Alabama
United StatesProgressive leads the organic results in Alabama. Allstate is cited most in AI answers. They are different brands, which is true in most geographies we measure. An AI Overview appeared on 0% of the 19 searches tracked here, citing an average of 0 sources.
| # | Carrier | Visibility index |
|---|---|---|
| 01 | Progressive | 100 |
| 02 | State Farm | 50 |
| 03 | Allstate | 25 |
| 04 | Mercury Insurance | 20 |
| 05 | GEICO | 16.7 |
| 06 | Liberty Mutual | 12.5 |
| # | Carrier | Share of carrier citations |
|---|---|---|
| 01 | Allstate | 25% |
| 02 | Mercury Insurance | 25% |
| 03 | Progressive | 25% |
| 04 | State Farm | 25% |
| # | Source type | Share of citations |
|---|---|---|
| 01 | carrier | 57.1% |
| 02 | agency | 14.3% |
| 03 | forum | 14.3% |
| 04 | law firm | 14.3% |
| # | Carrier | Share of mentions |
|---|
Being described in the answer and being cited as a source are different things.
| Search intent | Returned an AI Overview |
|---|---|
| comparison | 0% |
| cost | 0% |
| head | 0% |
| informational | 0% |
| near me | 0% |
| quote | 0% |
Public boards list national carriers and aggregate the rest. We will run your brand against this exact query set in Alabama and send you all three scores.
| # | Metro | Leading business | Share of slots | Businesses | Rating |
|---|---|---|---|---|---|
| 01 | Birmingham | All American Insurance | 30.6% | 9 | 4.6 |
| 02 | Mobile | Acceptance Insurance | 38.9% | 7 | 4.9 |
Near-me searches are measured per metro, not per state. Each metro has its own board.
The citation table above lists insurers only. This one lists everything the answer actually pointed at, which is a different picture: in Alabama, insurers are 57.1% of cited sources and comparison sites are 0%.
| # | Source | Type | Share of citations |
|---|---|---|---|
| 01 | Allstate allstate.com | Insurers | 14.3% |
| 02 | Gallon Law gallonlaw.com | Law firms | 14.3% |
| 03 | Leavitt Group leavitt.com | Agencies | 14.3% |
| 04 | Mercury Insurance mercuryinsurance.com | Insurers | 14.3% |
| 05 | Progressive progressive.com | Insurers | 14.3% |
| 06 | Reddit reddit.com | Forums | 14.3% |
| 07 | State Farm statefarm.com | Insurers | 14.3% |
Types are assigned from a published list. A source we cannot classify with confidence is left unclassified rather than guessed at.
What is on this page position-weighted organic visibility indexed to the Alabama leader, share of sources cited in AI Overviews, share of answers naming a carrier, and Local Pack presence. The first three use the same 19 searches captured September 2026. Local Pack comes from a separate set of near-me searches measured per metro, joined here.
Never combined the disciplines are reported separately and are not summed. A blended score would hide the only finding that matters, which is where they disagree.
Coverage Google AI Overviews only. ChatGPT, Perplexity and Claude are separate surfaces and are not measured.