Montana
United StatesLiberty Mutual leads the organic results in Montana. Allstate is cited most in AI answers. They are different brands, which is true in most geographies we measure. An AI Overview appeared on 100% of the 15 searches tracked here, citing an average of 5.1 sources.
| # | Carrier | Visibility index |
|---|---|---|
| 01 | Liberty Mutual | 100 |
| 02 | Allstate | 78.7 |
| 03 | Progressive | 53.1 |
| 04 | Travelers | 41.7 |
| 05 | GEICO | 36.5 |
| 06 | Hippo | 32.4 |
| 07 | NJM | 21.6 |
| 08 | Nationwide | 19.8 |
| 09 | State Farm | 18.5 |
| 10 | American Family | 7.4 |
| # | Carrier | Share of carrier citations |
|---|---|---|
| 01 | Allstate | 16.2% |
| 02 | Progressive | 16.2% |
| 03 | GEICO | 8.1% |
| 04 | Kin Insurance | 8.1% |
| 05 | Liberty Mutual | 8.1% |
| 06 | Nationwide | 5.4% |
| 07 | State Farm | 5.4% |
| 08 | Travelers | 5.4% |
| 09 | USAA | 5.4% |
| 10 | AAA | 2.7% |
| # | Source type | Share of citations |
|---|---|---|
| 01 | carrier | 48.7% |
| 02 | aggregator | 19.7% |
| 03 | forum | 9.2% |
| 04 | publisher | 7.9% |
| 05 | social | 6.6% |
| 06 | agency | 1.3% |
| 07 | financial institution | 1.3% |
| 08 | law firm | 1.3% |
| 09 | regulator | 1.3% |
| 10 | search | 1.3% |
| 11 | unknown | 1.3% |
| # | Carrier | Share of mentions |
|---|---|---|
| 01 | Progressive | 14.3% |
| 02 | Allstate | 12.7% |
| 03 | State Farm | 11.1% |
| 04 | USAA | 11.1% |
| 05 | Amica | 7.9% |
| 06 | GEICO | 6.3% |
| 07 | Nationwide | 6.3% |
| 08 | Travelers | 6.3% |
| 09 | Auto-Owners | 6.3% |
| 10 | Liberty Mutual | 4.8% |
Being described in the answer and being cited as a source are different things.
| Search intent | Returned an AI Overview |
|---|---|
| comparison | 100% |
| cost | 100% |
| head | 100% |
| informational | 100% |
| near me | 100% |
| quote | 100% |
Public boards list national carriers and aggregate the rest. We will run your brand against this exact query set in Montana and send you all three scores.
The citation table above lists insurers only. This one lists everything the answer actually pointed at, which is a different picture: in Montana, insurers are 48.7% of cited sources and comparison sites are 19.7%.
| # | Source | Type | Share of citations |
|---|---|---|---|
| 01 | Allstate allstate.com | Insurers | 7.9% |
| 02 | NerdWallet nerdwallet.com | Comparison sites | 7.9% |
| 03 | Progressive progressive.com | Insurers | 7.9% |
| 04 | US News usnews.com | Publishers | 7.9% |
| 05 | YouTube youtube.com | Forums | 7.9% |
| 06 | Facebook facebook.com | Social | 5.3% |
| 07 | GEICO geico.com | Insurers | 3.9% |
| 08 | Kin Insurance kin.com | Insurers | 3.9% |
| 09 | Liberty Mutual libertymutual.com | Insurers | 3.9% |
| 10 | LendingTree lendingtree.com | Comparison sites | 2.6% |
| 11 | Nationwide nationwide.com | Insurers | 2.6% |
| 12 | Policygenius policygenius.com | Comparison sites | 2.6% |
| 13 | State Farm statefarm.com | Insurers | 2.6% |
| 14 | The Zebra thezebra.com | Comparison sites | 2.6% |
| 15 | Travelers travelers.com | Insurers | 2.6% |
| 16 | USAA usaa.com | Insurers | 2.6% |
| 17 | Allied Insurance alliedpa.com | Agencies | 1.3% |
| 18 | American Family amfam.com | Insurers | 1.3% |
| 19 | Bravera Bank bravera.bank | Banks | 1.3% |
| 20 | South Carolina DOI doi.sc.gov | Regulators | 1.3% |
| 21 | Farm Bureau Financial Services fbfs.com | Insurers | 1.3% |
| 22 | Google google.com | Search | 1.3% |
| 23 | Grange Insurance grangeinsurance.com | Insurers | 1.3% |
| 24 | Hippo hippo.com | Insurers | 1.3% |
| 25 | Insurance.com insurance.com | Comparison sites | 1.3% |
| 26 | Insurify insurify.com | Comparison sites | 1.3% |
| 27 | LinkedIn linkedin.com | Social | 1.3% |
| 28 | loggerhead.insurance loggerhead.insurance | unknown | 1.3% |
| 29 | Matic matic.com | Comparison sites | 1.3% |
| 30 | AAA mwg.aaa.com | Insurers | 1.3% |
| 31 | Reddit reddit.com | Forums | 1.3% |
| 32 | The Hartford thehartford.com | Insurers | 1.3% |
| 33 | TruStage trustage.com | Insurers | 1.3% |
| 34 | Universal Property universalproperty.com | Insurers | 1.3% |
| 35 | Vargas Gonzalez vargasgonzalez.com | Law firms | 1.3% |
Types are assigned from a published list. A source we cannot classify with confidence is left unclassified rather than guessed at.
What is on this page position-weighted organic visibility indexed to the Montana leader, share of sources cited in AI Overviews, share of answers naming a carrier, and Local Pack presence. The first three use the same 15 searches captured November 2026. Local Pack comes from a separate set of near-me searches measured per metro, joined here.
Never combined the disciplines are reported separately and are not summed. A blended score would hide the only finding that matters, which is where they disagree.
Coverage Google AI Overviews only. ChatGPT, Perplexity and Claude are separate surfaces and are not measured.