Connecticut
United StatesThe Hartford leads both the organic results and the AI citations in Connecticut, which is unusual: it is the less common of the two outcomes. An AI Overview appeared on 91.7% of the 24 searches tracked here, citing an average of 8.5 sources.
| # | Carrier | Visibility index |
|---|---|---|
| 01 | The Hartford | 100 |
| 02 | Progressive Commercial | 68.6 |
| 03 | NEXT Insurance | 59.4 |
| 04 | biBERK | 43.5 |
| 05 | Thimble | 41.5 |
| 06 | GEICO | 38.9 |
| 07 | Hiscox | 21.8 |
| 08 | Nationwide | 17.7 |
| 09 | Allstate | 11.5 |
| 10 | USAA | 5.4 |
| # | Carrier | Share of carrier citations |
|---|---|---|
| 01 | The Hartford | 23.8% |
| 02 | Progressive Commercial | 19% |
| 03 | NEXT Insurance | 16.7% |
| 04 | GEICO | 7.1% |
| 05 | Allstate | 4.8% |
| 06 | Nationwide | 4.8% |
| 07 | Hiscox | 3.6% |
| 08 | Liberty Mutual | 2.4% |
| 09 | Progressive | 2.4% |
| 10 | Travelers | 2.4% |
| # | Source type | Share of citations |
|---|---|---|
| 01 | carrier | 43.3% |
| 02 | forum | 14.4% |
| 03 | aggregator | 13.9% |
| 04 | unknown | 9.8% |
| 05 | agency | 6.7% |
| 06 | payroll | 4.1% |
| 07 | publisher | 3.6% |
| 08 | association | 1.5% |
| 09 | security vendor | 1% |
| 10 | software | 1% |
| 11 | law firm | 0.5% |
| # | Carrier | Share of mentions |
|---|---|---|
| 01 | The Hartford | 25% |
| 02 | GEICO | 13.6% |
| 03 | NEXT Insurance | 11.4% |
| 04 | Hiscox | 9.1% |
| 05 | Nationwide | 9.1% |
| 06 | Allstate | 6.8% |
| 07 | Progressive | 4.5% |
| 08 | Progressive Commercial | 4.5% |
| 09 | Travelers | 4.5% |
| 10 | Cincinnati Insurance | 2.3% |
Being described in the answer and being cited as a source are different things.
| Search intent | Returned an AI Overview |
|---|---|
| comparison | 100% |
| cost | 100% |
| head | 100% |
| informational | 100% |
| line specific | 100% |
| quote | 100% |
| near me | 0% |
Public boards list national carriers and aggregate the rest. We will run your brand against this exact query set in Connecticut and send you all three scores.
| # | Metro | Leading business | Share of slots | Businesses | Rating |
|---|---|---|---|---|---|
| 01 | Bridgeport | Durango Insurance Agency Bridgeport CT | 27.8% | 7 | 4.6 |
| 02 | Hartford | 72 Main Insurance | 27.8% | 11 | 3.9 |
Near-me searches are measured per metro, not per state. Each metro has its own board.
The citation table above lists insurers only. This one lists everything the answer actually pointed at, which is a different picture: in Connecticut, insurers are 43.3% of cited sources and comparison sites are 13.9%.
| # | Source | Type | Share of citations |
|---|---|---|---|
| 01 | The Hartford thehartford.com | Insurers | 10.3% |
| 02 | YouTube youtube.com | Forums | 9.3% |
| 03 | Progressive Commercial progressivecommercial.com | Insurers | 8.2% |
| 04 | NEXT Insurance nextinsurance.com | Insurers | 7.2% |
| 05 | Simply Business simplybusiness.com | Comparison sites | 3.6% |
| 06 | GEICO geico.com | Insurers | 3.1% |
| 07 | Insureon insureon.com | Comparison sites | 2.6% |
| 08 | Allstate allstate.com | Insurers | 2.1% |
| 09 | Nationwide nationwide.com | Insurers | 2.1% |
| 10 | Reddit reddit.com | Forums | 2.1% |
| 11 | TechInsurance techinsurance.com | Comparison sites | 2.1% |
| 12 | Forbes Advisor forbes.com | Publishers | 1.5% |
| 13 | Hiscox hiscox.com | Insurers | 1.5% |
| 14 | Homebase joinhomebase.com | Payroll platforms | 1.5% |
| 15 | JustAnswer justanswer.com | Forums | 1.5% |
| 16 | Quora quora.com | Forums | 1.5% |
| 17 | US Chamber of Commerce uschamber.com | Associations | 1.5% |
| 18 | Wexford Insurance wexfordins.com | Agencies | 1.5% |
| 19 | ADP adp.com | Payroll platforms | 1% |
| 20 | bethanyins.com bethanyins.com | unknown | 1% |
| 21 | biBERK biberk.com | Insurers | 1% |
| 22 | Liberty Mutual libertymutual.com | Insurers | 1% |
| 23 | NerdWallet nerdwallet.com | Comparison sites | 1% |
| 24 | Progressive progressive.com | Insurers | 1% |
| 25 | Shopify shopify.com | software | 1% |
| 26 | Travelers travelers.com | Insurers | 1% |
| 27 | Vouch vouch.us | Insurers | 1% |
| 28 | WorkCompOne workcompone.com | Comparison sites | 1% |
| 29 | aall.net aall.net | unknown | 0.5% |
| 30 | absa.co.bw absa.co.bw | unknown | 0.5% |
| 31 | Acrisure acrisure.com | Agencies | 0.5% |
| 32 | bbgbroker.com bbgbroker.com | unknown | 0.5% |
| 33 | biggerpockets.com biggerpockets.com | unknown | 0.5% |
| 34 | Boyd Insurance boydinsurance.com | Agencies | 0.5% |
| 35 | Business Insurance Cost businessinsurancecost.com | Comparison sites | 0.5% |
| 36 | Business News Daily businessnewsdaily.com | Publishers | 0.5% |
| 37 | claimsmate.com claimsmate.com | unknown | 0.5% |
| 38 | Confused.com confused.com | Comparison sites | 0.5% |
| 39 | constructionbusinessowner.com constructionbusinessowner.com | unknown | 0.5% |
| 40 | Construction Coverage constructioncoverage.com | Publishers | 0.5% |
Types are assigned from a published list. A source we cannot classify with confidence is left unclassified rather than guessed at.
What is on this page position-weighted organic visibility indexed to the Connecticut leader, share of sources cited in AI Overviews, share of answers naming a carrier, and Local Pack presence. The first three use the same 24 searches captured September 2026. Local Pack comes from a separate set of near-me searches measured per metro, joined here.
Never combined the disciplines are reported separately and are not summed. A blended score would hide the only finding that matters, which is where they disagree.
Coverage Google AI Overviews only. ChatGPT, Perplexity and Claude are separate surfaces and are not measured.