Connecticut
United StatesLiberty Mutual leads the organic results in Connecticut. Progressive is cited most in AI answers. They are different brands, which is true in most geographies we measure. An AI Overview appeared on 93.3% of the 15 searches tracked here, citing an average of 6.1 sources.
| # | Carrier | Visibility index |
|---|---|---|
| 01 | Liberty Mutual | 100 |
| 02 | Allstate | 32 |
| 03 | Progressive | 16.9 |
| 04 | Lemonade | 15.7 |
| 05 | Mercury Insurance | 9 |
| 06 | GEICO | 7.4 |
| 07 | State Farm | 7 |
| 08 | Hippo | 5.5 |
| 09 | Plymouth Rock | 4.7 |
| 10 | Farmers | 2.8 |
| # | Carrier | Share of carrier citations |
|---|---|---|
| 01 | Progressive | 22% |
| 02 | Liberty Mutual | 17.1% |
| 03 | Allstate | 14.6% |
| 04 | Kin Insurance | 7.3% |
| 05 | State Farm | 7.3% |
| 06 | GEICO | 4.9% |
| 07 | Travelers | 4.9% |
| 08 | USAA | 4.9% |
| 09 | Farm Bureau Financial Services | 2.4% |
| 10 | Grange Insurance | 2.4% |
| # | Source type | Share of citations |
|---|---|---|
| 01 | carrier | 47.7% |
| 02 | aggregator | 18.6% |
| 03 | forum | 14% |
| 04 | publisher | 10.5% |
| 05 | social | 5.8% |
| 06 | agency | 1.2% |
| 07 | financial institution | 1.2% |
| 08 | regulator | 1.2% |
| # | Carrier | Share of mentions |
|---|---|---|
| 01 | Progressive | 17.9% |
| 02 | Allstate | 14.3% |
| 03 | USAA | 10.7% |
| 04 | Liberty Mutual | 8.9% |
| 05 | State Farm | 8.9% |
| 06 | Amica | 7.1% |
| 07 | GEICO | 5.4% |
| 08 | Nationwide | 5.4% |
| 09 | Lemonade | 3.6% |
| 10 | Travelers | 3.6% |
Being described in the answer and being cited as a source are different things.
| Search intent | Returned an AI Overview |
|---|---|
| comparison | 100% |
| cost | 100% |
| head | 100% |
| informational | 100% |
| quote | 100% |
| near me | 0% |
Public boards list national carriers and aggregate the rest. We will run your brand against this exact query set in Connecticut and send you all three scores.
| # | Metro | Leading business | Share of slots | Businesses | Rating |
|---|---|---|---|---|---|
| 01 | Bridgeport | Durango Insurance Agency Bridgeport CT | 30.6% | 8 | 4.6 |
| 02 | Hartford | 72 Main Insurance | 25% | 12 | 3.9 |
Near-me searches are measured per metro, not per state. Each metro has its own board.
The citation table above lists insurers only. This one lists everything the answer actually pointed at, which is a different picture: in Connecticut, insurers are 47.7% of cited sources and comparison sites are 18.6%.
| # | Source | Type | Share of citations |
|---|---|---|---|
| 01 | YouTube youtube.com | Forums | 11.6% |
| 02 | Progressive progressive.com | Insurers | 10.5% |
| 03 | NerdWallet nerdwallet.com | Comparison sites | 9.3% |
| 04 | Liberty Mutual libertymutual.com | Insurers | 8.1% |
| 05 | Allstate allstate.com | Insurers | 7% |
| 06 | US News usnews.com | Publishers | 7% |
| 07 | Facebook facebook.com | Social | 4.7% |
| 08 | Kin Insurance kin.com | Insurers | 3.5% |
| 09 | State Farm statefarm.com | Insurers | 3.5% |
| 10 | GEICO geico.com | Insurers | 2.3% |
| 11 | LendingTree lendingtree.com | Comparison sites | 2.3% |
| 12 | Policygenius policygenius.com | Comparison sites | 2.3% |
| 13 | Reddit reddit.com | Forums | 2.3% |
| 14 | The Zebra thezebra.com | Comparison sites | 2.3% |
| 15 | Travelers travelers.com | Insurers | 2.3% |
| 16 | USAA usaa.com | Insurers | 2.3% |
| 17 | Allied Insurance alliedpa.com | Agencies | 1.2% |
| 18 | Bravera Bank bravera.bank | Banks | 1.2% |
| 19 | South Carolina DOI doi.sc.gov | Regulators | 1.2% |
| 20 | Farm Bureau Financial Services fbfs.com | Insurers | 1.2% |
| 21 | Forbes Advisor forbes.com | Publishers | 1.2% |
| 22 | Grange Insurance grangeinsurance.com | Insurers | 1.2% |
| 23 | Hippo hippo.com | Insurers | 1.2% |
| 24 | Insurify insurify.com | Comparison sites | 1.2% |
| 25 | LinkedIn linkedin.com | Social | 1.2% |
| 26 | Mercury Insurance mercuryinsurance.com | Insurers | 1.2% |
| 27 | Nationwide nationwide.com | Insurers | 1.2% |
| 28 | AM Best news.ambest.com | Publishers | 1.2% |
| 29 | Ramsey Solutions ramseysolutions.com | Publishers | 1.2% |
| 30 | SelectQuote selectquote.com | Comparison sites | 1.2% |
| 31 | TruStage trustage.com | Insurers | 1.2% |
| 32 | Universal Property universalproperty.com | Insurers | 1.2% |
Types are assigned from a published list. A source we cannot classify with confidence is left unclassified rather than guessed at.
What is on this page position-weighted organic visibility indexed to the Connecticut leader, share of sources cited in AI Overviews, share of answers naming a carrier, and Local Pack presence. The first three use the same 15 searches captured November 2026. Local Pack comes from a separate set of near-me searches measured per metro, joined here.
Never combined the disciplines are reported separately and are not summed. A blended score would hide the only finding that matters, which is where they disagree.
Coverage Google AI Overviews only. ChatGPT, Perplexity and Claude are separate surfaces and are not measured.