South Dakota
United StatesAllstate leads the organic results in South Dakota. Kin Insurance is cited most in AI answers. They are different brands, which is true in most geographies we measure. An AI Overview appeared on 86.7% of the 15 searches tracked here, citing an average of 7.1 sources.
| # | Carrier | Visibility index |
|---|---|---|
| 01 | Allstate | 100 |
| 02 | Progressive | 56.9 |
| 03 | GEICO | 35.5 |
| 04 | State Farm | 24.7 |
| 05 | Liberty Mutual | 16.5 |
| 06 | Mercury Insurance | 15.3 |
| 07 | Kin Insurance | 13.7 |
| 08 | Travelers | 12.8 |
| 09 | Hippo | 6.9 |
| 10 | AAA | 4.8 |
| # | Carrier | Share of carrier citations |
|---|---|---|
| 01 | Kin Insurance | 15% |
| 02 | Allstate | 12.5% |
| 03 | Liberty Mutual | 10% |
| 04 | Mercury Insurance | 10% |
| 05 | Progressive | 10% |
| 06 | State Farm | 7.5% |
| 07 | Amica | 5% |
| 08 | Travelers | 5% |
| 09 | American Family | 2.5% |
| 10 | COUNTRY Financial | 2.5% |
| # | Source type | Share of citations |
|---|---|---|
| 01 | carrier | 43.5% |
| 02 | aggregator | 26.1% |
| 03 | publisher | 16.3% |
| 04 | forum | 10.9% |
| 05 | regulator | 2.2% |
| 06 | law firm | 1.1% |
| # | Carrier | Share of mentions |
|---|---|---|
| 01 | Allstate | 14.3% |
| 02 | Progressive | 14.3% |
| 03 | State Farm | 14.3% |
| 04 | USAA | 11.9% |
| 05 | Amica | 9.5% |
| 06 | Travelers | 9.5% |
| 07 | Chubb | 4.8% |
| 08 | GEICO | 4.8% |
| 09 | Cincinnati Insurance | 2.4% |
| 10 | Farmers | 2.4% |
Being described in the answer and being cited as a source are different things.
| Search intent | Returned an AI Overview |
|---|---|
| comparison | 100% |
| cost | 100% |
| informational | 100% |
| quote | 100% |
| head | 50% |
| near me | 0% |
Public boards list national carriers and aggregate the rest. We will run your brand against this exact query set in South Dakota and send you all three scores.
The citation table above lists insurers only. This one lists everything the answer actually pointed at, which is a different picture: in South Dakota, insurers are 43.5% of cited sources and comparison sites are 26.1%.
| # | Source | Type | Share of citations |
|---|---|---|---|
| 01 | NerdWallet nerdwallet.com | Comparison sites | 9.8% |
| 02 | US News usnews.com | Publishers | 8.7% |
| 03 | YouTube youtube.com | Forums | 8.7% |
| 04 | Kin Insurance kin.com | Insurers | 6.5% |
| 05 | Allstate allstate.com | Insurers | 5.4% |
| 06 | The Zebra thezebra.com | Comparison sites | 5.4% |
| 07 | Liberty Mutual libertymutual.com | Insurers | 4.3% |
| 08 | Mercury Insurance mercuryinsurance.com | Insurers | 4.3% |
| 09 | Progressive progressive.com | Insurers | 4.3% |
| 10 | Forbes Advisor forbes.com | Publishers | 3.3% |
| 11 | Insurance.com insurance.com | Comparison sites | 3.3% |
| 12 | Policygenius policygenius.com | Comparison sites | 3.3% |
| 13 | State Farm statefarm.com | Insurers | 3.3% |
| 14 | Amica amica.com | Insurers | 2.2% |
| 15 | LendingTree lendingtree.com | Comparison sites | 2.2% |
| 16 | Reddit reddit.com | Forums | 2.2% |
| 17 | Travelers travelers.com | Insurers | 2.2% |
| 18 | American Family amfam.com | Insurers | 1.1% |
| 19 | COUNTRY Financial countryfinancial.com | Insurers | 1.1% |
| 20 | Arizona DIFI difi.az.gov | Regulators | 1.1% |
| 21 | South Carolina DOI doi.sc.gov | Regulators | 1.1% |
| 22 | Experian experian.com | Publishers | 1.1% |
| 23 | Farmers farmers.com | Insurers | 1.1% |
| 24 | Farm Bureau Financial Services fbfs.com | Insurers | 1.1% |
| 25 | Yahoo Finance finance.yahoo.com | Publishers | 1.1% |
| 26 | GEICO geico.com | Insurers | 1.1% |
| 27 | Hippo hippo.com | Insurers | 1.1% |
| 28 | Insurance Information Institute iii.org | Publishers | 1.1% |
| 29 | Insurify insurify.com | Comparison sites | 1.1% |
| 30 | Lemonade lemonade.com | Insurers | 1.1% |
| 31 | Nsure nsure.com | Comparison sites | 1.1% |
| 32 | Slide Insurance slideinsurance.com | Insurers | 1.1% |
| 33 | SoFi sofi.com | Publishers | 1.1% |
| 34 | TruStage trustage.com | Insurers | 1.1% |
| 35 | USAA usaa.com | Insurers | 1.1% |
| 36 | Vargas Gonzalez vargasgonzalez.com | Law firms | 1.1% |
Types are assigned from a published list. A source we cannot classify with confidence is left unclassified rather than guessed at.
What is on this page position-weighted organic visibility indexed to the South Dakota leader, share of sources cited in AI Overviews, share of answers naming a carrier, and Local Pack presence. The first three use the same 15 searches captured September 2026. Local Pack comes from a separate set of near-me searches measured per metro, joined here.
Never combined the disciplines are reported separately and are not summed. A blended score would hide the only finding that matters, which is where they disagree.
Coverage Google AI Overviews only. ChatGPT, Perplexity and Claude are separate surfaces and are not measured.