New Hampshire
United StatesProgressive Commercial leads both the organic results and the AI citations in New Hampshire, which is unusual: it is the less common of the two outcomes. An AI Overview appeared on 95.8% of the 24 searches tracked here, citing an average of 6.4 sources.
| # | Carrier | Visibility index |
|---|---|---|
| 01 | Progressive Commercial | 100 |
| 02 | The Hartford | 15.2 |
| 03 | NEXT Insurance | 15 |
| 04 | Hiscox | 11.7 |
| 05 | State Farm | 10.3 |
| 06 | Chubb | 9.2 |
| 07 | Liberty Mutual | 8.7 |
| 08 | Thimble | 7.9 |
| 09 | Farmers | 7.7 |
| 10 | biBERK | 6.7 |
| # | Carrier | Share of carrier citations |
|---|---|---|
| 01 | Progressive Commercial | 21.2% |
| 02 | The Hartford | 17.5% |
| 03 | Allstate | 11.2% |
| 04 | GEICO | 8.8% |
| 05 | NEXT Insurance | 7.5% |
| 06 | Nationwide | 5% |
| 07 | Travelers | 5% |
| 08 | Hiscox | 3.8% |
| 09 | State Farm | 3.8% |
| 10 | Chubb | 2.5% |
| # | Source type | Share of citations |
|---|---|---|
| 01 | carrier | 54.4% |
| 02 | forum | 18.4% |
| 03 | publisher | 6.1% |
| 04 | aggregator | 5.4% |
| 05 | agency | 4.1% |
| 06 | unknown | 2.7% |
| 07 | payroll | 2% |
| 08 | security vendor | 2% |
| 09 | financial institution | 1.4% |
| 10 | regulator | 1.4% |
| 11 | search | 0.7% |
| 12 | social | 0.7% |
| 13 | software | 0.7% |
| # | Carrier | Share of mentions |
|---|---|---|
| 01 | The Hartford | 22.1% |
| 02 | Progressive | 11.6% |
| 03 | Progressive Commercial | 10.5% |
| 04 | Allstate | 9.3% |
| 05 | GEICO | 9.3% |
| 06 | NEXT Insurance | 5.8% |
| 07 | Hiscox | 4.7% |
| 08 | Nationwide | 4.7% |
| 09 | Travelers | 4.7% |
| 10 | biBERK | 3.5% |
Being described in the answer and being cited as a source are different things.
| Search intent | Returned an AI Overview |
|---|---|
| comparison | 100% |
| cost | 100% |
| head | 100% |
| informational | 100% |
| line specific | 100% |
| quote | 100% |
| near me | 50% |
Public boards list national carriers and aggregate the rest. We will run your brand against this exact query set in New Hampshire and send you all three scores.
The citation table above lists insurers only. This one lists everything the answer actually pointed at, which is a different picture: in New Hampshire, insurers are 54.4% of cited sources and comparison sites are 5.4%.
| # | Source | Type | Share of citations |
|---|---|---|---|
| 01 | YouTube youtube.com | Forums | 17.7% |
| 02 | Progressive Commercial progressivecommercial.com | Insurers | 11.6% |
| 03 | The Hartford thehartford.com | Insurers | 9.5% |
| 04 | Allstate allstate.com | Insurers | 6.1% |
| 05 | GEICO geico.com | Insurers | 4.8% |
| 06 | NEXT Insurance nextinsurance.com | Insurers | 4.1% |
| 07 | US News usnews.com | Publishers | 4.1% |
| 08 | Nationwide nationwide.com | Insurers | 2.7% |
| 09 | Travelers travelers.com | Insurers | 2.7% |
| 10 | Hiscox hiscox.com | Insurers | 2% |
| 11 | Paychex paychex.com | Payroll platforms | 2% |
| 12 | State Farm statefarm.com | Insurers | 2% |
| 13 | biBERK biberk.com | Insurers | 1.4% |
| 14 | Chubb chubb.com | Insurers | 1.4% |
| 15 | Insureon insureon.com | Comparison sites | 1.4% |
| 16 | Inszone Insurance inszoneinsurance.com | Agencies | 1.4% |
| 17 | Liberty Mutual libertymutual.com | Insurers | 1.4% |
| 18 | NerdWallet nerdwallet.com | Comparison sites | 1.4% |
| 19 | averyinsurance.net averyinsurance.net | unknown | 0.7% |
| 20 | Bankers Insurance bankersinsurance.com | Insurers | 0.7% |
| 21 | BlueVoyant bluevoyant.com | Security vendors | 0.7% |
| 22 | Business News Daily businessnewsdaily.com | Publishers | 0.7% |
| 23 | Compare the Market comparethemarket.com | Comparison sites | 0.7% |
| 24 | completepayrollsolutions.com completepayrollsolutions.com | unknown | 0.7% |
| 25 | Cynet cynet.com | Security vendors | 0.7% |
| 26 | dol.nh.gov dol.nh.gov | unknown | 0.7% |
| 27 | Farmer Brown Insurance farmerbrown.com | Agencies | 0.7% |
| 28 | Farmers farmers.com | Insurers | 0.7% |
| 29 | Forbes Advisor forbes.com | Publishers | 0.7% |
| 30 | Fortinet fortinet.com | Security vendors | 0.7% |
| 31 | Federal Trade Commission ftc.gov | Regulators | 0.7% |
| 32 | Google google.com | Search | 0.7% |
| 33 | Harbour Insurance Agency harbourinsuranceagency.com | Agencies | 0.7% |
| 34 | HireChore hirechore.com | software | 0.7% |
| 35 | Hudson Valley Credit Union hvcu.org | Banks | 0.7% |
| 36 | Instagram instagram.com | Social | 0.7% |
| 37 | New Hampshire Insurance Dept. insurance.nh.gov | Regulators | 0.7% |
| 38 | Insurance Brokers of Arizona insurancebrokersofaz.com | Agencies | 0.7% |
| 39 | killionhall.com killionhall.com | unknown | 0.7% |
| 40 | National Indemnity nationalindemnity.com | Insurers | 0.7% |
Types are assigned from a published list. A source we cannot classify with confidence is left unclassified rather than guessed at.
What is on this page position-weighted organic visibility indexed to the New Hampshire leader, share of sources cited in AI Overviews, share of answers naming a carrier, and Local Pack presence. The first three use the same 24 searches captured November 2026. Local Pack comes from a separate set of near-me searches measured per metro, joined here.
Never combined the disciplines are reported separately and are not summed. A blended score would hide the only finding that matters, which is where they disagree.
Coverage Google AI Overviews only. ChatGPT, Perplexity and Claude are separate surfaces and are not measured.