New Hampshire
United StatesThe Hartford leads both the organic results and the AI citations in New Hampshire, which is unusual: it is the less common of the two outcomes. An AI Overview appeared on 87.5% of the 24 searches tracked here, citing an average of 7.2 sources.
| # | Carrier | Visibility index |
|---|---|---|
| 01 | The Hartford | 100 |
| 02 | Progressive Commercial | 76.2 |
| 03 | GEICO | 55.8 |
| 04 | NEXT Insurance | 40 |
| 05 | Allstate | 15.2 |
| 06 | Nationwide | 15 |
| 07 | Hiscox | 14.7 |
| 08 | Travelers | 9.7 |
| 09 | biBERK | 9.2 |
| 10 | Thimble | 7.7 |
| # | Carrier | Share of carrier citations |
|---|---|---|
| 01 | The Hartford | 23.4% |
| 02 | NEXT Insurance | 21.3% |
| 03 | Progressive Commercial | 18.1% |
| 04 | Nationwide | 7.4% |
| 05 | GEICO | 6.4% |
| 06 | Hiscox | 5.3% |
| 07 | Allstate | 3.2% |
| 08 | Liberty Mutual | 2.1% |
| 09 | Travelers | 2.1% |
| 10 | Vouch | 2.1% |
| # | Source type | Share of citations |
|---|---|---|
| 01 | carrier | 58% |
| 02 | forum | 11.7% |
| 03 | aggregator | 6.2% |
| 04 | publisher | 5.6% |
| 05 | agency | 4.9% |
| 06 | regulator | 4.9% |
| 07 | payroll | 3.7% |
| 08 | unknown | 2.5% |
| 09 | security vendor | 1.9% |
| 10 | financial institution | 0.6% |
| # | Carrier | Share of mentions |
|---|---|---|
| 01 | Hiscox | 12.9% |
| 02 | Progressive | 12.9% |
| 03 | GEICO | 11.3% |
| 04 | Progressive Commercial | 11.3% |
| 05 | The Hartford | 11.3% |
| 06 | Nationwide | 8.1% |
| 07 | NEXT Insurance | 8.1% |
| 08 | Allstate | 6.5% |
| 09 | Liberty Mutual | 3.2% |
| 10 | Thimble | 3.2% |
Being described in the answer and being cited as a source are different things.
| Search intent | Returned an AI Overview |
|---|---|
| unclassified | 87.5% |
Public boards list national carriers and aggregate the rest. We will run your brand against this exact query set in New Hampshire and send you all three scores.
The citation table above lists insurers only. This one lists everything the answer actually pointed at, which is a different picture: in New Hampshire, insurers are 58% of cited sources and comparison sites are 6.2%.
| # | Source | Type | Share of citations |
|---|---|---|---|
| 01 | The Hartford thehartford.com | Insurers | 13.6% |
| 02 | NEXT Insurance nextinsurance.com | Insurers | 12.3% |
| 03 | YouTube youtube.com | Forums | 11.7% |
| 04 | Progressive Commercial progressivecommercial.com | Insurers | 10.5% |
| 05 | Nationwide nationwide.com | Insurers | 4.3% |
| 06 | GEICO geico.com | Insurers | 3.7% |
| 07 | Hiscox hiscox.com | Insurers | 3.1% |
| 08 | Allstate allstate.com | Insurers | 1.9% |
| 09 | Forbes Advisor forbes.com | Publishers | 1.9% |
| 10 | Investopedia investopedia.com | Comparison sites | 1.9% |
| 11 | US Small Business Administration sba.gov | Regulators | 1.9% |
| 12 | US News usnews.com | Publishers | 1.9% |
| 13 | Liberty Mutual libertymutual.com | Insurers | 1.2% |
| 14 | NerdWallet nerdwallet.com | Comparison sites | 1.2% |
| 15 | Paychex paychex.com | Payroll platforms | 1.2% |
| 16 | Texas Dept. of Insurance tdi.texas.gov | Regulators | 1.2% |
| 17 | Travelers travelers.com | Insurers | 1.2% |
| 18 | Vouch vouch.us | Insurers | 1.2% |
| 19 | averyinsurance.net averyinsurance.net | unknown | 0.6% |
| 20 | BlueVoyant bluevoyant.com | Security vendors | 0.6% |
| 21 | Chubb chubb.com | Insurers | 0.6% |
| 22 | Construction Coverage constructioncoverage.com | Publishers | 0.6% |
| 23 | Contractors Liability contractorsliability.com | Comparison sites | 0.6% |
| 24 | Cynet cynet.com | Security vendors | 0.6% |
| 25 | Darden Miranda dardenmiranda.com | Agencies | 0.6% |
| 26 | DC DISB disb.dc.gov | Regulators | 0.6% |
| 27 | dol.nh.gov dol.nh.gov | unknown | 0.6% |
| 28 | Wikipedia en.wikipedia.org | Publishers | 0.6% |
| 29 | Farmer Brown Insurance farmerbrown.com | Agencies | 0.6% |
| 30 | Federated Insurance federatedinsurance.com | Insurers | 0.6% |
| 31 | Fortinet fortinet.com | Security vendors | 0.6% |
| 32 | FPA Insurance fpa.insure | Agencies | 0.6% |
| 33 | Federal Trade Commission ftc.gov | Regulators | 0.6% |
| 34 | GoCompare gocompare.com | Comparison sites | 0.6% |
| 35 | Gusto gusto.com | Payroll platforms | 0.6% |
| 36 | hicksinsurance.com hicksinsurance.com | unknown | 0.6% |
| 37 | Higginbotham higginbotham.com | Agencies | 0.6% |
| 38 | HUB International hubinternational.com | Agencies | 0.6% |
| 39 | Hudson Valley Credit Union hvcu.org | Banks | 0.6% |
| 40 | Insurance Navy insurancenavy.com | Agencies | 0.6% |
Types are assigned from a published list. A source we cannot classify with confidence is left unclassified rather than guessed at.
What is on this page position-weighted organic visibility indexed to the New Hampshire leader, share of sources cited in AI Overviews, share of answers naming a carrier, and Local Pack presence. The first three use the same 24 searches captured August 2026. Local Pack comes from a separate set of near-me searches measured per metro, joined here.
Never combined the disciplines are reported separately and are not summed. A blended score would hide the only finding that matters, which is where they disagree.
Coverage Google AI Overviews only. ChatGPT, Perplexity and Claude are separate surfaces and are not measured.