Nevada
United StatesAllstate leads the organic results in Nevada. Liberty Mutual is cited most in AI answers. They are different brands, which is true in most geographies we measure. An AI Overview appeared on 84.2% of the 19 searches tracked here, citing an average of 6.5 sources.
| # | Carrier | Visibility index |
|---|---|---|
| 01 | Allstate | 100 |
| 02 | Progressive | 88.6 |
| 03 | GEICO | 75.6 |
| 04 | Liberty Mutual | 48.8 |
| 05 | AAA | 36.8 |
| 06 | Mercury Insurance | 19.3 |
| 07 | The General | 19.1 |
| 08 | State Farm | 17.8 |
| 09 | Nationwide | 11.7 |
| 10 | Farmers | 7.4 |
| # | Carrier | Share of carrier citations |
|---|---|---|
| 01 | Liberty Mutual | 21.6% |
| 02 | Progressive | 18.9% |
| 03 | Allstate | 16.2% |
| 04 | GEICO | 13.5% |
| 05 | Mercury Insurance | 8.1% |
| 06 | AAA | 5.4% |
| 07 | Farmers | 5.4% |
| 08 | Nationwide | 5.4% |
| 09 | American Family | 2.7% |
| 10 | State Farm | 2.7% |
| # | Source type | Share of citations |
|---|---|---|
| 01 | carrier | 35.6% |
| 02 | aggregator | 26.9% |
| 03 | publisher | 20.2% |
| 04 | forum | 7.7% |
| 05 | agency | 2.9% |
| 06 | unknown | 2.9% |
| 07 | regulator | 1.9% |
| 08 | law firm | 1% |
| 09 | social | 1% |
| # | Carrier | Share of mentions |
|---|---|---|
| 01 | GEICO | 23.1% |
| 02 | Progressive | 21.2% |
| 03 | State Farm | 11.5% |
| 04 | Allstate | 9.6% |
| 05 | Travelers | 7.7% |
| 06 | USAA | 7.7% |
| 07 | AAA | 5.8% |
| 08 | Farmers | 5.8% |
| 09 | Nationwide | 5.8% |
| 10 | Hippo | 1.9% |
Being described in the answer and being cited as a source are different things.
| Search intent | Returned an AI Overview |
|---|---|
| unclassified | 84.2% |
Public boards list national carriers and aggregate the rest. We will run your brand against this exact query set in Nevada and send you all three scores.
| # | Metro | Leading business | Share of slots | Businesses | Rating |
|---|---|---|---|---|---|
| 01 | Henderson | Freeway Insurance | 36.1% | 9 | 4.9 |
| 02 | Las Vegas | Affordable Insurance | 33.3% | 9 | 4.7 |
| 03 | Reno | A Abana Auto Insurance | 19.4% | 9 | 4.8 |
Near-me searches are measured per metro, not per state. Each metro has its own board.
The citation table above lists insurers only. This one lists everything the answer actually pointed at, which is a different picture: in Nevada, insurers are 35.6% of cited sources and comparison sites are 26.9%.
| # | Source | Type | Share of citations |
|---|---|---|---|
| 01 | NerdWallet nerdwallet.com | Comparison sites | 14.4% |
| 02 | Liberty Mutual libertymutual.com | Insurers | 7.7% |
| 03 | Progressive progressive.com | Insurers | 6.7% |
| 04 | US News usnews.com | Publishers | 6.7% |
| 05 | Allstate allstate.com | Insurers | 5.8% |
| 06 | YouTube youtube.com | Forums | 5.8% |
| 07 | GEICO geico.com | Insurers | 4.8% |
| 08 | CNBC cnbc.com | Publishers | 2.9% |
| 09 | Compare.com compare.com | Comparison sites | 2.9% |
| 10 | Insurify insurify.com | Comparison sites | 2.9% |
| 11 | MarketWatch marketwatch.com | Publishers | 2.9% |
| 12 | Mercury Insurance mercuryinsurance.com | Insurers | 2.9% |
| 13 | The Zebra thezebra.com | Comparison sites | 2.9% |
| 14 | AAA ace.aaa.com | Insurers | 1.9% |
| 15 | doi.nv.gov doi.nv.gov | unknown | 1.9% |
| 16 | Experian experian.com | Publishers | 1.9% |
| 17 | Farmers farmers.com | Insurers | 1.9% |
| 18 | Forbes Advisor forbes.com | Publishers | 1.9% |
| 19 | LendingTree lendingtree.com | Comparison sites | 1.9% |
| 20 | Money money.com | Publishers | 1.9% |
| 21 | Nationwide nationwide.com | Insurers | 1.9% |
| 22 | Reddit reddit.com | Forums | 1.9% |
| 23 | American Family amfam.com | Insurers | 1% |
| 24 | Consumer Reports consumerreports.org | Publishers | 1% |
| 25 | Colorado DOI doi.colorado.gov | Regulators | 1% |
| 26 | Facebook facebook.com | Social | 1% |
| 27 | Insure On The Spot insureonthespot.com | Agencies | 1% |
| 28 | Jalopnik jalopnik.com | Publishers | 1% |
| 29 | Leavitt Group leavitt.com | Agencies | 1% |
| 30 | Georgia OCI oci.georgia.gov | Regulators | 1% |
| 31 | samandashlaw.com samandashlaw.com | unknown | 1% |
| 32 | Shamieh Law shamiehlaw.com | Law firms | 1% |
| 33 | State Farm statefarm.com | Insurers | 1% |
| 34 | Vargas Insurance vargasinsurance.com | Agencies | 1% |
| 35 | WalletHub wallethub.com | Comparison sites | 1% |
| 36 | Way.com way.com | Comparison sites | 1% |
Types are assigned from a published list. A source we cannot classify with confidence is left unclassified rather than guessed at.
What is on this page position-weighted organic visibility indexed to the Nevada leader, share of sources cited in AI Overviews, share of answers naming a carrier, and Local Pack presence. The first three use the same 19 searches captured August 2026. Local Pack comes from a separate set of near-me searches measured per metro, joined here.
Never combined the disciplines are reported separately and are not summed. A blended score would hide the only finding that matters, which is where they disagree.
Coverage Google AI Overviews only. ChatGPT, Perplexity and Claude are separate surfaces and are not measured.