Nevada
United StatesThe Hartford leads the organic results in Nevada. NEXT Insurance is cited most in AI answers. They are different brands, which is true in most geographies we measure. An AI Overview appeared on 79.2% of the 24 searches tracked here, citing an average of 7.7 sources.
| # | Carrier | Visibility index |
|---|---|---|
| 01 | The Hartford | 100 |
| 02 | Progressive Commercial | 85.4 |
| 03 | GEICO | 54.7 |
| 04 | NEXT Insurance | 50 |
| 05 | Allstate | 18.9 |
| 06 | Hiscox | 16 |
| 07 | Nationwide | 15.9 |
| 08 | biBERK | 13 |
| 09 | Travelers | 10.5 |
| 10 | Thimble | 8 |
| # | Carrier | Share of carrier citations |
|---|---|---|
| 01 | NEXT Insurance | 21.4% |
| 02 | The Hartford | 20.2% |
| 03 | Progressive Commercial | 19% |
| 04 | GEICO | 9.5% |
| 05 | Liberty Mutual | 4.8% |
| 06 | Nationwide | 4.8% |
| 07 | Allstate | 3.6% |
| 08 | Travelers | 3.6% |
| 09 | Vouch | 2.4% |
| 10 | biBERK | 2.4% |
| # | Source type | Share of citations |
|---|---|---|
| 01 | carrier | 53.5% |
| 02 | forum | 12.1% |
| 03 | aggregator | 8.9% |
| 04 | agency | 5.7% |
| 05 | publisher | 5.1% |
| 06 | regulator | 5.1% |
| 07 | payroll | 3.8% |
| 08 | unknown | 3.2% |
| 09 | security vendor | 1.9% |
| 10 | financial institution | 0.6% |
| # | Carrier | Share of mentions |
|---|---|---|
| 01 | GEICO | 16.7% |
| 02 | Progressive | 13% |
| 03 | Progressive Commercial | 11.1% |
| 04 | Nationwide | 9.3% |
| 05 | NEXT Insurance | 9.3% |
| 06 | The Hartford | 7.4% |
| 07 | Allstate | 5.6% |
| 08 | Hiscox | 5.6% |
| 09 | Travelers | 5.6% |
| 10 | Vouch | 5.6% |
Being described in the answer and being cited as a source are different things.
| Search intent | Returned an AI Overview |
|---|---|
| unclassified | 79.2% |
Public boards list national carriers and aggregate the rest. We will run your brand against this exact query set in Nevada and send you all three scores.
| # | Metro | Leading business | Share of slots | Businesses | Rating |
|---|---|---|---|---|---|
| 01 | Henderson | Freeway Insurance | 36.1% | 9 | 4.9 |
| 02 | Las Vegas | Affordable Insurance | 33.3% | 9 | 4.7 |
| 03 | Reno | A Abana Auto Insurance | 19.4% | 9 | 4.8 |
Near-me searches are measured per metro, not per state. Each metro has its own board.
The citation table above lists insurers only. This one lists everything the answer actually pointed at, which is a different picture: in Nevada, insurers are 53.5% of cited sources and comparison sites are 8.9%.
| # | Source | Type | Share of citations |
|---|---|---|---|
| 01 | NEXT Insurance nextinsurance.com | Insurers | 11.5% |
| 02 | YouTube youtube.com | Forums | 11.5% |
| 03 | The Hartford thehartford.com | Insurers | 10.8% |
| 04 | Progressive Commercial progressivecommercial.com | Insurers | 10.2% |
| 05 | GEICO geico.com | Insurers | 5.1% |
| 06 | Liberty Mutual libertymutual.com | Insurers | 2.5% |
| 07 | Nationwide nationwide.com | Insurers | 2.5% |
| 08 | NerdWallet nerdwallet.com | Comparison sites | 2.5% |
| 09 | Allstate allstate.com | Insurers | 1.9% |
| 10 | Investopedia investopedia.com | Comparison sites | 1.9% |
| 11 | Travelers travelers.com | Insurers | 1.9% |
| 12 | biBERK biberk.com | Insurers | 1.3% |
| 13 | Forbes Advisor forbes.com | Publishers | 1.3% |
| 14 | InsuredBetter insuredbetter.com | Comparison sites | 1.3% |
| 15 | Paychex paychex.com | Payroll platforms | 1.3% |
| 16 | US Small Business Administration sba.gov | Regulators | 1.3% |
| 17 | Texas Dept. of Insurance tdi.texas.gov | Regulators | 1.3% |
| 18 | US News usnews.com | Publishers | 1.3% |
| 19 | Vouch vouch.us | Insurers | 1.3% |
| 20 | BlueVoyant bluevoyant.com | Security vendors | 0.6% |
| 21 | Business News Daily businessnewsdaily.com | Publishers | 0.6% |
| 22 | Chubb chubb.com | Insurers | 0.6% |
| 23 | copelandins.com copelandins.com | unknown | 0.6% |
| 24 | Cynet cynet.com | Security vendors | 0.6% |
| 25 | Darden Miranda dardenmiranda.com | Agencies | 0.6% |
| 26 | dir.ca.gov dir.ca.gov | unknown | 0.6% |
| 27 | dir.nv.gov dir.nv.gov | unknown | 0.6% |
| 28 | DC DISB disb.dc.gov | Regulators | 0.6% |
| 29 | employers.com employers.com | unknown | 0.6% |
| 30 | Wikipedia en.wikipedia.org | Publishers | 0.6% |
| 31 | Farmer Brown Insurance farmerbrown.com | Agencies | 0.6% |
| 32 | Fortinet fortinet.com | Security vendors | 0.6% |
| 33 | FPA Insurance fpa.insure | Agencies | 0.6% |
| 34 | Federal Trade Commission ftc.gov | Regulators | 0.6% |
| 35 | Gusto gusto.com | Payroll platforms | 0.6% |
| 36 | Higginbotham higginbotham.com | Agencies | 0.6% |
| 37 | Hiscox hiscox.com | Insurers | 0.6% |
| 38 | HUB International hubinternational.com | Agencies | 0.6% |
| 39 | Hudson Valley Credit Union hvcu.org | Banks | 0.6% |
| 40 | Insurance Information Institute iii.org | Publishers | 0.6% |
Types are assigned from a published list. A source we cannot classify with confidence is left unclassified rather than guessed at.
What is on this page position-weighted organic visibility indexed to the Nevada leader, share of sources cited in AI Overviews, share of answers naming a carrier, and Local Pack presence. The first three use the same 24 searches captured August 2026. Local Pack comes from a separate set of near-me searches measured per metro, joined here.
Never combined the disciplines are reported separately and are not summed. A blended score would hide the only finding that matters, which is where they disagree.
Coverage Google AI Overviews only. ChatGPT, Perplexity and Claude are separate surfaces and are not measured.