Maine
United StatesThe Hartford leads the organic results in Maine. NEXT Insurance is cited most in AI answers. They are different brands, which is true in most geographies we measure. An AI Overview appeared on 91.7% of the 24 searches tracked here, citing an average of 7.2 sources.
| # | Carrier | Visibility index |
|---|---|---|
| 01 | The Hartford | 100 |
| 02 | Progressive Commercial | 77.8 |
| 03 | GEICO | 45.2 |
| 04 | NEXT Insurance | 44.9 |
| 05 | Nationwide | 18.4 |
| 06 | biBERK | 16.4 |
| 07 | Hiscox | 14.8 |
| 08 | Allstate | 14.1 |
| 09 | Travelers | 9.8 |
| 10 | Thimble | 7.6 |
| # | Carrier | Share of carrier citations |
|---|---|---|
| 01 | NEXT Insurance | 24.2% |
| 02 | The Hartford | 23.2% |
| 03 | Progressive Commercial | 21.2% |
| 04 | GEICO | 9.1% |
| 05 | Nationwide | 5.1% |
| 06 | Liberty Mutual | 3% |
| 07 | Thimble | 2% |
| 08 | Travelers | 2% |
| 09 | biBERK | 2% |
| 10 | Allstate | 1% |
| # | Source type | Share of citations |
|---|---|---|
| 01 | carrier | 57.6% |
| 02 | forum | 10.5% |
| 03 | aggregator | 8.7% |
| 04 | publisher | 6.4% |
| 05 | agency | 5.8% |
| 06 | regulator | 5.2% |
| 07 | payroll | 2.9% |
| 08 | unknown | 1.2% |
| 09 | financial institution | 0.6% |
| 10 | security vendor | 0.6% |
| 11 | social | 0.6% |
| # | Carrier | Share of mentions |
|---|---|---|
| 01 | GEICO | 16.4% |
| 02 | The Hartford | 14.9% |
| 03 | NEXT Insurance | 13.4% |
| 04 | Progressive | 13.4% |
| 05 | Progressive Commercial | 11.9% |
| 06 | Nationwide | 7.5% |
| 07 | Hiscox | 4.5% |
| 08 | Thimble | 4.5% |
| 09 | Allstate | 3% |
| 10 | biBERK | 1.5% |
Being described in the answer and being cited as a source are different things.
| Search intent | Returned an AI Overview |
|---|---|
| unclassified | 91.7% |
Public boards list national carriers and aggregate the rest. We will run your brand against this exact query set in Maine and send you all three scores.
The citation table above lists insurers only. This one lists everything the answer actually pointed at, which is a different picture: in Maine, insurers are 57.6% of cited sources and comparison sites are 8.7%.
| # | Source | Type | Share of citations |
|---|---|---|---|
| 01 | NEXT Insurance nextinsurance.com | Insurers | 14% |
| 02 | The Hartford thehartford.com | Insurers | 13.4% |
| 03 | Progressive Commercial progressivecommercial.com | Insurers | 12.2% |
| 04 | YouTube youtube.com | Forums | 9.3% |
| 05 | GEICO geico.com | Insurers | 5.2% |
| 06 | Nationwide nationwide.com | Insurers | 2.9% |
| 07 | Forbes Advisor forbes.com | Publishers | 1.7% |
| 08 | Investopedia investopedia.com | Comparison sites | 1.7% |
| 09 | Liberty Mutual libertymutual.com | Insurers | 1.7% |
| 10 | Simply Business simplybusiness.com | Comparison sites | 1.7% |
| 11 | Texas Dept. of Insurance tdi.texas.gov | Regulators | 1.7% |
| 12 | biBERK biberk.com | Insurers | 1.2% |
| 13 | Insurance Brokers of Arizona insurancebrokersofaz.com | Agencies | 1.2% |
| 14 | InsuredBetter insuredbetter.com | Comparison sites | 1.2% |
| 15 | OCMI Workers Comp ocmiworkerscomp.com | Agencies | 1.2% |
| 16 | Paychex paychex.com | Payroll platforms | 1.2% |
| 17 | Reddit reddit.com | Forums | 1.2% |
| 18 | US Small Business Administration sba.gov | Regulators | 1.2% |
| 19 | Thimble thimble.com | Insurers | 1.2% |
| 20 | Travelers travelers.com | Insurers | 1.2% |
| 21 | US News usnews.com | Publishers | 1.2% |
| 22 | 1800insurance.com 1800insurance.com | unknown | 0.6% |
| 23 | Acrisure acrisure.com | Agencies | 0.6% |
| 24 | Allstate allstate.com | Insurers | 0.6% |
| 25 | Business News Daily businessnewsdaily.com | Publishers | 0.6% |
| 26 | Colonial Insurance colonialinsurance.net | Agencies | 0.6% |
| 27 | Construction Coverage constructioncoverage.com | Publishers | 0.6% |
| 28 | Contractors Liability contractorsliability.com | Comparison sites | 0.6% |
| 29 | Cynet cynet.com | Security vendors | 0.6% |
| 30 | Darden Miranda dardenmiranda.com | Agencies | 0.6% |
| 31 | DC DISB disb.dc.gov | Regulators | 0.6% |
| 32 | Wikipedia en.wikipedia.org | Publishers | 0.6% |
| 33 | Facebook facebook.com | Social | 0.6% |
| 34 | Federated Insurance federatedinsurance.com | Insurers | 0.6% |
| 35 | FPA Insurance fpa.insure | Agencies | 0.6% |
| 36 | Federal Trade Commission ftc.gov | Regulators | 0.6% |
| 37 | GoCompare gocompare.com | Comparison sites | 0.6% |
| 38 | Gusto gusto.com | Payroll platforms | 0.6% |
| 39 | Hiscox hiscox.com | Insurers | 0.6% |
| 40 | Hudson Valley Credit Union hvcu.org | Banks | 0.6% |
Types are assigned from a published list. A source we cannot classify with confidence is left unclassified rather than guessed at.
What is on this page position-weighted organic visibility indexed to the Maine leader, share of sources cited in AI Overviews, share of answers naming a carrier, and Local Pack presence. The first three use the same 24 searches captured August 2026. Local Pack comes from a separate set of near-me searches measured per metro, joined here.
Never combined the disciplines are reported separately and are not summed. A blended score would hide the only finding that matters, which is where they disagree.
Coverage Google AI Overviews only. ChatGPT, Perplexity and Claude are separate surfaces and are not measured.