The Visibility Index
Connecticut · commercial August 2026 edition Captured Jul 14–16 Next refresh Aug 1 24 searches
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Business insurance in Connecticut: who ranks, and who gets cited

The Hartford leads both the organic results and the AI citations in Connecticut, which is unusual: it is the less common of the two outcomes. An AI Overview appeared on 79.2% of the 24 searches tracked here, citing an average of 7.8 sources.

Discipline 01 · Best insurance SEO The Hartford Organic visibility 100 / 100
Discipline 02 · Best insurance GEO The Hartford Cited in 31.2% of carrier citations
Discipline 03 · Best local SEO No local pack

Organic visibility

Indexed to the Connecticut leader
Organic visibility by carrier in Connecticut, commercial insurance, August 2026
#CarrierVisibility index
01 The Hartford 100
02 Progressive 70.9
03 GEICO 42.4
04 NEXT Insurance 24.6
05 Nationwide 15.6
06 Allstate 15.3
07 Hiscox 13.8
08 Travelers 9.2
09 State Farm 6.7
10 biBERK 5.4

AI citation share

Share of carrier citations
Share of AI Overview citations by carrier in Connecticut, commercial insurance, August 2026
#CarrierShare of carrier citations
01 The Hartford 31.2%
02 Progressive 24.7%
03 NEXT Insurance 11.7%
04 GEICO 7.8%
05 Nationwide 6.5%
06 Hiscox 2.6%
07 TechInsurance 2.6%
08 Travelers 2.6%
09 Allstate 1.3%
10 Federated Insurance 1.3%

Who Google cites

All sources, not only carriers
Types of source cited in AI Overviews in Connecticut, commercial insurance, August 2026
#Source typeShare of citations
01 carrier 51.7%
02 forum 16.8%
03 agency 8.7%
04 aggregator 5.4%
05 regulator 5.4%
06 publisher 4%
07 unknown 4%
08 vendor 4%

Named in the answer

Mentions, not citations
Carriers named in AI Overview text in Connecticut, commercial insurance, August 2026
#CarrierShare of mentions
01 The Hartford 19.6%
02 GEICO 17.4%
03 Progressive 13%
04 Nationwide 10.9%
05 NEXT Insurance 8.7%
06 Hiscox 6.5%
07 Travelers 4.3%
08 Thimble 4.3%
09 TechInsurance 4.3%
10 Allstate 2.2%

Being described in the answer and being cited as a source are different things.

What these searches return

By intent, 24 searches
AI Overview presence by search intent in Connecticut, August 2026
Search intentReturned an AI Overview
comparison 100%
cost 100%
informational 100%
quote 100%
line specific 71.4%
head 66.7%
near me 0%
Connecticut · Auto · 24 captures · Jul 2026

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What is on this page position-weighted organic visibility indexed to the Connecticut leader, share of sources cited in AI Overviews, share of answers naming a carrier, and Local Pack presence. Same 24 searches for all four, captured July 2026.

Never combined the disciplines are reported separately and are not summed. A blended score would hide the only finding that matters, which is where they disagree.

Coverage Google AI Overviews only. ChatGPT, Perplexity and Claude are separate surfaces and are not measured.