Oklahoma
United StatesThe Hartford leads both the organic results and the AI citations in Oklahoma, which is unusual: it is the less common of the two outcomes. An AI Overview appeared on 83.3% of the 24 searches tracked here, citing an average of 8 sources.
| # | Carrier | Visibility index |
|---|---|---|
| 01 | The Hartford | 100 |
| 02 | Progressive Commercial | 44.1 |
| 03 | biBERK | 36.1 |
| 04 | NEXT Insurance | 34.2 |
| 05 | Thimble | 30.1 |
| 06 | GEICO | 28.7 |
| 07 | Travelers | 24 |
| 08 | Pie Insurance | 24 |
| 09 | Farmers | 24 |
| 10 | Farm Bureau Financial Services | 24 |
| # | Carrier | Share of carrier citations |
|---|---|---|
| 01 | The Hartford | 22.1% |
| 02 | NEXT Insurance | 17.6% |
| 03 | Progressive Commercial | 16.2% |
| 04 | GEICO | 8.8% |
| 05 | Allstate | 5.9% |
| 06 | Nationwide | 4.4% |
| 07 | Hiscox | 2.9% |
| 08 | Liberty Mutual | 2.9% |
| 09 | State Farm | 2.9% |
| 10 | biBERK | 2.9% |
| # | Source type | Share of citations |
|---|---|---|
| 01 | carrier | 41% |
| 02 | forum | 15.7% |
| 03 | aggregator | 14.5% |
| 04 | publisher | 7.8% |
| 05 | agency | 7.2% |
| 06 | unknown | 4.8% |
| 07 | payroll | 3.6% |
| 08 | social | 1.8% |
| 09 | association | 1.2% |
| 10 | security vendor | 1.2% |
| 11 | financial institution | 0.6% |
| 12 | regulator | 0.6% |
| # | Carrier | Share of mentions |
|---|---|---|
| 01 | The Hartford | 22.2% |
| 02 | GEICO | 13.3% |
| 03 | Nationwide | 8.9% |
| 04 | Progressive | 8.9% |
| 05 | Progressive Commercial | 8.9% |
| 06 | Allstate | 6.7% |
| 07 | Hiscox | 6.7% |
| 08 | NEXT Insurance | 6.7% |
| 09 | biBERK | 2.2% |
| 10 | Cincinnati Insurance | 2.2% |
Being described in the answer and being cited as a source are different things.
| Search intent | Returned an AI Overview |
|---|---|
| comparison | 100% |
| cost | 100% |
| informational | 100% |
| quote | 100% |
| line specific | 85.7% |
| head | 66.7% |
| near me | 0% |
Public boards list national carriers and aggregate the rest. We will run your brand against this exact query set in Oklahoma and send you all three scores.
| # | Metro | Leading business | Share of slots | Businesses | Rating |
|---|---|---|---|---|---|
| 01 | Oklahoma City | Thrive Insurance | 27.8% | 8 | 4.8 |
| 02 | Tulsa | Cheapest Auto Insurance | 36.1% | 11 | 4.9 |
Near-me searches are measured per metro, not per state. Each metro has its own board.
The citation table above lists insurers only. This one lists everything the answer actually pointed at, which is a different picture: in Oklahoma, insurers are 41% of cited sources and comparison sites are 14.5%.
| # | Source | Type | Share of citations |
|---|---|---|---|
| 01 | YouTube youtube.com | Forums | 10.2% |
| 02 | The Hartford thehartford.com | Insurers | 9% |
| 03 | NEXT Insurance nextinsurance.com | Insurers | 7.2% |
| 04 | Progressive Commercial progressivecommercial.com | Insurers | 6.6% |
| 05 | Simply Business simplybusiness.com | Comparison sites | 4.2% |
| 06 | GEICO geico.com | Insurers | 3.6% |
| 07 | Allstate allstate.com | Insurers | 2.4% |
| 08 | Quora quora.com | Forums | 2.4% |
| 09 | TechInsurance techinsurance.com | Comparison sites | 2.4% |
| 10 | Facebook facebook.com | Social | 1.8% |
| 11 | Insureon insureon.com | Comparison sites | 1.8% |
| 12 | Nationwide nationwide.com | Insurers | 1.8% |
| 13 | Reddit reddit.com | Forums | 1.8% |
| 14 | US News usnews.com | Publishers | 1.8% |
| 15 | Wexford Insurance wexfordins.com | Agencies | 1.8% |
| 16 | biBERK biberk.com | Insurers | 1.2% |
| 17 | Construction Coverage constructioncoverage.com | Publishers | 1.2% |
| 18 | Wikipedia en.wikipedia.org | Publishers | 1.2% |
| 19 | Forbes Advisor forbes.com | Publishers | 1.2% |
| 20 | Hiscox hiscox.com | Insurers | 1.2% |
| 21 | Homebase joinhomebase.com | Payroll platforms | 1.2% |
| 22 | JustAnswer justanswer.com | Forums | 1.2% |
| 23 | Liberty Mutual libertymutual.com | Insurers | 1.2% |
| 24 | Paychex paychex.com | Payroll platforms | 1.2% |
| 25 | State Farm statefarm.com | Insurers | 1.2% |
| 26 | US Chamber of Commerce uschamber.com | Associations | 1.2% |
| 27 | Wirefly wirefly.com | Comparison sites | 1.2% |
| 28 | Acrisure acrisure.com | Agencies | 0.6% |
| 29 | ADP adp.com | Payroll platforms | 0.6% |
| 30 | American Family amfam.com | Insurers | 0.6% |
| 31 | bethanyins.com bethanyins.com | unknown | 0.6% |
| 32 | Business Insurance Cost businessinsurancecost.com | Comparison sites | 0.6% |
| 33 | Confused.com confused.com | Comparison sites | 0.6% |
| 34 | constructionbusinessowner.com constructionbusinessowner.com | unknown | 0.6% |
| 35 | Cynet cynet.com | Security vendors | 0.6% |
| 36 | eInsurance einsurance.com | Comparison sites | 0.6% |
| 37 | Fortinet fortinet.com | Security vendors | 0.6% |
| 38 | Fortune fortune.com | Publishers | 0.6% |
| 39 | Foxquilt foxquilt.com | Insurers | 0.6% |
| 40 | Federal Trade Commission ftc.gov | Regulators | 0.6% |
Types are assigned from a published list. A source we cannot classify with confidence is left unclassified rather than guessed at.
What is on this page position-weighted organic visibility indexed to the Oklahoma leader, share of sources cited in AI Overviews, share of answers naming a carrier, and Local Pack presence. The first three use the same 24 searches captured September 2026. Local Pack comes from a separate set of near-me searches measured per metro, joined here.
Never combined the disciplines are reported separately and are not summed. A blended score would hide the only finding that matters, which is where they disagree.
Coverage Google AI Overviews only. ChatGPT, Perplexity and Claude are separate surfaces and are not measured.