Kin Insurance 11.5
09 Nationwide 6.5
10 Travelers 5.1

AI citation share

Share of carrier citations
Share of AI Overview citations by carrier in Wyoming, home insurance, September 2026
#CarrierShare of carrier citations
01 Progressive 14.3%
02 Allstate 10.7%
03 GEICO 10.7%
04 Kin Insurance 10.7%
05 Liberty Mutual 10.7%
06 Mercury Insurance 8.9%
07 Nationwide 8.9%
08 State Farm 7.1%
09 Travelers 7.1%
10 Andover Companies 1.8%

Who Google cites

All sources, not only carriers
Types of source cited in AI Overviews in Wyoming, home insurance, September 2026
#Source typeShare of citations
01 carrier 45.2%
02 aggregator 21.8%
03 publisher 14.5%
04 forum 12.1%
05 agency 2.4%
06 regulator 2.4%
07 financial institution 0.8%
08 law firm 0.8%

Named in the answer

Mentions, not citations
Carriers named in AI Overview text in Wyoming, home insurance, September 2026
#CarrierShare of mentions
01 Progressive 16.3%
02 Allstate 12.2%
03 GEICO 12.2%
04 Nationwide 12.2%
05 State Farm 12.2%
06 Travelers 8.2%
07 USAA 6.1%
08 Amica 4.1%
09 Cincinnati Insurance 4.1%
10 Liberty Mutual 4.1%

Being described in the answer and being cited as a source are different things.

What these searches return

By intent, 15 searches
AI Overview presence by search intent in Wyoming, September 2026
Search intentReturned an AI Overview
comparison 100%
cost 100%
head 100%
informational 100%
quote 100%
near me 0%
Wyoming · Auto · 15 captures · Jul 2026

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Every source the AI cites

40 domains · not only insurers

The citation table above lists insurers only. This one lists everything the answer actually pointed at, which is a different picture: in Wyoming, insurers are 45.2% of cited sources and comparison sites are 21.8%.

Every domain cited in AI answers for Wyoming, September 2026
#SourceType Share of citations
01 YouTube
youtube.com
Forums
11.3%
02 US News
usnews.com
Publishers
8.1%
03 Progressive
progressive.com
Insurers
6.5%
04 Allstate
allstate.com
Insurers
4.8%
05 GEICO
geico.com
Insurers
4.8%
06 Kin Insurance
kin.com
Insurers
4.8%
07 Liberty Mutual
libertymutual.com
Insurers
4.8%
08 NerdWallet
nerdwallet.com
Comparison sites
4.8%
09 Mercury Insurance
mercuryinsurance.com
Insurers
4%
10 Nationwide
nationwide.com
Insurers
4%
11 Policygenius
policygenius.com
Comparison sites
4%
12 Insurance.com
insurance.com
Comparison sites
3.2%
13 State Farm
statefarm.com
Insurers
3.2%
14 Travelers
travelers.com
Insurers
3.2%
15 The Zebra
thezebra.com
Comparison sites
2.4%
16 Allied Insurance
alliedpa.com
Agencies
1.6%
17 Consumer Reports
consumerreports.org
Publishers
1.6%
18 Insurify
insurify.com
Comparison sites
1.6%
19 Investopedia
investopedia.com
Comparison sites
1.6%
20 LendingTree
lendingtree.com
Comparison sites
1.6%
21 Matic
matic.com
Comparison sites
1.6%
22 SoFi
sofi.com
Publishers
1.6%
23 Andover Companies
andovercompanies.com
Insurers
0.8%
24 Bravera Bank
bravera.bank
Banks
0.8%
25 COUNTRY Financial
countryfinancial.com
Insurers
0.8%
26 NY Dept. of Financial Services
dfs.ny.gov
Regulators
0.8%
27 South Carolina DOI
doi.sc.gov
Regulators
0.8%
28 Farm Bureau Financial Services
fbfs.com
Insurers
0.8%
29 Yahoo Finance
finance.yahoo.com
Publishers
0.8%
30 Forbes Advisor
forbes.com
Publishers
0.8%
31 Gilmartin Agency
gilmartinagency.com
Agencies
0.8%
32 Insurance Information Institute
iii.org
Publishers
0.8%
33 Louisiana Dept. of Insurance
ldi.la.gov
Regulators
0.8%
34 Lemonade
lemonade.com
Insurers
0.8%
35 MarketWatch
marketwatch.com
Publishers
0.8%
36 NCMIC
ncmic.com
Insurers
0.8%
37 Reddit
reddit.com
Forums
0.8%
38 SelectQuote
selectquote.com
Comparison sites
0.8%
39 The Hartford
thehartford.com
Insurers
0.8%
40 Vargas Gonzalez
vargasgonzalez.com
Law firms
0.8%

Types are assigned from a published list. A source we cannot classify with confidence is left unclassified rather than guessed at.

Where this board sits

Every board is free and public

What is on this page position-weighted organic visibility indexed to the Wyoming leader, share of sources cited in AI Overviews, share of answers naming a carrier, and Local Pack presence. The first three use the same 15 searches captured September 2026. Local Pack comes from a separate set of near-me searches measured per metro, joined here.

Never combined the disciplines are reported separately and are not summed. A blended score would hide the only finding that matters, which is where they disagree.

Coverage Google AI Overviews only. ChatGPT, Perplexity and Claude are separate surfaces and are not measured.