Oklahoma
United StatesAllstate leads both the organic results and the AI citations in Oklahoma, which is unusual: it is the less common of the two outcomes. An AI Overview appeared on 73.3% of the 15 searches tracked here, citing an average of 7 sources.
| # | Carrier | Visibility index |
|---|---|---|
| 01 | Allstate | 100 |
| 02 | Progressive | 45.7 |
| 03 | GEICO | 41.2 |
| 04 | State Farm | 22.4 |
| 05 | Liberty Mutual | 21 |
| 06 | Kin Insurance | 13.7 |
| 07 | Mercury Insurance | 12.2 |
| 08 | Travelers | 12.2 |
| 09 | Hippo | 6 |
| 10 | NJM | 5.3 |
| # | Carrier | Share of carrier citations |
|---|---|---|
| 01 | Allstate | 17.1% |
| 02 | GEICO | 12.2% |
| 03 | Progressive | 12.2% |
| 04 | Liberty Mutual | 7.3% |
| 05 | Mercury Insurance | 7.3% |
| 06 | Hippo | 4.9% |
| 07 | Kin Insurance | 4.9% |
| 08 | Lemonade | 4.9% |
| 09 | State Farm | 4.9% |
| 10 | Travelers | 4.9% |
| # | Source type | Share of citations |
|---|---|---|
| 01 | carrier | 53.2% |
| 02 | aggregator | 18.2% |
| 03 | publisher | 18.2% |
| 04 | forum | 6.5% |
| 05 | regulator | 2.6% |
| 06 | financial institution | 1.3% |
| # | Carrier | Share of mentions |
|---|---|---|
| 01 | Allstate | 16.3% |
| 02 | Progressive | 16.3% |
| 03 | State Farm | 12.2% |
| 04 | GEICO | 10.2% |
| 05 | Hippo | 10.2% |
| 06 | Travelers | 6.1% |
| 07 | USAA | 6.1% |
| 08 | Amica | 4.1% |
| 09 | Lemonade | 4.1% |
| 10 | Nationwide | 4.1% |
Being described in the answer and being cited as a source are different things.
| Search intent | Returned an AI Overview |
|---|---|
| unclassified | 73.3% |
Public boards list national carriers and aggregate the rest. We will run your brand against this exact query set in Oklahoma and send you all three scores.
| # | Metro | Leading business | Share of slots | Businesses | Rating |
|---|---|---|---|---|---|
| 01 | Oklahoma City | Thrive Insurance | 30.6% | 9 | 4.8 |
| 02 | Tulsa | Cheapest Auto Insurance | 36.1% | 11 | 4.9 |
Near-me searches are measured per metro, not per state. Each metro has its own board.
The citation table above lists insurers only. This one lists everything the answer actually pointed at, which is a different picture: in Oklahoma, insurers are 53.2% of cited sources and comparison sites are 18.2%.
| # | Source | Type | Share of citations |
|---|---|---|---|
| 01 | NerdWallet nerdwallet.com | Comparison sites | 10.4% |
| 02 | US News usnews.com | Publishers | 10.4% |
| 03 | Allstate allstate.com | Insurers | 9.1% |
| 04 | GEICO geico.com | Insurers | 6.5% |
| 05 | Progressive progressive.com | Insurers | 6.5% |
| 06 | Forbes Advisor forbes.com | Publishers | 3.9% |
| 07 | Liberty Mutual libertymutual.com | Insurers | 3.9% |
| 08 | Mercury Insurance mercuryinsurance.com | Insurers | 3.9% |
| 09 | Reddit reddit.com | Forums | 3.9% |
| 10 | Hippo hippo.com | Insurers | 2.6% |
| 11 | Insurance.com insurance.com | Comparison sites | 2.6% |
| 12 | Kin Insurance kin.com | Insurers | 2.6% |
| 13 | Lemonade lemonade.com | Insurers | 2.6% |
| 14 | LendingTree lendingtree.com | Comparison sites | 2.6% |
| 15 | State Farm statefarm.com | Insurers | 2.6% |
| 16 | Travelers travelers.com | Insurers | 2.6% |
| 17 | YouTube youtube.com | Forums | 2.6% |
| 18 | American Family amfam.com | Insurers | 1.3% |
| 19 | Andover Companies andovercompanies.com | Insurers | 1.3% |
| 20 | Bravera Bank bravera.bank | Banks | 1.3% |
| 21 | COUNTRY Financial countryfinancial.com | Insurers | 1.3% |
| 22 | South Carolina DOI doi.sc.gov | Regulators | 1.3% |
| 23 | Experian experian.com | Publishers | 1.3% |
| 24 | Farm Bureau Financial Services fbfs.com | Insurers | 1.3% |
| 25 | Yahoo Finance finance.yahoo.com | Publishers | 1.3% |
| 26 | Insurify insurify.com | Comparison sites | 1.3% |
| 27 | Nationwide nationwide.com | Insurers | 1.3% |
| 28 | Plymouth Rock plymouthrock.com | Insurers | 1.3% |
| 29 | SoFi sofi.com | Publishers | 1.3% |
| 30 | Texas Dept. of Insurance tdi.texas.gov | Regulators | 1.3% |
| 31 | The Hartford thehartford.com | Insurers | 1.3% |
| 32 | The Zebra thezebra.com | Comparison sites | 1.3% |
| 33 | TruStage trustage.com | Insurers | 1.3% |
Types are assigned from a published list. A source we cannot classify with confidence is left unclassified rather than guessed at.
What is on this page position-weighted organic visibility indexed to the Oklahoma leader, share of sources cited in AI Overviews, share of answers naming a carrier, and Local Pack presence. The first three use the same 15 searches captured August 2026. Local Pack comes from a separate set of near-me searches measured per metro, joined here.
Never combined the disciplines are reported separately and are not summed. A blended score would hide the only finding that matters, which is where they disagree.
Coverage Google AI Overviews only. ChatGPT, Perplexity and Claude are separate surfaces and are not measured.