Montana
United StatesAllstate leads both the organic results and the AI citations in Montana, which is unusual: it is the less common of the two outcomes. An AI Overview appeared on 80% of the 15 searches tracked here, citing an average of 7.3 sources.
| # | Carrier | Visibility index |
|---|---|---|
| 01 | Allstate | 100 |
| 02 | Progressive | 47.4 |
| 03 | GEICO | 39 |
| 04 | State Farm | 23.8 |
| 05 | Liberty Mutual | 18.4 |
| 06 | Kin Insurance | 14.8 |
| 07 | Travelers | 12.7 |
| 08 | Mercury Insurance | 12.3 |
| 09 | NJM | 6.2 |
| 10 | Hippo | 5.1 |
| # | Carrier | Share of carrier citations |
|---|---|---|
| 01 | Allstate | 16.7% |
| 02 | Progressive | 14.3% |
| 03 | Lemonade | 9.5% |
| 04 | GEICO | 7.1% |
| 05 | Liberty Mutual | 7.1% |
| 06 | Mercury Insurance | 7.1% |
| 07 | Hippo | 4.8% |
| 08 | Kin Insurance | 4.8% |
| 09 | American Family | 2.4% |
| 10 | Andover Companies | 2.4% |
| # | Source type | Share of citations |
|---|---|---|
| 01 | carrier | 47.7% |
| 02 | publisher | 21.6% |
| 03 | aggregator | 19.3% |
| 04 | forum | 8% |
| 05 | regulator | 2.3% |
| 06 | unknown | 1.1% |
| # | Carrier | Share of mentions |
|---|---|---|
| 01 | Allstate | 19% |
| 02 | Progressive | 16.7% |
| 03 | State Farm | 14.3% |
| 04 | GEICO | 7.1% |
| 05 | Hippo | 7.1% |
| 06 | Lemonade | 7.1% |
| 07 | USAA | 7.1% |
| 08 | Travelers | 4.8% |
| 09 | Amica | 2.4% |
| 10 | Chubb | 2.4% |
Being described in the answer and being cited as a source are different things.
| Search intent | Returned an AI Overview |
|---|---|
| unclassified | 80% |
Public boards list national carriers and aggregate the rest. We will run your brand against this exact query set in Montana and send you all three scores.
The citation table above lists insurers only. This one lists everything the answer actually pointed at, which is a different picture: in Montana, insurers are 47.7% of cited sources and comparison sites are 19.3%.
| # | Source | Type | Share of citations |
|---|---|---|---|
| 01 | US News usnews.com | Publishers | 11.4% |
| 02 | NerdWallet nerdwallet.com | Comparison sites | 10.2% |
| 03 | Allstate allstate.com | Insurers | 8% |
| 04 | Progressive progressive.com | Insurers | 6.8% |
| 05 | Forbes Advisor forbes.com | Publishers | 4.5% |
| 06 | Lemonade lemonade.com | Insurers | 4.5% |
| 07 | YouTube youtube.com | Forums | 4.5% |
| 08 | GEICO geico.com | Insurers | 3.4% |
| 09 | Liberty Mutual libertymutual.com | Insurers | 3.4% |
| 10 | Mercury Insurance mercuryinsurance.com | Insurers | 3.4% |
| 11 | Reddit reddit.com | Forums | 3.4% |
| 12 | Hippo hippo.com | Insurers | 2.3% |
| 13 | Insurance.com insurance.com | Comparison sites | 2.3% |
| 14 | Kin Insurance kin.com | Insurers | 2.3% |
| 15 | LendingTree lendingtree.com | Comparison sites | 2.3% |
| 16 | American Family amfam.com | Insurers | 1.1% |
| 17 | Andover Companies andovercompanies.com | Insurers | 1.1% |
| 18 | COUNTRY Financial countryfinancial.com | Insurers | 1.1% |
| 19 | South Carolina DOI doi.sc.gov | Regulators | 1.1% |
| 20 | Experian experian.com | Publishers | 1.1% |
| 21 | Farmers farmers.com | Insurers | 1.1% |
| 22 | Farm Bureau Financial Services fbfs.com | Insurers | 1.1% |
| 23 | Yahoo Finance finance.yahoo.com | Publishers | 1.1% |
| 24 | gabi.com gabi.com | unknown | 1.1% |
| 25 | Insurify insurify.com | Comparison sites | 1.1% |
| 26 | Investopedia investopedia.com | Comparison sites | 1.1% |
| 27 | Matic matic.com | Comparison sites | 1.1% |
| 28 | Money money.com | Publishers | 1.1% |
| 29 | Nationwide nationwide.com | Insurers | 1.1% |
| 30 | Plymouth Rock plymouthrock.com | Insurers | 1.1% |
| 31 | Ramsey Solutions ramseysolutions.com | Publishers | 1.1% |
| 32 | SoFi sofi.com | Publishers | 1.1% |
| 33 | State Farm statefarm.com | Insurers | 1.1% |
| 34 | Texas Dept. of Insurance tdi.texas.gov | Regulators | 1.1% |
| 35 | The Hartford thehartford.com | Insurers | 1.1% |
| 36 | The Zebra thezebra.com | Comparison sites | 1.1% |
| 37 | Travelers travelers.com | Insurers | 1.1% |
| 38 | TruStage trustage.com | Insurers | 1.1% |
| 39 | USAA usaa.com | Insurers | 1.1% |
Types are assigned from a published list. A source we cannot classify with confidence is left unclassified rather than guessed at.
What is on this page position-weighted organic visibility indexed to the Montana leader, share of sources cited in AI Overviews, share of answers naming a carrier, and Local Pack presence. The first three use the same 15 searches captured August 2026. Local Pack comes from a separate set of near-me searches measured per metro, joined here.
Never combined the disciplines are reported separately and are not summed. A blended score would hide the only finding that matters, which is where they disagree.
Coverage Google AI Overviews only. ChatGPT, Perplexity and Claude are separate surfaces and are not measured.