Washington
United StatesLiberty Mutual leads the organic results in Washington. GEICO is cited most in AI answers. They are different brands, which is true in most geographies we measure. An AI Overview appeared on 89.5% of the 19 searches tracked here, citing an average of 3.8 sources.
| # | Carrier | Visibility index |
|---|---|---|
| 01 | Liberty Mutual | 100 |
| 02 | GEICO | 74.5 |
| 03 | Allstate | 67.9 |
| 04 | Progressive | 64.6 |
| 05 | Mercury Insurance | 21.3 |
| 06 | Kin Insurance | 19.4 |
| 07 | AAA | 12.9 |
| 08 | NJM | 12.9 |
| 09 | AssuranceAmerica | 12.9 |
| 10 | Kemper | 9.7 |
| # | Carrier | Share of carrier citations |
|---|---|---|
| 01 | GEICO | 16.7% |
| 02 | Liberty Mutual | 16.7% |
| 03 | Progressive | 13.3% |
| 04 | Allstate | 10% |
| 05 | Mercury Insurance | 10% |
| 06 | AssuranceAmerica | 6.7% |
| 07 | State Farm | 6.7% |
| 08 | AAA | 3.3% |
| 09 | American Family | 3.3% |
| 10 | Farmers | 3.3% |
| # | Source type | Share of citations |
|---|---|---|
| 01 | carrier | 46.2% |
| 02 | aggregator | 15.4% |
| 03 | forum | 13.8% |
| 04 | publisher | 10.8% |
| 05 | unknown | 6.2% |
| 06 | search | 4.6% |
| 07 | agency | 1.5% |
| 08 | regulator | 1.5% |
| # | Carrier | Share of mentions |
|---|---|---|
| 01 | GEICO | 17.9% |
| 02 | Progressive | 14.3% |
| 03 | State Farm | 12.5% |
| 04 | Allstate | 7.1% |
| 05 | Liberty Mutual | 7.1% |
| 06 | Travelers | 7.1% |
| 07 | USAA | 7.1% |
| 08 | Nationwide | 5.4% |
| 09 | AssuranceAmerica | 3.6% |
| 10 | COUNTRY Financial | 3.6% |
Being described in the answer and being cited as a source are different things.
| Search intent | Returned an AI Overview |
|---|---|
| comparison | 100% |
| cost | 100% |
| head | 100% |
| quote | 100% |
| informational | 80% |
| near me | 50% |
Public boards list national carriers and aggregate the rest. We will run your brand against this exact query set in Washington and send you all three scores.
| # | Metro | Leading business | Share of slots | Businesses | Rating |
|---|---|---|---|---|---|
| 01 | Seattle | Seattle Car Insurance Pros | 13.9% | 14 | — |
| 02 | Spokane | Affordable Insurance | 30.6% | 9 | 5 |
| 03 | Tacoma | Sound Pacific Insurance | 30.6% | 11 | 5 |
Near-me searches are measured per metro, not per state. Each metro has its own board.
The citation table above lists insurers only. This one lists everything the answer actually pointed at, which is a different picture: in Washington, insurers are 46.2% of cited sources and comparison sites are 15.4%.
| # | Source | Type | Share of citations |
|---|---|---|---|
| 01 | YouTube youtube.com | Forums | 10.8% |
| 02 | GEICO geico.com | Insurers | 7.7% |
| 03 | Liberty Mutual libertymutual.com | Insurers | 7.7% |
| 04 | NerdWallet nerdwallet.com | Comparison sites | 7.7% |
| 05 | Progressive progressive.com | Insurers | 6.2% |
| 06 | Allstate allstate.com | Insurers | 4.6% |
| 07 | Google google.com | Search | 4.6% |
| 08 | Mercury Insurance mercuryinsurance.com | Insurers | 4.6% |
| 09 | US News usnews.com | Publishers | 4.6% |
| 10 | AssuranceAmerica assuranceamerica.com | Insurers | 3.1% |
| 11 | Reddit reddit.com | Forums | 3.1% |
| 12 | State Farm statefarm.com | Insurers | 3.1% |
| 13 | The Zebra thezebra.com | Comparison sites | 3.1% |
| 14 | AAA ace.aaa.com | Insurers | 1.5% |
| 15 | American Family amfam.com | Insurers | 1.5% |
| 16 | Consumer Reports consumerreports.org | Publishers | 1.5% |
| 17 | dol.wa.gov dol.wa.gov | unknown | 1.5% |
| 18 | Experian experian.com | Publishers | 1.5% |
| 19 | Farmers farmers.com | Insurers | 1.5% |
| 20 | Yahoo Finance finance.yahoo.com | Publishers | 1.5% |
| 21 | Freeway Insurance freeway.com | Agencies | 1.5% |
| 22 | LendingTree lendingtree.com | Comparison sites | 1.5% |
| 23 | Maryland MVA mva.maryland.gov | Regulators | 1.5% |
| 24 | Nationwide nationwide.com | Insurers | 1.5% |
| 25 | netquote.com netquote.com | unknown | 1.5% |
| 26 | Nsure nsure.com | Comparison sites | 1.5% |
| 27 | Prestige Luxury Rentals prestigeluxuryrentals.com | unknown | 1.5% |
| 28 | Pronto Insurance prontoinsurance.com | Insurers | 1.5% |
| 29 | psmic.com psmic.com | unknown | 1.5% |
| 30 | SoFi sofi.com | Publishers | 1.5% |
| 31 | The General thegeneral.com | Insurers | 1.5% |
| 32 | WalletHub wallethub.com | Comparison sites | 1.5% |
Types are assigned from a published list. A source we cannot classify with confidence is left unclassified rather than guessed at.
What is on this page position-weighted organic visibility indexed to the Washington leader, share of sources cited in AI Overviews, share of answers naming a carrier, and Local Pack presence. The first three use the same 19 searches captured November 2026. Local Pack comes from a separate set of near-me searches measured per metro, joined here.
Never combined the disciplines are reported separately and are not summed. A blended score would hide the only finding that matters, which is where they disagree.
Coverage Google AI Overviews only. ChatGPT, Perplexity and Claude are separate surfaces and are not measured.