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CT
Home insurance board · August 2026

Connecticut

United States
Searches tracked
15
AI Overview rate
80%
Sources per answer
7.6
Locator United States

Home insurance in Connecticut: who ranks, and who gets cited

Allstate leads both the organic results and the AI citations in Connecticut, which is unusual: it is the less common of the two outcomes. An AI Overview appeared on 80% of the 15 searches tracked here, citing an average of 7.6 sources.

Discipline 01 · Best insurance SEO Allstate Organic visibility 100 / 100
Discipline 02 · Best insurance GEO Allstate Cited in 15% of carrier citations
Discipline 03 · Best local SEO CRN Insurance Agency 16.7% of map slots across 2 metros

Organic visibility

Indexed to the Connecticut leader
Organic visibility by carrier in Connecticut, home insurance, August 2026
#CarrierVisibility index
01 Allstate 100
02 Progressive 50.9
03 GEICO 41.5
04 State Farm 26.5
05 Liberty Mutual 21.6
06 Kin Insurance 15.7
07 Travelers 10.9
08 Mercury Insurance 9.3
09 Hippo 5.3
10 TruStage 4.2

AI citation share

Share of carrier citations
Share of AI Overview citations by carrier in Connecticut, home insurance, August 2026
#CarrierShare of carrier citations
01 Allstate 15%
02 Progressive 15%
03 GEICO 10%
04 Liberty Mutual 10%
05 Mercury Insurance 7.5%
06 Hippo 5%
07 Kin Insurance 5%
08 Lemonade 5%
09 The Hartford 5%
10 American Family 2.5%

Who Google cites

All sources, not only carriers
Types of source cited in AI Overviews in Connecticut, home insurance, August 2026
#Source typeShare of citations
01 carrier 44%
02 aggregator 24.2%
03 publisher 16.5%
04 search 8.8%
05 forum 4.4%
06 regulator 1.1%
07 unknown 1.1%

Named in the answer

Mentions, not citations
Carriers named in AI Overview text in Connecticut, home insurance, August 2026
#CarrierShare of mentions
01 Allstate 15.9%
02 Progressive 15.9%
03 State Farm 13.6%
04 GEICO 9.1%
05 Hippo 6.8%
06 USAA 6.8%
07 Amica 4.5%
08 Lemonade 4.5%
09 Nationwide 4.5%
10 TruStage 4.5%

Being described in the answer and being cited as a source are different things.

What these searches return

By intent, 15 searches
AI Overview presence by search intent in Connecticut, August 2026
Search intentReturned an AI Overview
unclassified 80%
Connecticut · Auto · 15 captures · Jul 2026

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Local pack by metro

2 metros measured in Connecticut
Local pack leader in each Connecticut metro, August 2026
#MetroLeading business Share of slotsBusinessesRating
01 Bridgeport CRN Insurance Agency 33.3% 6 4.8
02 Hartford 72 Main Insurance 27.8% 7 3.9

Near-me searches are measured per metro, not per state. Each metro has its own board.

Every source the AI cites

35 domains · not only insurers

The citation table above lists insurers only. This one lists everything the answer actually pointed at, which is a different picture: in Connecticut, insurers are 44% of cited sources and comparison sites are 24.2%.

Every domain cited in AI answers for Connecticut, August 2026
#SourceType Share of citations
01 NerdWallet
nerdwallet.com
Comparison sites
12.1%
02 Google
google.com
Search
8.8%
03 US News
usnews.com
Publishers
8.8%
04 Allstate
allstate.com
Insurers
6.6%
05 Progressive
progressive.com
Insurers
6.6%
06 Forbes Advisor
forbes.com
Publishers
4.4%
07 GEICO
geico.com
Insurers
4.4%
08 Liberty Mutual
libertymutual.com
Insurers
4.4%
09 Insurify
insurify.com
Comparison sites
3.3%
10 Mercury Insurance
mercuryinsurance.com
Insurers
3.3%
11 YouTube
youtube.com
Forums
3.3%
12 Hippo
hippo.com
Insurers
2.2%
13 Insurance.com
insurance.com
Comparison sites
2.2%
14 Kin Insurance
kin.com
Insurers
2.2%
15 Lemonade
lemonade.com
Insurers
2.2%
16 LendingTree
lendingtree.com
Comparison sites
2.2%
17 The Hartford
thehartford.com
Insurers
2.2%
18 The Zebra
thezebra.com
Comparison sites
2.2%
19 American Family
amfam.com
Insurers
1.1%
20 Andover Companies
andovercompanies.com
Insurers
1.1%
21 COUNTRY Financial
countryfinancial.com
Insurers
1.1%
22 Experian
experian.com
Publishers
1.1%
23 Yahoo Finance
finance.yahoo.com
Publishers
1.1%
24 hcandcinsurance.com
hcandcinsurance.com
unknown
1.1%
25 Insure.com
insure.com
Comparison sites
1.1%
26 Investopedia
investopedia.com
Comparison sites
1.1%
27 NJM
njm.com
Insurers
1.1%
28 Plymouth Rock
plymouthrock.com
Insurers
1.1%
29 RBC Insurance
rbcinsurance.com
Insurers
1.1%
30 Reddit
reddit.com
Forums
1.1%
31 SoFi
sofi.com
Publishers
1.1%
32 State Farm
statefarm.com
Insurers
1.1%
33 Texas Dept. of Insurance
tdi.texas.gov
Regulators
1.1%
34 Travelers
travelers.com
Insurers
1.1%
35 TruStage
trustage.com
Insurers
1.1%

Types are assigned from a published list. A source we cannot classify with confidence is left unclassified rather than guessed at.

Where this board sits

Every board is free and public

What is on this page position-weighted organic visibility indexed to the Connecticut leader, share of sources cited in AI Overviews, share of answers naming a carrier, and Local Pack presence. The first three use the same 15 searches captured August 2026. Local Pack comes from a separate set of near-me searches measured per metro, joined here.

Never combined the disciplines are reported separately and are not summed. A blended score would hide the only finding that matters, which is where they disagree.

Coverage Google AI Overviews only. ChatGPT, Perplexity and Claude are separate surfaces and are not measured.