Language note. This board is built from English-language searches. Most insurance search in Quebec happens in French (assurance auto, soumission assurance), and that half of the market is not measured here. A French-language capture is planned.
Quebec
CanadaIntact leads both the organic results and the AI citations in Quebec, which is unusual: it is the less common of the two outcomes. An AI Overview appeared on 95.8% of the 24 searches tracked here, citing an average of 3.7 sources.
| # | Carrier | Visibility index |
|---|---|---|
| 01 | Intact | 100 |
| 02 | Federated Insurance Canada | 61.1 |
| 03 | GEICO | 32.1 |
| 04 | Mutual Benefit Group | 16.1 |
| 05 | iA Financial | 12.6 |
| 06 | RBC Insurance | 7.6 |
| 07 | NEXT Insurance | 6.4 |
| 08 | Foxquilt | 4.6 |
| 09 | biBERK | 4.6 |
| # | Carrier | Share of carrier citations |
|---|---|---|
| 01 | Intact | 23.5% |
| 02 | Federated Insurance Canada | 17.6% |
| 03 | GEICO | 17.6% |
| 04 | Chubb | 11.8% |
| 05 | Desjardins | 11.8% |
| 06 | Allstate | 5.9% |
| 07 | Co-operators | 5.9% |
| 08 | The Hartford | 5.9% |
| # | Source type | Share of citations |
|---|---|---|
| 01 | aggregator | 21.4% |
| 02 | carrier | 20.2% |
| 03 | unknown | 19% |
| 04 | agency | 16.7% |
| 05 | forum | 6% |
| 06 | regulator | 6% |
| 07 | association | 3.6% |
| 08 | search | 2.4% |
| 09 | security vendor | 2.4% |
| 10 | social | 2.4% |
| # | Carrier | Share of mentions |
|---|---|---|
| 01 | Allstate | 18.2% |
| 02 | Intact | 18.2% |
| 03 | Desjardins | 13.6% |
| 04 | GEICO | 13.6% |
| 05 | Chubb | 9.1% |
| 06 | Federated Insurance | 9.1% |
| 07 | TD Insurance | 4.5% |
| 08 | The Hartford | 4.5% |
| 09 | Vouch | 4.5% |
| 10 | CAA | 4.5% |
Being described in the answer and being cited as a source are different things.
| Search intent | Returned an AI Overview |
|---|---|
| comparison | 100% |
| cost | 100% |
| head | 100% |
| informational | 100% |
| line specific | 100% |
| quote | 100% |
| near me | 50% |
Public boards list national carriers and aggregate the rest. We will run your brand against this exact query set in Quebec and send you all three scores.
| # | Metro | Leading business | Share of slots | Businesses | Rating |
|---|---|---|---|---|---|
| 01 | Montreal | Intact Assurance | 24.3% | 9 | 3.3 |
Near-me searches are measured per metro, not per province. Each metro has its own board.
The citation table above lists insurers only. This one lists everything the answer actually pointed at, which is a different picture: in Quebec, insurers are 20.2% of cited sources and comparison sites are 21.4%.
| # | Source | Type | Share of citations |
|---|---|---|---|
| 01 | Zensurance zensurance.com | Comparison sites | 10.7% |
| 02 | YouTube youtube.com | Forums | 6% |
| 03 | Intact intact.ca | Insurers | 4.8% |
| 04 | Ratehub ratehub.ca | Comparison sites | 4.8% |
| 05 | Rates.ca rates.ca | Comparison sites | 4.8% |
| 06 | Western Financial Group westernfinancialgroup.ca | Agencies | 4.8% |
| 07 | ACERA acera.ca | Associations | 3.6% |
| 08 | Federated Insurance Canada federated.ca | Insurers | 3.6% |
| 09 | GEICO geico.com | Insurers | 3.6% |
| 10 | Insurance Bureau of Canada ibc.ca | Regulators | 3.6% |
| 11 | BrokerLink brokerlink.ca | Agencies | 2.4% |
| 12 | Chubb chubb.com | Insurers | 2.4% |
| 13 | deel.com deel.com | unknown | 2.4% |
| 14 | Desjardins desjardins.com | Insurers | 2.4% |
| 15 | Facebook facebook.com | Social | 2.4% |
| 16 | Google google.com | Search | 2.4% |
| 17 | Roughley Insurance roughleyinsurance.com | Agencies | 2.4% |
| 18 | Westland Insurance westlandinsurance.ca | Agencies | 2.4% |
| 19 | Aligned Insurance alignedinsurance.com | Agencies | 1.2% |
| 20 | Allstate allstate.com | Insurers | 1.2% |
| 21 | apollocover.com apollocover.com | unknown | 1.2% |
| 22 | BlueVoyant bluevoyant.com | Security vendors | 1.2% |
| 23 | caaneo.ca caaneo.ca | unknown | 1.2% |
| 24 | cfib-fcei.ca cfib-fcei.ca | unknown | 1.2% |
| 25 | cnesst.gouv.qc.ca cnesst.gouv.qc.ca | unknown | 1.2% |
| 26 | Compare the Market comparethemarket.com | Comparison sites | 1.2% |
| 27 | Co-operators cooperators.ca | Insurers | 1.2% |
| 28 | firstfoundation.ca firstfoundation.ca | unknown | 1.2% |
| 29 | Fortinet fortinet.com | Security vendors | 1.2% |
| 30 | Federal Trade Commission ftc.gov | Regulators | 1.2% |
| 31 | hrinsider.ca hrinsider.ca | unknown | 1.2% |
| 32 | HUB International hubinternational.com | Agencies | 1.2% |
| 33 | iruhl.com iruhl.com | unknown | 1.2% |
| 34 | jamesinwood.com jamesinwood.com | unknown | 1.2% |
| 35 | libertymutualcanada.com libertymutualcanada.com | unknown | 1.2% |
| 36 | lionstoneins.com lionstoneins.com | unknown | 1.2% |
| 37 | McDougall Insurance mcdougallinsurance.com | Agencies | 1.2% |
| 38 | Mitch Insurance mitchinsurance.com | Agencies | 1.2% |
| 39 | money.ca money.ca | unknown | 1.2% |
| 40 | navacord.com navacord.com | unknown | 1.2% |
Types are assigned from a published list. A source we cannot classify with confidence is left unclassified rather than guessed at.
What is on this page position-weighted organic visibility indexed to the Quebec leader, share of sources cited in AI Overviews, share of answers naming a carrier, and Local Pack presence. The first three use the same 24 searches captured November 2026. Local Pack comes from a separate set of near-me searches measured per metro, joined here.
Never combined the disciplines are reported separately and are not summed. A blended score would hide the only finding that matters, which is where they disagree.
Coverage Google AI Overviews only. ChatGPT, Perplexity and Claude are separate surfaces and are not measured.