Alabama
United StatesAllstate leads the organic results in Alabama. Liberty Mutual is cited most in AI answers. They are different brands, which is true in most geographies we measure. An AI Overview appeared on 78.9% of the 19 searches tracked here, citing an average of 7.3 sources.
| # | Carrier | Visibility index |
|---|---|---|
| 01 | Allstate | 100 |
| 02 | Progressive | 72.9 |
| 03 | GEICO | 65.3 |
| 04 | AAA | 34.7 |
| 05 | Liberty Mutual | 30.2 |
| 06 | Mercury Insurance | 23.2 |
| 07 | State Farm | 20.1 |
| 08 | The General | 15.8 |
| 09 | SafeAuto | 10.9 |
| 10 | Travelers | 6.9 |
| # | Carrier | Share of carrier citations |
|---|---|---|
| 01 | Liberty Mutual | 20.6% |
| 02 | Progressive | 20.6% |
| 03 | Allstate | 17.6% |
| 04 | GEICO | 14.7% |
| 05 | Mercury Insurance | 5.9% |
| 06 | State Farm | 5.9% |
| 07 | AAA | 2.9% |
| 08 | Farmers | 2.9% |
| 09 | Pronto Insurance | 2.9% |
| 10 | The General | 2.9% |
| # | Source type | Share of citations |
|---|---|---|
| 01 | carrier | 31.2% |
| 02 | publisher | 25.7% |
| 03 | aggregator | 20.2% |
| 04 | forum | 11.9% |
| 05 | agency | 3.7% |
| 06 | law firm | 2.8% |
| 07 | unknown | 2.8% |
| 08 | directory | 0.9% |
| 09 | social | 0.9% |
| # | Carrier | Share of mentions |
|---|---|---|
| 01 | GEICO | 21% |
| 02 | Progressive | 17.7% |
| 03 | State Farm | 11.3% |
| 04 | Travelers | 11.3% |
| 05 | Allstate | 9.7% |
| 06 | USAA | 6.5% |
| 07 | Liberty Mutual | 4.8% |
| 08 | Nationwide | 4.8% |
| 09 | Erie Insurance | 3.2% |
| 10 | Farmers | 3.2% |
Being described in the answer and being cited as a source are different things.
| Search intent | Returned an AI Overview |
|---|---|
| unclassified | 78.9% |
Public boards list national carriers and aggregate the rest. We will run your brand against this exact query set in Alabama and send you all three scores.
| # | Metro | Leading business | Share of slots | Businesses | Rating |
|---|---|---|---|---|---|
| 01 | Birmingham | All American Insurance | 30.6% | 8 | 4.6 |
| 02 | Mobile | Acceptance Insurance | 41.7% | 5 | 4.9 |
Near-me searches are measured per metro, not per state. Each metro has its own board.
The citation table above lists insurers only. This one lists everything the answer actually pointed at, which is a different picture: in Alabama, insurers are 31.2% of cited sources and comparison sites are 20.2%.
| # | Source | Type | Share of citations |
|---|---|---|---|
| 01 | YouTube youtube.com | Forums | 11% |
| 02 | US News usnews.com | Publishers | 9.2% |
| 03 | NerdWallet nerdwallet.com | Comparison sites | 7.3% |
| 04 | Liberty Mutual libertymutual.com | Insurers | 6.4% |
| 05 | Progressive progressive.com | Insurers | 6.4% |
| 06 | Allstate allstate.com | Insurers | 5.5% |
| 07 | Forbes Advisor forbes.com | Publishers | 4.6% |
| 08 | GEICO geico.com | Insurers | 4.6% |
| 09 | Insurify insurify.com | Comparison sites | 3.7% |
| 10 | MarketWatch marketwatch.com | Publishers | 3.7% |
| 11 | Experian experian.com | Publishers | 2.8% |
| 12 | The Zebra thezebra.com | Comparison sites | 2.8% |
| 13 | CNBC cnbc.com | Publishers | 1.8% |
| 14 | Compare.com compare.com | Comparison sites | 1.8% |
| 15 | Insurance.com insurance.com | Comparison sites | 1.8% |
| 16 | LendingTree lendingtree.com | Comparison sites | 1.8% |
| 17 | Mercury Insurance mercuryinsurance.com | Insurers | 1.8% |
| 18 | Money money.com | Publishers | 1.8% |
| 19 | State Farm statefarm.com | Insurers | 1.8% |
| 20 | AAA ace.aaa.com | Insurers | 0.9% |
| 21 | Nationwide Agency agency.nationwide.com | Agencies | 0.9% |
| 22 | aldoi.gov aldoi.gov | unknown | 0.9% |
| 23 | auto-owners.com auto-owners.com | unknown | 0.9% |
| 24 | Chandler Law chandlerlaw.com | Law firms | 0.9% |
| 25 | Consumer Reports consumerreports.org | Publishers | 0.9% |
| 26 | David Ricks Law davidrickslaw.com | Law firms | 0.9% |
| 27 | Facebook facebook.com | Social | 0.9% |
| 28 | Farmers farmers.com | Insurers | 0.9% |
| 29 | FMG Law fmglaw.com | Law firms | 0.9% |
| 30 | Leavitt Group leavitt.com | Agencies | 0.9% |
| 31 | local.directauto.com local.directauto.com | unknown | 0.9% |
| 32 | Yelp m.yelp.com | Directories | 0.9% |
| 33 | Prime Insurance Hub primeinsurancehub.com | Agencies | 0.9% |
| 34 | Progressive Agent progressiveagent.com | Agencies | 0.9% |
| 35 | Pronto Insurance prontoinsurance.com | Insurers | 0.9% |
| 36 | Ramsey Solutions ramseysolutions.com | Publishers | 0.9% |
| 37 | Reddit reddit.com | Forums | 0.9% |
| 38 | The General thegeneral.com | Insurers | 0.9% |
| 39 | Travelers travelers.com | Insurers | 0.9% |
| 40 | WalletHub wallethub.com | Comparison sites | 0.9% |
Types are assigned from a published list. A source we cannot classify with confidence is left unclassified rather than guessed at.
What is on this page position-weighted organic visibility indexed to the Alabama leader, share of sources cited in AI Overviews, share of answers naming a carrier, and Local Pack presence. The first three use the same 19 searches captured August 2026. Local Pack comes from a separate set of near-me searches measured per metro, joined here.
Never combined the disciplines are reported separately and are not summed. A blended score would hide the only finding that matters, which is where they disagree.
Coverage Google AI Overviews only. ChatGPT, Perplexity and Claude are separate surfaces and are not measured.