Insurance search in New Hampshire

Every month we run the same insurance searches here and record four things: who ranks, who Google's AI Overview names, who it credits as a source, and who holds the local map pack. A Google AIO appeared on 82.1% of the searches we track in New Hampshire.

19 searches

Car insurance

AI Overview rate: 78.9%
Highest organic visibility: Allstate
Most cited in AI answers: Allstate

See the car insurance board → 15 searches

Home insurance

AI Overview rate: 80%
Highest organic visibility: Allstate
Most cited in AI answers: Allstate

See the home insurance board → 24 searches

Business insurance

AI Overview rate: 87.5%
Highest organic visibility: The Hartford
Most cited in AI answers: The Hartford

See the business insurance board →

Not on these boards?

Public boards list national carriers and aggregate the rest. We will run your brand against this exact query set in New Hampshire and send you the scores with the competitors you actually face.

Get your New Hampshire scorecard

Free · 2-day turnaround · no call required

What is measured position-weighted organic visibility, share of sources cited in Google AI Overviews, share of answers naming a brand, and local pack occupancy. Reported separately and never combined into one score.

Single capture August 2026 is one capture per geography. Three-capture medians with a published spread begin in September.

Method published in full, including what it gets wrong.