Mississippi
United StatesAllstate leads both the organic results and the AI citations in Mississippi, which is unusual: it is the less common of the two outcomes. An AI Overview appeared on 78.9% of the 19 searches tracked here, citing an average of 6.8 sources.
| # | Carrier | Visibility index |
|---|---|---|
| 01 | Allstate | 100 |
| 02 | Progressive | 74.6 |
| 03 | GEICO | 62.7 |
| 04 | Liberty Mutual | 32.5 |
| 05 | Mercury Insurance | 18.2 |
| 06 | AAA | 16.1 |
| 07 | The General | 15.8 |
| 08 | State Farm | 12.6 |
| 09 | SafeAuto | 7.5 |
| 10 | Farmers | 6.4 |
| # | Carrier | Share of carrier citations |
|---|---|---|
| 01 | Allstate | 17.9% |
| 02 | Liberty Mutual | 17.9% |
| 03 | Progressive | 15.4% |
| 04 | GEICO | 12.8% |
| 05 | Farmers | 7.7% |
| 06 | Mercury Insurance | 5.1% |
| 07 | Nationwide | 5.1% |
| 08 | State Farm | 5.1% |
| 09 | AAA | 2.6% |
| 10 | COUNTRY Financial | 2.6% |
| # | Source type | Share of citations |
|---|---|---|
| 01 | carrier | 38.2% |
| 02 | aggregator | 24.5% |
| 03 | publisher | 21.6% |
| 04 | forum | 8.8% |
| 05 | regulator | 3.9% |
| 06 | agency | 2% |
| 07 | law firm | 1% |
| # | Carrier | Share of mentions |
|---|---|---|
| 01 | GEICO | 21.1% |
| 02 | Progressive | 15.8% |
| 03 | Allstate | 12.3% |
| 04 | Travelers | 10.5% |
| 05 | State Farm | 8.8% |
| 06 | Farmers | 7% |
| 07 | USAA | 7% |
| 08 | Nationwide | 5.3% |
| 09 | Amica | 3.5% |
| 10 | Lemonade | 3.5% |
Being described in the answer and being cited as a source are different things.
| Search intent | Returned an AI Overview |
|---|---|
| unclassified | 78.9% |
Public boards list national carriers and aggregate the rest. We will run your brand against this exact query set in Mississippi and send you all three scores.
| # | Metro | Leading business | Share of slots | Businesses | Rating |
|---|---|---|---|---|---|
| 01 | Jackson | Acceptance Insurance | 33.3% | 7 | 4.5 |
Near-me searches are measured per metro, not per state. Each metro has its own board.
The citation table above lists insurers only. This one lists everything the answer actually pointed at, which is a different picture: in Mississippi, insurers are 38.2% of cited sources and comparison sites are 24.5%.
| # | Source | Type | Share of citations |
|---|---|---|---|
| 01 | NerdWallet nerdwallet.com | Comparison sites | 9.8% |
| 02 | Allstate allstate.com | Insurers | 6.9% |
| 03 | Liberty Mutual libertymutual.com | Insurers | 6.9% |
| 04 | YouTube youtube.com | Forums | 6.9% |
| 05 | Progressive progressive.com | Insurers | 5.9% |
| 06 | US News usnews.com | Publishers | 5.9% |
| 07 | Experian experian.com | Publishers | 4.9% |
| 08 | GEICO geico.com | Insurers | 4.9% |
| 09 | Insurify insurify.com | Comparison sites | 3.9% |
| 10 | Compare.com compare.com | Comparison sites | 2.9% |
| 11 | Farmers farmers.com | Insurers | 2.9% |
| 12 | Forbes Advisor forbes.com | Publishers | 2.9% |
| 13 | The Zebra thezebra.com | Comparison sites | 2.9% |
| 14 | CNBC cnbc.com | Publishers | 2% |
| 15 | LendingTree lendingtree.com | Comparison sites | 2% |
| 16 | MarketWatch marketwatch.com | Publishers | 2% |
| 17 | Mercury Insurance mercuryinsurance.com | Insurers | 2% |
| 18 | Money money.com | Publishers | 2% |
| 19 | Nationwide nationwide.com | Insurers | 2% |
| 20 | Reddit reddit.com | Forums | 2% |
| 21 | State Farm statefarm.com | Insurers | 2% |
| 22 | WalletHub wallethub.com | Comparison sites | 2% |
| 23 | AAA ace.aaa.com | Insurers | 1% |
| 24 | Consumer Reports consumerreports.org | Publishers | 1% |
| 25 | COUNTRY Financial countryfinancial.com | Insurers | 1% |
| 26 | Colorado DOI doi.colorado.gov | Regulators | 1% |
| 27 | Insure On The Spot insureonthespot.com | Agencies | 1% |
| 28 | Jalopnik jalopnik.com | Publishers | 1% |
| 29 | Leavitt Group leavitt.com | Agencies | 1% |
| 30 | Lemonade lemonade.com | Insurers | 1% |
| 31 | Maryland MVA mva.maryland.gov | Regulators | 1% |
| 32 | Georgia OCI oci.georgia.gov | Regulators | 1% |
| 33 | Shamieh Law shamiehlaw.com | Law firms | 1% |
| 34 | Texas Dept. of Insurance tdi.texas.gov | Regulators | 1% |
| 35 | The General thegeneral.com | Insurers | 1% |
| 36 | Travelers travelers.com | Insurers | 1% |
| 37 | Way.com way.com | Comparison sites | 1% |
Types are assigned from a published list. A source we cannot classify with confidence is left unclassified rather than guessed at.
What is on this page position-weighted organic visibility indexed to the Mississippi leader, share of sources cited in AI Overviews, share of answers naming a carrier, and Local Pack presence. The first three use the same 19 searches captured August 2026. Local Pack comes from a separate set of near-me searches measured per metro, joined here.
Never combined the disciplines are reported separately and are not summed. A blended score would hide the only finding that matters, which is where they disagree.
Coverage Google AI Overviews only. ChatGPT, Perplexity and Claude are separate surfaces and are not measured.