Minnesota
United StatesAllstate leads both the organic results and the AI citations in Minnesota, which is unusual: it is the less common of the two outcomes. An AI Overview appeared on 80% of the 15 searches tracked here, citing an average of 7.7 sources.
| # | Carrier | Visibility index |
|---|---|---|
| 01 | Allstate | 100 |
| 02 | Progressive | 47.5 |
| 03 | GEICO | 44 |
| 04 | State Farm | 26.8 |
| 05 | Liberty Mutual | 18.4 |
| 06 | Mercury Insurance | 12.5 |
| 07 | Kin Insurance | 11.2 |
| 08 | Travelers | 8.8 |
| 09 | Hippo | 4.5 |
| 10 | Nationwide | 4.3 |
| # | Carrier | Share of carrier citations |
|---|---|---|
| 01 | Allstate | 15.2% |
| 02 | Progressive | 15.2% |
| 03 | Liberty Mutual | 13% |
| 04 | GEICO | 8.7% |
| 05 | Kin Insurance | 8.7% |
| 06 | Mercury Insurance | 6.5% |
| 07 | American Family | 4.3% |
| 08 | Hippo | 4.3% |
| 09 | Lemonade | 4.3% |
| 10 | COUNTRY Financial | 2.2% |
| # | Source type | Share of citations |
|---|---|---|
| 01 | carrier | 50% |
| 02 | aggregator | 21.7% |
| 03 | publisher | 16.3% |
| 04 | forum | 8.7% |
| 05 | regulator | 2.2% |
| 06 | unknown | 1.1% |
| # | Carrier | Share of mentions |
|---|---|---|
| 01 | Progressive | 18.8% |
| 02 | Allstate | 16.7% |
| 03 | State Farm | 10.4% |
| 04 | GEICO | 8.3% |
| 05 | Hippo | 6.2% |
| 06 | USAA | 6.2% |
| 07 | Amica | 4.2% |
| 08 | Chubb | 4.2% |
| 09 | Farmers | 4.2% |
| 10 | Lemonade | 4.2% |
Being described in the answer and being cited as a source are different things.
| Search intent | Returned an AI Overview |
|---|---|
| unclassified | 80% |
Public boards list national carriers and aggregate the rest. We will run your brand against this exact query set in Minnesota and send you all three scores.
| # | Metro | Leading business | Share of slots | Businesses | Rating |
|---|---|---|---|---|---|
| 01 | Minneapolis | BlueJay Insurance Agency, Inc. | 22.2% | 8 | 4.9 |
Near-me searches are measured per metro, not per state. Each metro has its own board.
The citation table above lists insurers only. This one lists everything the answer actually pointed at, which is a different picture: in Minnesota, insurers are 50% of cited sources and comparison sites are 21.7%.
| # | Source | Type | Share of citations |
|---|---|---|---|
| 01 | NerdWallet nerdwallet.com | Comparison sites | 9.8% |
| 02 | US News usnews.com | Publishers | 9.8% |
| 03 | Allstate allstate.com | Insurers | 7.6% |
| 04 | Progressive progressive.com | Insurers | 7.6% |
| 05 | Liberty Mutual libertymutual.com | Insurers | 6.5% |
| 06 | YouTube youtube.com | Forums | 5.4% |
| 07 | Forbes Advisor forbes.com | Publishers | 4.3% |
| 08 | GEICO geico.com | Insurers | 4.3% |
| 09 | Kin Insurance kin.com | Insurers | 4.3% |
| 10 | Mercury Insurance mercuryinsurance.com | Insurers | 3.3% |
| 11 | Reddit reddit.com | Forums | 3.3% |
| 12 | The Zebra thezebra.com | Comparison sites | 3.3% |
| 13 | American Family amfam.com | Insurers | 2.2% |
| 14 | Hippo hippo.com | Insurers | 2.2% |
| 15 | Insurify insurify.com | Comparison sites | 2.2% |
| 16 | Lemonade lemonade.com | Insurers | 2.2% |
| 17 | Texas Dept. of Insurance tdi.texas.gov | Regulators | 2.2% |
| 18 | COUNTRY Financial countryfinancial.com | Insurers | 1.1% |
| 19 | Farmers farmers.com | Insurers | 1.1% |
| 20 | Farm Bureau Financial Services fbfs.com | Insurers | 1.1% |
| 21 | Yahoo Finance finance.yahoo.com | Publishers | 1.1% |
| 22 | hcandcinsurance.com hcandcinsurance.com | unknown | 1.1% |
| 23 | Insurance.com insurance.com | Comparison sites | 1.1% |
| 24 | Investopedia investopedia.com | Comparison sites | 1.1% |
| 25 | LendingTree lendingtree.com | Comparison sites | 1.1% |
| 26 | Matic matic.com | Comparison sites | 1.1% |
| 27 | MoneyGeek moneygeek.com | Comparison sites | 1.1% |
| 28 | Nationwide nationwide.com | Insurers | 1.1% |
| 29 | NJM njm.com | Insurers | 1.1% |
| 30 | Plymouth Rock plymouthrock.com | Insurers | 1.1% |
| 31 | Policygenius policygenius.com | Comparison sites | 1.1% |
| 32 | SoFi sofi.com | Publishers | 1.1% |
| 33 | State Farm statefarm.com | Insurers | 1.1% |
| 34 | The Hartford thehartford.com | Insurers | 1.1% |
| 35 | TruStage trustage.com | Insurers | 1.1% |
Types are assigned from a published list. A source we cannot classify with confidence is left unclassified rather than guessed at.
What is on this page position-weighted organic visibility indexed to the Minnesota leader, share of sources cited in AI Overviews, share of answers naming a carrier, and Local Pack presence. The first three use the same 15 searches captured August 2026. Local Pack comes from a separate set of near-me searches measured per metro, joined here.
Never combined the disciplines are reported separately and are not summed. A blended score would hide the only finding that matters, which is where they disagree.
Coverage Google AI Overviews only. ChatGPT, Perplexity and Claude are separate surfaces and are not measured.