Montana
United StatesThe Hartford leads the organic results in Montana. Progressive Commercial is cited most in AI answers. They are different brands, which is true in most geographies we measure. An AI Overview appeared on 87.5% of the 24 searches tracked here, citing an average of 7.5 sources.
| # | Carrier | Visibility index |
|---|---|---|
| 01 | The Hartford | 100 |
| 02 | Progressive Commercial | 82.6 |
| 03 | NEXT Insurance | 55.3 |
| 04 | GEICO | 48.9 |
| 05 | biBERK | 17.1 |
| 06 | Allstate | 17.1 |
| 07 | Hiscox | 15.4 |
| 08 | Nationwide | 15.1 |
| 09 | Travelers | 11.3 |
| 10 | Chubb | 8.2 |
| # | Carrier | Share of carrier citations |
|---|---|---|
| 01 | Progressive Commercial | 22.8% |
| 02 | NEXT Insurance | 21.7% |
| 03 | The Hartford | 21.7% |
| 04 | GEICO | 9.8% |
| 05 | Hiscox | 5.4% |
| 06 | Nationwide | 4.3% |
| 07 | Travelers | 2.2% |
| 08 | Vouch | 2.2% |
| 09 | biBERK | 2.2% |
| 10 | Allstate | 1.1% |
| # | Source type | Share of citations |
|---|---|---|
| 01 | carrier | 54.8% |
| 02 | forum | 9.5% |
| 03 | agency | 7.1% |
| 04 | regulator | 7.1% |
| 05 | aggregator | 6.5% |
| 06 | publisher | 6.5% |
| 07 | payroll | 4.2% |
| 08 | security vendor | 1.8% |
| 09 | unknown | 1.2% |
| 10 | association | 0.6% |
| 11 | financial institution | 0.6% |
| # | Carrier | Share of mentions |
|---|---|---|
| 01 | GEICO | 14.9% |
| 02 | Hiscox | 13.4% |
| 03 | Progressive | 11.9% |
| 04 | The Hartford | 11.9% |
| 05 | Progressive Commercial | 10.4% |
| 06 | Nationwide | 7.5% |
| 07 | NEXT Insurance | 7.5% |
| 08 | Chubb | 4.5% |
| 09 | Allstate | 3% |
| 10 | biBERK | 3% |
Being described in the answer and being cited as a source are different things.
| Search intent | Returned an AI Overview |
|---|---|
| unclassified | 87.5% |
Public boards list national carriers and aggregate the rest. We will run your brand against this exact query set in Montana and send you all three scores.
The citation table above lists insurers only. This one lists everything the answer actually pointed at, which is a different picture: in Montana, insurers are 54.8% of cited sources and comparison sites are 6.5%.
| # | Source | Type | Share of citations |
|---|---|---|---|
| 01 | Progressive Commercial progressivecommercial.com | Insurers | 12.5% |
| 02 | NEXT Insurance nextinsurance.com | Insurers | 11.9% |
| 03 | The Hartford thehartford.com | Insurers | 11.9% |
| 04 | YouTube youtube.com | Forums | 8.9% |
| 05 | GEICO geico.com | Insurers | 5.4% |
| 06 | Hiscox hiscox.com | Insurers | 3% |
| 07 | Nationwide nationwide.com | Insurers | 2.4% |
| 08 | Forbes Advisor forbes.com | Publishers | 1.8% |
| 09 | US Small Business Administration sba.gov | Regulators | 1.8% |
| 10 | Texas Dept. of Insurance tdi.texas.gov | Regulators | 1.8% |
| 11 | biBERK biberk.com | Insurers | 1.2% |
| 12 | Maryland Business Express businessexpress.maryland.gov | Regulators | 1.2% |
| 13 | Insurance Brokers of Arizona insurancebrokersofaz.com | Agencies | 1.2% |
| 14 | Investopedia investopedia.com | Comparison sites | 1.2% |
| 15 | OCMI Workers Comp ocmiworkerscomp.com | Agencies | 1.2% |
| 16 | Paychex paychex.com | Payroll platforms | 1.2% |
| 17 | TechInsurance techinsurance.com | Comparison sites | 1.2% |
| 18 | Travelers travelers.com | Insurers | 1.2% |
| 19 | US News usnews.com | Publishers | 1.2% |
| 20 | Vouch vouch.us | Insurers | 1.2% |
| 21 | Allstate allstate.com | Insurers | 0.6% |
| 22 | BlueVoyant bluevoyant.com | Security vendors | 0.6% |
| 23 | Business News Daily businessnewsdaily.com | Publishers | 0.6% |
| 24 | Chubb chubb.com | Insurers | 0.6% |
| 25 | Construction Coverage constructioncoverage.com | Publishers | 0.6% |
| 26 | Contractors Liability contractorsliability.com | Comparison sites | 0.6% |
| 27 | Cynet cynet.com | Security vendors | 0.6% |
| 28 | Darden Miranda dardenmiranda.com | Agencies | 0.6% |
| 29 | DC DISB disb.dc.gov | Regulators | 0.6% |
| 30 | Wikipedia en.wikipedia.org | Publishers | 0.6% |
| 31 | Fortinet fortinet.com | Security vendors | 0.6% |
| 32 | FPA Insurance fpa.insure | Agencies | 0.6% |
| 33 | Federal Trade Commission ftc.gov | Regulators | 0.6% |
| 34 | Gusto gusto.com | Payroll platforms | 0.6% |
| 35 | hicksinsurance.com hicksinsurance.com | unknown | 0.6% |
| 36 | Higginbotham higginbotham.com | Agencies | 0.6% |
| 37 | HUB International hubinternational.com | Agencies | 0.6% |
| 38 | Hudson Valley Credit Union hvcu.org | Banks | 0.6% |
| 39 | Insurance Information Institute iii.org | Publishers | 0.6% |
| 40 | Insurance Business insurancebusinessmag.com | Publishers | 0.6% |
Types are assigned from a published list. A source we cannot classify with confidence is left unclassified rather than guessed at.
What is on this page position-weighted organic visibility indexed to the Montana leader, share of sources cited in AI Overviews, share of answers naming a carrier, and Local Pack presence. The first three use the same 24 searches captured August 2026. Local Pack comes from a separate set of near-me searches measured per metro, joined here.
Never combined the disciplines are reported separately and are not summed. A blended score would hide the only finding that matters, which is where they disagree.
Coverage Google AI Overviews only. ChatGPT, Perplexity and Claude are separate surfaces and are not measured.