Colorado
United StatesAllstate leads both the organic results and the AI citations in Colorado, which is unusual: it is the less common of the two outcomes. An AI Overview appeared on 94.7% of the 19 searches tracked here, citing an average of 4.4 sources.
| # | Carrier | Visibility index |
|---|---|---|
| 01 | Allstate | 100 |
| 02 | GEICO | 86.8 |
| 03 | Liberty Mutual | 54.8 |
| 04 | Farmers | 22.1 |
| 05 | AAA | 15.2 |
| 06 | Progressive | 7.4 |
| 07 | SafeAuto | 5.9 |
| 08 | The General | 4.9 |
| 09 | Plymouth Rock | 4.9 |
| 10 | Mercury Insurance | 4.3 |
| # | Carrier | Share of carrier citations |
|---|---|---|
| 01 | Allstate | 23.8% |
| 02 | GEICO | 23.8% |
| 03 | Liberty Mutual | 14.3% |
| 04 | Progressive | 14.3% |
| 05 | AAA | 7.1% |
| 06 | Farmers | 4.8% |
| 07 | Mercury Insurance | 2.4% |
| 08 | Pronto Insurance | 2.4% |
| 09 | State Farm | 2.4% |
| 10 | The General | 2.4% |
| # | Source type | Share of citations |
|---|---|---|
| 01 | carrier | 52.5% |
| 02 | forum | 16.2% |
| 03 | aggregator | 12.5% |
| 04 | publisher | 8.8% |
| 05 | unknown | 5% |
| 06 | search | 3.8% |
| 07 | agency | 1.2% |
| # | Carrier | Share of mentions |
|---|---|---|
| 01 | GEICO | 19.1% |
| 02 | Allstate | 16.2% |
| 03 | Progressive | 14.7% |
| 04 | State Farm | 11.8% |
| 05 | USAA | 8.8% |
| 06 | Travelers | 5.9% |
| 07 | AAA | 4.4% |
| 08 | Liberty Mutual | 4.4% |
| 09 | Nationwide | 4.4% |
| 10 | Erie Insurance | 2.9% |
Being described in the answer and being cited as a source are different things.
| Search intent | Returned an AI Overview |
|---|---|
| comparison | 100% |
| cost | 100% |
| head | 100% |
| informational | 100% |
| quote | 100% |
| near me | 50% |
Public boards list national carriers and aggregate the rest. We will run your brand against this exact query set in Colorado and send you all three scores.
| # | Metro | Leading business | Share of slots | Businesses | Rating |
|---|---|---|---|---|---|
| 01 | Colorado Springs | A Plus Insurance | 30.6% | 7 | 4.8 |
| 02 | Denver | A Plus Insurance | 27.8% | 7 | 4.9 |
| 03 | Aurora | Affordable Insurance | 30.3% | 9 | 4.2 |
Near-me searches are measured per metro, not per state. Each metro has its own board.
The citation table above lists insurers only. This one lists everything the answer actually pointed at, which is a different picture: in Colorado, insurers are 52.5% of cited sources and comparison sites are 12.5%.
| # | Source | Type | Share of citations |
|---|---|---|---|
| 01 | Allstate allstate.com | Insurers | 12.5% |
| 02 | GEICO geico.com | Insurers | 12.5% |
| 03 | YouTube youtube.com | Forums | 12.5% |
| 04 | Liberty Mutual libertymutual.com | Insurers | 7.5% |
| 05 | Progressive progressive.com | Insurers | 7.5% |
| 06 | US News usnews.com | Publishers | 5% |
| 07 | Google google.com | Search | 3.8% |
| 08 | NerdWallet nerdwallet.com | Comparison sites | 3.8% |
| 09 | Reddit reddit.com | Forums | 3.8% |
| 10 | Consumer Reports consumerreports.org | Publishers | 2.5% |
| 11 | Farmers farmers.com | Insurers | 2.5% |
| 12 | AAA mwg.aaa.com | Insurers | 2.5% |
| 13 | Policygenius policygenius.com | Comparison sites | 2.5% |
| 14 | The Zebra thezebra.com | Comparison sites | 2.5% |
| 15 | AAA ace.aaa.com | Insurers | 1.2% |
| 16 | allianztravelinsurance.com allianztravelinsurance.com | unknown | 1.2% |
| 17 | Experian experian.com | Publishers | 1.2% |
| 18 | foxbusiness.com foxbusiness.com | unknown | 1.2% |
| 19 | Insurify insurify.com | Comparison sites | 1.2% |
| 20 | LendingTree lendingtree.com | Comparison sites | 1.2% |
| 21 | Mercury Insurance mercuryinsurance.com | Insurers | 1.2% |
| 22 | netquote.com netquote.com | unknown | 1.2% |
| 23 | Prestige Luxury Rentals prestigeluxuryrentals.com | unknown | 1.2% |
| 24 | Pronto Insurance prontoinsurance.com | Insurers | 1.2% |
| 25 | Schneiderman Insurance schneidermaninsurance.com | Agencies | 1.2% |
| 26 | State Farm statefarm.com | Insurers | 1.2% |
| 27 | The General thegeneral.com | Insurers | 1.2% |
| 28 | Travelers travelers.com | Insurers | 1.2% |
| 29 | ValuePenguin valuepenguin.com | Comparison sites | 1.2% |
Types are assigned from a published list. A source we cannot classify with confidence is left unclassified rather than guessed at.
What is on this page position-weighted organic visibility indexed to the Colorado leader, share of sources cited in AI Overviews, share of answers naming a carrier, and Local Pack presence. The first three use the same 19 searches captured November 2026. Local Pack comes from a separate set of near-me searches measured per metro, joined here.
Never combined the disciplines are reported separately and are not summed. A blended score would hide the only finding that matters, which is where they disagree.
Coverage Google AI Overviews only. ChatGPT, Perplexity and Claude are separate surfaces and are not measured.