Montana
United StatesThe Hartford leads the organic results in Montana. NEXT Insurance is cited most in AI answers. They are different brands, which is true in most geographies we measure. An AI Overview appeared on 91.7% of the 24 searches tracked here, citing an average of 6.9 sources.
| # | Carrier | Visibility index |
|---|---|---|
| 01 | The Hartford | 100 |
| 02 | Progressive Commercial | 63.9 |
| 03 | biBERK | 62.4 |
| 04 | Nationwide | 52 |
| 05 | Hiscox | 46.8 |
| 06 | GEICO | 38.7 |
| 07 | Travelers | 31.2 |
| 08 | NEXT Insurance | 27.1 |
| 09 | Farmers | 20.8 |
| 10 | Chubb | 15.8 |
| # | Carrier | Share of carrier citations |
|---|---|---|
| 01 | NEXT Insurance | 16.7% |
| 02 | The Hartford | 16.7% |
| 03 | Progressive Commercial | 15.3% |
| 04 | GEICO | 12.5% |
| 05 | Nationwide | 8.3% |
| 06 | Allstate | 5.6% |
| 07 | Hiscox | 4.2% |
| 08 | Travelers | 4.2% |
| 09 | Thimble | 2.8% |
| 10 | Chubb | 1.4% |
| # | Source type | Share of citations |
|---|---|---|
| 01 | carrier | 45.6% |
| 02 | aggregator | 12% |
| 03 | forum | 10.1% |
| 04 | agency | 9.5% |
| 05 | unknown | 9.5% |
| 06 | publisher | 5.1% |
| 07 | payroll | 3.8% |
| 08 | association | 1.9% |
| 09 | security vendor | 1.3% |
| 10 | social | 0.6% |
| 11 | software | 0.6% |
| # | Carrier | Share of mentions |
|---|---|---|
| 01 | The Hartford | 17.9% |
| 02 | GEICO | 16.1% |
| 03 | Nationwide | 12.5% |
| 04 | Allstate | 7.1% |
| 05 | Hiscox | 7.1% |
| 06 | NEXT Insurance | 7.1% |
| 07 | Progressive | 5.4% |
| 08 | Progressive Commercial | 5.4% |
| 09 | Travelers | 5.4% |
| 10 | State Farm | 3.6% |
Being described in the answer and being cited as a source are different things.
| Search intent | Returned an AI Overview |
|---|---|
| comparison | 100% |
| cost | 100% |
| head | 100% |
| informational | 100% |
| line specific | 100% |
| quote | 100% |
| near me | 0% |
Public boards list national carriers and aggregate the rest. We will run your brand against this exact query set in Montana and send you all three scores.
The citation table above lists insurers only. This one lists everything the answer actually pointed at, which is a different picture: in Montana, insurers are 45.6% of cited sources and comparison sites are 12%.
| # | Source | Type | Share of citations |
|---|---|---|---|
| 01 | YouTube youtube.com | Forums | 8.2% |
| 02 | NEXT Insurance nextinsurance.com | Insurers | 7.6% |
| 03 | The Hartford thehartford.com | Insurers | 7.6% |
| 04 | Progressive Commercial progressivecommercial.com | Insurers | 7% |
| 05 | GEICO geico.com | Insurers | 5.7% |
| 06 | Nationwide nationwide.com | Insurers | 3.8% |
| 07 | Allstate allstate.com | Insurers | 2.5% |
| 08 | Simply Business simplybusiness.com | Comparison sites | 2.5% |
| 09 | Hiscox hiscox.com | Insurers | 1.9% |
| 10 | Insureon insureon.com | Comparison sites | 1.9% |
| 11 | Travelers travelers.com | Insurers | 1.9% |
| 12 | US Chamber of Commerce uschamber.com | Associations | 1.9% |
| 13 | Insurance.com insurance.com | Comparison sites | 1.3% |
| 14 | Homebase joinhomebase.com | Payroll platforms | 1.3% |
| 15 | Money money.com | Publishers | 1.3% |
| 16 | NerdWallet nerdwallet.com | Comparison sites | 1.3% |
| 17 | Paychex paychex.com | Payroll platforms | 1.3% |
| 18 | Reddit reddit.com | Forums | 1.3% |
| 19 | TechInsurance techinsurance.com | Comparison sites | 1.3% |
| 20 | Thimble thimble.com | Insurers | 1.3% |
| 21 | US News usnews.com | Publishers | 1.3% |
| 22 | Wexford Insurance wexfordins.com | Agencies | 1.3% |
| 23 | Acrisure acrisure.com | Agencies | 0.6% |
| 24 | ADP adp.com | Payroll platforms | 0.6% |
| 25 | bbgbroker.com bbgbroker.com | unknown | 0.6% |
| 26 | W. R. Berkley berkley.com | Insurers | 0.6% |
| 27 | Chubb chubb.com | Insurers | 0.6% |
| 28 | comparisonquote.com comparisonquote.com | unknown | 0.6% |
| 29 | Confused.com confused.com | Comparison sites | 0.6% |
| 30 | Construction Coverage constructioncoverage.com | Publishers | 0.6% |
| 31 | Cornerstone Insurance coveredbycornerstone.com | Agencies | 0.6% |
| 32 | CoverLink Insurance coverlink.com | Agencies | 0.6% |
| 33 | Cynet cynet.com | Security vendors | 0.6% |
| 34 | Wikipedia en.wikipedia.org | Publishers | 0.6% |
| 35 | Facebook facebook.com | Social | 0.6% |
| 36 | Farmer Brown Insurance farmerbrown.com | Agencies | 0.6% |
| 37 | finder.com finder.com | unknown | 0.6% |
| 38 | Forbes Advisor forbes.com | Publishers | 0.6% |
| 39 | Fortinet fortinet.com | Security vendors | 0.6% |
| 40 | guard.com guard.com | unknown | 0.6% |
Types are assigned from a published list. A source we cannot classify with confidence is left unclassified rather than guessed at.
What is on this page position-weighted organic visibility indexed to the Montana leader, share of sources cited in AI Overviews, share of answers naming a carrier, and Local Pack presence. The first three use the same 24 searches captured September 2026. Local Pack comes from a separate set of near-me searches measured per metro, joined here.
Never combined the disciplines are reported separately and are not summed. A blended score would hide the only finding that matters, which is where they disagree.
Coverage Google AI Overviews only. ChatGPT, Perplexity and Claude are separate surfaces and are not measured.