New Hampshire
United StatesProgressive Commercial leads the organic results in New Hampshire. The Hartford is cited most in AI answers. They are different brands, which is true in most geographies we measure. An AI Overview appeared on 83.3% of the 24 searches tracked here, citing an average of 7 sources.
| # | Carrier | Visibility index |
|---|---|---|
| 01 | Progressive Commercial | 100 |
| 02 | The Hartford | 97.5 |
| 03 | biBERK | 66.6 |
| 04 | NEXT Insurance | 38.1 |
| 05 | GEICO | 32.2 |
| 06 | Travelers | 23.9 |
| 07 | Allstate | 23.2 |
| 08 | Nationwide | 20 |
| 09 | Thimble | 14.6 |
| 10 | State Farm | 13.2 |
| # | Carrier | Share of carrier citations |
|---|---|---|
| 01 | The Hartford | 23.2% |
| 02 | NEXT Insurance | 17.4% |
| 03 | Progressive Commercial | 15.9% |
| 04 | GEICO | 7.2% |
| 05 | Nationwide | 7.2% |
| 06 | Allstate | 5.8% |
| 07 | Hiscox | 4.3% |
| 08 | Travelers | 2.9% |
| 09 | biBERK | 2.9% |
| 10 | Liberty Mutual | 1.4% |
| # | Source type | Share of citations |
|---|---|---|
| 01 | carrier | 46.6% |
| 02 | aggregator | 12.2% |
| 03 | unknown | 9.5% |
| 04 | forum | 8.1% |
| 05 | agency | 7.4% |
| 06 | payroll | 4.7% |
| 07 | publisher | 4.1% |
| 08 | security vendor | 2% |
| 09 | software | 2% |
| 10 | association | 1.4% |
| 11 | financial institution | 0.7% |
| 12 | regulator | 0.7% |
| 13 | social | 0.7% |
| # | Carrier | Share of mentions |
|---|---|---|
| 01 | The Hartford | 20% |
| 02 | Nationwide | 12.5% |
| 03 | GEICO | 10% |
| 04 | Progressive | 10% |
| 05 | Progressive Commercial | 10% |
| 06 | Allstate | 7.5% |
| 07 | Hiscox | 7.5% |
| 08 | Travelers | 7.5% |
| 09 | NEXT Insurance | 5% |
| 10 | biBERK | 2.5% |
Being described in the answer and being cited as a source are different things.
| Search intent | Returned an AI Overview |
|---|---|
| comparison | 100% |
| cost | 100% |
| informational | 100% |
| quote | 100% |
| line specific | 100% |
| head | 33.3% |
| near me | 0% |
Public boards list national carriers and aggregate the rest. We will run your brand against this exact query set in New Hampshire and send you all three scores.
The citation table above lists insurers only. This one lists everything the answer actually pointed at, which is a different picture: in New Hampshire, insurers are 46.6% of cited sources and comparison sites are 12.2%.
| # | Source | Type | Share of citations |
|---|---|---|---|
| 01 | The Hartford thehartford.com | Insurers | 10.8% |
| 02 | NEXT Insurance nextinsurance.com | Insurers | 8.1% |
| 03 | Progressive Commercial progressivecommercial.com | Insurers | 7.4% |
| 04 | YouTube youtube.com | Forums | 6.1% |
| 05 | GEICO geico.com | Insurers | 3.4% |
| 06 | Nationwide nationwide.com | Insurers | 3.4% |
| 07 | Allstate allstate.com | Insurers | 2.7% |
| 08 | Insureon insureon.com | Comparison sites | 2.7% |
| 09 | Simply Business simplybusiness.com | Comparison sites | 2.7% |
| 10 | Hiscox hiscox.com | Insurers | 2% |
| 11 | NerdWallet nerdwallet.com | Comparison sites | 2% |
| 12 | Shopify shopify.com | software | 2% |
| 13 | biBERK biberk.com | Insurers | 1.4% |
| 14 | Investopedia investopedia.com | Comparison sites | 1.4% |
| 15 | Homebase joinhomebase.com | Payroll platforms | 1.4% |
| 16 | Paychex paychex.com | Payroll platforms | 1.4% |
| 17 | Proliability proliability.com | Comparison sites | 1.4% |
| 18 | Reddit reddit.com | Forums | 1.4% |
| 19 | TechInsurance techinsurance.com | Comparison sites | 1.4% |
| 20 | Travelers travelers.com | Insurers | 1.4% |
| 21 | US Chamber of Commerce uschamber.com | Associations | 1.4% |
| 22 | US News usnews.com | Publishers | 1.4% |
| 23 | aall.net aall.net | unknown | 0.7% |
| 24 | aciai.co aciai.co | unknown | 0.7% |
| 25 | Acrisure acrisure.com | Agencies | 0.7% |
| 26 | ADP adp.com | Payroll platforms | 0.7% |
| 27 | artisanins.com artisanins.com | unknown | 0.7% |
| 28 | averyinsurance.net averyinsurance.net | unknown | 0.7% |
| 29 | business.libertymutual.com business.libertymutual.com | unknown | 0.7% |
| 30 | businessinsurance-nh.com businessinsurance-nh.com | unknown | 0.7% |
| 31 | Construction Coverage constructioncoverage.com | Publishers | 0.7% |
| 32 | Cornerstone Insurance coveredbycornerstone.com | Agencies | 0.7% |
| 33 | CoverLink Insurance coverlink.com | Agencies | 0.7% |
| 34 | Cynet cynet.com | Security vendors | 0.7% |
| 35 | dol.nh.gov dol.nh.gov | unknown | 0.7% |
| 36 | Wikipedia en.wikipedia.org | Publishers | 0.7% |
| 37 | Facebook facebook.com | Social | 0.7% |
| 38 | Forbes Advisor forbes.com | Publishers | 0.7% |
| 39 | Fortinet fortinet.com | Security vendors | 0.7% |
| 40 | Federal Trade Commission ftc.gov | Regulators | 0.7% |
Types are assigned from a published list. A source we cannot classify with confidence is left unclassified rather than guessed at.
What is on this page position-weighted organic visibility indexed to the New Hampshire leader, share of sources cited in AI Overviews, share of answers naming a carrier, and Local Pack presence. The first three use the same 24 searches captured September 2026. Local Pack comes from a separate set of near-me searches measured per metro, joined here.
Never combined the disciplines are reported separately and are not summed. A blended score would hide the only finding that matters, which is where they disagree.
Coverage Google AI Overviews only. ChatGPT, Perplexity and Claude are separate surfaces and are not measured.