Colorado
United StatesThe Hartford leads both the organic results and the AI citations in Colorado, which is unusual: it is the less common of the two outcomes. An AI Overview appeared on 83.3% of the 24 searches tracked here, citing an average of 7.3 sources.
| # | Carrier | Visibility index |
|---|---|---|
| 01 | The Hartford | 100 |
| 02 | Progressive Commercial | 84.5 |
| 03 | GEICO | 46.8 |
| 04 | NEXT Insurance | 41.7 |
| 05 | Nationwide | 18.3 |
| 06 | Hiscox | 18 |
| 07 | Allstate | 15.7 |
| 08 | Travelers | 10.2 |
| 09 | Thimble | 7.8 |
| 10 | Chubb | 7.2 |
| # | Carrier | Share of carrier citations |
|---|---|---|
| 01 | The Hartford | 26.5% |
| 02 | Progressive Commercial | 24.1% |
| 03 | NEXT Insurance | 19.3% |
| 04 | GEICO | 4.8% |
| 05 | biBERK | 4.8% |
| 06 | Travelers | 3.6% |
| 07 | Allstate | 2.4% |
| 08 | Hiscox | 2.4% |
| 09 | Liberty Mutual | 2.4% |
| 10 | Nationwide | 2.4% |
| # | Source type | Share of citations |
|---|---|---|
| 01 | carrier | 53.2% |
| 02 | forum | 12.2% |
| 03 | aggregator | 8.3% |
| 04 | agency | 7.1% |
| 05 | regulator | 5.8% |
| 06 | publisher | 4.5% |
| 07 | payroll | 3.8% |
| 08 | unknown | 3.8% |
| 09 | law firm | 0.6% |
| 10 | security vendor | 0.6% |
| # | Carrier | Share of mentions |
|---|---|---|
| 01 | The Hartford | 15.1% |
| 02 | GEICO | 13.2% |
| 03 | Progressive | 13.2% |
| 04 | Progressive Commercial | 11.3% |
| 05 | NEXT Insurance | 9.4% |
| 06 | Hiscox | 7.5% |
| 07 | Allstate | 5.7% |
| 08 | Nationwide | 5.7% |
| 09 | biBERK | 3.8% |
| 10 | Travelers | 3.8% |
Being described in the answer and being cited as a source are different things.
| Search intent | Returned an AI Overview |
|---|---|
| unclassified | 83.3% |
Public boards list national carriers and aggregate the rest. We will run your brand against this exact query set in Colorado and send you all three scores.
| # | Metro | Leading business | Share of slots | Businesses | Rating |
|---|---|---|---|---|---|
| 01 | Aurora | Affordable Insurance | 30.6% | 10 | 4.2 |
| 02 | Colorado Springs | A Plus Insurance | 30.6% | 9 | 4.8 |
| 03 | Denver | Denver Insurance LLC | 30.6% | 14 | 4.9 |
Near-me searches are measured per metro, not per state. Each metro has its own board.
The citation table above lists insurers only. This one lists everything the answer actually pointed at, which is a different picture: in Colorado, insurers are 53.2% of cited sources and comparison sites are 8.3%.
| # | Source | Type | Share of citations |
|---|---|---|---|
| 01 | The Hartford thehartford.com | Insurers | 14.1% |
| 02 | Progressive Commercial progressivecommercial.com | Insurers | 12.8% |
| 03 | YouTube youtube.com | Forums | 11.5% |
| 04 | NEXT Insurance nextinsurance.com | Insurers | 10.3% |
| 05 | biBERK biberk.com | Insurers | 2.6% |
| 06 | GEICO geico.com | Insurers | 2.6% |
| 07 | Simply Business simplybusiness.com | Comparison sites | 1.9% |
| 08 | Travelers travelers.com | Insurers | 1.9% |
| 09 | Allstate allstate.com | Insurers | 1.3% |
| 10 | cdle.colorado.gov cdle.colorado.gov | unknown | 1.3% |
| 11 | Forbes Advisor forbes.com | Publishers | 1.3% |
| 12 | Hiscox hiscox.com | Insurers | 1.3% |
| 13 | Insurance Brokers of Arizona insurancebrokersofaz.com | Agencies | 1.3% |
| 14 | InsuredBetter insuredbetter.com | Comparison sites | 1.3% |
| 15 | Investopedia investopedia.com | Comparison sites | 1.3% |
| 16 | Lennox Insurance lennoxinsurancenea.com | Agencies | 1.3% |
| 17 | Liberty Mutual libertymutual.com | Insurers | 1.3% |
| 18 | Nationwide nationwide.com | Insurers | 1.3% |
| 19 | NerdWallet nerdwallet.com | Comparison sites | 1.3% |
| 20 | Paychex paychex.com | Payroll platforms | 1.3% |
| 21 | US Small Business Administration sba.gov | Regulators | 1.3% |
| 22 | Texas Dept. of Insurance tdi.texas.gov | Regulators | 1.3% |
| 23 | TechInsurance techinsurance.com | Comparison sites | 1.3% |
| 24 | AAV Law Firm aavlawfirm.com | Law firms | 0.6% |
| 25 | Acrisure acrisure.com | Agencies | 0.6% |
| 26 | business.com business.com | unknown | 0.6% |
| 27 | Business News Daily businessnewsdaily.com | Publishers | 0.6% |
| 28 | Cynet cynet.com | Security vendors | 0.6% |
| 29 | Darden Miranda dardenmiranda.com | Agencies | 0.6% |
| 30 | DC DISB disb.dc.gov | Regulators | 0.6% |
| 31 | Colorado DOI doi.colorado.gov | Regulators | 0.6% |
| 32 | Wikipedia en.wikipedia.org | Publishers | 0.6% |
| 33 | Farmer Brown Insurance farmerbrown.com | Agencies | 0.6% |
| 34 | FPA Insurance fpa.insure | Agencies | 0.6% |
| 35 | Federal Trade Commission ftc.gov | Regulators | 0.6% |
| 36 | Gusto gusto.com | Payroll platforms | 0.6% |
| 37 | Insurance Navy insurancenavy.com | Agencies | 0.6% |
| 38 | Insurance Training Center insurancetrainingcenter.com | Publishers | 0.6% |
| 39 | Illinois IWCC iwcc.illinois.gov | Regulators | 0.6% |
| 40 | Homebase joinhomebase.com | Payroll platforms | 0.6% |
Types are assigned from a published list. A source we cannot classify with confidence is left unclassified rather than guessed at.
What is on this page position-weighted organic visibility indexed to the Colorado leader, share of sources cited in AI Overviews, share of answers naming a carrier, and Local Pack presence. The first three use the same 24 searches captured August 2026. Local Pack comes from a separate set of near-me searches measured per metro, joined here.
Never combined the disciplines are reported separately and are not summed. A blended score would hide the only finding that matters, which is where they disagree.
Coverage Google AI Overviews only. ChatGPT, Perplexity and Claude are separate surfaces and are not measured.