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WY
Home insurance board · August 2026

Wyoming

United States
Searches tracked
15
AI Overview rate
80%
Sources per answer
7.2
Locator United States

Home insurance in Wyoming: who ranks, and who gets cited

Allstate leads both the organic results and the AI citations in Wyoming, which is unusual: it is the less common of the two outcomes. An AI Overview appeared on 80% of the 15 searches tracked here, citing an average of 7.2 sources.

Discipline 01 · Best insurance SEO Allstate Organic visibility 100 / 100
Discipline 02 · Best insurance GEO Allstate Cited in 14.6% of carrier citations
Discipline 03 · Best local SEO No local pack

Organic visibility

Indexed to the Wyoming leader
Organic visibility by carrier in Wyoming, home insurance, August 2026
#CarrierVisibility index
01 Allstate 100
02 Progressive 52.8
03 GEICO 42.2
04 State Farm 22.8
05 Travelers 17.1
06 Liberty Mutual 16.8
07 Mercury Insurance 15.6
08 Kin Insurance 11.2
09 Hippo 5.1
10 American Family 4.2

AI citation share

Share of carrier citations
Share of AI Overview citations by carrier in Wyoming, home insurance, August 2026
#CarrierShare of carrier citations
01 Allstate 14.6%
02 GEICO 12.2%
03 Progressive 12.2%
04 Liberty Mutual 9.8%
05 Lemonade 7.3%
06 Mercury Insurance 7.3%
07 Kin Insurance 4.9%
08 State Farm 4.9%
09 American Family 2.4%
10 Amica 2.4%

Who Google cites

All sources, not only carriers
Types of source cited in AI Overviews in Wyoming, home insurance, August 2026
#Source typeShare of citations
01 carrier 47.1%
02 aggregator 20.7%
03 publisher 20.7%
04 forum 4.6%
05 regulator 3.4%
06 unknown 3.4%

Named in the answer

Mentions, not citations
Carriers named in AI Overview text in Wyoming, home insurance, August 2026
#CarrierShare of mentions
01 Allstate 14.8%
02 State Farm 11.1%
03 USAA 11.1%
04 GEICO 9.3%
05 Progressive 9.3%
06 Amica 7.4%
07 Lemonade 5.6%
08 Nationwide 5.6%
09 Travelers 5.6%
10 Farmers 3.7%

Being described in the answer and being cited as a source are different things.

What these searches return

By intent, 15 searches
AI Overview presence by search intent in Wyoming, August 2026
Search intentReturned an AI Overview
unclassified 80%
Wyoming · Auto · 15 captures · Jul 2026

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Every source the AI cites

38 domains · not only insurers

The citation table above lists insurers only. This one lists everything the answer actually pointed at, which is a different picture: in Wyoming, insurers are 47.1% of cited sources and comparison sites are 20.7%.

Every domain cited in AI answers for Wyoming, August 2026
#SourceType Share of citations
01 NerdWallet
nerdwallet.com
Comparison sites
10.3%
02 US News
usnews.com
Publishers
10.3%
03 Allstate
allstate.com
Insurers
6.9%
04 GEICO
geico.com
Insurers
5.7%
05 Progressive
progressive.com
Insurers
5.7%
06 Forbes Advisor
forbes.com
Publishers
4.6%
07 Liberty Mutual
libertymutual.com
Insurers
4.6%
08 Insurify
insurify.com
Comparison sites
3.4%
09 Lemonade
lemonade.com
Insurers
3.4%
10 Mercury Insurance
mercuryinsurance.com
Insurers
3.4%
11 The Zebra
thezebra.com
Comparison sites
3.4%
12 YouTube
youtube.com
Forums
3.4%
13 Experian
experian.com
Publishers
2.3%
14 Kin Insurance
kin.com
Insurers
2.3%
15 State Farm
statefarm.com
Insurers
2.3%
16 Texas Dept. of Insurance
tdi.texas.gov
Regulators
2.3%
17 American Family
amfam.com
Insurers
1.1%
18 Amica
amica.com
Insurers
1.1%
19 Andover Companies
andovercompanies.com
Insurers
1.1%
20 CNBC
cnbc.com
Publishers
1.1%
21 South Carolina DOI
doi.sc.gov
Regulators
1.1%
22 Farmers
farmers.com
Insurers
1.1%
23 Yahoo Finance
finance.yahoo.com
Publishers
1.1%
24 grangeinsurance.com
grangeinsurance.com
unknown
1.1%
25 Hippo
hippo.com
Insurers
1.1%
26 Insurance.com
insurance.com
Comparison sites
1.1%
27 Investopedia
investopedia.com
Comparison sites
1.1%
28 LendingTree
lendingtree.com
Comparison sites
1.1%
29 MarketWatch
marketwatch.com
Publishers
1.1%
30 NJM
njm.com
Insurers
1.1%
31 RBC Insurance
rbcinsurance.com
Insurers
1.1%
32 Reddit
reddit.com
Forums
1.1%
33 TD Insurance
tdinsurance.com
Insurers
1.1%
34 thehill.com
thehill.com
unknown
1.1%
35 Travelers
travelers.com
Insurers
1.1%
36 TruStage
trustage.com
Insurers
1.1%
37 universalproperty.com
universalproperty.com
unknown
1.1%
38 USAA
usaa.com
Insurers
1.1%

Types are assigned from a published list. A source we cannot classify with confidence is left unclassified rather than guessed at.

Where this board sits

Every board is free and public

What is on this page position-weighted organic visibility indexed to the Wyoming leader, share of sources cited in AI Overviews, share of answers naming a carrier, and Local Pack presence. The first three use the same 15 searches captured August 2026. Local Pack comes from a separate set of near-me searches measured per metro, joined here.

Never combined the disciplines are reported separately and are not summed. A blended score would hide the only finding that matters, which is where they disagree.

Coverage Google AI Overviews only. ChatGPT, Perplexity and Claude are separate surfaces and are not measured.