Washington
United StatesProgressive Commercial leads both the organic results and the AI citations in Washington, which is unusual: it is the less common of the two outcomes. An AI Overview appeared on 87.5% of the 24 searches tracked here, citing an average of 8.5 sources.
| # | Carrier | Visibility index |
|---|---|---|
| 01 | Progressive Commercial | 100 |
| 02 | NEXT Insurance | 97.2 |
| 03 | biBERK | 76 |
| 04 | The Hartford | 71.3 |
| 05 | Nationwide | 50.3 |
| 06 | Travelers | 36.3 |
| 07 | GEICO | 14.9 |
| 08 | Thimble | 13.7 |
| 09 | Allstate | 11 |
| 10 | Chubb | 10.1 |
| # | Carrier | Share of carrier citations |
|---|---|---|
| 01 | Progressive Commercial | 21.6% |
| 02 | The Hartford | 20.3% |
| 03 | NEXT Insurance | 13.5% |
| 04 | GEICO | 12.2% |
| 05 | Allstate | 6.8% |
| 06 | Nationwide | 4.1% |
| 07 | Hiscox | 2.7% |
| 08 | Travelers | 2.7% |
| 09 | biBERK | 2.7% |
| 10 | Chubb | 1.4% |
| # | Source type | Share of citations |
|---|---|---|
| 01 | carrier | 40% |
| 02 | aggregator | 12.4% |
| 03 | search | 10.8% |
| 04 | forum | 10.3% |
| 05 | agency | 7% |
| 06 | unknown | 6.5% |
| 07 | payroll | 3.8% |
| 08 | publisher | 3.8% |
| 09 | regulator | 2.2% |
| 10 | association | 1.1% |
| 11 | security vendor | 1.1% |
| 12 | directory | 0.5% |
| 13 | social | 0.5% |
| # | Carrier | Share of mentions |
|---|---|---|
| 01 | The Hartford | 17% |
| 02 | GEICO | 15.1% |
| 03 | Progressive | 11.3% |
| 04 | Progressive Commercial | 11.3% |
| 05 | NEXT Insurance | 9.4% |
| 06 | Allstate | 7.5% |
| 07 | Hiscox | 5.7% |
| 08 | Nationwide | 5.7% |
| 09 | Travelers | 5.7% |
| 10 | biBERK | 1.9% |
Being described in the answer and being cited as a source are different things.
| Search intent | Returned an AI Overview |
|---|---|
| comparison | 100% |
| cost | 100% |
| informational | 100% |
| quote | 100% |
| line specific | 85.7% |
| head | 66.7% |
| near me | 50% |
Public boards list national carriers and aggregate the rest. We will run your brand against this exact query set in Washington and send you all three scores.
| # | Metro | Leading business | Share of slots | Businesses | Rating |
|---|---|---|---|---|---|
| 01 | Seattle | Brown & Brown DBA Spangler Insurance | 33.3% | 10 | 4.9 |
| 02 | Spokane | Western Insurance Associates | 30.6% | 7 | 4.9 |
| 03 | Tacoma | Sound Pacific Insurance | 19.4% | 12 | 5 |
Near-me searches are measured per metro, not per state. Each metro has its own board.
The citation table above lists insurers only. This one lists everything the answer actually pointed at, which is a different picture: in Washington, insurers are 40% of cited sources and comparison sites are 12.4%.
| # | Source | Type | Share of citations |
|---|---|---|---|
| 01 | Google google.com | Search | 10.8% |
| 02 | YouTube youtube.com | Forums | 9.7% |
| 03 | Progressive Commercial progressivecommercial.com | Insurers | 8.6% |
| 04 | The Hartford thehartford.com | Insurers | 8.1% |
| 05 | NEXT Insurance nextinsurance.com | Insurers | 5.4% |
| 06 | GEICO geico.com | Insurers | 4.9% |
| 07 | Simply Business simplybusiness.com | Comparison sites | 3.2% |
| 08 | Allstate allstate.com | Insurers | 2.7% |
| 09 | Insureon insureon.com | Comparison sites | 2.7% |
| 10 | NerdWallet nerdwallet.com | Comparison sites | 2.2% |
| 11 | Nationwide nationwide.com | Insurers | 1.6% |
| 12 | Paychex paychex.com | Payroll platforms | 1.6% |
| 13 | TechInsurance techinsurance.com | Comparison sites | 1.6% |
| 14 | ADP adp.com | Payroll platforms | 1.1% |
| 15 | biBERK biberk.com | Insurers | 1.1% |
| 16 | Hiscox hiscox.com | Insurers | 1.1% |
| 17 | Travelers travelers.com | Insurers | 1.1% |
| 18 | US Chamber of Commerce uschamber.com | Associations | 1.1% |
| 19 | US News usnews.com | Publishers | 1.1% |
| 20 | Wexford Insurance wexfordins.com | Agencies | 1.1% |
| 21 | Acrisure acrisure.com | Agencies | 0.5% |
| 22 | BlueVoyant bluevoyant.com | Security vendors | 0.5% |
| 23 | Boyd Insurance boydinsurance.com | Agencies | 0.5% |
| 24 | cdle.colorado.gov cdle.colorado.gov | unknown | 0.5% |
| 25 | Chubb chubb.com | Insurers | 0.5% |
| 26 | Confused.com confused.com | Comparison sites | 0.5% |
| 27 | Construction Coverage constructioncoverage.com | Publishers | 0.5% |
| 28 | CoverLink Insurance coverlink.com | Agencies | 0.5% |
| 29 | California Dept. of Industrial Relations dir.ca.gov | Regulators | 0.5% |
| 30 | dwd.wisconsin.gov dwd.wisconsin.gov | unknown | 0.5% |
| 31 | Wikipedia en.wikipedia.org | Publishers | 0.5% |
| 32 | Facebook facebook.com | Social | 0.5% |
| 33 | Forbes Advisor forbes.com | Publishers | 0.5% |
| 34 | Fortinet fortinet.com | Security vendors | 0.5% |
| 35 | geisheimerinsurance.com geisheimerinsurance.com | unknown | 0.5% |
| 36 | greeneinsurancegroup.com greeneinsurancegroup.com | unknown | 0.5% |
| 37 | Insurance.com insurance.com | Comparison sites | 0.5% |
| 38 | Washington OIC insurance.wa.gov | Regulators | 0.5% |
| 39 | Insurance Brokers of Arizona insurancebrokersofaz.com | Agencies | 0.5% |
| 40 | Insurance Business insurancebusinessmag.com | Publishers | 0.5% |
Types are assigned from a published list. A source we cannot classify with confidence is left unclassified rather than guessed at.
What is on this page position-weighted organic visibility indexed to the Washington leader, share of sources cited in AI Overviews, share of answers naming a carrier, and Local Pack presence. The first three use the same 24 searches captured September 2026. Local Pack comes from a separate set of near-me searches measured per metro, joined here.
Never combined the disciplines are reported separately and are not summed. A blended score would hide the only finding that matters, which is where they disagree.
Coverage Google AI Overviews only. ChatGPT, Perplexity and Claude are separate surfaces and are not measured.