Minnesota
United StatesAllstate leads the organic results in Minnesota. Progressive is cited most in AI answers. They are different brands, which is true in most geographies we measure. An AI Overview appeared on 93.3% of the 15 searches tracked here, citing an average of 8.8 sources.
| # | Carrier | Visibility index |
|---|---|---|
| 01 | Allstate | 100 |
| 02 | Progressive | 52.4 |
| 03 | GEICO | 44.3 |
| 04 | Liberty Mutual | 24.7 |
| 05 | State Farm | 20.7 |
| 06 | Mercury Insurance | 14.5 |
| 07 | AAA | 14.3 |
| 08 | Kin Insurance | 12.9 |
| 09 | Travelers | 5.1 |
| 10 | Hippo | 4.3 |
| # | Carrier | Share of carrier citations |
|---|---|---|
| 01 | Progressive | 17.3% |
| 02 | Liberty Mutual | 13.5% |
| 03 | GEICO | 11.5% |
| 04 | Allstate | 9.6% |
| 05 | Kin Insurance | 9.6% |
| 06 | Mercury Insurance | 5.8% |
| 07 | State Farm | 5.8% |
| 08 | AAA | 3.8% |
| 09 | Lemonade | 3.8% |
| 10 | Nationwide | 3.8% |
| # | Source type | Share of citations |
|---|---|---|
| 01 | carrier | 42.3% |
| 02 | aggregator | 25.2% |
| 03 | forum | 13.8% |
| 04 | publisher | 11.4% |
| 05 | regulator | 3.3% |
| 06 | agency | 2.4% |
| 07 | financial institution | 1.6% |
| # | Carrier | Share of mentions |
|---|---|---|
| 01 | Progressive | 18.4% |
| 02 | Allstate | 12.2% |
| 03 | GEICO | 12.2% |
| 04 | State Farm | 10.2% |
| 05 | Lemonade | 8.2% |
| 06 | USAA | 8.2% |
| 07 | Nationwide | 6.1% |
| 08 | AAA | 4.1% |
| 09 | Amica | 4.1% |
| 10 | Travelers | 4.1% |
Being described in the answer and being cited as a source are different things.
| Search intent | Returned an AI Overview |
|---|---|
| comparison | 100% |
| cost | 100% |
| head | 100% |
| informational | 100% |
| quote | 100% |
| near me | 0% |
Public boards list national carriers and aggregate the rest. We will run your brand against this exact query set in Minnesota and send you all three scores.
| # | Metro | Leading business | Share of slots | Businesses | Rating |
|---|---|---|---|---|---|
| 01 | Minneapolis | BlueJay Insurance Agency, Inc. | 22.2% | 9 | 4.9 |
Near-me searches are measured per metro, not per state. Each metro has its own board.
The citation table above lists insurers only. This one lists everything the answer actually pointed at, which is a different picture: in Minnesota, insurers are 42.3% of cited sources and comparison sites are 25.2%.
| # | Source | Type | Share of citations |
|---|---|---|---|
| 01 | YouTube youtube.com | Forums | 11.4% |
| 02 | NerdWallet nerdwallet.com | Comparison sites | 7.3% |
| 03 | Progressive progressive.com | Insurers | 7.3% |
| 04 | Liberty Mutual libertymutual.com | Insurers | 5.7% |
| 05 | GEICO geico.com | Insurers | 4.9% |
| 06 | US News usnews.com | Publishers | 4.9% |
| 07 | Allstate allstate.com | Insurers | 4.1% |
| 08 | Kin Insurance kin.com | Insurers | 4.1% |
| 09 | Policygenius policygenius.com | Comparison sites | 4.1% |
| 10 | Insurance.com insurance.com | Comparison sites | 3.3% |
| 11 | Insurify insurify.com | Comparison sites | 2.4% |
| 12 | Mercury Insurance mercuryinsurance.com | Insurers | 2.4% |
| 13 | Reddit reddit.com | Forums | 2.4% |
| 14 | State Farm statefarm.com | Insurers | 2.4% |
| 15 | The Zebra thezebra.com | Comparison sites | 2.4% |
| 16 | Forbes Advisor forbes.com | Publishers | 1.6% |
| 17 | Lemonade lemonade.com | Insurers | 1.6% |
| 18 | Matic matic.com | Comparison sites | 1.6% |
| 19 | AAA mwg.aaa.com | Insurers | 1.6% |
| 20 | Nationwide nationwide.com | Insurers | 1.6% |
| 21 | SoFi sofi.com | Publishers | 1.6% |
| 22 | Travelers travelers.com | Insurers | 1.6% |
| 23 | American Family amfam.com | Insurers | 0.8% |
| 24 | Bravera Bank bravera.bank | Banks | 0.8% |
| 25 | COUNTRY Financial countryfinancial.com | Insurers | 0.8% |
| 26 | NY Dept. of Financial Services dfs.ny.gov | Regulators | 0.8% |
| 27 | South Carolina DOI doi.sc.gov | Regulators | 0.8% |
| 28 | Yahoo Finance finance.yahoo.com | Publishers | 0.8% |
| 29 | Homesite go.homesite.com | Insurers | 0.8% |
| 30 | Insurance Information Institute iii.org | Publishers | 0.8% |
| 31 | Insure.com insure.com | Comparison sites | 0.8% |
| 32 | Investopedia investopedia.com | Comparison sites | 0.8% |
| 33 | Louisiana Dept. of Insurance ldi.la.gov | Regulators | 0.8% |
| 34 | LendingTree lendingtree.com | Comparison sites | 0.8% |
| 35 | Liberty Bank libertybank.com | Banks | 0.8% |
| 36 | MarketWatch marketwatch.com | Publishers | 0.8% |
| 37 | Money money.com | Publishers | 0.8% |
| 38 | NCMIC ncmic.com | Insurers | 0.8% |
| 39 | NJM njm.com | Insurers | 0.8% |
| 40 | NN Insurance nnins.com | Agencies | 0.8% |
Types are assigned from a published list. A source we cannot classify with confidence is left unclassified rather than guessed at.
What is on this page position-weighted organic visibility indexed to the Minnesota leader, share of sources cited in AI Overviews, share of answers naming a carrier, and Local Pack presence. The first three use the same 15 searches captured September 2026. Local Pack comes from a separate set of near-me searches measured per metro, joined here.
Never combined the disciplines are reported separately and are not summed. A blended score would hide the only finding that matters, which is where they disagree.
Coverage Google AI Overviews only. ChatGPT, Perplexity and Claude are separate surfaces and are not measured.