Alabama
United StatesProgressive Commercial leads the organic results in Alabama. NEXT Insurance is cited most in AI answers. They are different brands, which is true in most geographies we measure. An AI Overview appeared on 83.3% of the 24 searches tracked here, citing an average of 8.3 sources.
| # | Carrier | Visibility index |
|---|---|---|
| 01 | Progressive Commercial | 100 |
| 02 | biBERK | 83.3 |
| 03 | The Hartford | 59.9 |
| 04 | NEXT Insurance | 46.9 |
| 05 | Nationwide | 34.3 |
| 06 | GEICO | 28 |
| 07 | Chubb | 9.1 |
| 08 | Allstate | 7.5 |
| 09 | Travelers | 7.5 |
| 10 | Thimble | 6.6 |
| # | Carrier | Share of carrier citations |
|---|---|---|
| 01 | NEXT Insurance | 23.1% |
| 02 | The Hartford | 21.8% |
| 03 | Progressive Commercial | 17.9% |
| 04 | GEICO | 10.3% |
| 05 | Nationwide | 5.1% |
| 06 | biBERK | 5.1% |
| 07 | Allstate | 3.8% |
| 08 | Hiscox | 3.8% |
| 09 | Liberty Mutual | 2.6% |
| 10 | Travelers | 2.6% |
| # | Source type | Share of citations |
|---|---|---|
| 01 | carrier | 43.8% |
| 02 | aggregator | 16.3% |
| 03 | forum | 10.1% |
| 04 | unknown | 9.6% |
| 05 | agency | 6.2% |
| 06 | publisher | 5.6% |
| 07 | payroll | 5.1% |
| 08 | association | 1.1% |
| 09 | financial institution | 0.6% |
| 10 | law firm | 0.6% |
| 11 | security vendor | 0.6% |
| 12 | social | 0.6% |
| # | Carrier | Share of mentions |
|---|---|---|
| 01 | GEICO | 16.7% |
| 02 | The Hartford | 16.7% |
| 03 | Hiscox | 11.1% |
| 04 | Nationwide | 11.1% |
| 05 | NEXT Insurance | 8.3% |
| 06 | Allstate | 5.6% |
| 07 | biBERK | 5.6% |
| 08 | Progressive | 5.6% |
| 09 | Progressive Commercial | 5.6% |
| 10 | Travelers | 5.6% |
Being described in the answer and being cited as a source are different things.
| Search intent | Returned an AI Overview |
|---|---|
| comparison | 100% |
| cost | 100% |
| informational | 100% |
| quote | 100% |
| line specific | 100% |
| head | 33.3% |
| near me | 0% |
Public boards list national carriers and aggregate the rest. We will run your brand against this exact query set in Alabama and send you all three scores.
| # | Metro | Leading business | Share of slots | Businesses | Rating |
|---|---|---|---|---|---|
| 01 | Birmingham | All American Insurance | 30.6% | 9 | 4.6 |
| 02 | Mobile | Acceptance Insurance | 38.9% | 7 | 4.9 |
Near-me searches are measured per metro, not per state. Each metro has its own board.
The citation table above lists insurers only. This one lists everything the answer actually pointed at, which is a different picture: in Alabama, insurers are 43.8% of cited sources and comparison sites are 16.3%.
| # | Source | Type | Share of citations |
|---|---|---|---|
| 01 | NEXT Insurance nextinsurance.com | Insurers | 10.1% |
| 02 | The Hartford thehartford.com | Insurers | 9.6% |
| 03 | YouTube youtube.com | Forums | 8.4% |
| 04 | Progressive Commercial progressivecommercial.com | Insurers | 7.9% |
| 05 | GEICO geico.com | Insurers | 4.5% |
| 06 | TechInsurance techinsurance.com | Comparison sites | 3.9% |
| 07 | Insureon insureon.com | Comparison sites | 3.4% |
| 08 | biBERK biberk.com | Insurers | 2.2% |
| 09 | Nationwide nationwide.com | Insurers | 2.2% |
| 10 | Simply Business simplybusiness.com | Comparison sites | 2.2% |
| 11 | Allstate allstate.com | Insurers | 1.7% |
| 12 | Hiscox hiscox.com | Insurers | 1.7% |
| 13 | Investopedia investopedia.com | Comparison sites | 1.7% |
| 14 | Reddit reddit.com | Forums | 1.7% |
| 15 | US News usnews.com | Publishers | 1.7% |
| 16 | ADP adp.com | Payroll platforms | 1.1% |
| 17 | allisonagency.net allisonagency.net | unknown | 1.1% |
| 18 | Business Insurance Cost businessinsurancecost.com | Comparison sites | 1.1% |
| 19 | Forbes Advisor forbes.com | Publishers | 1.1% |
| 20 | Homebase joinhomebase.com | Payroll platforms | 1.1% |
| 21 | labor.alabama.gov labor.alabama.gov | unknown | 1.1% |
| 22 | Liberty Mutual libertymutual.com | Insurers | 1.1% |
| 23 | Paychex paychex.com | Payroll platforms | 1.1% |
| 24 | Travelers travelers.com | Insurers | 1.1% |
| 25 | US Chamber of Commerce uschamber.com | Associations | 1.1% |
| 26 | WorkCompOne workcompone.com | Comparison sites | 1.1% |
| 27 | Acrisure acrisure.com | Agencies | 0.6% |
| 28 | Bates Insurance Agency batesia.com | Agencies | 0.6% |
| 29 | Chubb chubb.com | Insurers | 0.6% |
| 30 | Compare Small Business Insurance comparesmallbusinessinsurance.com | Comparison sites | 0.6% |
| 31 | Construction Coverage constructioncoverage.com | Publishers | 0.6% |
| 32 | Cynet cynet.com | Security vendors | 0.6% |
| 33 | EDG Law edglaw.com | Law firms | 0.6% |
| 34 | Wikipedia en.wikipedia.org | Publishers | 0.6% |
| 35 | Facebook facebook.com | Social | 0.6% |
| 36 | floydhunter.com floydhunter.com | unknown | 0.6% |
| 37 | Harbour Insurance Agency harbourinsuranceagency.com | Agencies | 0.6% |
| 38 | Insurance Information Institute iii.org | Publishers | 0.6% |
| 39 | Illinois Insurance Center ilinsurancecenter.com | Agencies | 0.6% |
| 40 | Insurance Guys insurance-guys.com | Agencies | 0.6% |
Types are assigned from a published list. A source we cannot classify with confidence is left unclassified rather than guessed at.
What is on this page position-weighted organic visibility indexed to the Alabama leader, share of sources cited in AI Overviews, share of answers naming a carrier, and Local Pack presence. The first three use the same 24 searches captured September 2026. Local Pack comes from a separate set of near-me searches measured per metro, joined here.
Never combined the disciplines are reported separately and are not summed. A blended score would hide the only finding that matters, which is where they disagree.
Coverage Google AI Overviews only. ChatGPT, Perplexity and Claude are separate surfaces and are not measured.