Louisiana
United StatesThe Hartford leads both the organic results and the AI citations in Louisiana, which is unusual: it is the less common of the two outcomes. An AI Overview appeared on 75% of the 24 searches tracked here, citing an average of 7.5 sources.
| # | Carrier | Visibility index |
|---|---|---|
| 01 | The Hartford | 100 |
| 02 | Progressive Commercial | 79 |
| 03 | NEXT Insurance | 51.8 |
| 04 | GEICO | 41.8 |
| 05 | Nationwide | 18.3 |
| 06 | Hiscox | 15.8 |
| 07 | Allstate | 13.6 |
| 08 | biBERK | 13.3 |
| 09 | Travelers | 9.5 |
| 10 | Chubb | 7.4 |
| # | Carrier | Share of carrier citations |
|---|---|---|
| 01 | The Hartford | 25% |
| 02 | NEXT Insurance | 23.7% |
| 03 | Progressive Commercial | 23.7% |
| 04 | GEICO | 6.6% |
| 05 | Nationwide | 5.3% |
| 06 | Allstate | 3.9% |
| 07 | Hiscox | 3.9% |
| 08 | Travelers | 2.6% |
| 09 | MAPFRE | 1.3% |
| 10 | Thimble | 1.3% |
| # | Source type | Share of citations |
|---|---|---|
| 01 | carrier | 52.8% |
| 02 | forum | 12.5% |
| 03 | aggregator | 11.8% |
| 04 | agency | 5.6% |
| 05 | publisher | 5.6% |
| 06 | regulator | 4.9% |
| 07 | payroll | 3.5% |
| 08 | unknown | 2.1% |
| 09 | financial institution | 0.7% |
| 10 | security vendor | 0.7% |
| # | Carrier | Share of mentions |
|---|---|---|
| 01 | GEICO | 13.7% |
| 02 | Hiscox | 13.7% |
| 03 | Progressive | 11.8% |
| 04 | Progressive Commercial | 11.8% |
| 05 | The Hartford | 11.8% |
| 06 | Nationwide | 9.8% |
| 07 | Allstate | 5.9% |
| 08 | NEXT Insurance | 5.9% |
| 09 | Thimble | 3.9% |
| 10 | Travelers | 3.9% |
Being described in the answer and being cited as a source are different things.
| Search intent | Returned an AI Overview |
|---|---|
| unclassified | 75% |
Public boards list national carriers and aggregate the rest. We will run your brand against this exact query set in Louisiana and send you all three scores.
| # | Metro | Leading business | Share of slots | Businesses | Rating |
|---|---|---|---|---|---|
| 01 | Baton Rouge | Archangel Insurance | 33.3% | 10 | 5 |
| 02 | New Orleans | Freeway Insurance | 33.3% | 13 | 4.8 |
Near-me searches are measured per metro, not per state. Each metro has its own board.
The citation table above lists insurers only. This one lists everything the answer actually pointed at, which is a different picture: in Louisiana, insurers are 52.8% of cited sources and comparison sites are 11.8%.
| # | Source | Type | Share of citations |
|---|---|---|---|
| 01 | The Hartford thehartford.com | Insurers | 13.2% |
| 02 | NEXT Insurance nextinsurance.com | Insurers | 12.5% |
| 03 | Progressive Commercial progressivecommercial.com | Insurers | 12.5% |
| 04 | YouTube youtube.com | Forums | 11.8% |
| 05 | GEICO geico.com | Insurers | 3.5% |
| 06 | Nationwide nationwide.com | Insurers | 2.8% |
| 07 | Allstate allstate.com | Insurers | 2.1% |
| 08 | Hiscox hiscox.com | Insurers | 2.1% |
| 09 | Investopedia investopedia.com | Comparison sites | 2.1% |
| 10 | US News usnews.com | Publishers | 2.1% |
| 11 | Forbes Advisor forbes.com | Publishers | 1.4% |
| 12 | Insurance Brokers of Arizona insurancebrokersofaz.com | Agencies | 1.4% |
| 13 | InsuredBetter insuredbetter.com | Comparison sites | 1.4% |
| 14 | NerdWallet nerdwallet.com | Comparison sites | 1.4% |
| 15 | Paychex paychex.com | Payroll platforms | 1.4% |
| 16 | US Small Business Administration sba.gov | Regulators | 1.4% |
| 17 | Simply Business simplybusiness.com | Comparison sites | 1.4% |
| 18 | Texas Dept. of Insurance tdi.texas.gov | Regulators | 1.4% |
| 19 | TechInsurance techinsurance.com | Comparison sites | 1.4% |
| 20 | Travelers travelers.com | Insurers | 1.4% |
| 21 | Acrisure acrisure.com | Agencies | 0.7% |
| 22 | Business News Daily businessnewsdaily.com | Publishers | 0.7% |
| 23 | Cynet cynet.com | Security vendors | 0.7% |
| 24 | Darden Miranda dardenmiranda.com | Agencies | 0.7% |
| 25 | DC DISB disb.dc.gov | Regulators | 0.7% |
| 26 | Wikipedia en.wikipedia.org | Publishers | 0.7% |
| 27 | Federal Trade Commission ftc.gov | Regulators | 0.7% |
| 28 | GoCompare gocompare.com | Comparison sites | 0.7% |
| 29 | Gusto gusto.com | Payroll platforms | 0.7% |
| 30 | HUB International hubinternational.com | Agencies | 0.7% |
| 31 | Hudson Valley Credit Union hvcu.org | Banks | 0.7% |
| 32 | Insurance Training Center insurancetrainingcenter.com | Publishers | 0.7% |
| 33 | Insurify insurify.com | Comparison sites | 0.7% |
| 34 | Homebase joinhomebase.com | Payroll platforms | 0.7% |
| 35 | laworks.net laworks.net | unknown | 0.7% |
| 36 | Lennox Insurance lennoxinsurancenea.com | Agencies | 0.7% |
| 37 | The Mahoney Group mahoneygroup.com | Agencies | 0.7% |
| 38 | MAPFRE mapfreinsurance.com | Insurers | 0.7% |
| 39 | melanconrimes.com melanconrimes.com | unknown | 0.7% |
| 40 | MoneyGeek moneygeek.com | Comparison sites | 0.7% |
Types are assigned from a published list. A source we cannot classify with confidence is left unclassified rather than guessed at.
What is on this page position-weighted organic visibility indexed to the Louisiana leader, share of sources cited in AI Overviews, share of answers naming a carrier, and Local Pack presence. The first three use the same 24 searches captured August 2026. Local Pack comes from a separate set of near-me searches measured per metro, joined here.
Never combined the disciplines are reported separately and are not summed. A blended score would hide the only finding that matters, which is where they disagree.
Coverage Google AI Overviews only. ChatGPT, Perplexity and Claude are separate surfaces and are not measured.