Oklahoma
United StatesAllstate leads the organic results in Oklahoma. Progressive is cited most in AI answers. They are different brands, which is true in most geographies we measure. An AI Overview appeared on 86.7% of the 15 searches tracked here, citing an average of 8.3 sources.
| # | Carrier | Visibility index |
|---|---|---|
| 01 | Allstate | 100 |
| 02 | Progressive | 57.6 |
| 03 | GEICO | 34.5 |
| 04 | Liberty Mutual | 24 |
| 05 | State Farm | 20.4 |
| 06 | Mercury Insurance | 14.7 |
| 07 | AAA | 13.1 |
| 08 | Kin Insurance | 11.3 |
| 09 | Nationwide | 9.2 |
| 10 | Hippo | 5.5 |
| # | Carrier | Share of carrier citations |
|---|---|---|
| 01 | Progressive | 17% |
| 02 | GEICO | 10.6% |
| 03 | Kin Insurance | 10.6% |
| 04 | Liberty Mutual | 10.6% |
| 05 | Allstate | 8.5% |
| 06 | Lemonade | 6.4% |
| 07 | Mercury Insurance | 6.4% |
| 08 | Nationwide | 6.4% |
| 09 | Homesite | 4.3% |
| 10 | State Farm | 4.3% |
| # | Source type | Share of citations |
|---|---|---|
| 01 | carrier | 43.5% |
| 02 | aggregator | 25% |
| 03 | publisher | 14.8% |
| 04 | forum | 12% |
| 05 | regulator | 3.7% |
| 06 | law firm | 0.9% |
| # | Carrier | Share of mentions |
|---|---|---|
| 01 | Progressive | 19.5% |
| 02 | State Farm | 12.2% |
| 03 | Allstate | 9.8% |
| 04 | GEICO | 9.8% |
| 05 | Nationwide | 9.8% |
| 06 | Lemonade | 7.3% |
| 07 | USAA | 7.3% |
| 08 | Travelers | 4.9% |
| 09 | Homesite | 4.9% |
| 10 | Amica | 2.4% |
Being described in the answer and being cited as a source are different things.
| Search intent | Returned an AI Overview |
|---|---|
| comparison | 100% |
| cost | 100% |
| head | 100% |
| quote | 100% |
| informational | 80% |
| near me | 0% |
Public boards list national carriers and aggregate the rest. We will run your brand against this exact query set in Oklahoma and send you all three scores.
| # | Metro | Leading business | Share of slots | Businesses | Rating |
|---|---|---|---|---|---|
| 01 | Oklahoma City | Thrive Insurance | 27.8% | 8 | 4.8 |
| 02 | Tulsa | Cheapest Auto Insurance | 36.1% | 11 | 4.9 |
Near-me searches are measured per metro, not per state. Each metro has its own board.
The citation table above lists insurers only. This one lists everything the answer actually pointed at, which is a different picture: in Oklahoma, insurers are 43.5% of cited sources and comparison sites are 25%.
| # | Source | Type | Share of citations |
|---|---|---|---|
| 01 | YouTube youtube.com | Forums | 9.3% |
| 02 | US News usnews.com | Publishers | 8.3% |
| 03 | Progressive progressive.com | Insurers | 7.4% |
| 04 | NerdWallet nerdwallet.com | Comparison sites | 6.5% |
| 05 | GEICO geico.com | Insurers | 4.6% |
| 06 | Kin Insurance kin.com | Insurers | 4.6% |
| 07 | Liberty Mutual libertymutual.com | Insurers | 4.6% |
| 08 | The Zebra thezebra.com | Comparison sites | 4.6% |
| 09 | Allstate allstate.com | Insurers | 3.7% |
| 10 | Policygenius policygenius.com | Comparison sites | 3.7% |
| 11 | Insurance.com insurance.com | Comparison sites | 2.8% |
| 12 | Lemonade lemonade.com | Insurers | 2.8% |
| 13 | Matic matic.com | Comparison sites | 2.8% |
| 14 | Mercury Insurance mercuryinsurance.com | Insurers | 2.8% |
| 15 | Nationwide nationwide.com | Insurers | 2.8% |
| 16 | Reddit reddit.com | Forums | 2.8% |
| 17 | Consumer Reports consumerreports.org | Publishers | 1.9% |
| 18 | Homesite go.homesite.com | Insurers | 1.9% |
| 19 | LendingTree lendingtree.com | Comparison sites | 1.9% |
| 20 | State Farm statefarm.com | Insurers | 1.9% |
| 21 | Travelers travelers.com | Insurers | 1.9% |
| 22 | Andover Companies andovercompanies.com | Insurers | 0.9% |
| 23 | COUNTRY Financial countryfinancial.com | Insurers | 0.9% |
| 24 | NY Dept. of Financial Services dfs.ny.gov | Regulators | 0.9% |
| 25 | South Carolina DOI doi.sc.gov | Regulators | 0.9% |
| 26 | Farmers farmers.com | Insurers | 0.9% |
| 27 | Yahoo Finance finance.yahoo.com | Publishers | 0.9% |
| 28 | Forbes Advisor forbes.com | Publishers | 0.9% |
| 29 | Insurance Information Institute iii.org | Publishers | 0.9% |
| 30 | Insure.com insure.com | Comparison sites | 0.9% |
| 31 | Insurify insurify.com | Comparison sites | 0.9% |
| 32 | Investopedia investopedia.com | Comparison sites | 0.9% |
| 33 | Louisiana Dept. of Insurance ldi.la.gov | Regulators | 0.9% |
| 34 | MarketWatch marketwatch.com | Publishers | 0.9% |
| 35 | NCMIC ncmic.com | Insurers | 0.9% |
| 36 | Oklahoma OID oid.ok.gov | Regulators | 0.9% |
| 37 | SoFi sofi.com | Publishers | 0.9% |
| 38 | The Hartford thehartford.com | Insurers | 0.9% |
| 39 | Vargas Gonzalez vargasgonzalez.com | Law firms | 0.9% |
Types are assigned from a published list. A source we cannot classify with confidence is left unclassified rather than guessed at.
What is on this page position-weighted organic visibility indexed to the Oklahoma leader, share of sources cited in AI Overviews, share of answers naming a carrier, and Local Pack presence. The first three use the same 15 searches captured September 2026. Local Pack comes from a separate set of near-me searches measured per metro, joined here.
Never combined the disciplines are reported separately and are not summed. A blended score would hide the only finding that matters, which is where they disagree.
Coverage Google AI Overviews only. ChatGPT, Perplexity and Claude are separate surfaces and are not measured.