Nevada
United StatesProgressive Commercial leads the organic results in Nevada. The Hartford is cited most in AI answers. They are different brands, which is true in most geographies we measure. An AI Overview appeared on 91.7% of the 24 searches tracked here, citing an average of 8.5 sources.
| # | Carrier | Visibility index |
|---|---|---|
| 01 | Progressive Commercial | 100 |
| 02 | NEXT Insurance | 99.4 |
| 03 | The Hartford | 97.6 |
| 04 | biBERK | 94.9 |
| 05 | GEICO | 92.7 |
| 06 | Vouch | 40.7 |
| 07 | Farm Bureau Financial Services | 40.7 |
| 08 | Chubb | 15.3 |
| 09 | Hiscox | 15.3 |
| 10 | Allstate | 13.9 |
| # | Carrier | Share of carrier citations |
|---|---|---|
| 01 | The Hartford | 21.8% |
| 02 | NEXT Insurance | 17.9% |
| 03 | Progressive Commercial | 16.7% |
| 04 | GEICO | 9% |
| 05 | Nationwide | 6.4% |
| 06 | Allstate | 5.1% |
| 07 | Liberty Mutual | 3.8% |
| 08 | Hiscox | 2.6% |
| 09 | State Farm | 2.6% |
| 10 | biBERK | 2.6% |
| # | Source type | Share of citations |
|---|---|---|
| 01 | carrier | 40% |
| 02 | forum | 14.4% |
| 03 | aggregator | 13.3% |
| 04 | unknown | 10.3% |
| 05 | agency | 7.2% |
| 06 | publisher | 6.2% |
| 07 | payroll | 4.6% |
| 08 | association | 1% |
| 09 | security vendor | 1% |
| 10 | social | 1% |
| 11 | financial institution | 0.5% |
| 12 | regulator | 0.5% |
| # | Carrier | Share of mentions |
|---|---|---|
| 01 | The Hartford | 19.2% |
| 02 | GEICO | 11.5% |
| 03 | Nationwide | 9.6% |
| 04 | NEXT Insurance | 9.6% |
| 05 | Progressive | 9.6% |
| 06 | Progressive Commercial | 9.6% |
| 07 | Allstate | 5.8% |
| 08 | Hiscox | 5.8% |
| 09 | Thimble | 3.8% |
| 10 | biBERK | 1.9% |
Being described in the answer and being cited as a source are different things.
| Search intent | Returned an AI Overview |
|---|---|
| comparison | 100% |
| cost | 100% |
| head | 100% |
| informational | 100% |
| line specific | 100% |
| quote | 100% |
| near me | 0% |
Public boards list national carriers and aggregate the rest. We will run your brand against this exact query set in Nevada and send you all three scores.
| # | Metro | Leading business | Share of slots | Businesses | Rating |
|---|---|---|---|---|---|
| 01 | Henderson | Freeway Insurance | 30.6% | 5 | 4.9 |
| 02 | Las Vegas | Affordable Insurance | 33.3% | 12 | 4.7 |
| 03 | Reno | Acceptance Insurance | 33.3% | 11 | 4.8 |
Near-me searches are measured per metro, not per state. Each metro has its own board.
The citation table above lists insurers only. This one lists everything the answer actually pointed at, which is a different picture: in Nevada, insurers are 40% of cited sources and comparison sites are 13.3%.
| # | Source | Type | Share of citations |
|---|---|---|---|
| 01 | YouTube youtube.com | Forums | 9.2% |
| 02 | The Hartford thehartford.com | Insurers | 8.7% |
| 03 | NEXT Insurance nextinsurance.com | Insurers | 7.2% |
| 04 | Progressive Commercial progressivecommercial.com | Insurers | 6.7% |
| 05 | GEICO geico.com | Insurers | 3.6% |
| 06 | Insureon insureon.com | Comparison sites | 3.1% |
| 07 | Reddit reddit.com | Forums | 3.1% |
| 08 | Nationwide nationwide.com | Insurers | 2.6% |
| 09 | Simply Business simplybusiness.com | Comparison sites | 2.6% |
| 10 | Allstate allstate.com | Insurers | 2.1% |
| 11 | Homebase joinhomebase.com | Payroll platforms | 2.1% |
| 12 | Quora quora.com | Forums | 2.1% |
| 13 | TechInsurance techinsurance.com | Comparison sites | 2.1% |
| 14 | US News usnews.com | Publishers | 2.1% |
| 15 | Forbes Advisor forbes.com | Publishers | 1.5% |
| 16 | Liberty Mutual libertymutual.com | Insurers | 1.5% |
| 17 | ADP adp.com | Payroll platforms | 1% |
| 18 | biBERK biberk.com | Insurers | 1% |
| 19 | Construction Coverage constructioncoverage.com | Publishers | 1% |
| 20 | dir.nv.gov dir.nv.gov | unknown | 1% |
| 21 | Facebook facebook.com | Social | 1% |
| 22 | Hiscox hiscox.com | Insurers | 1% |
| 23 | NerdWallet nerdwallet.com | Comparison sites | 1% |
| 24 | Paychex paychex.com | Payroll platforms | 1% |
| 25 | State Farm statefarm.com | Insurers | 1% |
| 26 | US Chamber of Commerce uschamber.com | Associations | 1% |
| 27 | Wirefly wirefly.com | Comparison sites | 1% |
| 28 | Acrisure acrisure.com | Agencies | 0.5% |
| 29 | amtrustfinancial.com amtrustfinancial.com | unknown | 0.5% |
| 30 | beckervail.com beckervail.com | unknown | 0.5% |
| 31 | business.org business.org | unknown | 0.5% |
| 32 | Business Insurance Cost businessinsurancecost.com | Comparison sites | 0.5% |
| 33 | cmfgroup.com cmfgroup.com | unknown | 0.5% |
| 34 | Compare Small Business Insurance comparesmallbusinessinsurance.com | Comparison sites | 0.5% |
| 35 | Contractors Liability contractorsliability.com | Comparison sites | 0.5% |
| 36 | CoverLink Insurance coverlink.com | Agencies | 0.5% |
| 37 | Cynet cynet.com | Security vendors | 0.5% |
| 38 | Wikipedia en.wikipedia.org | Publishers | 0.5% |
| 39 | Fortinet fortinet.com | Security vendors | 0.5% |
| 40 | Fortune fortune.com | Publishers | 0.5% |
Types are assigned from a published list. A source we cannot classify with confidence is left unclassified rather than guessed at.
What is on this page position-weighted organic visibility indexed to the Nevada leader, share of sources cited in AI Overviews, share of answers naming a carrier, and Local Pack presence. The first three use the same 24 searches captured September 2026. Local Pack comes from a separate set of near-me searches measured per metro, joined here.
Never combined the disciplines are reported separately and are not summed. A blended score would hide the only finding that matters, which is where they disagree.
Coverage Google AI Overviews only. ChatGPT, Perplexity and Claude are separate surfaces and are not measured.