Alabama
United StatesThe Hartford leads the organic results in Alabama. Progressive Commercial is cited most in AI answers. They are different brands, which is true in most geographies we measure. An AI Overview appeared on 83.3% of the 24 searches tracked here, citing an average of 7.6 sources.
| # | Carrier | Visibility index |
|---|---|---|
| 01 | The Hartford | 100 |
| 02 | Progressive Commercial | 85.7 |
| 03 | NEXT Insurance | 52.4 |
| 04 | GEICO | 49.4 |
| 05 | Nationwide | 22.1 |
| 06 | Hiscox | 15.8 |
| 07 | biBERK | 14.9 |
| 08 | Allstate | 13.7 |
| 09 | Travelers | 11.6 |
| 10 | Thimble | 8.2 |
| # | Carrier | Share of carrier citations |
|---|---|---|
| 01 | Progressive Commercial | 20.2% |
| 02 | The Hartford | 20.2% |
| 03 | NEXT Insurance | 15.7% |
| 04 | GEICO | 9% |
| 05 | Nationwide | 7.9% |
| 06 | Hiscox | 4.5% |
| 07 | Liberty Mutual | 3.4% |
| 08 | Allstate | 2.2% |
| 09 | Thimble | 2.2% |
| 10 | Travelers | 2.2% |
| # | Source type | Share of citations |
|---|---|---|
| 01 | carrier | 55.6% |
| 02 | forum | 16.2% |
| 03 | aggregator | 8.8% |
| 04 | agency | 5% |
| 05 | publisher | 3.8% |
| 06 | regulator | 3.8% |
| 07 | payroll | 3.1% |
| 08 | unknown | 3.1% |
| 09 | security vendor | 0.6% |
| # | Carrier | Share of mentions |
|---|---|---|
| 01 | GEICO | 18.6% |
| 02 | Nationwide | 11.9% |
| 03 | Progressive | 11.9% |
| 04 | The Hartford | 11.9% |
| 05 | Progressive Commercial | 10.2% |
| 06 | Hiscox | 6.8% |
| 07 | NEXT Insurance | 6.8% |
| 08 | Allstate | 5.1% |
| 09 | Thimble | 3.4% |
| 10 | USAA | 3.4% |
Being described in the answer and being cited as a source are different things.
| Search intent | Returned an AI Overview |
|---|---|
| unclassified | 83.3% |
Public boards list national carriers and aggregate the rest. We will run your brand against this exact query set in Alabama and send you all three scores.
| # | Metro | Leading business | Share of slots | Businesses | Rating |
|---|---|---|---|---|---|
| 01 | Birmingham | All American Insurance | 30.6% | 8 | 4.6 |
| 02 | Mobile | Acceptance Insurance | 41.7% | 5 | 4.9 |
Near-me searches are measured per metro, not per state. Each metro has its own board.
The citation table above lists insurers only. This one lists everything the answer actually pointed at, which is a different picture: in Alabama, insurers are 55.6% of cited sources and comparison sites are 8.8%.
| # | Source | Type | Share of citations |
|---|---|---|---|
| 01 | YouTube youtube.com | Forums | 15% |
| 02 | Progressive Commercial progressivecommercial.com | Insurers | 11.2% |
| 03 | The Hartford thehartford.com | Insurers | 11.2% |
| 04 | NEXT Insurance nextinsurance.com | Insurers | 8.8% |
| 05 | GEICO geico.com | Insurers | 5% |
| 06 | Nationwide nationwide.com | Insurers | 4.4% |
| 07 | Hiscox hiscox.com | Insurers | 2.5% |
| 08 | Investopedia investopedia.com | Comparison sites | 1.9% |
| 09 | Liberty Mutual libertymutual.com | Insurers | 1.9% |
| 10 | Paychex paychex.com | Payroll platforms | 1.9% |
| 11 | Simply Business simplybusiness.com | Comparison sites | 1.9% |
| 12 | Allstate allstate.com | Insurers | 1.2% |
| 13 | biBERK biberk.com | Insurers | 1.2% |
| 14 | Insurance Brokers of Arizona insurancebrokersofaz.com | Agencies | 1.2% |
| 15 | InsuredBetter insuredbetter.com | Comparison sites | 1.2% |
| 16 | Lennox Insurance lennoxinsurancenea.com | Agencies | 1.2% |
| 17 | Reddit reddit.com | Forums | 1.2% |
| 18 | US Small Business Administration sba.gov | Regulators | 1.2% |
| 19 | TechInsurance techinsurance.com | Comparison sites | 1.2% |
| 20 | Thimble thimble.com | Insurers | 1.2% |
| 21 | Travelers travelers.com | Insurers | 1.2% |
| 22 | USAA usaa.com | Insurers | 1.2% |
| 23 | adol.alabama.gov adol.alabama.gov | unknown | 0.6% |
| 24 | Baldwin Risk Partners baldwin.com | Agencies | 0.6% |
| 25 | bridgewayins.com bridgewayins.com | unknown | 0.6% |
| 26 | Business News Daily businessnewsdaily.com | Publishers | 0.6% |
| 27 | Chubb chubb.com | Insurers | 0.6% |
| 28 | Cynet cynet.com | Security vendors | 0.6% |
| 29 | Darden Miranda dardenmiranda.com | Agencies | 0.6% |
| 30 | DC DISB disb.dc.gov | Regulators | 0.6% |
| 31 | Wikipedia en.wikipedia.org | Publishers | 0.6% |
| 32 | Federated Insurance federatedinsurance.com | Insurers | 0.6% |
| 33 | Forbes Advisor forbes.com | Publishers | 0.6% |
| 34 | Federal Trade Commission ftc.gov | Regulators | 0.6% |
| 35 | GoCompare gocompare.com | Comparison sites | 0.6% |
| 36 | Gusto gusto.com | Payroll platforms | 0.6% |
| 37 | Insurance Information Institute iii.org | Publishers | 0.6% |
| 38 | inc.com inc.com | unknown | 0.6% |
| 39 | Insurance Navy insurancenavy.com | Agencies | 0.6% |
| 40 | Insurify insurify.com | Comparison sites | 0.6% |
Types are assigned from a published list. A source we cannot classify with confidence is left unclassified rather than guessed at.
What is on this page position-weighted organic visibility indexed to the Alabama leader, share of sources cited in AI Overviews, share of answers naming a carrier, and Local Pack presence. The first three use the same 24 searches captured August 2026. Local Pack comes from a separate set of near-me searches measured per metro, joined here.
Never combined the disciplines are reported separately and are not summed. A blended score would hide the only finding that matters, which is where they disagree.
Coverage Google AI Overviews only. ChatGPT, Perplexity and Claude are separate surfaces and are not measured.