Colorado
United StatesAllstate leads the organic results in Colorado. GEICO is cited most in AI answers. They are different brands, which is true in most geographies we measure. An AI Overview appeared on 84.2% of the 19 searches tracked here, citing an average of 8.2 sources.
| # | Carrier | Visibility index |
|---|---|---|
| 01 | Allstate | 100 |
| 02 | Progressive | 65.5 |
| 03 | GEICO | 56.2 |
| 04 | Liberty Mutual | 29.4 |
| 05 | AAA | 23.2 |
| 06 | The General | 15.1 |
| 07 | Mercury Insurance | 12 |
| 08 | State Farm | 11.9 |
| 09 | Farmers | 5.4 |
| 10 | SafeAuto | 3.3 |
| # | Carrier | Share of carrier citations |
|---|---|---|
| 01 | GEICO | 22% |
| 02 | Liberty Mutual | 20% |
| 03 | Allstate | 10% |
| 04 | Nationwide | 10% |
| 05 | Progressive | 8% |
| 06 | State Farm | 8% |
| 07 | AAA | 6% |
| 08 | Farmers | 4% |
| 09 | The General | 4% |
| 10 | Direct Auto | 2% |
| # | Source type | Share of citations |
|---|---|---|
| 01 | carrier | 38.2% |
| 02 | aggregator | 26.7% |
| 03 | publisher | 15.3% |
| 04 | forum | 8.4% |
| 05 | agency | 4.6% |
| 06 | regulator | 2.3% |
| 07 | unknown | 2.3% |
| 08 | law firm | 1.5% |
| 09 | social | 0.8% |
| # | Carrier | Share of mentions |
|---|---|---|
| 01 | GEICO | 21.3% |
| 02 | Progressive | 14.8% |
| 03 | Allstate | 9.8% |
| 04 | Nationwide | 9.8% |
| 05 | State Farm | 9.8% |
| 06 | Travelers | 9.8% |
| 07 | USAA | 9.8% |
| 08 | AAA | 4.9% |
| 09 | Farmers | 4.9% |
| 10 | Erie Insurance | 1.6% |
Being described in the answer and being cited as a source are different things.
| Search intent | Returned an AI Overview |
|---|---|
| comparison | 100% |
| cost | 100% |
| informational | 100% |
| quote | 100% |
| head | 50% |
| near me | 0% |
Public boards list national carriers and aggregate the rest. We will run your brand against this exact query set in Colorado and send you all three scores.
| # | Metro | Leading business | Share of slots | Businesses | Rating |
|---|---|---|---|---|---|
| 01 | Aurora | Affordable Insurance | 30.6% | 8 | 4.1 |
| 02 | Colorado Springs | A Plus Insurance | 27.8% | 9 | 4.8 |
| 03 | Denver | Denver Insurance LLC | 27.8% | 12 | 4.9 |
Near-me searches are measured per metro, not per state. Each metro has its own board.
The citation table above lists insurers only. This one lists everything the answer actually pointed at, which is a different picture: in Colorado, insurers are 38.2% of cited sources and comparison sites are 26.7%.
| # | Source | Type | Share of citations |
|---|---|---|---|
| 01 | NerdWallet nerdwallet.com | Comparison sites | 9.9% |
| 02 | GEICO geico.com | Insurers | 8.4% |
| 03 | Liberty Mutual libertymutual.com | Insurers | 7.6% |
| 04 | US News usnews.com | Publishers | 7.6% |
| 05 | Insurify insurify.com | Comparison sites | 6.9% |
| 06 | YouTube youtube.com | Forums | 6.9% |
| 07 | Allstate allstate.com | Insurers | 3.8% |
| 08 | Nationwide nationwide.com | Insurers | 3.8% |
| 09 | The Zebra thezebra.com | Comparison sites | 3.8% |
| 10 | Progressive progressive.com | Insurers | 3.1% |
| 11 | State Farm statefarm.com | Insurers | 3.1% |
| 12 | Experian experian.com | Publishers | 2.3% |
| 13 | A-MAX Auto Insurance amaxinsurance.com | Agencies | 1.5% |
| 14 | Consumer Reports consumerreports.org | Publishers | 1.5% |
| 15 | Farmers farmers.com | Insurers | 1.5% |
| 16 | LendingTree lendingtree.com | Comparison sites | 1.5% |
| 17 | MarketWatch marketwatch.com | Publishers | 1.5% |
| 18 | AAA mwg.aaa.com | Insurers | 1.5% |
| 19 | Policygenius policygenius.com | Comparison sites | 1.5% |
| 20 | Reddit reddit.com | Forums | 1.5% |
| 21 | The General thegeneral.com | Insurers | 1.5% |
| 22 | WalletHub wallethub.com | Comparison sites | 1.5% |
| 23 | AAA acg.aaa.com | Insurers | 0.8% |
| 24 | Baldwin Risk Partners baldwin.com | Agencies | 0.8% |
| 25 | Compare.com compare.com | Comparison sites | 0.8% |
| 26 | content.leg.colorado.gov content.leg.colorado.gov | unknown | 0.8% |
| 27 | Direct Auto directauto.com | Insurers | 0.8% |
| 28 | Colorado DOI doi.colorado.gov | Regulators | 0.8% |
| 29 | Facebook facebook.com | Social | 0.8% |
| 30 | Forbes Advisor forbes.com | Publishers | 0.8% |
| 31 | Gallon Law gallonlaw.com | Law firms | 0.8% |
| 32 | hanover.com hanover.com | unknown | 0.8% |
| 33 | H&H Insurance hhinsurance.com | Agencies | 0.8% |
| 34 | Illinois DOI idoi.illinois.gov | Regulators | 0.8% |
| 35 | Leavitt Group leavitt.com | Agencies | 0.8% |
| 36 | Lemonade lemonade.com | Insurers | 0.8% |
| 37 | Mercury Insurance mercuryinsurance.com | Insurers | 0.8% |
| 38 | Nsure nsure.com | Comparison sites | 0.8% |
| 39 | Georgia OCI oci.georgia.gov | Regulators | 0.8% |
| 40 | Pronto Insurance prontoinsurance.com | Insurers | 0.8% |
Types are assigned from a published list. A source we cannot classify with confidence is left unclassified rather than guessed at.
What is on this page position-weighted organic visibility indexed to the Colorado leader, share of sources cited in AI Overviews, share of answers naming a carrier, and Local Pack presence. The first three use the same 19 searches captured September 2026. Local Pack comes from a separate set of near-me searches measured per metro, joined here.
Never combined the disciplines are reported separately and are not summed. A blended score would hide the only finding that matters, which is where they disagree.
Coverage Google AI Overviews only. ChatGPT, Perplexity and Claude are separate surfaces and are not measured.