Montana
United StatesAllstate leads the organic results in Montana. GEICO is cited most in AI answers. They are different brands, which is true in most geographies we measure. An AI Overview appeared on 89.5% of the 19 searches tracked here, citing an average of 7.4 sources.
| # | Carrier | Visibility index |
|---|---|---|
| 01 | Allstate | 100 |
| 02 | Progressive | 77.5 |
| 03 | Lemonade | 60 |
| 04 | GEICO | 55 |
| 05 | Plymouth Rock | 30 |
| 06 | Dairyland | 21 |
| 07 | AAA | 13.8 |
| 08 | Liberty Mutual | 12.5 |
| 09 | Mercury Insurance | 11.8 |
| 10 | State Farm | 11.3 |
| # | Carrier | Share of carrier citations |
|---|---|---|
| 01 | GEICO | 17.6% |
| 02 | Liberty Mutual | 17.6% |
| 03 | Progressive | 14.7% |
| 04 | Allstate | 11.8% |
| 05 | Nationwide | 8.8% |
| 06 | AAA | 5.9% |
| 07 | Lemonade | 5.9% |
| 08 | Alpha Direct | 2.9% |
| 09 | Amica | 2.9% |
| 10 | Mercury Insurance | 2.9% |
| # | Source type | Share of citations |
|---|---|---|
| 01 | aggregator | 31.7% |
| 02 | carrier | 27% |
| 03 | publisher | 17.5% |
| 04 | forum | 9.5% |
| 05 | unknown | 5.6% |
| 06 | agency | 3.2% |
| 07 | search | 2.4% |
| 08 | social | 2.4% |
| 09 | law firm | 0.8% |
| # | Carrier | Share of mentions |
|---|---|---|
| 01 | GEICO | 19.6% |
| 02 | Progressive | 17.9% |
| 03 | Allstate | 10.7% |
| 04 | USAA | 10.7% |
| 05 | Nationwide | 8.9% |
| 06 | State Farm | 8.9% |
| 07 | Travelers | 8.9% |
| 08 | AAA | 3.6% |
| 09 | Erie Insurance | 3.6% |
| 10 | Lemonade | 3.6% |
Being described in the answer and being cited as a source are different things.
| Search intent | Returned an AI Overview |
|---|---|
| comparison | 100% |
| cost | 100% |
| informational | 100% |
| quote | 100% |
| head | 50% |
| near me | 50% |
Public boards list national carriers and aggregate the rest. We will run your brand against this exact query set in Montana and send you all three scores.
The citation table above lists insurers only. This one lists everything the answer actually pointed at, which is a different picture: in Montana, insurers are 27% of cited sources and comparison sites are 31.7%.
| # | Source | Type | Share of citations |
|---|---|---|---|
| 01 | NerdWallet nerdwallet.com | Comparison sites | 10.3% |
| 02 | Insurify insurify.com | Comparison sites | 7.9% |
| 03 | US News usnews.com | Publishers | 7.1% |
| 04 | YouTube youtube.com | Forums | 7.1% |
| 05 | GEICO geico.com | Insurers | 4.8% |
| 06 | Liberty Mutual libertymutual.com | Insurers | 4.8% |
| 07 | Progressive progressive.com | Insurers | 4% |
| 08 | The Zebra thezebra.com | Comparison sites | 4% |
| 09 | Allstate allstate.com | Insurers | 3.2% |
| 10 | Facebook facebook.com | Social | 2.4% |
| 11 | Google google.com | Search | 2.4% |
| 12 | LendingTree lendingtree.com | Comparison sites | 2.4% |
| 13 | Nationwide nationwide.com | Insurers | 2.4% |
| 14 | CNBC cnbc.com | Publishers | 1.6% |
| 15 | Consumer Reports consumerreports.org | Publishers | 1.6% |
| 16 | Experian experian.com | Publishers | 1.6% |
| 17 | Forbes Advisor forbes.com | Publishers | 1.6% |
| 18 | Lemonade lemonade.com | Insurers | 1.6% |
| 19 | MarketWatch marketwatch.com | Publishers | 1.6% |
| 20 | Policygenius policygenius.com | Comparison sites | 1.6% |
| 21 | AAA acg.aaa.com | Insurers | 0.8% |
| 22 | Amica amica.com | Insurers | 0.8% |
| 23 | Baldwin Risk Partners baldwin.com | Agencies | 0.8% |
| 24 | Alpha Direct blog.alphadirect.co.bw | Insurers | 0.8% |
| 25 | Compare.com compare.com | Comparison sites | 0.8% |
| 26 | csimt.gov csimt.gov | unknown | 0.8% |
| 27 | Yahoo Finance finance.yahoo.com | Publishers | 0.8% |
| 28 | FinanceBuzz financebuzz.com | Publishers | 0.8% |
| 29 | Gallon Law gallonlaw.com | Law firms | 0.8% |
| 30 | Insure.com insure.com | Comparison sites | 0.8% |
| 31 | InsureOne insureone.com | Agencies | 0.8% |
| 32 | JustAnswer justanswer.com | Forums | 0.8% |
| 33 | Leavitt Group leavitt.com | Agencies | 0.8% |
| 34 | legalatlanta.com legalatlanta.com | unknown | 0.8% |
| 35 | Mercury Insurance mercuryinsurance.com | Insurers | 0.8% |
| 36 | Money money.com | Publishers | 0.8% |
| 37 | mvdmt.gov mvdmt.gov | unknown | 0.8% |
| 38 | AAA mwg.aaa.com | Insurers | 0.8% |
| 39 | netquote.com netquote.com | unknown | 0.8% |
| 40 | Nsure nsure.com | Comparison sites | 0.8% |
Types are assigned from a published list. A source we cannot classify with confidence is left unclassified rather than guessed at.
What is on this page position-weighted organic visibility indexed to the Montana leader, share of sources cited in AI Overviews, share of answers naming a carrier, and Local Pack presence. The first three use the same 19 searches captured September 2026. Local Pack comes from a separate set of near-me searches measured per metro, joined here.
Never combined the disciplines are reported separately and are not summed. A blended score would hide the only finding that matters, which is where they disagree.
Coverage Google AI Overviews only. ChatGPT, Perplexity and Claude are separate surfaces and are not measured.