Maine
United StatesNEXT Insurance leads the organic results in Maine. The Hartford is cited most in AI answers. They are different brands, which is true in most geographies we measure. An AI Overview appeared on 91.7% of the 24 searches tracked here, citing an average of 8.6 sources.
| # | Carrier | Visibility index |
|---|---|---|
| 01 | NEXT Insurance | 100 |
| 02 | The Hartford | 56.2 |
| 03 | Progressive Commercial | 55 |
| 04 | biBERK | 42.3 |
| 05 | Thimble | 32.5 |
| 06 | GEICO | 23.6 |
| 07 | Hiscox | 16.3 |
| 08 | Travelers | 15.7 |
| 09 | Allstate | 12.5 |
| 10 | Nationwide | 12.2 |
| # | Carrier | Share of carrier citations |
|---|---|---|
| 01 | The Hartford | 23.4% |
| 02 | Progressive Commercial | 16% |
| 03 | NEXT Insurance | 14.9% |
| 04 | GEICO | 9.6% |
| 05 | Allstate | 5.3% |
| 06 | Nationwide | 4.3% |
| 07 | Travelers | 4.3% |
| 08 | biBERK | 4.3% |
| 09 | Foxquilt | 2.1% |
| 10 | Hiscox | 2.1% |
| # | Source type | Share of citations |
|---|---|---|
| 01 | carrier | 47.5% |
| 02 | aggregator | 14.6% |
| 03 | forum | 11.6% |
| 04 | agency | 6.6% |
| 05 | publisher | 6.1% |
| 06 | unknown | 5.1% |
| 07 | payroll | 4.5% |
| 08 | association | 1% |
| 09 | security vendor | 1% |
| 10 | financial institution | 0.5% |
| 11 | law firm | 0.5% |
| 12 | regulator | 0.5% |
| 13 | software | 0.5% |
| # | Carrier | Share of mentions |
|---|---|---|
| 01 | GEICO | 15.1% |
| 02 | The Hartford | 15.1% |
| 03 | NEXT Insurance | 9.4% |
| 04 | Allstate | 7.5% |
| 05 | Nationwide | 7.5% |
| 06 | Progressive | 7.5% |
| 07 | Progressive Commercial | 7.5% |
| 08 | Travelers | 7.5% |
| 09 | Hiscox | 5.7% |
| 10 | biBERK | 3.8% |
Being described in the answer and being cited as a source are different things.
| Search intent | Returned an AI Overview |
|---|---|
| comparison | 100% |
| cost | 100% |
| head | 100% |
| informational | 100% |
| line specific | 100% |
| quote | 100% |
| near me | 0% |
Public boards list national carriers and aggregate the rest. We will run your brand against this exact query set in Maine and send you all three scores.
The citation table above lists insurers only. This one lists everything the answer actually pointed at, which is a different picture: in Maine, insurers are 47.5% of cited sources and comparison sites are 14.6%.
| # | Source | Type | Share of citations |
|---|---|---|---|
| 01 | The Hartford thehartford.com | Insurers | 11.1% |
| 02 | YouTube youtube.com | Forums | 9.6% |
| 03 | Progressive Commercial progressivecommercial.com | Insurers | 7.6% |
| 04 | NEXT Insurance nextinsurance.com | Insurers | 7.1% |
| 05 | GEICO geico.com | Insurers | 4.5% |
| 06 | Simply Business simplybusiness.com | Comparison sites | 3% |
| 07 | Allstate allstate.com | Insurers | 2.5% |
| 08 | biBERK biberk.com | Insurers | 2% |
| 09 | Insureon insureon.com | Comparison sites | 2% |
| 10 | Nationwide nationwide.com | Insurers | 2% |
| 11 | TechInsurance techinsurance.com | Comparison sites | 2% |
| 12 | Travelers travelers.com | Insurers | 2% |
| 13 | Business Insurance Cost businessinsurancecost.com | Comparison sites | 1.5% |
| 14 | Forbes Advisor forbes.com | Publishers | 1.5% |
| 15 | Homebase joinhomebase.com | Payroll platforms | 1.5% |
| 16 | NerdWallet nerdwallet.com | Comparison sites | 1.5% |
| 17 | Quora quora.com | Forums | 1.5% |
| 18 | US News usnews.com | Publishers | 1.5% |
| 19 | ADP adp.com | Payroll platforms | 1% |
| 20 | Foxquilt foxquilt.com | Insurers | 1% |
| 21 | Hiscox hiscox.com | Insurers | 1% |
| 22 | Investopedia investopedia.com | Comparison sites | 1% |
| 23 | Liberty Mutual libertymutual.com | Insurers | 1% |
| 24 | linkedin.com linkedin.com | unknown | 1% |
| 25 | Paychex paychex.com | Payroll platforms | 1% |
| 26 | Thimble thimble.com | Insurers | 1% |
| 27 | US Chamber of Commerce uschamber.com | Associations | 1% |
| 28 | Wexford Insurance wexfordins.com | Agencies | 1% |
| 29 | WorkCompOne workcompone.com | Comparison sites | 1% |
| 30 | 1800insurance.com 1800insurance.com | unknown | 0.5% |
| 31 | Acrisure acrisure.com | Agencies | 0.5% |
| 32 | Bates Insurance Agency batesia.com | Agencies | 0.5% |
| 33 | Boyd Insurance boydinsurance.com | Agencies | 0.5% |
| 34 | Chubb chubb.com | Insurers | 0.5% |
| 35 | Compare Small Business Insurance comparesmallbusinessinsurance.com | Comparison sites | 0.5% |
| 36 | Construction Coverage constructioncoverage.com | Publishers | 0.5% |
| 37 | Cornerstone Insurance coveredbycornerstone.com | Agencies | 0.5% |
| 38 | CoverLink Insurance coverlink.com | Agencies | 0.5% |
| 39 | Cynet cynet.com | Security vendors | 0.5% |
| 40 | EDG Law edglaw.com | Law firms | 0.5% |
Types are assigned from a published list. A source we cannot classify with confidence is left unclassified rather than guessed at.
What is on this page position-weighted organic visibility indexed to the Maine leader, share of sources cited in AI Overviews, share of answers naming a carrier, and Local Pack presence. The first three use the same 24 searches captured September 2026. Local Pack comes from a separate set of near-me searches measured per metro, joined here.
Never combined the disciplines are reported separately and are not summed. A blended score would hide the only finding that matters, which is where they disagree.
Coverage Google AI Overviews only. ChatGPT, Perplexity and Claude are separate surfaces and are not measured.