Mississippi
United StatesAllstate leads the organic results in Mississippi. GEICO is cited most in AI answers. They are different brands, which is true in most geographies we measure. An AI Overview appeared on 78.9% of the 19 searches tracked here, citing an average of 7 sources.
| # | Carrier | Visibility index |
|---|---|---|
| 01 | Allstate | 100 |
| 02 | Progressive | 59.7 |
| 03 | GEICO | 59.2 |
| 04 | Liberty Mutual | 28.1 |
| 05 | Lemonade | 18.5 |
| 06 | AAA | 18.1 |
| 07 | Mercury Insurance | 14.6 |
| 08 | Nationwide | 10.6 |
| 09 | The General | 9.8 |
| 10 | Farmers | 9.2 |
| # | Carrier | Share of carrier citations |
|---|---|---|
| 01 | GEICO | 16.2% |
| 02 | Liberty Mutual | 16.2% |
| 03 | Allstate | 13.5% |
| 04 | Nationwide | 10.8% |
| 05 | Progressive | 10.8% |
| 06 | AAA | 5.4% |
| 07 | Direct Auto | 5.4% |
| 08 | State Farm | 5.4% |
| 09 | Dairyland | 2.7% |
| 10 | Farmers | 2.7% |
| # | Source type | Share of citations |
|---|---|---|
| 01 | carrier | 35.2% |
| 02 | aggregator | 27.6% |
| 03 | publisher | 16.2% |
| 04 | agency | 6.7% |
| 05 | unknown | 5.7% |
| 06 | search | 3.8% |
| 07 | forum | 1.9% |
| 08 | regulator | 1.9% |
| 09 | law firm | 1% |
| # | Carrier | Share of mentions |
|---|---|---|
| 01 | GEICO | 17% |
| 02 | Progressive | 17% |
| 03 | Allstate | 12.8% |
| 04 | Nationwide | 10.6% |
| 05 | Travelers | 10.6% |
| 06 | USAA | 10.6% |
| 07 | State Farm | 8.5% |
| 08 | AAA | 4.3% |
| 09 | Erie Insurance | 2.1% |
| 10 | Lemonade | 2.1% |
Being described in the answer and being cited as a source are different things.
| Search intent | Returned an AI Overview |
|---|---|
| cost | 100% |
| informational | 100% |
| quote | 100% |
| near me | 100% |
| comparison | 50% |
| head | 0% |
Public boards list national carriers and aggregate the rest. We will run your brand against this exact query set in Mississippi and send you all three scores.
| # | Metro | Leading business | Share of slots | Businesses | Rating |
|---|---|---|---|---|---|
| 01 | Jackson | Acceptance Insurance | 30.6% | 8 | 4.5 |
Near-me searches are measured per metro, not per state. Each metro has its own board.
The citation table above lists insurers only. This one lists everything the answer actually pointed at, which is a different picture: in Mississippi, insurers are 35.2% of cited sources and comparison sites are 27.6%.
| # | Source | Type | Share of citations |
|---|---|---|---|
| 01 | Insurify insurify.com | Comparison sites | 8.6% |
| 02 | US News usnews.com | Publishers | 7.6% |
| 03 | NerdWallet nerdwallet.com | Comparison sites | 6.7% |
| 04 | GEICO geico.com | Insurers | 5.7% |
| 05 | Liberty Mutual libertymutual.com | Insurers | 5.7% |
| 06 | Allstate allstate.com | Insurers | 4.8% |
| 07 | Google google.com | Search | 3.8% |
| 08 | Nationwide nationwide.com | Insurers | 3.8% |
| 09 | Progressive progressive.com | Insurers | 3.8% |
| 10 | Experian experian.com | Publishers | 2.9% |
| 11 | A-MAX Auto Insurance amaxinsurance.com | Agencies | 1.9% |
| 12 | Compare.com compare.com | Comparison sites | 1.9% |
| 13 | Direct Auto directauto.com | Insurers | 1.9% |
| 14 | Insurance.com insurance.com | Comparison sites | 1.9% |
| 15 | Insure.com insure.com | Comparison sites | 1.9% |
| 16 | MarketWatch marketwatch.com | Publishers | 1.9% |
| 17 | State Farm statefarm.com | Insurers | 1.9% |
| 18 | The Zebra thezebra.com | Comparison sites | 1.9% |
| 19 | WalletHub wallethub.com | Comparison sites | 1.9% |
| 20 | YouTube youtube.com | Forums | 1.9% |
| 21 | AAA ace.aaa.com | Insurers | 1% |
| 22 | AAA acg.aaa.com | Insurers | 1% |
| 23 | AOL aol.com | Publishers | 1% |
| 24 | Baldwin Risk Partners baldwin.com | Agencies | 1% |
| 25 | billcoatslaw.com billcoatslaw.com | unknown | 1% |
| 26 | bridgewayins.com bridgewayins.com | unknown | 1% |
| 27 | CarInsurance.com carinsurance.com | Comparison sites | 1% |
| 28 | Consumer Reports consumerreports.org | Publishers | 1% |
| 29 | Dairyland dairylandinsurance.com | Insurers | 1% |
| 30 | Farmers farmers.com | Insurers | 1% |
| 31 | Forbes Advisor forbes.com | Publishers | 1% |
| 32 | Freeway Insurance freeway.com | Agencies | 1% |
| 33 | Gallon Law gallonlaw.com | Law firms | 1% |
| 34 | Illinois DOI idoi.illinois.gov | Regulators | 1% |
| 35 | InsureOne insureone.com | Agencies | 1% |
| 36 | Leavitt Group leavitt.com | Agencies | 1% |
| 37 | Lemonade lemonade.com | Insurers | 1% |
| 38 | LendingTree lendingtree.com | Comparison sites | 1% |
| 39 | Mercury Insurance mercuryinsurance.com | Insurers | 1% |
| 40 | mid.ms.gov mid.ms.gov | unknown | 1% |
Types are assigned from a published list. A source we cannot classify with confidence is left unclassified rather than guessed at.
What is on this page position-weighted organic visibility indexed to the Mississippi leader, share of sources cited in AI Overviews, share of answers naming a carrier, and Local Pack presence. The first three use the same 19 searches captured September 2026. Local Pack comes from a separate set of near-me searches measured per metro, joined here.
Never combined the disciplines are reported separately and are not summed. A blended score would hide the only finding that matters, which is where they disagree.
Coverage Google AI Overviews only. ChatGPT, Perplexity and Claude are separate surfaces and are not measured.