Louisiana
United StatesThe Hartford leads the organic results in Louisiana. NEXT Insurance is cited most in AI answers. They are different brands, which is true in most geographies we measure. An AI Overview appeared on 91.7% of the 24 searches tracked here, citing an average of 8 sources.
| # | Carrier | Visibility index |
|---|---|---|
| 01 | The Hartford | 100 |
| 02 | biBERK | 72.4 |
| 03 | Progressive Commercial | 56.2 |
| 04 | GEICO | 37 |
| 05 | NEXT Insurance | 28.7 |
| 06 | Nationwide | 23.8 |
| 07 | Farmers | 19 |
| 08 | Hiscox | 14.3 |
| 09 | Allstate | 13.3 |
| 10 | Thimble | 13.3 |
| # | Carrier | Share of carrier citations |
|---|---|---|
| 01 | NEXT Insurance | 21.7% |
| 02 | The Hartford | 21.7% |
| 03 | Progressive Commercial | 17.4% |
| 04 | GEICO | 7.6% |
| 05 | Allstate | 6.5% |
| 06 | Hiscox | 5.4% |
| 07 | Nationwide | 4.3% |
| 08 | Liberty Mutual | 2.2% |
| 09 | Travelers | 2.2% |
| 10 | biBERK | 2.2% |
| # | Source type | Share of citations |
|---|---|---|
| 01 | carrier | 49.2% |
| 02 | aggregator | 13.9% |
| 03 | forum | 9.6% |
| 04 | unknown | 7.5% |
| 05 | agency | 6.4% |
| 06 | publisher | 6.4% |
| 07 | payroll | 3.7% |
| 08 | software | 1.1% |
| 09 | association | 0.5% |
| 10 | financial institution | 0.5% |
| 11 | law firm | 0.5% |
| 12 | security vendor | 0.5% |
| # | Carrier | Share of mentions |
|---|---|---|
| 01 | The Hartford | 15.6% |
| 02 | GEICO | 13.3% |
| 03 | Allstate | 11.1% |
| 04 | Hiscox | 11.1% |
| 05 | NEXT Insurance | 11.1% |
| 06 | Nationwide | 6.7% |
| 07 | Progressive | 6.7% |
| 08 | Progressive Commercial | 6.7% |
| 09 | Travelers | 6.7% |
| 10 | biBERK | 2.2% |
Being described in the answer and being cited as a source are different things.
| Search intent | Returned an AI Overview |
|---|---|
| comparison | 100% |
| cost | 100% |
| head | 100% |
| informational | 100% |
| line specific | 100% |
| quote | 100% |
| near me | 0% |
Public boards list national carriers and aggregate the rest. We will run your brand against this exact query set in Louisiana and send you all three scores.
| # | Metro | Leading business | Share of slots | Businesses | Rating |
|---|---|---|---|---|---|
| 01 | Baton Rouge | Archangel Insurance | 30.6% | 11 | 5 |
| 02 | New Orleans | Freeway Insurance | 25% | 13 | 4.8 |
Near-me searches are measured per metro, not per state. Each metro has its own board.
The citation table above lists insurers only. This one lists everything the answer actually pointed at, which is a different picture: in Louisiana, insurers are 49.2% of cited sources and comparison sites are 13.9%.
| # | Source | Type | Share of citations |
|---|---|---|---|
| 01 | NEXT Insurance nextinsurance.com | Insurers | 10.7% |
| 02 | The Hartford thehartford.com | Insurers | 10.7% |
| 03 | Progressive Commercial progressivecommercial.com | Insurers | 8.6% |
| 04 | YouTube youtube.com | Forums | 8% |
| 05 | GEICO geico.com | Insurers | 3.7% |
| 06 | Allstate allstate.com | Insurers | 3.2% |
| 07 | Forbes Advisor forbes.com | Publishers | 2.7% |
| 08 | Hiscox hiscox.com | Insurers | 2.7% |
| 09 | Nationwide nationwide.com | Insurers | 2.1% |
| 10 | Wirefly wirefly.com | Comparison sites | 2.1% |
| 11 | Business Insurance Cost businessinsurancecost.com | Comparison sites | 1.6% |
| 12 | Insureon insureon.com | Comparison sites | 1.6% |
| 13 | Reddit reddit.com | Forums | 1.6% |
| 14 | Simply Business simplybusiness.com | Comparison sites | 1.6% |
| 15 | TechInsurance techinsurance.com | Comparison sites | 1.6% |
| 16 | biBERK biberk.com | Insurers | 1.1% |
| 17 | Compare Small Business Insurance comparesmallbusinessinsurance.com | Comparison sites | 1.1% |
| 18 | Homebase joinhomebase.com | Payroll platforms | 1.1% |
| 19 | Liberty Mutual libertymutual.com | Insurers | 1.1% |
| 20 | NerdWallet nerdwallet.com | Comparison sites | 1.1% |
| 21 | Paychex paychex.com | Payroll platforms | 1.1% |
| 22 | Shopify shopify.com | software | 1.1% |
| 23 | Tivly tivly.com | Comparison sites | 1.1% |
| 24 | Travelers travelers.com | Insurers | 1.1% |
| 25 | US News usnews.com | Publishers | 1.1% |
| 26 | WorkCompOne workcompone.com | Comparison sites | 1.1% |
| 27 | Acrisure acrisure.com | Agencies | 0.5% |
| 28 | ADP adp.com | Payroll platforms | 0.5% |
| 29 | americanbankusa.com americanbankusa.com | unknown | 0.5% |
| 30 | artisanins.com artisanins.com | unknown | 0.5% |
| 31 | Bates Insurance Agency batesia.com | Agencies | 0.5% |
| 32 | Boyd Insurance boydinsurance.com | Agencies | 0.5% |
| 33 | bridgewayins.com bridgewayins.com | unknown | 0.5% |
| 34 | brins.com brins.com | unknown | 0.5% |
| 35 | Construction Coverage constructioncoverage.com | Publishers | 0.5% |
| 36 | CoverLink Insurance coverlink.com | Agencies | 0.5% |
| 37 | Cynet cynet.com | Security vendors | 0.5% |
| 38 | dietz-bluett.com dietz-bluett.com | unknown | 0.5% |
| 39 | EDG Law edglaw.com | Law firms | 0.5% |
| 40 | Wikipedia en.wikipedia.org | Publishers | 0.5% |
Types are assigned from a published list. A source we cannot classify with confidence is left unclassified rather than guessed at.
What is on this page position-weighted organic visibility indexed to the Louisiana leader, share of sources cited in AI Overviews, share of answers naming a carrier, and Local Pack presence. The first three use the same 24 searches captured September 2026. Local Pack comes from a separate set of near-me searches measured per metro, joined here.
Never combined the disciplines are reported separately and are not summed. A blended score would hide the only finding that matters, which is where they disagree.
Coverage Google AI Overviews only. ChatGPT, Perplexity and Claude are separate surfaces and are not measured.