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Home insurance board · November 2026

Prince Edward Island

United States
Searches tracked
15
AI Overview rate
86.7%
Sources per answer
3.8

Home insurance in Prince Edward Island: who ranks, and who gets cited

RBC Insurance leads the organic results in Prince Edward Island. Allstate is cited most in AI answers. They are different brands, which is true in most geographies we measure. An AI Overview appeared on 86.7% of the 15 searches tracked here, citing an average of 3.8 sources.

Discipline 01 · Best insurance SEO RBC Insurance Organic visibility 100 / 100
Discipline 02 · Best insurance GEO Allstate Cited in 17.6% of carrier citations
Discipline 03 · Best local SEO No local pack

Organic visibility

Indexed to the Prince Edward Island leader
Organic visibility by carrier in Prince Edward Island, home insurance, November 2026
#CarrierVisibility index
01 RBC Insurance 100
02 Intact 50.8
03 PolicyMe 47.6
04 TD Insurance 45.1
05 Square One 23.3
06 Allstate 20.3
07 Co-operators 19
08 Universal Property 12.7
09 Andover Companies 9.5
10 NJM 9.5

AI citation share

Share of carrier citations
Share of AI Overview citations by carrier in Prince Edward Island, home insurance, November 2026
#CarrierShare of carrier citations
01 Allstate 17.6%
02 RBC Insurance 17.6%
03 Liberty Mutual 11.8%
04 TD Insurance 11.8%
05 GEICO 5.9%
06 Intact 5.9%
07 Kin Insurance 5.9%
08 PolicyMe 5.9%
09 Progressive 5.9%
10 State Farm 5.9%

Who Google cites

All sources, not only carriers
Types of source cited in AI Overviews in Prince Edward Island, home insurance, November 2026
#Source typeShare of citations
01 carrier 34%
02 aggregator 22%
03 agency 14%
04 publisher 8%
05 regulator 6%
06 unknown 6%
07 association 4%
08 forum 4%
09 social 2%

Named in the answer

Mentions, not citations
Carriers named in AI Overview text in Prince Edward Island, home insurance, November 2026
#CarrierShare of mentions
01 Allstate 13.9%
02 Intact 11.1%
03 Progressive 8.3%
04 Desjardins 5.6%
05 GEICO 5.6%
06 Nationwide 5.6%
07 PolicyMe 5.6%
08 Square One 5.6%
09 State Farm 5.6%
10 USAA 5.6%

Being described in the answer and being cited as a source are different things.

What these searches return

By intent, 15 searches
AI Overview presence by search intent in Prince Edward Island, November 2026
Search intentReturned an AI Overview
comparison 100%
cost 100%
informational 100%
quote 100%
head 50%
near me 0%
Prince Edward Island · Auto · 15 captures · Jul 2026

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Public boards list national carriers and aggregate the rest. We will run your brand against this exact query set in Prince Edward Island and send you all three scores.

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Every source the AI cites

35 domains · not only insurers

The citation table above lists insurers only. This one lists everything the answer actually pointed at, which is a different picture: in Prince Edward Island, insurers are 34% of cited sources and comparison sites are 22%.

Every domain cited in AI answers for Prince Edward Island, November 2026
#SourceType Share of citations
01 Rates.ca
rates.ca
Comparison sites
8%
02 Allstate
allstate.com
Insurers
6%
03 RBC Insurance
rbcinsurance.com
Insurers
6%
04 Government of Canada
canada.ca
Regulators
4%
05 Forbes Advisor
forbes.com
Publishers
4%
06 Insurely
insurely.ca
Comparison sites
4%
07 Liberty Mutual
libertymutual.com
Insurers
4%
08 NerdWallet
nerdwallet.com
Comparison sites
4%
09 PC Insurance
pcinsurance.ca
Agencies
4%
10 TD Insurance
tdinsurance.com
Insurers
4%
11 youset.ca
youset.ca
unknown
4%
12 ACERA
acera.ca
Associations
2%
13 Armour Insurance
armourinsurance.ca
Agencies
2%
14 BrokerLink
brokerlink.ca
Agencies
2%
15 Consumer Reports
consumerreports.org
Publishers
2%
16 Facebook
facebook.com
Social
2%
17 GEICO
geico.com
Insurers
2%
18 Insurance Bureau of Canada
ibc.ca
Regulators
2%
19 Intact
intact.ca
Insurers
2%
20 Kin Insurance
kin.com
Insurers
2%
21 LowestRates
lowestrates.ca
Comparison sites
2%
22 Matic
matic.com
Comparison sites
2%
23 Mitch Insurance
mitchinsurance.com
Agencies
2%
24 Ontario Nurses Association
ona.ca
Associations
2%
25 PolicyMe
policyme.com
Insurers
2%
26 Progressive
progressive.com
Insurers
2%
27 Ratehub
ratehub.ca
Comparison sites
2%
28 Reddit
reddit.com
Forums
2%
29 scotiainsurance.com
scotiainsurance.com
unknown
2%
30 State Farm
statefarm.com
Insurers
2%
31 The Personal
thepersonal.com
Insurers
2%
32 US News
usnews.com
Publishers
2%
33 Western Financial Group
westernfinancialgroup.ca
Agencies
2%
34 Westland Insurance
westlandinsurance.ca
Agencies
2%
35 YouTube
youtube.com
Forums
2%

Types are assigned from a published list. A source we cannot classify with confidence is left unclassified rather than guessed at.

Where this board sits

Every board is free and public

What is on this page position-weighted organic visibility indexed to the Prince Edward Island leader, share of sources cited in AI Overviews, share of answers naming a carrier, and Local Pack presence. The first three use the same 15 searches captured November 2026. Local Pack comes from a separate set of near-me searches measured per metro, joined here.

Never combined the disciplines are reported separately and are not summed. A blended score would hide the only finding that matters, which is where they disagree.

Coverage Google AI Overviews only. ChatGPT, Perplexity and Claude are separate surfaces and are not measured.