Colorado
United StatesAllstate leads the organic results in Colorado. Liberty Mutual is cited most in AI answers. They are different brands, which is true in most geographies we measure. An AI Overview appeared on 78.9% of the 19 searches tracked here, citing an average of 7 sources.
| # | Carrier | Visibility index |
|---|---|---|
| 01 | Allstate | 100 |
| 02 | Progressive | 71.1 |
| 03 | GEICO | 45.8 |
| 04 | AAA | 36 |
| 05 | Liberty Mutual | 34.3 |
| 06 | Mercury Insurance | 19 |
| 07 | State Farm | 14.1 |
| 08 | The General | 13.6 |
| 09 | SafeAuto | 8.7 |
| 10 | Nationwide | 7.4 |
| # | Carrier | Share of carrier citations |
|---|---|---|
| 01 | Liberty Mutual | 24.2% |
| 02 | Progressive | 18.2% |
| 03 | Allstate | 15.2% |
| 04 | GEICO | 12.1% |
| 05 | Mercury Insurance | 9.1% |
| 06 | State Farm | 6.1% |
| 07 | Farmers | 3% |
| 08 | Lemonade | 3% |
| 09 | Pronto Insurance | 3% |
| 10 | The General | 3% |
| # | Source type | Share of citations |
|---|---|---|
| 01 | carrier | 31.4% |
| 02 | aggregator | 24.8% |
| 03 | publisher | 22.9% |
| 04 | forum | 15.2% |
| 05 | law firm | 3.8% |
| 06 | agency | 1% |
| 07 | social | 1% |
| # | Carrier | Share of mentions |
|---|---|---|
| 01 | GEICO | 22.6% |
| 02 | Progressive | 17% |
| 03 | State Farm | 11.3% |
| 04 | Travelers | 11.3% |
| 05 | USAA | 11.3% |
| 06 | Allstate | 7.5% |
| 07 | Nationwide | 5.7% |
| 08 | Erie Insurance | 3.8% |
| 09 | Farmers | 3.8% |
| 10 | Liberty Mutual | 3.8% |
Being described in the answer and being cited as a source are different things.
| Search intent | Returned an AI Overview |
|---|---|
| unclassified | 78.9% |
Public boards list national carriers and aggregate the rest. We will run your brand against this exact query set in Colorado and send you all three scores.
| # | Metro | Leading business | Share of slots | Businesses | Rating |
|---|---|---|---|---|---|
| 01 | Aurora | Affordable Insurance | 30.6% | 10 | 4.2 |
| 02 | Colorado Springs | A Plus Insurance | 30.6% | 9 | 4.8 |
| 03 | Denver | Denver Insurance LLC | 30.6% | 14 | 4.9 |
Near-me searches are measured per metro, not per state. Each metro has its own board.
The citation table above lists insurers only. This one lists everything the answer actually pointed at, which is a different picture: in Colorado, insurers are 31.4% of cited sources and comparison sites are 24.8%.
| # | Source | Type | Share of citations |
|---|---|---|---|
| 01 | YouTube youtube.com | Forums | 13.3% |
| 02 | NerdWallet nerdwallet.com | Comparison sites | 9.5% |
| 03 | US News usnews.com | Publishers | 9.5% |
| 04 | Liberty Mutual libertymutual.com | Insurers | 7.6% |
| 05 | Progressive progressive.com | Insurers | 5.7% |
| 06 | Allstate allstate.com | Insurers | 4.8% |
| 07 | Insurify insurify.com | Comparison sites | 4.8% |
| 08 | GEICO geico.com | Insurers | 3.8% |
| 09 | The Zebra thezebra.com | Comparison sites | 3.8% |
| 10 | CNBC cnbc.com | Publishers | 2.9% |
| 11 | Compare.com compare.com | Comparison sites | 2.9% |
| 12 | Forbes Advisor forbes.com | Publishers | 2.9% |
| 13 | MarketWatch marketwatch.com | Publishers | 2.9% |
| 14 | Mercury Insurance mercuryinsurance.com | Insurers | 2.9% |
| 15 | Experian experian.com | Publishers | 1.9% |
| 16 | Money money.com | Publishers | 1.9% |
| 17 | Reddit reddit.com | Forums | 1.9% |
| 18 | State Farm statefarm.com | Insurers | 1.9% |
| 19 | Chandler Law chandlerlaw.com | Law firms | 1% |
| 20 | Consumer Reports consumerreports.org | Publishers | 1% |
| 21 | David Ricks Law davidrickslaw.com | Law firms | 1% |
| 22 | Facebook facebook.com | Social | 1% |
| 23 | Farmers farmers.com | Insurers | 1% |
| 24 | FMG Law fmglaw.com | Law firms | 1% |
| 25 | Gallon Law gallonlaw.com | Law firms | 1% |
| 26 | Insurance.com insurance.com | Comparison sites | 1% |
| 27 | Insure.com insure.com | Comparison sites | 1% |
| 28 | Lemonade lemonade.com | Insurers | 1% |
| 29 | LendingTree lendingtree.com | Comparison sites | 1% |
| 30 | Prime Insurance Hub primeinsurancehub.com | Agencies | 1% |
| 31 | Pronto Insurance prontoinsurance.com | Insurers | 1% |
| 32 | The General thegeneral.com | Insurers | 1% |
| 33 | Travelers travelers.com | Insurers | 1% |
| 34 | WalletHub wallethub.com | Comparison sites | 1% |
Types are assigned from a published list. A source we cannot classify with confidence is left unclassified rather than guessed at.
What is on this page position-weighted organic visibility indexed to the Colorado leader, share of sources cited in AI Overviews, share of answers naming a carrier, and Local Pack presence. The first three use the same 19 searches captured August 2026. Local Pack comes from a separate set of near-me searches measured per metro, joined here.
Never combined the disciplines are reported separately and are not summed. A blended score would hide the only finding that matters, which is where they disagree.
Coverage Google AI Overviews only. ChatGPT, Perplexity and Claude are separate surfaces and are not measured.