Delaware
United StatesAllstate leads the organic results in Delaware. Progressive is cited most in AI answers. They are different brands, which is true in most geographies we measure. An AI Overview appeared on 93.3% of the 15 searches tracked here, citing an average of 8.1 sources.
| # | Carrier | Visibility index |
|---|---|---|
| 01 | Allstate | 100 |
| 02 | Progressive | 54.3 |
| 03 | GEICO | 45.4 |
| 04 | Liberty Mutual | 25.5 |
| 05 | State Farm | 19.9 |
| 06 | Mercury Insurance | 14.7 |
| 07 | AAA | 13.1 |
| 08 | Kin Insurance | 11.5 |
| 09 | Travelers | 4.9 |
| 10 | Hippo | 4 |
| # | Carrier | Share of carrier citations |
|---|---|---|
| 01 | Progressive | 17.3% |
| 02 | Kin Insurance | 13.5% |
| 03 | Liberty Mutual | 13.5% |
| 04 | Allstate | 11.5% |
| 05 | GEICO | 11.5% |
| 06 | Mercury Insurance | 7.7% |
| 07 | Nationwide | 5.8% |
| 08 | Lemonade | 3.8% |
| 09 | State Farm | 3.8% |
| 10 | The Hartford | 3.8% |
| # | Source type | Share of citations |
|---|---|---|
| 01 | carrier | 46% |
| 02 | publisher | 20.4% |
| 03 | aggregator | 17.7% |
| 04 | forum | 10.6% |
| 05 | regulator | 2.7% |
| 06 | agency | 0.9% |
| 07 | financial institution | 0.9% |
| 08 | law firm | 0.9% |
| # | Carrier | Share of mentions |
|---|---|---|
| 01 | Progressive | 20.9% |
| 02 | Allstate | 14% |
| 03 | GEICO | 14% |
| 04 | Nationwide | 9.3% |
| 05 | State Farm | 9.3% |
| 06 | USAA | 9.3% |
| 07 | Lemonade | 7% |
| 08 | Amica | 4.7% |
| 09 | Travelers | 4.7% |
| 10 | Chubb | 2.3% |
Being described in the answer and being cited as a source are different things.
| Search intent | Returned an AI Overview |
|---|---|
| comparison | 100% |
| cost | 100% |
| head | 100% |
| informational | 100% |
| quote | 100% |
| near me | 0% |
Public boards list national carriers and aggregate the rest. We will run your brand against this exact query set in Delaware and send you all three scores.
The citation table above lists insurers only. This one lists everything the answer actually pointed at, which is a different picture: in Delaware, insurers are 46% of cited sources and comparison sites are 17.7%.
| # | Source | Type | Share of citations |
|---|---|---|---|
| 01 | US News usnews.com | Publishers | 9.7% |
| 02 | YouTube youtube.com | Forums | 9.7% |
| 03 | Progressive progressive.com | Insurers | 8% |
| 04 | Kin Insurance kin.com | Insurers | 6.2% |
| 05 | Liberty Mutual libertymutual.com | Insurers | 6.2% |
| 06 | NerdWallet nerdwallet.com | Comparison sites | 6.2% |
| 07 | Allstate allstate.com | Insurers | 5.3% |
| 08 | GEICO geico.com | Insurers | 5.3% |
| 09 | Forbes Advisor forbes.com | Publishers | 4.4% |
| 10 | Mercury Insurance mercuryinsurance.com | Insurers | 3.5% |
| 11 | Nationwide nationwide.com | Insurers | 2.7% |
| 12 | Policygenius policygenius.com | Comparison sites | 2.7% |
| 13 | The Zebra thezebra.com | Comparison sites | 2.7% |
| 14 | Lemonade lemonade.com | Insurers | 1.8% |
| 15 | LendingTree lendingtree.com | Comparison sites | 1.8% |
| 16 | Matic matic.com | Comparison sites | 1.8% |
| 17 | SoFi sofi.com | Publishers | 1.8% |
| 18 | State Farm statefarm.com | Insurers | 1.8% |
| 19 | The Hartford thehartford.com | Insurers | 1.8% |
| 20 | Travelers travelers.com | Insurers | 1.8% |
| 21 | Andover Companies andovercompanies.com | Insurers | 0.9% |
| 22 | Bravera Bank bravera.bank | Banks | 0.9% |
| 23 | Consumer Reports consumerreports.org | Publishers | 0.9% |
| 24 | South Carolina DOI doi.sc.gov | Regulators | 0.9% |
| 25 | Yahoo Finance finance.yahoo.com | Publishers | 0.9% |
| 26 | Insurance Information Institute iii.org | Publishers | 0.9% |
| 27 | Insurance.com insurance.com | Comparison sites | 0.9% |
| 28 | Insurify insurify.com | Comparison sites | 0.9% |
| 29 | Investopedia investopedia.com | Comparison sites | 0.9% |
| 30 | KIRO 7 kiro7.com | Publishers | 0.9% |
| 31 | Louisiana Dept. of Insurance ldi.la.gov | Regulators | 0.9% |
| 32 | Reddit reddit.com | Forums | 0.9% |
| 33 | Star West Insurance starwestinsurance.com | Agencies | 0.9% |
| 34 | Texas Dept. of Insurance tdi.texas.gov | Regulators | 0.9% |
| 35 | USAA usaa.com | Insurers | 0.9% |
| 36 | Vargas Gonzalez vargasgonzalez.com | Law firms | 0.9% |
| 37 | WFTV wftv.com | Publishers | 0.9% |
Types are assigned from a published list. A source we cannot classify with confidence is left unclassified rather than guessed at.
What is on this page position-weighted organic visibility indexed to the Delaware leader, share of sources cited in AI Overviews, share of answers naming a carrier, and Local Pack presence. The first three use the same 15 searches captured September 2026. Local Pack comes from a separate set of near-me searches measured per metro, joined here.
Never combined the disciplines are reported separately and are not summed. A blended score would hide the only finding that matters, which is where they disagree.
Coverage Google AI Overviews only. ChatGPT, Perplexity and Claude are separate surfaces and are not measured.