Utah
United StatesAllstate leads the organic results in Utah. Progressive is cited most in AI answers. They are different brands, which is true in most geographies we measure. An AI Overview appeared on 84.2% of the 19 searches tracked here, citing an average of 4.6 sources.
| # | Carrier | Visibility index |
|---|---|---|
| 01 | Allstate | 100 |
| 02 | Liberty Mutual | 86.9 |
| 03 | GEICO | 59.7 |
| 04 | Progressive | 38.4 |
| 05 | AAA | 24.6 |
| 06 | Mercury Insurance | 12.3 |
| 07 | Nationwide | 10.1 |
| 08 | AssuranceAmerica | 6.6 |
| 09 | Belairdirect | 6.6 |
| 10 | TruStage | 3.9 |
| # | Carrier | Share of carrier citations |
|---|---|---|
| 01 | Progressive | 22.2% |
| 02 | Allstate | 18.5% |
| 03 | Liberty Mutual | 18.5% |
| 04 | GEICO | 14.8% |
| 05 | AAA | 3.7% |
| 06 | Farmers | 3.7% |
| 07 | Mercury Insurance | 3.7% |
| 08 | Pronto Insurance | 3.7% |
| 09 | State Farm | 3.7% |
| 10 | The General | 3.7% |
| # | Source type | Share of citations |
|---|---|---|
| 01 | carrier | 36.5% |
| 02 | publisher | 18.9% |
| 03 | aggregator | 17.6% |
| 04 | forum | 14.9% |
| 05 | unknown | 5.4% |
| 06 | search | 4.1% |
| 07 | agency | 1.4% |
| 08 | regulator | 1.4% |
| # | Carrier | Share of mentions |
|---|---|---|
| 01 | Progressive | 20% |
| 02 | GEICO | 18.2% |
| 03 | USAA | 12.7% |
| 04 | Allstate | 10.9% |
| 05 | Travelers | 10.9% |
| 06 | State Farm | 9.1% |
| 07 | AAA | 5.5% |
| 08 | Erie Insurance | 3.6% |
| 09 | Nationwide | 3.6% |
| 10 | Amica | 1.8% |
Being described in the answer and being cited as a source are different things.
| Search intent | Returned an AI Overview |
|---|---|
| comparison | 100% |
| cost | 100% |
| informational | 100% |
| quote | 100% |
| near me | 50% |
| head | 0% |
Public boards list national carriers and aggregate the rest. We will run your brand against this exact query set in Utah and send you all three scores.
| # | Metro | Leading business | Share of slots | Businesses | Rating |
|---|---|---|---|---|---|
| 01 | Salt Lake City | Community Insurance Utah | 33.3% | 6 | 4.7 |
Near-me searches are measured per metro, not per state. Each metro has its own board.
The citation table above lists insurers only. This one lists everything the answer actually pointed at, which is a different picture: in Utah, insurers are 36.5% of cited sources and comparison sites are 17.6%.
| # | Source | Type | Share of citations |
|---|---|---|---|
| 01 | YouTube youtube.com | Forums | 10.8% |
| 02 | Progressive progressive.com | Insurers | 8.1% |
| 03 | Allstate allstate.com | Insurers | 6.8% |
| 04 | Liberty Mutual libertymutual.com | Insurers | 6.8% |
| 05 | GEICO geico.com | Insurers | 5.4% |
| 06 | NerdWallet nerdwallet.com | Comparison sites | 5.4% |
| 07 | US News usnews.com | Publishers | 5.4% |
| 08 | Consumer Reports consumerreports.org | Publishers | 4.1% |
| 09 | Google google.com | Search | 4.1% |
| 10 | Reddit reddit.com | Forums | 4.1% |
| 11 | Experian experian.com | Publishers | 2.7% |
| 12 | Policygenius policygenius.com | Comparison sites | 2.7% |
| 13 | The Zebra thezebra.com | Comparison sites | 2.7% |
| 14 | atlasinsurancerochester.com atlasinsurancerochester.com | unknown | 1.4% |
| 15 | Farmers farmers.com | Insurers | 1.4% |
| 16 | Yahoo Finance finance.yahoo.com | Publishers | 1.4% |
| 17 | Forbes Advisor forbes.com | Publishers | 1.4% |
| 18 | Freeway Insurance freeway.com | Agencies | 1.4% |
| 19 | Insurance.com insurance.com | Comparison sites | 1.4% |
| 20 | Insure.com insure.com | Comparison sites | 1.4% |
| 21 | Insurify insurify.com | Comparison sites | 1.4% |
| 22 | LendingTree lendingtree.com | Comparison sites | 1.4% |
| 23 | MarketWatch marketwatch.com | Publishers | 1.4% |
| 24 | Mercury Insurance mercuryinsurance.com | Insurers | 1.4% |
| 25 | AAA mwg.aaa.com | Insurers | 1.4% |
| 26 | Nsure nsure.com | Comparison sites | 1.4% |
| 27 | pandalawfirm.com pandalawfirm.com | unknown | 1.4% |
| 28 | Prestige Luxury Rentals prestigeluxuryrentals.com | unknown | 1.4% |
| 29 | Pronto Insurance prontoinsurance.com | Insurers | 1.4% |
| 30 | SoFi sofi.com | Publishers | 1.4% |
| 31 | State Farm statefarm.com | Insurers | 1.4% |
| 32 | Texas Dept. of Insurance tdi.texas.gov | Regulators | 1.4% |
| 33 | The General thegeneral.com | Insurers | 1.4% |
| 34 | Travelers travelers.com | Insurers | 1.4% |
| 35 | usclaims.com usclaims.com | unknown | 1.4% |
| 36 | Wall Street Journal wsj.com | Publishers | 1.4% |
Types are assigned from a published list. A source we cannot classify with confidence is left unclassified rather than guessed at.
What is on this page position-weighted organic visibility indexed to the Utah leader, share of sources cited in AI Overviews, share of answers naming a carrier, and Local Pack presence. The first three use the same 19 searches captured November 2026. Local Pack comes from a separate set of near-me searches measured per metro, joined here.
Never combined the disciplines are reported separately and are not summed. A blended score would hide the only finding that matters, which is where they disagree.
Coverage Google AI Overviews only. ChatGPT, Perplexity and Claude are separate surfaces and are not measured.