Montana
United StatesAllstate leads both the organic results and the AI citations in Montana, which is unusual: it is the less common of the two outcomes. An AI Overview appeared on 94.7% of the 19 searches tracked here, citing an average of 4 sources.
| # | Carrier | Visibility index |
|---|---|---|
| 01 | Allstate | 100 |
| 02 | Progressive | 86.3 |
| 03 | Liberty Mutual | 70.3 |
| 04 | GEICO | 39.7 |
| 05 | American Family | 28.2 |
| 06 | Farmers | 24.7 |
| 07 | AAA | 21.4 |
| 08 | State Farm | 12.3 |
| 09 | Mercury Insurance | 11.1 |
| 10 | The Hartford | 6.2 |
| # | Carrier | Share of carrier citations |
|---|---|---|
| 01 | Allstate | 24.2% |
| 02 | Progressive | 18.2% |
| 03 | GEICO | 15.2% |
| 04 | Liberty Mutual | 15.2% |
| 05 | Mercury Insurance | 6.1% |
| 06 | State Farm | 6.1% |
| 07 | AAA | 3% |
| 08 | Farmers | 3% |
| 09 | Pronto Insurance | 3% |
| 10 | The General | 3% |
| # | Source type | Share of citations |
|---|---|---|
| 01 | carrier | 45.8% |
| 02 | forum | 18.1% |
| 03 | publisher | 12.5% |
| 04 | aggregator | 9.7% |
| 05 | search | 8.3% |
| 06 | unknown | 5.6% |
| # | Carrier | Share of mentions |
|---|---|---|
| 01 | Allstate | 16.4% |
| 02 | Progressive | 16.4% |
| 03 | GEICO | 14.9% |
| 04 | Travelers | 10.4% |
| 05 | State Farm | 9% |
| 06 | Nationwide | 7.5% |
| 07 | USAA | 6% |
| 08 | AAA | 3% |
| 09 | Amica | 3% |
| 10 | Erie Insurance | 3% |
Being described in the answer and being cited as a source are different things.
| Search intent | Returned an AI Overview |
|---|---|
| comparison | 100% |
| cost | 100% |
| informational | 100% |
| near me | 100% |
| quote | 100% |
| head | 50% |
Public boards list national carriers and aggregate the rest. We will run your brand against this exact query set in Montana and send you all three scores.
The citation table above lists insurers only. This one lists everything the answer actually pointed at, which is a different picture: in Montana, insurers are 45.8% of cited sources and comparison sites are 9.7%.
| # | Source | Type | Share of citations |
|---|---|---|---|
| 01 | YouTube youtube.com | Forums | 13.9% |
| 02 | Allstate allstate.com | Insurers | 11.1% |
| 03 | Google google.com | Search | 8.3% |
| 04 | Progressive progressive.com | Insurers | 8.3% |
| 05 | GEICO geico.com | Insurers | 6.9% |
| 06 | Liberty Mutual libertymutual.com | Insurers | 6.9% |
| 07 | US News usnews.com | Publishers | 5.6% |
| 08 | Reddit reddit.com | Forums | 4.2% |
| 09 | Insurify insurify.com | Comparison sites | 2.8% |
| 10 | Mercury Insurance mercuryinsurance.com | Insurers | 2.8% |
| 11 | State Farm statefarm.com | Insurers | 2.8% |
| 12 | The Zebra thezebra.com | Comparison sites | 2.8% |
| 13 | AAA ace.aaa.com | Insurers | 1.4% |
| 14 | csimt.gov csimt.gov | unknown | 1.4% |
| 15 | Experian experian.com | Publishers | 1.4% |
| 16 | Farmers farmers.com | Insurers | 1.4% |
| 17 | Yahoo Finance finance.yahoo.com | Publishers | 1.4% |
| 18 | LendingTree lendingtree.com | Comparison sites | 1.4% |
| 19 | Money money.com | Publishers | 1.4% |
| 20 | mvdmt.gov mvdmt.gov | unknown | 1.4% |
| 21 | netquote.com netquote.com | unknown | 1.4% |
| 22 | Policygenius policygenius.com | Comparison sites | 1.4% |
| 23 | Prestige Luxury Rentals prestigeluxuryrentals.com | unknown | 1.4% |
| 24 | Pronto Insurance prontoinsurance.com | Insurers | 1.4% |
| 25 | SoFi sofi.com | Publishers | 1.4% |
| 26 | The General thegeneral.com | Insurers | 1.4% |
| 27 | Travelers travelers.com | Insurers | 1.4% |
| 28 | WalletHub wallethub.com | Comparison sites | 1.4% |
| 29 | Wall Street Journal wsj.com | Publishers | 1.4% |
Types are assigned from a published list. A source we cannot classify with confidence is left unclassified rather than guessed at.
What is on this page position-weighted organic visibility indexed to the Montana leader, share of sources cited in AI Overviews, share of answers naming a carrier, and Local Pack presence. The first three use the same 19 searches captured November 2026. Local Pack comes from a separate set of near-me searches measured per metro, joined here.
Never combined the disciplines are reported separately and are not summed. A blended score would hide the only finding that matters, which is where they disagree.
Coverage Google AI Overviews only. ChatGPT, Perplexity and Claude are separate surfaces and are not measured.