Minnesota
United StatesAllstate leads the organic results in Minnesota. Liberty Mutual is cited most in AI answers. They are different brands, which is true in most geographies we measure. An AI Overview appeared on 86.7% of the 15 searches tracked here, citing an average of 4.5 sources.
| # | Carrier | Visibility index |
|---|---|---|
| 01 | Allstate | 100 |
| 02 | Liberty Mutual | 79.5 |
| 03 | Nationwide | 57.3 |
| 04 | Progressive | 47.4 |
| 05 | Hippo | 46.9 |
| 06 | GEICO | 32.1 |
| 07 | MAPFRE | 16.1 |
| 08 | Travelers | 14.7 |
| 09 | The Hartford | 8 |
| 10 | State Farm | 6.4 |
| # | Carrier | Share of carrier citations |
|---|---|---|
| 01 | Liberty Mutual | 20.7% |
| 02 | Allstate | 13.8% |
| 03 | Progressive | 13.8% |
| 04 | GEICO | 10.3% |
| 05 | Kin Insurance | 6.9% |
| 06 | State Farm | 6.9% |
| 07 | Travelers | 6.9% |
| 08 | Farmers | 3.4% |
| 09 | Grange Insurance | 3.4% |
| 10 | MAPFRE | 3.4% |
| # | Source type | Share of citations |
|---|---|---|
| 01 | carrier | 49.2% |
| 02 | aggregator | 22% |
| 03 | forum | 10.2% |
| 04 | publisher | 6.8% |
| 05 | social | 5.1% |
| 06 | unknown | 3.4% |
| 07 | regulator | 1.7% |
| 08 | security vendor | 1.7% |
| # | Carrier | Share of mentions |
|---|---|---|
| 01 | Allstate | 13.6% |
| 02 | Progressive | 12.1% |
| 03 | State Farm | 9.1% |
| 04 | Travelers | 9.1% |
| 05 | USAA | 7.6% |
| 06 | Farmers | 6.1% |
| 07 | GEICO | 6.1% |
| 08 | Liberty Mutual | 6.1% |
| 09 | Nationwide | 6.1% |
| 10 | Amica | 4.5% |
Being described in the answer and being cited as a source are different things.
| Search intent | Returned an AI Overview |
|---|---|
| comparison | 100% |
| cost | 100% |
| informational | 100% |
| quote | 100% |
| head | 50% |
| near me | 0% |
Public boards list national carriers and aggregate the rest. We will run your brand against this exact query set in Minnesota and send you all three scores.
| # | Metro | Leading business | Share of slots | Businesses | Rating |
|---|---|---|---|---|---|
| 01 | Minneapolis | Abbott Insurance Agency, LLC | 27.3% | 9 | 4.9 |
Near-me searches are measured per metro, not per state. Each metro has its own board.
The citation table above lists insurers only. This one lists everything the answer actually pointed at, which is a different picture: in Minnesota, insurers are 49.2% of cited sources and comparison sites are 22%.
| # | Source | Type | Share of citations |
|---|---|---|---|
| 01 | NerdWallet nerdwallet.com | Comparison sites | 11.9% |
| 02 | Liberty Mutual libertymutual.com | Insurers | 10.2% |
| 03 | YouTube youtube.com | Forums | 10.2% |
| 04 | Allstate allstate.com | Insurers | 6.8% |
| 05 | Progressive progressive.com | Insurers | 6.8% |
| 06 | GEICO geico.com | Insurers | 5.1% |
| 07 | Facebook facebook.com | Social | 3.4% |
| 08 | Kin Insurance kin.com | Insurers | 3.4% |
| 09 | Policygenius policygenius.com | Comparison sites | 3.4% |
| 10 | State Farm statefarm.com | Insurers | 3.4% |
| 11 | The Zebra thezebra.com | Comparison sites | 3.4% |
| 12 | Travelers travelers.com | Insurers | 3.4% |
| 13 | US News usnews.com | Publishers | 3.4% |
| 14 | South Carolina DOI doi.sc.gov | Regulators | 1.7% |
| 15 | Farmers farmers.com | Insurers | 1.7% |
| 16 | Forbes Advisor forbes.com | Publishers | 1.7% |
| 17 | GoCompare gocompare.com | Comparison sites | 1.7% |
| 18 | Grange Insurance grangeinsurance.com | Insurers | 1.7% |
| 19 | Insurify insurify.com | Comparison sites | 1.7% |
| 20 | LinkedIn linkedin.com | Social | 1.7% |
| 21 | loggerhead.insurance loggerhead.insurance | unknown | 1.7% |
| 22 | MAPFRE mapfreinsurance.com | Insurers | 1.7% |
| 23 | Nationwide nationwide.com | Insurers | 1.7% |
| 24 | AM Best news.ambest.com | Publishers | 1.7% |
| 25 | SimpliSafe simplisafe.co.uk | Security vendors | 1.7% |
| 26 | TruStage trustage.com | Insurers | 1.7% |
| 27 | unionplus.org unionplus.org | unknown | 1.7% |
| 28 | Universal Property universalproperty.com | Insurers | 1.7% |
Types are assigned from a published list. A source we cannot classify with confidence is left unclassified rather than guessed at.
What is on this page position-weighted organic visibility indexed to the Minnesota leader, share of sources cited in AI Overviews, share of answers naming a carrier, and Local Pack presence. The first three use the same 15 searches captured November 2026. Local Pack comes from a separate set of near-me searches measured per metro, joined here.
Never combined the disciplines are reported separately and are not summed. A blended score would hide the only finding that matters, which is where they disagree.
Coverage Google AI Overviews only. ChatGPT, Perplexity and Claude are separate surfaces and are not measured.