Washington
United StatesThe Hartford leads the organic results in Washington. NEXT Insurance is cited most in AI answers. They are different brands, which is true in most geographies we measure. An AI Overview appeared on 83.3% of the 24 searches tracked here, citing an average of 7.9 sources.
| # | Carrier | Visibility index |
|---|---|---|
| 01 | The Hartford | 100 |
| 02 | Progressive Commercial | 79.8 |
| 03 | GEICO | 50 |
| 04 | NEXT Insurance | 46.5 |
| 05 | Nationwide | 15.2 |
| 06 | Hiscox | 14.8 |
| 07 | Allstate | 13.1 |
| 08 | Travelers | 11.1 |
| 09 | Chubb | 8.2 |
| 10 | biBERK | 7.3 |
| # | Carrier | Share of carrier citations |
|---|---|---|
| 01 | NEXT Insurance | 25.5% |
| 02 | The Hartford | 20.2% |
| 03 | GEICO | 12.8% |
| 04 | Progressive Commercial | 10.6% |
| 05 | Nationwide | 6.4% |
| 06 | Hiscox | 3.2% |
| 07 | Liberty Mutual | 3.2% |
| 08 | Travelers | 3.2% |
| 09 | Allstate | 2.1% |
| 10 | State Farm | 2.1% |
| # | Source type | Share of citations |
|---|---|---|
| 01 | carrier | 55% |
| 02 | forum | 12.3% |
| 03 | agency | 7% |
| 04 | aggregator | 7% |
| 05 | publisher | 5.8% |
| 06 | regulator | 4.7% |
| 07 | unknown | 4.1% |
| 08 | payroll | 2.3% |
| 09 | association | 0.6% |
| 10 | financial institution | 0.6% |
| 11 | security vendor | 0.6% |
| # | Carrier | Share of mentions |
|---|---|---|
| 01 | GEICO | 20.3% |
| 02 | The Hartford | 15.3% |
| 03 | Hiscox | 8.5% |
| 04 | Nationwide | 8.5% |
| 05 | NEXT Insurance | 8.5% |
| 06 | Progressive | 8.5% |
| 07 | Progressive Commercial | 6.8% |
| 08 | Allstate | 5.1% |
| 09 | Travelers | 5.1% |
| 10 | Vouch | 3.4% |
Being described in the answer and being cited as a source are different things.
| Search intent | Returned an AI Overview |
|---|---|
| unclassified | 83.3% |
Public boards list national carriers and aggregate the rest. We will run your brand against this exact query set in Washington and send you all three scores.
| # | Metro | Leading business | Share of slots | Businesses | Rating |
|---|---|---|---|---|---|
| 01 | Seattle | Brown & Brown DBA Spangler Insurance | 33.3% | 7 | 4.9 |
| 02 | Spokane | Western Insurance Associates | 30.6% | 8 | 4.9 |
| 03 | Tacoma | Farmers Insurance - Anel Galicia Pichardo | 19.4% | 12 | 4.8 |
Near-me searches are measured per metro, not per state. Each metro has its own board.
The citation table above lists insurers only. This one lists everything the answer actually pointed at, which is a different picture: in Washington, insurers are 55% of cited sources and comparison sites are 7%.
| # | Source | Type | Share of citations |
|---|---|---|---|
| 01 | NEXT Insurance nextinsurance.com | Insurers | 14% |
| 02 | YouTube youtube.com | Forums | 11.7% |
| 03 | The Hartford thehartford.com | Insurers | 11.1% |
| 04 | GEICO geico.com | Insurers | 7% |
| 05 | Progressive Commercial progressivecommercial.com | Insurers | 5.8% |
| 06 | Nationwide nationwide.com | Insurers | 3.5% |
| 07 | Forbes Advisor forbes.com | Publishers | 1.8% |
| 08 | Hiscox hiscox.com | Insurers | 1.8% |
| 09 | Liberty Mutual libertymutual.com | Insurers | 1.8% |
| 10 | NerdWallet nerdwallet.com | Comparison sites | 1.8% |
| 11 | US Small Business Administration sba.gov | Regulators | 1.8% |
| 12 | Travelers travelers.com | Insurers | 1.8% |
| 13 | Allstate allstate.com | Insurers | 1.2% |
| 14 | biBERK biberk.com | Insurers | 1.2% |
| 15 | Insurance Brokers of Arizona insurancebrokersofaz.com | Agencies | 1.2% |
| 16 | InsuredBetter insuredbetter.com | Comparison sites | 1.2% |
| 17 | Investopedia investopedia.com | Comparison sites | 1.2% |
| 18 | lni.wa.gov lni.wa.gov | unknown | 1.2% |
| 19 | Simply Business simplybusiness.com | Comparison sites | 1.2% |
| 20 | State Farm statefarm.com | Insurers | 1.2% |
| 21 | US News usnews.com | Publishers | 1.2% |
| 22 | Vouch vouch.us | Insurers | 1.2% |
| 23 | amtrustfinancial.com amtrustfinancial.com | unknown | 0.6% |
| 24 | Baldwin Risk Partners baldwin.com | Agencies | 0.6% |
| 25 | Maryland Business Express businessexpress.maryland.gov | Regulators | 0.6% |
| 26 | Business News Daily businessnewsdaily.com | Publishers | 0.6% |
| 27 | Chubb chubb.com | Insurers | 0.6% |
| 28 | Construction Coverage constructioncoverage.com | Publishers | 0.6% |
| 29 | cyberreadinessinstitute.org cyberreadinessinstitute.org | unknown | 0.6% |
| 30 | Cynet cynet.com | Security vendors | 0.6% |
| 31 | Darden Miranda dardenmiranda.com | Agencies | 0.6% |
| 32 | DC DISB disb.dc.gov | Regulators | 0.6% |
| 33 | dwd.wisconsin.gov dwd.wisconsin.gov | unknown | 0.6% |
| 34 | Wikipedia en.wikipedia.org | Publishers | 0.6% |
| 35 | Farmer Brown Insurance farmerbrown.com | Agencies | 0.6% |
| 36 | Federated Insurance federatedinsurance.com | Insurers | 0.6% |
| 37 | FPA Insurance fpa.insure | Agencies | 0.6% |
| 38 | Federal Trade Commission ftc.gov | Regulators | 0.6% |
| 39 | Gusto gusto.com | Payroll platforms | 0.6% |
| 40 | Higginbotham higginbotham.com | Agencies | 0.6% |
Types are assigned from a published list. A source we cannot classify with confidence is left unclassified rather than guessed at.
What is on this page position-weighted organic visibility indexed to the Washington leader, share of sources cited in AI Overviews, share of answers naming a carrier, and Local Pack presence. The first three use the same 24 searches captured August 2026. Local Pack comes from a separate set of near-me searches measured per metro, joined here.
Never combined the disciplines are reported separately and are not summed. A blended score would hide the only finding that matters, which is where they disagree.
Coverage Google AI Overviews only. ChatGPT, Perplexity and Claude are separate surfaces and are not measured.