Alabama
United StatesProgressive Commercial leads the organic results in Alabama. The Hartford is cited most in AI answers. They are different brands, which is true in most geographies we measure. An AI Overview appeared on 91.7% of the 24 searches tracked here, citing an average of 5.4 sources.
| # | Carrier | Visibility index |
|---|---|---|
| 01 | Progressive Commercial | 100 |
| 02 | The Hartford | 54.7 |
| 03 | NEXT Insurance | 52.3 |
| 04 | GEICO | 23.3 |
| 05 | Thimble | 22.2 |
| 06 | Nationwide | 20.2 |
| 07 | Allstate | 18.3 |
| 08 | Hiscox | 14.5 |
| 09 | Mutual Benefit Group | 12.3 |
| 10 | State Farm | 11.7 |
| # | Carrier | Share of carrier citations |
|---|---|---|
| 01 | The Hartford | 24.6% |
| 02 | Progressive Commercial | 16.9% |
| 03 | GEICO | 9.2% |
| 04 | NEXT Insurance | 9.2% |
| 05 | Nationwide | 9.2% |
| 06 | Allstate | 7.7% |
| 07 | State Farm | 4.6% |
| 08 | Travelers | 4.6% |
| 09 | Hiscox | 3.1% |
| 10 | biBERK | 3.1% |
| # | Source type | Share of citations |
|---|---|---|
| 01 | carrier | 54.6% |
| 02 | forum | 12.6% |
| 03 | aggregator | 8.4% |
| 04 | publisher | 5% |
| 05 | payroll | 4.2% |
| 06 | unknown | 3.4% |
| 07 | agency | 2.5% |
| 08 | search | 2.5% |
| 09 | security vendor | 2.5% |
| 10 | social | 1.7% |
| 11 | association | 0.8% |
| 12 | financial institution | 0.8% |
| 13 | regulator | 0.8% |
| # | Carrier | Share of mentions |
|---|---|---|
| 01 | The Hartford | 18.5% |
| 02 | Progressive | 13.6% |
| 03 | Progressive Commercial | 11.1% |
| 04 | Allstate | 8.6% |
| 05 | GEICO | 8.6% |
| 06 | NEXT Insurance | 7.4% |
| 07 | Nationwide | 6.2% |
| 08 | biBERK | 4.9% |
| 09 | Hiscox | 4.9% |
| 10 | State Farm | 4.9% |
Being described in the answer and being cited as a source are different things.
| Search intent | Returned an AI Overview |
|---|---|
| comparison | 100% |
| head | 100% |
| informational | 100% |
| quote | 100% |
| line specific | 100% |
| cost | 66.7% |
| near me | 50% |
Public boards list national carriers and aggregate the rest. We will run your brand against this exact query set in Alabama and send you all three scores.
| # | Metro | Leading business | Share of slots | Businesses | Rating |
|---|---|---|---|---|---|
| 01 | Birmingham | All American Insurance | 29.7% | 8 | 4.6 |
| 02 | Mobile | Portal Insurance | 30.6% | 7 | 5 |
Near-me searches are measured per metro, not per state. Each metro has its own board.
The citation table above lists insurers only. This one lists everything the answer actually pointed at, which is a different picture: in Alabama, insurers are 54.6% of cited sources and comparison sites are 8.4%.
| # | Source | Type | Share of citations |
|---|---|---|---|
| 01 | The Hartford thehartford.com | Insurers | 13.4% |
| 02 | YouTube youtube.com | Forums | 11.8% |
| 03 | Progressive Commercial progressivecommercial.com | Insurers | 9.2% |
| 04 | GEICO geico.com | Insurers | 5% |
| 05 | Nationwide nationwide.com | Insurers | 5% |
| 06 | NEXT Insurance nextinsurance.com | Insurers | 5% |
| 07 | Allstate allstate.com | Insurers | 4.2% |
| 08 | NerdWallet nerdwallet.com | Comparison sites | 3.4% |
| 09 | Google google.com | Search | 2.5% |
| 10 | Insureon insureon.com | Comparison sites | 2.5% |
| 11 | Paychex paychex.com | Payroll platforms | 2.5% |
| 12 | State Farm statefarm.com | Insurers | 2.5% |
| 13 | Travelers travelers.com | Insurers | 2.5% |
| 14 | US News usnews.com | Publishers | 2.5% |
| 15 | biBERK biberk.com | Insurers | 1.7% |
| 16 | Hiscox hiscox.com | Insurers | 1.7% |
| 17 | Inszone Insurance inszoneinsurance.com | Agencies | 1.7% |
| 18 | labor.alabama.gov labor.alabama.gov | unknown | 1.7% |
| 19 | adol.alabama.gov adol.alabama.gov | unknown | 0.8% |
| 20 | Bankers Insurance bankersinsurance.com | Insurers | 0.8% |
| 21 | berxi.com berxi.com | unknown | 0.8% |
| 22 | BlueVoyant bluevoyant.com | Security vendors | 0.8% |
| 23 | Business News Daily businessnewsdaily.com | Publishers | 0.8% |
| 24 | Chubb chubb.com | Insurers | 0.8% |
| 25 | Compare the Market comparethemarket.com | Comparison sites | 0.8% |
| 26 | Cynet cynet.com | Security vendors | 0.8% |
| 27 | Facebook facebook.com | Social | 0.8% |
| 28 | Forbes Advisor forbes.com | Publishers | 0.8% |
| 29 | Fortinet fortinet.com | Security vendors | 0.8% |
| 30 | Federal Trade Commission ftc.gov | Regulators | 0.8% |
| 31 | HUB International hubinternational.com | Agencies | 0.8% |
| 32 | Hudson Valley Credit Union hvcu.org | Banks | 0.8% |
| 33 | Instagram instagram.com | Social | 0.8% |
| 34 | Insurify insurify.com | Comparison sites | 0.8% |
| 35 | Homebase joinhomebase.com | Payroll platforms | 0.8% |
| 36 | Policygenius policygenius.com | Comparison sites | 0.8% |
| 37 | Progressive progressive.com | Insurers | 0.8% |
| 38 | QuickBooks quickbooks.intuit.com | Payroll platforms | 0.8% |
| 39 | Reddit reddit.com | Forums | 0.8% |
| 40 | Sentry Insurance sentry.com | Insurers | 0.8% |
Types are assigned from a published list. A source we cannot classify with confidence is left unclassified rather than guessed at.
What is on this page position-weighted organic visibility indexed to the Alabama leader, share of sources cited in AI Overviews, share of answers naming a carrier, and Local Pack presence. The first three use the same 24 searches captured November 2026. Local Pack comes from a separate set of near-me searches measured per metro, joined here.
Never combined the disciplines are reported separately and are not summed. A blended score would hide the only finding that matters, which is where they disagree.
Coverage Google AI Overviews only. ChatGPT, Perplexity and Claude are separate surfaces and are not measured.