Nevada
United StatesAllstate leads both the organic results and the AI citations in Nevada, which is unusual: it is the less common of the two outcomes. An AI Overview appeared on 89.5% of the 19 searches tracked here, citing an average of 5.2 sources.
| # | Carrier | Visibility index |
|---|---|---|
| 01 | Allstate | 100 |
| 02 | Liberty Mutual | 72 |
| 03 | GEICO | 52.7 |
| 04 | Progressive | 36.1 |
| 05 | AAA | 23.3 |
| 06 | State Farm | 20.8 |
| 07 | Kin Insurance | 16.4 |
| 08 | American Family | 10.9 |
| 09 | Farmers | 10.3 |
| 10 | Mercury Insurance | 9.8 |
| # | Carrier | Share of carrier citations |
|---|---|---|
| 01 | Allstate | 25% |
| 02 | Liberty Mutual | 13.9% |
| 03 | AAA | 11.1% |
| 04 | Progressive | 11.1% |
| 05 | GEICO | 8.3% |
| 06 | Mercury Insurance | 5.6% |
| 07 | The General | 5.6% |
| 08 | American Family | 2.8% |
| 09 | Direct Auto | 2.8% |
| 10 | Farmers | 2.8% |
| # | Source type | Share of citations |
|---|---|---|
| 01 | carrier | 40.9% |
| 02 | aggregator | 23.9% |
| 03 | forum | 19.3% |
| 04 | publisher | 8% |
| 05 | search | 3.4% |
| 06 | unknown | 3.4% |
| 07 | agency | 1.1% |
| # | Carrier | Share of mentions |
|---|---|---|
| 01 | Progressive | 16.7% |
| 02 | Allstate | 12.1% |
| 03 | GEICO | 10.6% |
| 04 | Travelers | 10.6% |
| 05 | USAA | 9.1% |
| 06 | State Farm | 7.6% |
| 07 | Nationwide | 6.1% |
| 08 | AAA | 4.5% |
| 09 | Erie Insurance | 4.5% |
| 10 | NJM | 4.5% |
Being described in the answer and being cited as a source are different things.
| Search intent | Returned an AI Overview |
|---|---|
| comparison | 100% |
| cost | 100% |
| informational | 100% |
| quote | 100% |
| head | 50% |
| near me | 50% |
Public boards list national carriers and aggregate the rest. We will run your brand against this exact query set in Nevada and send you all three scores.
| # | Metro | Leading business | Share of slots | Businesses | Rating |
|---|---|---|---|---|---|
| 01 | Las Vegas | Superior Insurance | 38.9% | 8 | 5 |
| 02 | Reno | Acceptance Insurance | 50% | 8 | 4.8 |
| 03 | Henderson | Get Help With Insurance, Inc. | 29.4% | 9 | 4.9 |
Near-me searches are measured per metro, not per state. Each metro has its own board.
The citation table above lists insurers only. This one lists everything the answer actually pointed at, which is a different picture: in Nevada, insurers are 40.9% of cited sources and comparison sites are 23.9%.
| # | Source | Type | Share of citations |
|---|---|---|---|
| 01 | YouTube youtube.com | Forums | 15.9% |
| 02 | Allstate allstate.com | Insurers | 10.2% |
| 03 | NerdWallet nerdwallet.com | Comparison sites | 6.8% |
| 04 | Liberty Mutual libertymutual.com | Insurers | 5.7% |
| 05 | The Zebra thezebra.com | Comparison sites | 5.7% |
| 06 | Progressive progressive.com | Insurers | 4.5% |
| 07 | Experian experian.com | Publishers | 3.4% |
| 08 | GEICO geico.com | Insurers | 3.4% |
| 09 | Google google.com | Search | 3.4% |
| 10 | Insurify insurify.com | Comparison sites | 3.4% |
| 11 | Reddit reddit.com | Forums | 3.4% |
| 12 | US News usnews.com | Publishers | 3.4% |
| 13 | AAA ace.aaa.com | Insurers | 2.3% |
| 14 | LendingTree lendingtree.com | Comparison sites | 2.3% |
| 15 | Mercury Insurance mercuryinsurance.com | Insurers | 2.3% |
| 16 | AAA mwg.aaa.com | Insurers | 2.3% |
| 17 | The General thegeneral.com | Insurers | 2.3% |
| 18 | WalletHub wallethub.com | Comparison sites | 2.3% |
| 19 | American Family amfam.com | Insurers | 1.1% |
| 20 | Compare.com compare.com | Comparison sites | 1.1% |
| 21 | Consumer Reports consumerreports.org | Publishers | 1.1% |
| 22 | Direct Auto directauto.com | Insurers | 1.1% |
| 23 | dmv.nv.gov dmv.nv.gov | unknown | 1.1% |
| 24 | Farmers farmers.com | Insurers | 1.1% |
| 25 | Freeway Insurance freeway.com | Agencies | 1.1% |
| 26 | Nationwide nationwide.com | Insurers | 1.1% |
| 27 | Nsure nsure.com | Comparison sites | 1.1% |
| 28 | Policygenius policygenius.com | Comparison sites | 1.1% |
| 29 | Prestige Luxury Rentals prestigeluxuryrentals.com | unknown | 1.1% |
| 30 | Pronto Insurance prontoinsurance.com | Insurers | 1.1% |
| 31 | samandashlaw.com samandashlaw.com | unknown | 1.1% |
| 32 | State Farm statefarm.com | Insurers | 1.1% |
| 33 | Travelers travelers.com | Insurers | 1.1% |
Types are assigned from a published list. A source we cannot classify with confidence is left unclassified rather than guessed at.
What is on this page position-weighted organic visibility indexed to the Nevada leader, share of sources cited in AI Overviews, share of answers naming a carrier, and Local Pack presence. The first three use the same 19 searches captured November 2026. Local Pack comes from a separate set of near-me searches measured per metro, joined here.
Never combined the disciplines are reported separately and are not summed. A blended score would hide the only finding that matters, which is where they disagree.
Coverage Google AI Overviews only. ChatGPT, Perplexity and Claude are separate surfaces and are not measured.