Utah
United StatesAllstate leads the organic results in Utah. Progressive is cited most in AI answers. They are different brands, which is true in most geographies we measure. An AI Overview appeared on 78.9% of the 19 searches tracked here, citing an average of 5.9 sources.
| # | Carrier | Visibility index |
|---|---|---|
| 01 | Allstate | 100 |
| 02 | Progressive | 84.5 |
| 03 | GEICO | 59.1 |
| 04 | Liberty Mutual | 35.7 |
| 05 | AAA | 31.1 |
| 06 | State Farm | 28.8 |
| 07 | The General | 23.7 |
| 08 | Mercury Insurance | 23.4 |
| 09 | SafeAuto | 8.9 |
| 10 | Farmers | 6.8 |
| # | Carrier | Share of carrier citations |
|---|---|---|
| 01 | Progressive | 17.6% |
| 02 | Allstate | 14.7% |
| 03 | Farmers | 14.7% |
| 04 | GEICO | 14.7% |
| 05 | Liberty Mutual | 14.7% |
| 06 | State Farm | 5.9% |
| 07 | Travelers | 5.9% |
| 08 | AAA | 2.9% |
| 09 | MAPFRE | 2.9% |
| 10 | Mercury Insurance | 2.9% |
| # | Source type | Share of citations |
|---|---|---|
| 01 | carrier | 38.6% |
| 02 | aggregator | 30.7% |
| 03 | publisher | 12.5% |
| 04 | forum | 11.4% |
| 05 | agency | 2.3% |
| 06 | regulator | 2.3% |
| 07 | law firm | 1.1% |
| 08 | social | 1.1% |
| # | Carrier | Share of mentions |
|---|---|---|
| 01 | GEICO | 18.2% |
| 02 | Progressive | 18.2% |
| 03 | Travelers | 13.6% |
| 04 | Allstate | 11.4% |
| 05 | Farmers | 11.4% |
| 06 | State Farm | 11.4% |
| 07 | USAA | 9.1% |
| 08 | AAA | 2.3% |
| 09 | Erie Insurance | 2.3% |
| 10 | Nationwide | 2.3% |
Being described in the answer and being cited as a source are different things.
| Search intent | Returned an AI Overview |
|---|---|
| unclassified | 78.9% |
Public boards list national carriers and aggregate the rest. We will run your brand against this exact query set in Utah and send you all three scores.
| # | Metro | Leading business | Share of slots | Businesses | Rating |
|---|---|---|---|---|---|
| 01 | Salt Lake City | Community Insurance Utah | 30.6% | 6 | 4.7 |
Near-me searches are measured per metro, not per state. Each metro has its own board.
The citation table above lists insurers only. This one lists everything the answer actually pointed at, which is a different picture: in Utah, insurers are 38.6% of cited sources and comparison sites are 30.7%.
| # | Source | Type | Share of citations |
|---|---|---|---|
| 01 | NerdWallet nerdwallet.com | Comparison sites | 9.1% |
| 02 | Progressive progressive.com | Insurers | 6.8% |
| 03 | YouTube youtube.com | Forums | 6.8% |
| 04 | Allstate allstate.com | Insurers | 5.7% |
| 05 | Farmers farmers.com | Insurers | 5.7% |
| 06 | GEICO geico.com | Insurers | 5.7% |
| 07 | Liberty Mutual libertymutual.com | Insurers | 5.7% |
| 08 | The Zebra thezebra.com | Comparison sites | 5.7% |
| 09 | Compare.com compare.com | Comparison sites | 4.5% |
| 10 | LendingTree lendingtree.com | Comparison sites | 4.5% |
| 11 | Reddit reddit.com | Forums | 4.5% |
| 12 | Insurify insurify.com | Comparison sites | 3.4% |
| 13 | Experian experian.com | Publishers | 2.3% |
| 14 | Forbes Advisor forbes.com | Publishers | 2.3% |
| 15 | Money money.com | Publishers | 2.3% |
| 16 | State Farm statefarm.com | Insurers | 2.3% |
| 17 | Travelers travelers.com | Insurers | 2.3% |
| 18 | AAA ace.aaa.com | Insurers | 1.1% |
| 19 | Baldwin Risk Partners baldwin.com | Agencies | 1.1% |
| 20 | Chandler Law chandlerlaw.com | Law firms | 1.1% |
| 21 | CNBC cnbc.com | Publishers | 1.1% |
| 22 | Consumer Reports consumerreports.org | Publishers | 1.1% |
| 23 | EverQuote everquote.com | Comparison sites | 1.1% |
| 24 | Facebook facebook.com | Social | 1.1% |
| 25 | Yahoo Finance finance.yahoo.com | Publishers | 1.1% |
| 26 | California Dept. of Insurance insurance.ca.gov | Regulators | 1.1% |
| 27 | Insure.com insure.com | Comparison sites | 1.1% |
| 28 | Insure On The Spot insureonthespot.com | Agencies | 1.1% |
| 29 | MAPFRE mapfreinsurance.com | Insurers | 1.1% |
| 30 | MarketWatch marketwatch.com | Publishers | 1.1% |
| 31 | Mercury Insurance mercuryinsurance.com | Insurers | 1.1% |
| 32 | Georgia OCI oci.georgia.gov | Regulators | 1.1% |
| 33 | The General thegeneral.com | Insurers | 1.1% |
| 34 | US News usnews.com | Publishers | 1.1% |
| 35 | WalletHub wallethub.com | Comparison sites | 1.1% |
Types are assigned from a published list. A source we cannot classify with confidence is left unclassified rather than guessed at.
What is on this page position-weighted organic visibility indexed to the Utah leader, share of sources cited in AI Overviews, share of answers naming a carrier, and Local Pack presence. The first three use the same 19 searches captured August 2026. Local Pack comes from a separate set of near-me searches measured per metro, joined here.
Never combined the disciplines are reported separately and are not summed. A blended score would hide the only finding that matters, which is where they disagree.
Coverage Google AI Overviews only. ChatGPT, Perplexity and Claude are separate surfaces and are not measured.