Washington
United StatesAllstate leads the organic results in Washington. GEICO is cited most in AI answers. They are different brands, which is true in most geographies we measure. An AI Overview appeared on 78.9% of the 19 searches tracked here, citing an average of 6.6 sources.
| # | Carrier | Visibility index |
|---|---|---|
| 01 | Allstate | 100 |
| 02 | Progressive | 99.1 |
| 03 | GEICO | 63.8 |
| 04 | Liberty Mutual | 49 |
| 05 | Lemonade | 29.7 |
| 06 | The General | 25.6 |
| 07 | Kemper | 24.8 |
| 08 | AAA | 22.2 |
| 09 | Pronto Insurance | 12.4 |
| 10 | Farmers | 12.4 |
| # | Carrier | Share of carrier citations |
|---|---|---|
| 01 | GEICO | 22.2% |
| 02 | Allstate | 16.7% |
| 03 | Progressive | 16.7% |
| 04 | Liberty Mutual | 13.9% |
| 05 | Nationwide | 8.3% |
| 06 | State Farm | 8.3% |
| 07 | AAA | 2.8% |
| 08 | Amica | 2.8% |
| 09 | Lemonade | 2.8% |
| 10 | Mercury Insurance | 2.8% |
| # | Source type | Share of citations |
|---|---|---|
| 01 | carrier | 36.4% |
| 02 | aggregator | 31.3% |
| 03 | publisher | 11.1% |
| 04 | forum | 9.1% |
| 05 | unknown | 8.1% |
| 06 | agency | 2% |
| 07 | law firm | 1% |
| 08 | social | 1% |
| # | Carrier | Share of mentions |
|---|---|---|
| 01 | GEICO | 20.4% |
| 02 | Progressive | 18.4% |
| 03 | Allstate | 12.2% |
| 04 | Nationwide | 12.2% |
| 05 | State Farm | 8.2% |
| 06 | Travelers | 8.2% |
| 07 | USAA | 6.1% |
| 08 | Amica | 4.1% |
| 09 | AAA | 2% |
| 10 | COUNTRY Financial | 2% |
Being described in the answer and being cited as a source are different things.
| Search intent | Returned an AI Overview |
|---|---|
| comparison | 100% |
| cost | 100% |
| informational | 100% |
| quote | 100% |
| head | 0% |
| near me | 0% |
Public boards list national carriers and aggregate the rest. We will run your brand against this exact query set in Washington and send you all three scores.
| # | Metro | Leading business | Share of slots | Businesses | Rating |
|---|---|---|---|---|---|
| 01 | Seattle | Brown & Brown DBA Spangler Insurance | 33.3% | 10 | 4.9 |
| 02 | Spokane | Western Insurance Associates | 30.6% | 7 | 4.9 |
| 03 | Tacoma | Sound Pacific Insurance | 19.4% | 12 | 5 |
Near-me searches are measured per metro, not per state. Each metro has its own board.
The citation table above lists insurers only. This one lists everything the answer actually pointed at, which is a different picture: in Washington, insurers are 36.4% of cited sources and comparison sites are 31.3%.
| # | Source | Type | Share of citations |
|---|---|---|---|
| 01 | GEICO geico.com | Insurers | 8.1% |
| 02 | Insurify insurify.com | Comparison sites | 8.1% |
| 03 | NerdWallet nerdwallet.com | Comparison sites | 7.1% |
| 04 | The Zebra thezebra.com | Comparison sites | 7.1% |
| 05 | Allstate allstate.com | Insurers | 6.1% |
| 06 | Progressive progressive.com | Insurers | 6.1% |
| 07 | YouTube youtube.com | Forums | 6.1% |
| 08 | Liberty Mutual libertymutual.com | Insurers | 5.1% |
| 09 | US News usnews.com | Publishers | 5.1% |
| 10 | Compare.com compare.com | Comparison sites | 4% |
| 11 | Nationwide nationwide.com | Insurers | 3% |
| 12 | State Farm statefarm.com | Insurers | 3% |
| 13 | Consumer Reports consumerreports.org | Publishers | 2% |
| 14 | FinanceBuzz financebuzz.com | Publishers | 2% |
| 15 | Quora quora.com | Forums | 2% |
| 16 | WalletHub wallethub.com | Comparison sites | 2% |
| 17 | Amica amica.com | Insurers | 1% |
| 18 | buckleylaw.net buckleylaw.net | unknown | 1% |
| 19 | comedydefensivedriving.com comedydefensivedriving.com | unknown | 1% |
| 20 | eInsurance einsurance.com | Comparison sites | 1% |
| 21 | Facebook facebook.com | Social | 1% |
| 22 | Forbes Advisor forbes.com | Publishers | 1% |
| 23 | Gallon Law gallonlaw.com | Law firms | 1% |
| 24 | H&H Insurance hhinsurance.com | Agencies | 1% |
| 25 | insuranceopedia.com insuranceopedia.com | unknown | 1% |
| 26 | kansascity.com kansascity.com | unknown | 1% |
| 27 | kodelawfirm.com kodelawfirm.com | unknown | 1% |
| 28 | Leavitt Group leavitt.com | Agencies | 1% |
| 29 | Lemonade lemonade.com | Insurers | 1% |
| 30 | Matic matic.com | Comparison sites | 1% |
| 31 | Mercury Insurance mercuryinsurance.com | Insurers | 1% |
| 32 | MoneyGeek moneygeek.com | Comparison sites | 1% |
| 33 | AAA mwg.aaa.com | Insurers | 1% |
| 34 | Ramsey Solutions ramseysolutions.com | Publishers | 1% |
| 35 | Reddit reddit.com | Forums | 1% |
| 36 | seattleinjurylaw.com seattleinjurylaw.com | unknown | 1% |
| 37 | Travelers travelers.com | Insurers | 1% |
| 38 | wcpo.com wcpo.com | unknown | 1% |
| 39 | wheelerinsuresme.com wheelerinsuresme.com | unknown | 1% |
Types are assigned from a published list. A source we cannot classify with confidence is left unclassified rather than guessed at.
What is on this page position-weighted organic visibility indexed to the Washington leader, share of sources cited in AI Overviews, share of answers naming a carrier, and Local Pack presence. The first three use the same 19 searches captured September 2026. Local Pack comes from a separate set of near-me searches measured per metro, joined here.
Never combined the disciplines are reported separately and are not summed. A blended score would hide the only finding that matters, which is where they disagree.
Coverage Google AI Overviews only. ChatGPT, Perplexity and Claude are separate surfaces and are not measured.