South Dakota
United StatesAllstate leads the organic results in South Dakota. Progressive is cited most in AI answers. They are different brands, which is true in most geographies we measure. An AI Overview appeared on 86.7% of the 15 searches tracked here, citing an average of 7.9 sources.
| # | Carrier | Visibility index |
|---|---|---|
| 01 | Allstate | 100 |
| 02 | Progressive | 53.2 |
| 03 | GEICO | 40.7 |
| 04 | Liberty Mutual | 26.2 |
| 05 | State Farm | 20.9 |
| 06 | Mercury Insurance | 14.7 |
| 07 | Kin Insurance | 13.1 |
| 08 | AAA | 13.1 |
| 09 | Nationwide | 6.5 |
| 10 | Travelers | 5.1 |
| # | Carrier | Share of carrier citations |
|---|---|---|
| 01 | Progressive | 18.8% |
| 02 | GEICO | 14.6% |
| 03 | Kin Insurance | 14.6% |
| 04 | Allstate | 12.5% |
| 05 | Liberty Mutual | 12.5% |
| 06 | Mercury Insurance | 4.2% |
| 07 | Nationwide | 4.2% |
| 08 | Travelers | 4.2% |
| 09 | Andover Companies | 2.1% |
| 10 | Farm Bureau Financial Services | 2.1% |
| # | Source type | Share of citations |
|---|---|---|
| 01 | carrier | 46.6% |
| 02 | aggregator | 18.4% |
| 03 | publisher | 17.5% |
| 04 | forum | 7.8% |
| 05 | regulator | 3.9% |
| 06 | agency | 1.9% |
| 07 | financial institution | 1.9% |
| 08 | law firm | 1% |
| 09 | social | 1% |
| # | Carrier | Share of mentions |
|---|---|---|
| 01 | Progressive | 19.1% |
| 02 | GEICO | 14.9% |
| 03 | Allstate | 12.8% |
| 04 | State Farm | 10.6% |
| 05 | USAA | 8.5% |
| 06 | Nationwide | 6.4% |
| 07 | Amica | 4.3% |
| 08 | Cincinnati Insurance | 4.3% |
| 09 | Liberty Mutual | 4.3% |
| 10 | Travelers | 4.3% |
Being described in the answer and being cited as a source are different things.
| Search intent | Returned an AI Overview |
|---|---|
| comparison | 100% |
| cost | 100% |
| informational | 100% |
| quote | 100% |
| head | 50% |
| near me | 0% |
Public boards list national carriers and aggregate the rest. We will run your brand against this exact query set in South Dakota and send you all three scores.
The citation table above lists insurers only. This one lists everything the answer actually pointed at, which is a different picture: in South Dakota, insurers are 46.6% of cited sources and comparison sites are 18.4%.
| # | Source | Type | Share of citations |
|---|---|---|---|
| 01 | Progressive progressive.com | Insurers | 8.7% |
| 02 | US News usnews.com | Publishers | 8.7% |
| 03 | GEICO geico.com | Insurers | 6.8% |
| 04 | Kin Insurance kin.com | Insurers | 6.8% |
| 05 | Allstate allstate.com | Insurers | 5.8% |
| 06 | Liberty Mutual libertymutual.com | Insurers | 5.8% |
| 07 | NerdWallet nerdwallet.com | Comparison sites | 5.8% |
| 08 | YouTube youtube.com | Forums | 5.8% |
| 09 | Forbes Advisor forbes.com | Publishers | 3.9% |
| 10 | Policygenius policygenius.com | Comparison sites | 3.9% |
| 11 | Insurify insurify.com | Comparison sites | 1.9% |
| 12 | Matic matic.com | Comparison sites | 1.9% |
| 13 | Mercury Insurance mercuryinsurance.com | Insurers | 1.9% |
| 14 | Nationwide nationwide.com | Insurers | 1.9% |
| 15 | Reddit reddit.com | Forums | 1.9% |
| 16 | SoFi sofi.com | Publishers | 1.9% |
| 17 | Texas Dept. of Insurance tdi.texas.gov | Regulators | 1.9% |
| 18 | The Zebra thezebra.com | Comparison sites | 1.9% |
| 19 | Travelers travelers.com | Insurers | 1.9% |
| 20 | Allied Insurance alliedpa.com | Agencies | 1% |
| 21 | Andover Companies andovercompanies.com | Insurers | 1% |
| 22 | Bravera Bank bravera.bank | Banks | 1% |
| 23 | South Carolina DOI doi.sc.gov | Regulators | 1% |
| 24 | Facebook facebook.com | Social | 1% |
| 25 | Farmers farmers.com | Insurers | 1% |
| 26 | Farm Bureau Financial Services fbfs.com | Insurers | 1% |
| 27 | Yahoo Finance finance.yahoo.com | Publishers | 1% |
| 28 | Hippo hippo.com | Insurers | 1% |
| 29 | Insurance Information Institute iii.org | Publishers | 1% |
| 30 | Insurance.com insurance.com | Comparison sites | 1% |
| 31 | Investopedia investopedia.com | Comparison sites | 1% |
| 32 | Louisiana Dept. of Insurance ldi.la.gov | Regulators | 1% |
| 33 | LendingTree lendingtree.com | Comparison sites | 1% |
| 34 | Liberty Bank libertybank.com | Banks | 1% |
| 35 | NCMIC ncmic.com | Insurers | 1% |
| 36 | State Farm statefarm.com | Insurers | 1% |
| 37 | USAA usaa.com | Insurers | 1% |
| 38 | Vargas Gonzalez vargasgonzalez.com | Law firms | 1% |
| 39 | WFTV wftv.com | Publishers | 1% |
| 40 | Zander Insurance zanderins.com | Agencies | 1% |
Types are assigned from a published list. A source we cannot classify with confidence is left unclassified rather than guessed at.
What is on this page position-weighted organic visibility indexed to the South Dakota leader, share of sources cited in AI Overviews, share of answers naming a carrier, and Local Pack presence. The first three use the same 15 searches captured September 2026. Local Pack comes from a separate set of near-me searches measured per metro, joined here.
Never combined the disciplines are reported separately and are not summed. A blended score would hide the only finding that matters, which is where they disagree.
Coverage Google AI Overviews only. ChatGPT, Perplexity and Claude are separate surfaces and are not measured.