Utah
United StatesAllstate leads both the organic results and the AI citations in Utah, which is unusual: it is the less common of the two outcomes. An AI Overview appeared on 84.2% of the 19 searches tracked here, citing an average of 7.1 sources.
| # | Carrier | Visibility index |
|---|---|---|
| 01 | Allstate | 100 |
| 02 | AAA | 38.1 |
| 03 | Progressive | 28 |
| 04 | GEICO | 24 |
| 05 | Mercury Insurance | 14.2 |
| 06 | State Farm | 13.1 |
| 07 | Plymouth Rock | 10.2 |
| 08 | Liberty Mutual | 5.9 |
| 09 | The General | 4.1 |
| 10 | Direct Auto | 3.4 |
| # | Carrier | Share of carrier citations |
|---|---|---|
| 01 | Allstate | 18.8% |
| 02 | GEICO | 15.6% |
| 03 | Liberty Mutual | 15.6% |
| 04 | Progressive | 12.5% |
| 05 | AAA | 6.2% |
| 06 | State Farm | 6.2% |
| 07 | Amica | 3.1% |
| 08 | Farmers | 3.1% |
| 09 | Lemonade | 3.1% |
| 10 | Mercury Insurance | 3.1% |
| # | Source type | Share of citations |
|---|---|---|
| 01 | aggregator | 32.7% |
| 02 | carrier | 28.3% |
| 03 | publisher | 15.9% |
| 04 | forum | 10.6% |
| 05 | unknown | 6.2% |
| 06 | agency | 5.3% |
| 07 | law firm | 0.9% |
| # | Carrier | Share of mentions |
|---|---|---|
| 01 | Progressive | 18.2% |
| 02 | GEICO | 16.4% |
| 03 | Allstate | 10.9% |
| 04 | Travelers | 10.9% |
| 05 | USAA | 10.9% |
| 06 | Nationwide | 9.1% |
| 07 | State Farm | 9.1% |
| 08 | AAA | 3.6% |
| 09 | Amica | 1.8% |
| 10 | COUNTRY Financial | 1.8% |
Being described in the answer and being cited as a source are different things.
| Search intent | Returned an AI Overview |
|---|---|
| comparison | 100% |
| cost | 100% |
| informational | 100% |
| quote | 100% |
| head | 50% |
| near me | 0% |
Public boards list national carriers and aggregate the rest. We will run your brand against this exact query set in Utah and send you all three scores.
| # | Metro | Leading business | Share of slots | Businesses | Rating |
|---|---|---|---|---|---|
| 01 | Salt Lake City | Community Insurance Utah | 27.8% | 9 | 4.7 |
Near-me searches are measured per metro, not per state. Each metro has its own board.
The citation table above lists insurers only. This one lists everything the answer actually pointed at, which is a different picture: in Utah, insurers are 28.3% of cited sources and comparison sites are 32.7%.
| # | Source | Type | Share of citations |
|---|---|---|---|
| 01 | NerdWallet nerdwallet.com | Comparison sites | 9.7% |
| 02 | Insurify insurify.com | Comparison sites | 8.8% |
| 03 | Allstate allstate.com | Insurers | 5.3% |
| 04 | YouTube youtube.com | Forums | 5.3% |
| 05 | GEICO geico.com | Insurers | 4.4% |
| 06 | Liberty Mutual libertymutual.com | Insurers | 4.4% |
| 07 | The Zebra thezebra.com | Comparison sites | 4.4% |
| 08 | US News usnews.com | Publishers | 4.4% |
| 09 | Insurance.com insurance.com | Comparison sites | 3.5% |
| 10 | Progressive progressive.com | Insurers | 3.5% |
| 11 | CNBC cnbc.com | Publishers | 2.7% |
| 12 | Experian experian.com | Publishers | 2.7% |
| 13 | Reddit reddit.com | Forums | 2.7% |
| 14 | Bogleheads bogleheads.org | Forums | 1.8% |
| 15 | Compare.com compare.com | Comparison sites | 1.8% |
| 16 | Insure.com insure.com | Comparison sites | 1.8% |
| 17 | InsureOne insureone.com | Agencies | 1.8% |
| 18 | LendingTree lendingtree.com | Comparison sites | 1.8% |
| 19 | MarketWatch marketwatch.com | Publishers | 1.8% |
| 20 | State Farm statefarm.com | Insurers | 1.8% |
| 21 | AAA ace.aaa.com | Insurers | 0.9% |
| 22 | AAA acg.aaa.com | Insurers | 0.9% |
| 23 | Acrisure acrisure.com | Agencies | 0.9% |
| 24 | Amica amica.com | Insurers | 0.9% |
| 25 | AOL aol.com | Publishers | 0.9% |
| 26 | Baldwin Risk Partners baldwin.com | Agencies | 0.9% |
| 27 | Consumer Reports consumerreports.org | Publishers | 0.9% |
| 28 | Farmers farmers.com | Insurers | 0.9% |
| 29 | FinanceBuzz financebuzz.com | Publishers | 0.9% |
| 30 | foundationinsurance.net foundationinsurance.net | unknown | 0.9% |
| 31 | Gallon Law gallonlaw.com | Law firms | 0.9% |
| 32 | hanover.com hanover.com | unknown | 0.9% |
| 33 | infinityauto.com infinityauto.com | unknown | 0.9% |
| 34 | InsuranceQuotes insurancequotes.com | Comparison sites | 0.9% |
| 35 | Leavitt Group leavitt.com | Agencies | 0.9% |
| 36 | Lemonade lemonade.com | Insurers | 0.9% |
| 37 | Mercury Insurance mercuryinsurance.com | Insurers | 0.9% |
| 38 | moodyins.com moodyins.com | unknown | 0.9% |
| 39 | Nationwide nationwide.com | Insurers | 0.9% |
| 40 | netquote.com netquote.com | unknown | 0.9% |
Types are assigned from a published list. A source we cannot classify with confidence is left unclassified rather than guessed at.
What is on this page position-weighted organic visibility indexed to the Utah leader, share of sources cited in AI Overviews, share of answers naming a carrier, and Local Pack presence. The first three use the same 19 searches captured September 2026. Local Pack comes from a separate set of near-me searches measured per metro, joined here.
Never combined the disciplines are reported separately and are not summed. A blended score would hide the only finding that matters, which is where they disagree.
Coverage Google AI Overviews only. ChatGPT, Perplexity and Claude are separate surfaces and are not measured.