Connecticut
United StatesThe Hartford leads both the organic results and the AI citations in Connecticut, which is unusual: it is the less common of the two outcomes. An AI Overview appeared on 79.2% of the 24 searches tracked here, citing an average of 7.8 sources.
| # | Carrier | Visibility index |
|---|---|---|
| 01 | The Hartford | 100 |
| 02 | Progressive Commercial | 67.7 |
| 03 | NEXT Insurance | 49.2 |
| 04 | GEICO | 42.4 |
| 05 | Allstate | 15.3 |
| 06 | Nationwide | 14.6 |
| 07 | Hiscox | 13.8 |
| 08 | biBERK | 10.8 |
| 09 | Travelers | 9.2 |
| 10 | State Farm | 6.7 |
| # | Carrier | Share of carrier citations |
|---|---|---|
| 01 | The Hartford | 28.2% |
| 02 | Progressive Commercial | 22.4% |
| 03 | NEXT Insurance | 21.2% |
| 04 | GEICO | 7.1% |
| 05 | Nationwide | 5.9% |
| 06 | Hiscox | 2.4% |
| 07 | Travelers | 2.4% |
| 08 | biBERK | 2.4% |
| 09 | Allstate | 1.2% |
| 10 | Federated Insurance | 1.2% |
| # | Source type | Share of citations |
|---|---|---|
| 01 | carrier | 53.5% |
| 02 | forum | 15.1% |
| 03 | aggregator | 8.8% |
| 04 | agency | 6.9% |
| 05 | regulator | 4.4% |
| 06 | publisher | 3.8% |
| 07 | payroll | 3.1% |
| 08 | unknown | 3.1% |
| 09 | security vendor | 0.6% |
| 10 | social | 0.6% |
| # | Carrier | Share of mentions |
|---|---|---|
| 01 | The Hartford | 18% |
| 02 | GEICO | 16% |
| 03 | Progressive | 12% |
| 04 | Progressive Commercial | 12% |
| 05 | Nationwide | 10% |
| 06 | NEXT Insurance | 8% |
| 07 | Hiscox | 6% |
| 08 | Thimble | 4% |
| 09 | Travelers | 4% |
| 10 | Allstate | 2% |
Being described in the answer and being cited as a source are different things.
| Search intent | Returned an AI Overview |
|---|---|
| unclassified | 79.2% |
Public boards list national carriers and aggregate the rest. We will run your brand against this exact query set in Connecticut and send you all three scores.
| # | Metro | Leading business | Share of slots | Businesses | Rating |
|---|---|---|---|---|---|
| 01 | Bridgeport | CRN Insurance Agency | 33.3% | 6 | 4.8 |
| 02 | Hartford | 72 Main Insurance | 27.8% | 7 | 3.9 |
Near-me searches are measured per metro, not per state. Each metro has its own board.
The citation table above lists insurers only. This one lists everything the answer actually pointed at, which is a different picture: in Connecticut, insurers are 53.5% of cited sources and comparison sites are 8.8%.
| # | Source | Type | Share of citations |
|---|---|---|---|
| 01 | The Hartford thehartford.com | Insurers | 15.1% |
| 02 | YouTube youtube.com | Forums | 13.8% |
| 03 | Progressive Commercial progressivecommercial.com | Insurers | 11.9% |
| 04 | NEXT Insurance nextinsurance.com | Insurers | 11.3% |
| 05 | GEICO geico.com | Insurers | 3.8% |
| 06 | Nationwide nationwide.com | Insurers | 3.1% |
| 07 | Investopedia investopedia.com | Comparison sites | 2.5% |
| 08 | Insurance Brokers of Arizona insurancebrokersofaz.com | Agencies | 1.9% |
| 09 | biBERK biberk.com | Insurers | 1.3% |
| 10 | Hiscox hiscox.com | Insurers | 1.3% |
| 11 | InsuredBetter insuredbetter.com | Comparison sites | 1.3% |
| 12 | OCMI Workers Comp ocmiworkerscomp.com | Agencies | 1.3% |
| 13 | Paychex paychex.com | Payroll platforms | 1.3% |
| 14 | Reddit reddit.com | Forums | 1.3% |
| 15 | US Small Business Administration sba.gov | Regulators | 1.3% |
| 16 | TechInsurance techinsurance.com | Comparison sites | 1.3% |
| 17 | Travelers travelers.com | Insurers | 1.3% |
| 18 | New York WCB wcb.ny.gov | Regulators | 1.3% |
| 19 | Acrisure acrisure.com | Agencies | 0.6% |
| 20 | Allstate allstate.com | Insurers | 0.6% |
| 21 | Baldwin Risk Partners baldwin.com | Agencies | 0.6% |
| 22 | brandonjbroderick.com brandonjbroderick.com | unknown | 0.6% |
| 23 | Business News Daily businessnewsdaily.com | Publishers | 0.6% |
| 24 | Cynet cynet.com | Security vendors | 0.6% |
| 25 | Darden Miranda dardenmiranda.com | Agencies | 0.6% |
| 26 | DC DISB disb.dc.gov | Regulators | 0.6% |
| 27 | dwd.wisconsin.gov dwd.wisconsin.gov | unknown | 0.6% |
| 28 | Wikipedia en.wikipedia.org | Publishers | 0.6% |
| 29 | Facebook facebook.com | Social | 0.6% |
| 30 | Federated Insurance federatedinsurance.com | Insurers | 0.6% |
| 31 | Forbes Advisor forbes.com | Publishers | 0.6% |
| 32 | FPA Insurance fpa.insure | Agencies | 0.6% |
| 33 | Federal Trade Commission ftc.gov | Regulators | 0.6% |
| 34 | GoCompare gocompare.com | Comparison sites | 0.6% |
| 35 | Gusto gusto.com | Payroll platforms | 0.6% |
| 36 | hirechore.com hirechore.com | unknown | 0.6% |
| 37 | Insurance Information Institute iii.org | Publishers | 0.6% |
| 38 | Insurance Training Center insurancetrainingcenter.com | Publishers | 0.6% |
| 39 | Insurify insurify.com | Comparison sites | 0.6% |
| 40 | Homebase joinhomebase.com | Payroll platforms | 0.6% |
Types are assigned from a published list. A source we cannot classify with confidence is left unclassified rather than guessed at.
What is on this page position-weighted organic visibility indexed to the Connecticut leader, share of sources cited in AI Overviews, share of answers naming a carrier, and Local Pack presence. The first three use the same 24 searches captured August 2026. Local Pack comes from a separate set of near-me searches measured per metro, joined here.
Never combined the disciplines are reported separately and are not summed. A blended score would hide the only finding that matters, which is where they disagree.
Coverage Google AI Overviews only. ChatGPT, Perplexity and Claude are separate surfaces and are not measured.