Montana
United StatesAllstate leads the organic results in Montana. Progressive is cited most in AI answers. They are different brands, which is true in most geographies we measure. An AI Overview appeared on 100% of the 15 searches tracked here, citing an average of 8.4 sources.
| # | Carrier | Visibility index |
|---|---|---|
| 01 | Allstate | 100 |
| 02 | Progressive | 56.9 |
| 03 | GEICO | 37.7 |
| 04 | Liberty Mutual | 25.1 |
| 05 | State Farm | 22.6 |
| 06 | Mercury Insurance | 14.7 |
| 07 | Kin Insurance | 13.1 |
| 08 | AAA | 13.1 |
| 09 | Travelers | 5.1 |
| 10 | Hippo | 4 |
| # | Carrier | Share of carrier citations |
|---|---|---|
| 01 | Progressive | 18.2% |
| 02 | GEICO | 14.5% |
| 03 | Allstate | 12.7% |
| 04 | Kin Insurance | 12.7% |
| 05 | Liberty Mutual | 9.1% |
| 06 | Mercury Insurance | 7.3% |
| 07 | Nationwide | 5.5% |
| 08 | State Farm | 5.5% |
| 09 | Travelers | 5.5% |
| 10 | Lemonade | 3.6% |
| # | Source type | Share of citations |
|---|---|---|
| 01 | carrier | 43.7% |
| 02 | aggregator | 23% |
| 03 | publisher | 15.9% |
| 04 | forum | 8.7% |
| 05 | regulator | 4.8% |
| 06 | financial institution | 1.6% |
| 07 | agency | 0.8% |
| 08 | law firm | 0.8% |
| 09 | unknown | 0.8% |
| # | Carrier | Share of mentions |
|---|---|---|
| 01 | Progressive | 22.7% |
| 02 | GEICO | 18.2% |
| 03 | Allstate | 15.9% |
| 04 | Nationwide | 11.4% |
| 05 | State Farm | 6.8% |
| 06 | Travelers | 6.8% |
| 07 | USAA | 6.8% |
| 08 | Lemonade | 4.5% |
| 09 | Amica | 2.3% |
| 10 | Chubb | 2.3% |
Being described in the answer and being cited as a source are different things.
| Search intent | Returned an AI Overview |
|---|---|
| comparison | 100% |
| cost | 100% |
| head | 100% |
| informational | 100% |
| near me | 100% |
| quote | 100% |
Public boards list national carriers and aggregate the rest. We will run your brand against this exact query set in Montana and send you all three scores.
The citation table above lists insurers only. This one lists everything the answer actually pointed at, which is a different picture: in Montana, insurers are 43.7% of cited sources and comparison sites are 23%.
| # | Source | Type | Share of citations |
|---|---|---|---|
| 01 | Progressive progressive.com | Insurers | 7.9% |
| 02 | YouTube youtube.com | Forums | 7.9% |
| 03 | US News usnews.com | Publishers | 7.1% |
| 04 | GEICO geico.com | Insurers | 6.3% |
| 05 | Allstate allstate.com | Insurers | 5.6% |
| 06 | Kin Insurance kin.com | Insurers | 5.6% |
| 07 | NerdWallet nerdwallet.com | Comparison sites | 5.6% |
| 08 | Liberty Mutual libertymutual.com | Insurers | 4% |
| 09 | Policygenius policygenius.com | Comparison sites | 4% |
| 10 | The Zebra thezebra.com | Comparison sites | 4% |
| 11 | Mercury Insurance mercuryinsurance.com | Insurers | 3.2% |
| 12 | Forbes Advisor forbes.com | Publishers | 2.4% |
| 13 | Matic matic.com | Comparison sites | 2.4% |
| 14 | Nationwide nationwide.com | Insurers | 2.4% |
| 15 | State Farm statefarm.com | Insurers | 2.4% |
| 16 | Travelers travelers.com | Insurers | 2.4% |
| 17 | Consumer Reports consumerreports.org | Publishers | 1.6% |
| 18 | Insurify insurify.com | Comparison sites | 1.6% |
| 19 | Investopedia investopedia.com | Comparison sites | 1.6% |
| 20 | Louisiana Dept. of Insurance ldi.la.gov | Regulators | 1.6% |
| 21 | Lemonade lemonade.com | Insurers | 1.6% |
| 22 | LendingTree lendingtree.com | Comparison sites | 1.6% |
| 23 | SoFi sofi.com | Publishers | 1.6% |
| 24 | American Express americanexpress.com | Banks | 0.8% |
| 25 | Andover Companies andovercompanies.com | Insurers | 0.8% |
| 26 | Bravera Bank bravera.bank | Banks | 0.8% |
| 27 | COUNTRY Financial countryfinancial.com | Insurers | 0.8% |
| 28 | NY Dept. of Financial Services dfs.ny.gov | Regulators | 0.8% |
| 29 | South Carolina DOI doi.sc.gov | Regulators | 0.8% |
| 30 | Yahoo Finance finance.yahoo.com | Publishers | 0.8% |
| 31 | Insurance Information Institute iii.org | Publishers | 0.8% |
| 32 | Insurance.com insurance.com | Comparison sites | 0.8% |
| 33 | Money money.com | Publishers | 0.8% |
| 34 | Nsure nsure.com | Comparison sites | 0.8% |
| 35 | Georgia OCI oci.georgia.gov | Regulators | 0.8% |
| 36 | openly.com openly.com | unknown | 0.8% |
| 37 | Reddit reddit.com | Forums | 0.8% |
| 38 | SelectQuote selectquote.com | Comparison sites | 0.8% |
| 39 | Star West Insurance starwestinsurance.com | Agencies | 0.8% |
| 40 | Texas Dept. of Insurance tdi.texas.gov | Regulators | 0.8% |
Types are assigned from a published list. A source we cannot classify with confidence is left unclassified rather than guessed at.
What is on this page position-weighted organic visibility indexed to the Montana leader, share of sources cited in AI Overviews, share of answers naming a carrier, and Local Pack presence. The first three use the same 15 searches captured September 2026. Local Pack comes from a separate set of near-me searches measured per metro, joined here.
Never combined the disciplines are reported separately and are not summed. A blended score would hide the only finding that matters, which is where they disagree.
Coverage Google AI Overviews only. ChatGPT, Perplexity and Claude are separate surfaces and are not measured.