Washington
United StatesAllstate leads the organic results in Washington. Liberty Mutual is cited most in AI answers. They are different brands, which is true in most geographies we measure. An AI Overview appeared on 78.9% of the 19 searches tracked here, citing an average of 6.5 sources.
| # | Carrier | Visibility index |
|---|---|---|
| 01 | Allstate | 100 |
| 02 | Progressive | 73.6 |
| 03 | GEICO | 42.8 |
| 04 | Liberty Mutual | 36.1 |
| 05 | AAA | 32.2 |
| 06 | The General | 18.2 |
| 07 | State Farm | 17.9 |
| 08 | Mercury Insurance | 16.7 |
| 09 | Farmers | 8.1 |
| 10 | Nationwide | 4.7 |
| # | Carrier | Share of carrier citations |
|---|---|---|
| 01 | Liberty Mutual | 23.7% |
| 02 | Allstate | 18.4% |
| 03 | Progressive | 15.8% |
| 04 | Farmers | 7.9% |
| 05 | GEICO | 7.9% |
| 06 | AAA | 5.3% |
| 07 | Mercury Insurance | 5.3% |
| 08 | State Farm | 5.3% |
| 09 | AssuranceAmerica | 2.6% |
| 10 | Lemonade | 2.6% |
| # | Source type | Share of citations |
|---|---|---|
| 01 | carrier | 38.8% |
| 02 | aggregator | 21.4% |
| 03 | publisher | 19.4% |
| 04 | forum | 11.2% |
| 05 | regulator | 4.1% |
| 06 | agency | 2% |
| 07 | law firm | 2% |
| 08 | social | 1% |
| # | Carrier | Share of mentions |
|---|---|---|
| 01 | GEICO | 17.9% |
| 02 | Progressive | 16.1% |
| 03 | State Farm | 10.7% |
| 04 | Travelers | 10.7% |
| 05 | Allstate | 8.9% |
| 06 | USAA | 8.9% |
| 07 | AAA | 7.1% |
| 08 | Farmers | 5.4% |
| 09 | Liberty Mutual | 3.6% |
| 10 | AssuranceAmerica | 1.8% |
Being described in the answer and being cited as a source are different things.
| Search intent | Returned an AI Overview |
|---|---|
| unclassified | 78.9% |
Public boards list national carriers and aggregate the rest. We will run your brand against this exact query set in Washington and send you all three scores.
| # | Metro | Leading business | Share of slots | Businesses | Rating |
|---|---|---|---|---|---|
| 01 | Seattle | Brown & Brown DBA Spangler Insurance | 33.3% | 7 | 4.9 |
| 02 | Spokane | Western Insurance Associates | 30.6% | 8 | 4.9 |
| 03 | Tacoma | Farmers Insurance - Anel Galicia Pichardo | 19.4% | 12 | 4.8 |
Near-me searches are measured per metro, not per state. Each metro has its own board.
The citation table above lists insurers only. This one lists everything the answer actually pointed at, which is a different picture: in Washington, insurers are 38.8% of cited sources and comparison sites are 21.4%.
| # | Source | Type | Share of citations |
|---|---|---|---|
| 01 | Liberty Mutual libertymutual.com | Insurers | 9.2% |
| 02 | NerdWallet nerdwallet.com | Comparison sites | 9.2% |
| 03 | Allstate allstate.com | Insurers | 7.1% |
| 04 | US News usnews.com | Publishers | 7.1% |
| 05 | YouTube youtube.com | Forums | 7.1% |
| 06 | Progressive progressive.com | Insurers | 6.1% |
| 07 | Reddit reddit.com | Forums | 4.1% |
| 08 | Farmers farmers.com | Insurers | 3.1% |
| 09 | GEICO geico.com | Insurers | 3.1% |
| 10 | Insurify insurify.com | Comparison sites | 3.1% |
| 11 | The Zebra thezebra.com | Comparison sites | 3.1% |
| 12 | AAA ace.aaa.com | Insurers | 2% |
| 13 | Compare.com compare.com | Comparison sites | 2% |
| 14 | Forbes Advisor forbes.com | Publishers | 2% |
| 15 | LendingTree lendingtree.com | Comparison sites | 2% |
| 16 | MarketWatch marketwatch.com | Publishers | 2% |
| 17 | Mercury Insurance mercuryinsurance.com | Insurers | 2% |
| 18 | Money money.com | Publishers | 2% |
| 19 | State Farm statefarm.com | Insurers | 2% |
| 20 | AssuranceAmerica assuranceamerica.com | Insurers | 1% |
| 21 | Baldwin Risk Partners baldwin.com | Agencies | 1% |
| 22 | Chandler Law chandlerlaw.com | Law firms | 1% |
| 23 | CNBC cnbc.com | Publishers | 1% |
| 24 | Consumer Reports consumerreports.org | Publishers | 1% |
| 25 | Experian experian.com | Publishers | 1% |
| 26 | Facebook facebook.com | Social | 1% |
| 27 | Yahoo Finance finance.yahoo.com | Publishers | 1% |
| 28 | Gallon Law gallonlaw.com | Law firms | 1% |
| 29 | California Dept. of Insurance insurance.ca.gov | Regulators | 1% |
| 30 | Maryland Insurance Administration insurance.maryland.gov | Regulators | 1% |
| 31 | Leavitt Group leavitt.com | Agencies | 1% |
| 32 | Lemonade lemonade.com | Insurers | 1% |
| 33 | Georgia OCI oci.georgia.gov | Regulators | 1% |
| 34 | Ramsey Solutions ramseysolutions.com | Publishers | 1% |
| 35 | SoFi sofi.com | Publishers | 1% |
| 36 | Texas Dept. of Insurance tdi.texas.gov | Regulators | 1% |
| 37 | The General thegeneral.com | Insurers | 1% |
| 38 | Travelers travelers.com | Insurers | 1% |
| 39 | WalletHub wallethub.com | Comparison sites | 1% |
| 40 | Way.com way.com | Comparison sites | 1% |
Types are assigned from a published list. A source we cannot classify with confidence is left unclassified rather than guessed at.
What is on this page position-weighted organic visibility indexed to the Washington leader, share of sources cited in AI Overviews, share of answers naming a carrier, and Local Pack presence. The first three use the same 19 searches captured August 2026. Local Pack comes from a separate set of near-me searches measured per metro, joined here.
Never combined the disciplines are reported separately and are not summed. A blended score would hide the only finding that matters, which is where they disagree.
Coverage Google AI Overviews only. ChatGPT, Perplexity and Claude are separate surfaces and are not measured.