Mississippi
United StatesLiberty Mutual leads both the organic results and the AI citations in Mississippi, which is unusual: it is the less common of the two outcomes. An AI Overview appeared on 94.7% of the 19 searches tracked here, citing an average of 4.8 sources.
| # | Carrier | Visibility index |
|---|---|---|
| 01 | Liberty Mutual | 100 |
| 02 | Allstate | 75.4 |
| 03 | GEICO | 39.8 |
| 04 | AAA | 21.8 |
| 05 | State Farm | 18.7 |
| 06 | Plymouth Rock | 18.7 |
| 07 | Mercury Insurance | 11.7 |
| 08 | Belairdirect | 9.4 |
| 09 | Progressive | 9.4 |
| 10 | TruStage | 6.2 |
| # | Carrier | Share of carrier citations |
|---|---|---|
| 01 | Liberty Mutual | 20.6% |
| 02 | Allstate | 17.6% |
| 03 | GEICO | 14.7% |
| 04 | Progressive | 11.8% |
| 05 | AAA | 8.8% |
| 06 | The General | 5.9% |
| 07 | Farmers | 2.9% |
| 08 | Lemonade | 2.9% |
| 09 | Mercury Insurance | 2.9% |
| 10 | Nationwide | 2.9% |
| # | Source type | Share of citations |
|---|---|---|
| 01 | carrier | 39.1% |
| 02 | forum | 19.5% |
| 03 | aggregator | 18.4% |
| 04 | unknown | 9.2% |
| 05 | publisher | 8% |
| 06 | search | 5.7% |
| # | Carrier | Share of mentions |
|---|---|---|
| 01 | Progressive | 19.7% |
| 02 | GEICO | 11.5% |
| 03 | Travelers | 11.5% |
| 04 | Allstate | 9.8% |
| 05 | State Farm | 9.8% |
| 06 | USAA | 9.8% |
| 07 | AAA | 4.9% |
| 08 | Lemonade | 3.3% |
| 09 | Liberty Mutual | 3.3% |
| 10 | Nationwide | 3.3% |
Being described in the answer and being cited as a source are different things.
| Search intent | Returned an AI Overview |
|---|---|
| comparison | 100% |
| cost | 100% |
| informational | 100% |
| near me | 100% |
| quote | 100% |
| head | 50% |
Public boards list national carriers and aggregate the rest. We will run your brand against this exact query set in Mississippi and send you all three scores.
| # | Metro | Leading business | Share of slots | Businesses | Rating |
|---|---|---|---|---|---|
| 01 | Jackson | The Policy Center | 27.8% | 11 | 4.9 |
Near-me searches are measured per metro, not per state. Each metro has its own board.
The citation table above lists insurers only. This one lists everything the answer actually pointed at, which is a different picture: in Mississippi, insurers are 39.1% of cited sources and comparison sites are 18.4%.
| # | Source | Type | Share of citations |
|---|---|---|---|
| 01 | YouTube youtube.com | Forums | 17.2% |
| 02 | Liberty Mutual libertymutual.com | Insurers | 8% |
| 03 | Allstate allstate.com | Insurers | 6.9% |
| 04 | GEICO geico.com | Insurers | 5.7% |
| 05 | Google google.com | Search | 5.7% |
| 06 | Progressive progressive.com | Insurers | 4.6% |
| 07 | The Zebra thezebra.com | Comparison sites | 4.6% |
| 08 | LendingTree lendingtree.com | Comparison sites | 3.4% |
| 09 | NerdWallet nerdwallet.com | Comparison sites | 3.4% |
| 10 | US News usnews.com | Publishers | 3.4% |
| 11 | Compare.com compare.com | Comparison sites | 2.3% |
| 12 | Experian experian.com | Publishers | 2.3% |
| 13 | mid.ms.gov mid.ms.gov | unknown | 2.3% |
| 14 | AAA mwg.aaa.com | Insurers | 2.3% |
| 15 | Policygenius policygenius.com | Comparison sites | 2.3% |
| 16 | Reddit reddit.com | Forums | 2.3% |
| 17 | The General thegeneral.com | Insurers | 2.3% |
| 18 | AAA ace.aaa.com | Insurers | 1.1% |
| 19 | allianztravelinsurance.com allianztravelinsurance.com | unknown | 1.1% |
| 20 | Consumer Reports consumerreports.org | Publishers | 1.1% |
| 21 | Farmers farmers.com | Insurers | 1.1% |
| 22 | Forbes Advisor forbes.com | Publishers | 1.1% |
| 23 | gfbinsurance.com gfbinsurance.com | unknown | 1.1% |
| 24 | Insurify insurify.com | Comparison sites | 1.1% |
| 25 | lainsurance.com lainsurance.com | unknown | 1.1% |
| 26 | Lemonade lemonade.com | Insurers | 1.1% |
| 27 | Mercury Insurance mercuryinsurance.com | Insurers | 1.1% |
| 28 | monitorbankrates.com monitorbankrates.com | unknown | 1.1% |
| 29 | Nationwide nationwide.com | Insurers | 1.1% |
| 30 | pandalawfirm.com pandalawfirm.com | unknown | 1.1% |
| 31 | Prestige Luxury Rentals prestigeluxuryrentals.com | unknown | 1.1% |
| 32 | Pronto Insurance prontoinsurance.com | Insurers | 1.1% |
| 33 | State Farm statefarm.com | Insurers | 1.1% |
| 34 | Travelers travelers.com | Insurers | 1.1% |
| 35 | Way.com way.com | Comparison sites | 1.1% |
Types are assigned from a published list. A source we cannot classify with confidence is left unclassified rather than guessed at.
What is on this page position-weighted organic visibility indexed to the Mississippi leader, share of sources cited in AI Overviews, share of answers naming a carrier, and Local Pack presence. The first three use the same 19 searches captured November 2026. Local Pack comes from a separate set of near-me searches measured per metro, joined here.
Never combined the disciplines are reported separately and are not summed. A blended score would hide the only finding that matters, which is where they disagree.
Coverage Google AI Overviews only. ChatGPT, Perplexity and Claude are separate surfaces and are not measured.