Language note. This board is built from English-language searches. Most insurance search in Quebec happens in French (assurance auto, soumission assurance), and that half of the market is not measured here. A French-language capture is planned.
Quebec
CanadaIntact leads both the organic results and the AI citations in Quebec, which is unusual: it is the less common of the two outcomes. An AI Overview appeared on 87.5% of the 24 searches tracked here, citing an average of 7.5 sources.
| # | Carrier | Visibility index |
|---|---|---|
| 01 | Intact | 100 |
| 02 | TD Insurance | 65.3 |
| 03 | Co-operators | 30.4 |
| 04 | The Hartford | 17.5 |
| 05 | Travelers | 13.5 |
| 06 | Desjardins | 8.7 |
| 07 | RBC Insurance | 5.7 |
| 08 | SGI Canada | 5.4 |
| 09 | Progressive Commercial | 3.7 |
| 10 | Nationwide | 3.6 |
| # | Carrier | Share of carrier citations |
|---|---|---|
| 01 | Intact | 23.8% |
| 02 | Co-operators | 19% |
| 03 | TD Insurance | 19% |
| 04 | Chubb | 14.3% |
| 05 | Desjardins | 14.3% |
| 06 | RBC Insurance | 9.5% |
| # | Source type | Share of citations |
|---|---|---|
| 01 | aggregator | 23.4% |
| 02 | unknown | 22.2% |
| 03 | carrier | 13.3% |
| 04 | agency | 12.7% |
| 05 | forum | 12% |
| 06 | regulator | 8.2% |
| 07 | association | 5.1% |
| 08 | publisher | 1.9% |
| 09 | payroll | 1.3% |
| # | Carrier | Share of mentions |
|---|---|---|
| 01 | Intact | 25% |
| 02 | Chubb | 12.5% |
| 03 | Desjardins | 12.5% |
| 04 | Aviva Canada | 8.3% |
| 05 | Co-operators | 8.3% |
| 06 | TD Insurance | 8.3% |
| 07 | Federated Insurance | 4.2% |
| 08 | Hiscox | 4.2% |
| 09 | NEXT Insurance | 4.2% |
| 10 | The Hartford | 4.2% |
Being described in the answer and being cited as a source are different things.
| Search intent | Returned an AI Overview |
|---|---|
| unclassified | 87.5% |
Public boards list national carriers and aggregate the rest. We will run your brand against this exact query set in Quebec and send you all three scores.
| # | Metro | Leading business | Share of slots | Businesses | Rating |
|---|---|---|---|---|---|
| 01 | Montreal | YouSet | 33.3% | 7 | 4.8 |
Near-me searches are measured per metro, not per province. Each metro has its own board.
The citation table above lists insurers only. This one lists everything the answer actually pointed at, which is a different picture: in Quebec, insurers are 13.3% of cited sources and comparison sites are 23.4%.
| # | Source | Type | Share of citations |
|---|---|---|---|
| 01 | YouTube youtube.com | Forums | 10.1% |
| 02 | Zensurance zensurance.com | Comparison sites | 10.1% |
| 03 | Western Financial Group westernfinancialgroup.ca | Agencies | 6.3% |
| 04 | Ratehub ratehub.ca | Comparison sites | 5.1% |
| 05 | ACERA acera.ca | Associations | 3.8% |
| 06 | Insurance Bureau of Canada ibc.ca | Regulators | 3.2% |
| 07 | Intact intact.ca | Insurers | 3.2% |
| 08 | Co-operators cooperators.ca | Insurers | 2.5% |
| 09 | Investopedia investopedia.com | Comparison sites | 2.5% |
| 10 | Rates.ca rates.ca | Comparison sites | 2.5% |
| 11 | TD Insurance tdinsurance.com | Insurers | 2.5% |
| 12 | Westland Insurance westlandinsurance.ca | Agencies | 2.5% |
| 13 | Chubb chubb.com | Insurers | 1.9% |
| 14 | Desjardins desjardins.com | Insurers | 1.9% |
| 15 | Reddit reddit.com | Forums | 1.9% |
| 16 | WorkSafeBC worksafebc.com | Regulators | 1.9% |
| 17 | 2727coworking.com 2727coworking.com | unknown | 1.3% |
| 18 | Alberta Motor Association ama.ab.ca | Associations | 1.3% |
| 19 | aviva.ca aviva.ca | unknown | 1.3% |
| 20 | BrokerLink brokerlink.ca | Agencies | 1.3% |
| 21 | cnesst.gouv.qc.ca cnesst.gouv.qc.ca | unknown | 1.3% |
| 22 | HUB International hubinternational.com | Agencies | 1.3% |
| 23 | KBD Insurance kbdinsurance.com | Agencies | 1.3% |
| 24 | Panda7 panda7.ca | Comparison sites | 1.3% |
| 25 | RBC Insurance rbcinsurance.com | Insurers | 1.3% |
| 26 | Alberta WCB wcb.ab.ca | Regulators | 1.3% |
| 27 | ADP adp.com | Payroll platforms | 0.6% |
| 28 | aftermetoo.com aftermetoo.com | unknown | 0.6% |
| 29 | ajg.com ajg.com | unknown | 0.6% |
| 30 | alignedinsurance.com alignedinsurance.com | unknown | 0.6% |
| 31 | bdc-canada.com bdc-canada.com | unknown | 0.6% |
| 32 | begininsurance.ca begininsurance.ca | unknown | 0.6% |
| 33 | butlerbyers.com butlerbyers.com | unknown | 0.6% |
| 34 | Government of Canada canada.ca | Regulators | 0.6% |
| 35 | canadalife.com canadalife.com | unknown | 0.6% |
| 36 | ccohs.ca ccohs.ca | unknown | 0.6% |
| 37 | cfib-fcei.ca cfib-fcei.ca | unknown | 0.6% |
| 38 | ClicAssure clicassure.com | Comparison sites | 0.6% |
| 39 | cornerstoneins.ca cornerstoneins.ca | unknown | 0.6% |
| 40 | deel.com deel.com | unknown | 0.6% |
Types are assigned from a published list. A source we cannot classify with confidence is left unclassified rather than guessed at.
What is on this page position-weighted organic visibility indexed to the Quebec leader, share of sources cited in AI Overviews, share of answers naming a carrier, and Local Pack presence. The first three use the same 24 searches captured August 2026. Local Pack comes from a separate set of near-me searches measured per metro, joined here.
Never combined the disciplines are reported separately and are not summed. A blended score would hide the only finding that matters, which is where they disagree.
Coverage Google AI Overviews only. ChatGPT, Perplexity and Claude are separate surfaces and are not measured.