Language note. This board is built from English-language searches. Most insurance search in Quebec happens in French (assurance auto, soumission assurance), and that half of the market is not measured here. A French-language capture is planned.
Quebec
CanadaIntact leads the organic results in Quebec. The Hartford is cited most in AI answers. They are different brands, which is true in most geographies we measure. An AI Overview appeared on 87.5% of the 24 searches tracked here, citing an average of 8.3 sources.
| # | Carrier | Visibility index |
|---|---|---|
| 01 | Intact | 100 |
| 02 | TD Insurance | 96.4 |
| 03 | Desjardins | 36.4 |
| 04 | Co-operators | 30.7 |
| 05 | Farmers | 13.6 |
| 06 | The Hartford | 9.1 |
| 07 | SGI Canada | 8.2 |
| 08 | biBERK | 6.8 |
| 09 | Nationwide | 5.5 |
| 10 | RBC Insurance | 3.9 |
| # | Carrier | Share of carrier citations |
|---|---|---|
| 01 | The Hartford | 20.8% |
| 02 | Desjardins | 12.5% |
| 03 | Intact | 12.5% |
| 04 | Chubb | 8.3% |
| 05 | Nationwide | 8.3% |
| 06 | TD Insurance | 8.3% |
| 07 | Allstate | 4.2% |
| 08 | Beneva | 4.2% |
| 09 | Coalition | 4.2% |
| 10 | Definity | 4.2% |
| # | Source type | Share of citations |
|---|---|---|
| 01 | unknown | 37.4% |
| 02 | aggregator | 16.7% |
| 03 | agency | 14.4% |
| 04 | carrier | 13.8% |
| 05 | forum | 10.9% |
| 06 | association | 2.3% |
| 07 | regulator | 1.7% |
| 08 | education | 0.6% |
| 09 | payroll | 0.6% |
| 10 | publisher | 0.6% |
| 11 | security vendor | 0.6% |
| 12 | software | 0.6% |
| # | Carrier | Share of mentions |
|---|---|---|
| 01 | Desjardins | 23.1% |
| 02 | Chubb | 15.4% |
| 03 | Intact | 15.4% |
| 04 | Nationwide | 15.4% |
| 05 | Allstate | 7.7% |
| 06 | Beneva | 7.7% |
| 07 | GEICO | 7.7% |
| 08 | Vouch | 7.7% |
Being described in the answer and being cited as a source are different things.
| Search intent | Returned an AI Overview |
|---|---|
| comparison | 100% |
| cost | 100% |
| head | 100% |
| informational | 100% |
| quote | 100% |
| line specific | 85.7% |
| near me | 0% |
Public boards list national carriers and aggregate the rest. We will run your brand against this exact query set in Quebec and send you all three scores.
| # | Metro | Leading business | Share of slots | Businesses | Rating |
|---|---|---|---|---|---|
| 01 | Montreal | YouSet | 30.6% | 9 | 4.7 |
Near-me searches are measured per metro, not per province. Each metro has its own board.
The citation table above lists insurers only. This one lists everything the answer actually pointed at, which is a different picture: in Quebec, insurers are 13.8% of cited sources and comparison sites are 16.7%.
| # | Source | Type | Share of citations |
|---|---|---|---|
| 01 | YouTube youtube.com | Forums | 6.3% |
| 02 | Zensurance zensurance.com | Comparison sites | 6.3% |
| 03 | Western Financial Group westernfinancialgroup.ca | Agencies | 5.2% |
| 04 | cnesst.gouv.qc.ca cnesst.gouv.qc.ca | unknown | 3.4% |
| 05 | Quora quora.com | Forums | 3.4% |
| 06 | Ratehub ratehub.ca | Comparison sites | 3.4% |
| 07 | The Hartford thehartford.com | Insurers | 2.9% |
| 08 | ACERA acera.ca | Associations | 2.3% |
| 09 | Rates.ca rates.ca | Comparison sites | 2.3% |
| 10 | Desjardins desjardins.com | Insurers | 1.7% |
| 11 | HUB International hubinternational.com | Agencies | 1.7% |
| 12 | Insureon insureon.com | Comparison sites | 1.7% |
| 13 | Intact intact.ca | Insurers | 1.7% |
| 14 | Chubb chubb.com | Insurers | 1.1% |
| 15 | Farnese Insurance farneseinsurance.com | Agencies | 1.1% |
| 16 | insurancestore.ca insurancestore.ca | unknown | 1.1% |
| 17 | Investopedia investopedia.com | Comparison sites | 1.1% |
| 18 | KBD Insurance kbdinsurance.com | Agencies | 1.1% |
| 19 | Mitch Insurance mitchinsurance.com | Agencies | 1.1% |
| 20 | mybrokers.ca mybrokers.ca | unknown | 1.1% |
| 21 | Nationwide nationwide.com | Insurers | 1.1% |
| 22 | Qubit Insurance qubitinsurance.ca | Agencies | 1.1% |
| 23 | Reddit reddit.com | Forums | 1.1% |
| 24 | standrewsinsurance.com standrewsinsurance.com | unknown | 1.1% |
| 25 | TD Insurance tdinsurance.com | Insurers | 1.1% |
| 26 | Westland Insurance westlandinsurance.ca | Agencies | 1.1% |
| 27 | 2727coworking.com 2727coworking.com | unknown | 0.6% |
| 28 | aaxel.ca aaxel.ca | unknown | 0.6% |
| 29 | ADP adp.com | Payroll platforms | 0.6% |
| 30 | ahopkinsinsurance.ca ahopkinsinsurance.ca | unknown | 0.6% |
| 31 | ajg.com ajg.com | unknown | 0.6% |
| 32 | Aligned Insurance alignedinsurance.com | Agencies | 0.6% |
| 33 | Allstate allstate.com | Insurers | 0.6% |
| 34 | andersoninsurance.com andersoninsurance.com | unknown | 0.6% |
| 35 | angusmillerltd.com angusmillerltd.com | unknown | 0.6% |
| 36 | apega.ca apega.ca | unknown | 0.6% |
| 37 | apollocover.com apollocover.com | unknown | 0.6% |
| 38 | Armour Insurance armourinsurance.ca | Agencies | 0.6% |
| 39 | atlasinsurance.com atlasinsurance.com | unknown | 0.6% |
| 40 | bbsi.com bbsi.com | unknown | 0.6% |
Types are assigned from a published list. A source we cannot classify with confidence is left unclassified rather than guessed at.
What is on this page position-weighted organic visibility indexed to the Quebec leader, share of sources cited in AI Overviews, share of answers naming a carrier, and Local Pack presence. The first three use the same 24 searches captured September 2026. Local Pack comes from a separate set of near-me searches measured per metro, joined here.
Never combined the disciplines are reported separately and are not summed. A blended score would hide the only finding that matters, which is where they disagree.
Coverage Google AI Overviews only. ChatGPT, Perplexity and Claude are separate surfaces and are not measured.