Montana
United StatesProgressive Commercial leads both the organic results and the AI citations in Montana, which is unusual: it is the less common of the two outcomes. An AI Overview appeared on 79.2% of the 24 searches tracked here, citing an average of 4.7 sources.
| # | Carrier | Visibility index |
|---|---|---|
| 01 | Progressive Commercial | 100 |
| 02 | NEXT Insurance | 75.6 |
| 03 | The Hartford | 73.3 |
| 04 | GEICO | 47.1 |
| 05 | Liberty Mutual | 17.3 |
| 06 | Chubb | 17 |
| 07 | State Farm | 16.2 |
| 08 | biBERK | 10.5 |
| 09 | Allstate | 10.1 |
| 10 | Hiscox | 8.7 |
| # | Carrier | Share of carrier citations |
|---|---|---|
| 01 | Progressive Commercial | 20.8% |
| 02 | The Hartford | 20.8% |
| 03 | GEICO | 13.2% |
| 04 | Allstate | 9.4% |
| 05 | NEXT Insurance | 9.4% |
| 06 | Nationwide | 3.8% |
| 07 | State Farm | 3.8% |
| 08 | Travelers | 3.8% |
| 09 | biBERK | 3.8% |
| 10 | Bankers Insurance | 1.9% |
| # | Source type | Share of citations |
|---|---|---|
| 01 | carrier | 59.6% |
| 02 | aggregator | 11.2% |
| 03 | forum | 11.2% |
| 04 | agency | 3.4% |
| 05 | payroll | 3.4% |
| 06 | publisher | 3.4% |
| 07 | unknown | 3.4% |
| 08 | security vendor | 2.2% |
| 09 | financial institution | 1.1% |
| 10 | social | 1.1% |
| # | Carrier | Share of mentions |
|---|---|---|
| 01 | The Hartford | 19.7% |
| 02 | Progressive | 15.2% |
| 03 | Progressive Commercial | 13.6% |
| 04 | GEICO | 10.6% |
| 05 | NEXT Insurance | 9.1% |
| 06 | Allstate | 6.1% |
| 07 | biBERK | 6.1% |
| 08 | Farmers | 3% |
| 09 | Hiscox | 3% |
| 10 | Nationwide | 3% |
Being described in the answer and being cited as a source are different things.
| Search intent | Returned an AI Overview |
|---|---|
| comparison | 100% |
| cost | 100% |
| informational | 100% |
| quote | 100% |
| line specific | 85.7% |
| head | 33.3% |
| near me | 0% |
Public boards list national carriers and aggregate the rest. We will run your brand against this exact query set in Montana and send you all three scores.
The citation table above lists insurers only. This one lists everything the answer actually pointed at, which is a different picture: in Montana, insurers are 59.6% of cited sources and comparison sites are 11.2%.
| # | Source | Type | Share of citations |
|---|---|---|---|
| 01 | Progressive Commercial progressivecommercial.com | Insurers | 12.4% |
| 02 | The Hartford thehartford.com | Insurers | 12.4% |
| 03 | YouTube youtube.com | Forums | 11.2% |
| 04 | GEICO geico.com | Insurers | 7.9% |
| 05 | Allstate allstate.com | Insurers | 5.6% |
| 06 | NEXT Insurance nextinsurance.com | Insurers | 5.6% |
| 07 | Insureon insureon.com | Comparison sites | 3.4% |
| 08 | biBERK biberk.com | Insurers | 2.2% |
| 09 | Inszone Insurance inszoneinsurance.com | Agencies | 2.2% |
| 10 | Nationwide nationwide.com | Insurers | 2.2% |
| 11 | State Farm statefarm.com | Insurers | 2.2% |
| 12 | Travelers travelers.com | Insurers | 2.2% |
| 13 | Bankers Insurance bankersinsurance.com | Insurers | 1.1% |
| 14 | BlueVoyant bluevoyant.com | Security vendors | 1.1% |
| 15 | Business News Daily businessnewsdaily.com | Publishers | 1.1% |
| 16 | Chubb chubb.com | Insurers | 1.1% |
| 17 | Compare Small Business Insurance comparesmallbusinessinsurance.com | Comparison sites | 1.1% |
| 18 | Compare the Market comparethemarket.com | Comparison sites | 1.1% |
| 19 | erd.dli.mt.gov erd.dli.mt.gov | unknown | 1.1% |
| 20 | Farmers farmers.com | Insurers | 1.1% |
| 21 | Fortinet fortinet.com | Security vendors | 1.1% |
| 22 | Hiscox hiscox.com | Insurers | 1.1% |
| 23 | Hudson Valley Credit Union hvcu.org | Banks | 1.1% |
| 24 | Instagram instagram.com | Social | 1.1% |
| 25 | Insurify insurify.com | Comparison sites | 1.1% |
| 26 | Homebase joinhomebase.com | Payroll platforms | 1.1% |
| 27 | Liberty Mutual libertymutual.com | Insurers | 1.1% |
| 28 | montanastatefund.com montanastatefund.com | unknown | 1.1% |
| 29 | NerdWallet nerdwallet.com | Comparison sites | 1.1% |
| 30 | Paychex paychex.com | Payroll platforms | 1.1% |
| 31 | Policygenius policygenius.com | Comparison sites | 1.1% |
| 32 | Progressive progressive.com | Insurers | 1.1% |
| 33 | QuickBooks quickbooks.intuit.com | Payroll platforms | 1.1% |
| 34 | Simply Business simplybusiness.com | Comparison sites | 1.1% |
| 35 | Star Shepherd Insurance starshep.com | Agencies | 1.1% |
| 36 | ThinkAdvisor thinkadvisor.com | Publishers | 1.1% |
| 37 | threatdown.com threatdown.com | unknown | 1.1% |
| 38 | US News usnews.com | Publishers | 1.1% |
| 39 | WorkCompOne workcompone.com | Comparison sites | 1.1% |
Types are assigned from a published list. A source we cannot classify with confidence is left unclassified rather than guessed at.
What is on this page position-weighted organic visibility indexed to the Montana leader, share of sources cited in AI Overviews, share of answers naming a carrier, and Local Pack presence. The first three use the same 24 searches captured November 2026. Local Pack comes from a separate set of near-me searches measured per metro, joined here.
Never combined the disciplines are reported separately and are not summed. A blended score would hide the only finding that matters, which is where they disagree.
Coverage Google AI Overviews only. ChatGPT, Perplexity and Claude are separate surfaces and are not measured.