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Business insurance board · November 2026

Prince Edward Island

United States
Searches tracked
24
AI Overview rate
79.2%
Sources per answer
3.7

Business insurance in Prince Edward Island: who ranks, and who gets cited

Intact leads the organic results in Prince Edward Island. GEICO is cited most in AI answers. They are different brands, which is true in most geographies we measure. An AI Overview appeared on 79.2% of the 24 searches tracked here, citing an average of 3.7 sources.

Discipline 01 · Best insurance SEO Intact Organic visibility 100 / 100
Discipline 02 · Best insurance GEO GEICO Cited in 20% of carrier citations
Discipline 03 · Best local SEO No local pack

Organic visibility

Indexed to the Prince Edward Island leader
Organic visibility by carrier in Prince Edward Island, commercial insurance, November 2026
#CarrierVisibility index
01 Intact 100
02 The Hartford 57
03 Vouch 57
04 RBC Insurance 57
05 TD Insurance 47.5
06 Federated Insurance Canada 41.8
07 Mutual Benefit Group 28.5
08 GEICO 28.5
09 iA Financial 19
10 NEXT Insurance 14.3

AI citation share

Share of carrier citations
Share of AI Overview citations by carrier in Prince Edward Island, commercial insurance, November 2026
#CarrierShare of carrier citations
01 GEICO 20%
02 The Hartford 15%
03 Co-operators 10%
04 Federated Insurance Canada 10%
05 Intact 10%
06 TD Insurance 10%
07 Allstate 5%
08 Chubb 5%
09 Desjardins 5%
10 RBC Insurance 5%

Who Google cites

All sources, not only carriers
Types of source cited in AI Overviews in Prince Edward Island, commercial insurance, November 2026
#Source typeShare of citations
01 carrier 28.2%
02 agency 16.9%
03 unknown 14.1%
04 aggregator 11.3%
05 forum 8.5%
06 regulator 8.5%
07 association 7%
08 security vendor 2.8%
09 payroll 1.4%
10 social 1.4%

Named in the answer

Mentions, not citations
Carriers named in AI Overview text in Prince Edward Island, commercial insurance, November 2026
#CarrierShare of mentions
01 Intact 17.9%
02 GEICO 14.3%
03 The Hartford 10.7%
04 Allstate 7.1%
05 Chubb 7.1%
06 Desjardins 7.1%
07 Federated Insurance 7.1%
08 TD Insurance 7.1%
09 Co-operators 3.6%
10 NEXT Insurance 3.6%

Being described in the answer and being cited as a source are different things.

What these searches return

By intent, 24 searches
AI Overview presence by search intent in Prince Edward Island, November 2026
Search intentReturned an AI Overview
comparison 100%
cost 100%
informational 100%
quote 100%
line specific 100%
head 0%
near me 0%
Prince Edward Island · Auto · 24 captures · Jul 2026

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Every source the AI cites

40 domains · not only insurers

The citation table above lists insurers only. This one lists everything the answer actually pointed at, which is a different picture: in Prince Edward Island, insurers are 28.2% of cited sources and comparison sites are 11.3%.

Every domain cited in AI answers for Prince Edward Island, November 2026
#SourceType Share of citations
01 YouTube
youtube.com
Forums
8.5%
02 Western Financial Group
westernfinancialgroup.ca
Agencies
7%
03 ACERA
acera.ca
Associations
5.6%
04 GEICO
geico.com
Insurers
5.6%
05 The Hartford
thehartford.com
Insurers
4.2%
06 Zensurance
zensurance.com
Comparison sites
4.2%
07 Aligned Insurance
alignedinsurance.com
Agencies
2.8%
08 BrokerLink
brokerlink.ca
Agencies
2.8%
09 Co-operators
cooperators.ca
Insurers
2.8%
10 Federated Insurance Canada
federated.ca
Insurers
2.8%
11 Insurance Bureau of Canada
ibc.ca
Regulators
2.8%
12 Intact
intact.ca
Insurers
2.8%
13 Ratehub
ratehub.ca
Comparison sites
2.8%
14 Roughley Insurance
roughleyinsurance.com
Agencies
2.8%
15 Surex
surex.com
Comparison sites
2.8%
16 TD Insurance
tdinsurance.com
Insurers
2.8%
17 wcb.pe.ca
wcb.pe.ca
unknown
2.8%
18 ADP
adp.com
Payroll platforms
1.4%
19 Allstate
allstate.com
Insurers
1.4%
20 awcbc.org
awcbc.org
unknown
1.4%
21 BlueVoyant
bluevoyant.com
Security vendors
1.4%
22 caldwellroach.com
caldwellroach.com
unknown
1.4%
23 ccohs.ca
ccohs.ca
unknown
1.4%
24 Chubb
chubb.com
Insurers
1.4%
25 covalen.ca
covalen.ca
unknown
1.4%
26 deel.com
deel.com
unknown
1.4%
27 Desjardins
desjardins.com
Insurers
1.4%
28 easyinsure.ca
easyinsure.ca
unknown
1.4%
29 Facebook
facebook.com
Social
1.4%
30 Fortinet
fortinet.com
Security vendors
1.4%
31 Federal Trade Commission
ftc.gov
Regulators
1.4%
32 HUB International
hubinternational.com
Agencies
1.4%
33 Ontario Nurses Association
ona.ca
Associations
1.4%
34 Rates.ca
rates.ca
Comparison sites
1.4%
35 RBC Insurance
rbcinsurance.com
Insurers
1.4%
36 Sonoma County
sonomacounty.gov
Regulators
1.4%
37 theinsurancelab.ca
theinsurancelab.ca
unknown
1.4%
38 Travelers
travelers.com
Insurers
1.4%
39 WorkSafeBC
worksafebc.com
Regulators
1.4%
40 WSIB Ontario
wsib.ca
Regulators
1.4%

Types are assigned from a published list. A source we cannot classify with confidence is left unclassified rather than guessed at.

Where this board sits

Every board is free and public

What is on this page position-weighted organic visibility indexed to the Prince Edward Island leader, share of sources cited in AI Overviews, share of answers naming a carrier, and Local Pack presence. The first three use the same 24 searches captured November 2026. Local Pack comes from a separate set of near-me searches measured per metro, joined here.

Never combined the disciplines are reported separately and are not summed. A blended score would hide the only finding that matters, which is where they disagree.

Coverage Google AI Overviews only. ChatGPT, Perplexity and Claude are separate surfaces and are not measured.