Delaware
United StatesAllstate leads both the organic results and the AI citations in Delaware, which is unusual: it is the less common of the two outcomes. An AI Overview appeared on 80% of the 15 searches tracked here, citing an average of 6.8 sources.
| # | Carrier | Visibility index |
|---|---|---|
| 01 | Allstate | 100 |
| 02 | Progressive | 50.3 |
| 03 | GEICO | 36.3 |
| 04 | State Farm | 24.7 |
| 05 | Liberty Mutual | 21.1 |
| 06 | Mercury Insurance | 14.1 |
| 07 | Travelers | 12.9 |
| 08 | Kin Insurance | 8.2 |
| 09 | Nationwide | 7 |
| 10 | NJM | 4.9 |
| # | Carrier | Share of carrier citations |
|---|---|---|
| 01 | Allstate | 16.2% |
| 02 | GEICO | 13.5% |
| 03 | Progressive | 10.8% |
| 04 | Lemonade | 8.1% |
| 05 | Liberty Mutual | 8.1% |
| 06 | Mercury Insurance | 8.1% |
| 07 | American Family | 5.4% |
| 08 | Hippo | 5.4% |
| 09 | Kin Insurance | 5.4% |
| 10 | State Farm | 5.4% |
| # | Source type | Share of citations |
|---|---|---|
| 01 | carrier | 45.7% |
| 02 | aggregator | 25.9% |
| 03 | publisher | 18.5% |
| 04 | forum | 6.2% |
| 05 | unknown | 2.5% |
| 06 | regulator | 1.2% |
| # | Carrier | Share of mentions |
|---|---|---|
| 01 | Allstate | 17.5% |
| 02 | Progressive | 15% |
| 03 | State Farm | 15% |
| 04 | GEICO | 12.5% |
| 05 | Hippo | 10% |
| 06 | Lemonade | 7.5% |
| 07 | USAA | 7.5% |
| 08 | Amica | 5% |
| 09 | Chubb | 2.5% |
| 10 | Nationwide | 2.5% |
Being described in the answer and being cited as a source are different things.
| Search intent | Returned an AI Overview |
|---|---|
| unclassified | 80% |
Public boards list national carriers and aggregate the rest. We will run your brand against this exact query set in Delaware and send you all three scores.
The citation table above lists insurers only. This one lists everything the answer actually pointed at, which is a different picture: in Delaware, insurers are 45.7% of cited sources and comparison sites are 25.9%.
| # | Source | Type | Share of citations |
|---|---|---|---|
| 01 | NerdWallet nerdwallet.com | Comparison sites | 14.8% |
| 02 | US News usnews.com | Publishers | 11.1% |
| 03 | Allstate allstate.com | Insurers | 7.4% |
| 04 | GEICO geico.com | Insurers | 6.2% |
| 05 | Forbes Advisor forbes.com | Publishers | 4.9% |
| 06 | Progressive progressive.com | Insurers | 4.9% |
| 07 | The Zebra thezebra.com | Comparison sites | 4.9% |
| 08 | Lemonade lemonade.com | Insurers | 3.7% |
| 09 | Liberty Mutual libertymutual.com | Insurers | 3.7% |
| 10 | Mercury Insurance mercuryinsurance.com | Insurers | 3.7% |
| 11 | Reddit reddit.com | Forums | 3.7% |
| 12 | American Family amfam.com | Insurers | 2.5% |
| 13 | Hippo hippo.com | Insurers | 2.5% |
| 14 | Insurance.com insurance.com | Comparison sites | 2.5% |
| 15 | Insurify insurify.com | Comparison sites | 2.5% |
| 16 | Kin Insurance kin.com | Insurers | 2.5% |
| 17 | State Farm statefarm.com | Insurers | 2.5% |
| 18 | YouTube youtube.com | Forums | 2.5% |
| 19 | businessinsider.com businessinsider.com | unknown | 1.2% |
| 20 | COUNTRY Financial countryfinancial.com | Insurers | 1.2% |
| 21 | Yahoo Finance finance.yahoo.com | Publishers | 1.2% |
| 22 | gabi.com gabi.com | unknown | 1.2% |
| 23 | LendingTree lendingtree.com | Comparison sites | 1.2% |
| 24 | Nationwide nationwide.com | Insurers | 1.2% |
| 25 | Plymouth Rock plymouthrock.com | Insurers | 1.2% |
| 26 | SoFi sofi.com | Publishers | 1.2% |
| 27 | Texas Dept. of Insurance tdi.texas.gov | Regulators | 1.2% |
| 28 | The Hartford thehartford.com | Insurers | 1.2% |
| 29 | TruStage trustage.com | Insurers | 1.2% |
Types are assigned from a published list. A source we cannot classify with confidence is left unclassified rather than guessed at.
What is on this page position-weighted organic visibility indexed to the Delaware leader, share of sources cited in AI Overviews, share of answers naming a carrier, and Local Pack presence. The first three use the same 15 searches captured August 2026. Local Pack comes from a separate set of near-me searches measured per metro, joined here.
Never combined the disciplines are reported separately and are not summed. A blended score would hide the only finding that matters, which is where they disagree.
Coverage Google AI Overviews only. ChatGPT, Perplexity and Claude are separate surfaces and are not measured.