Missouri
United StatesAllstate leads the organic results in Missouri. Progressive is cited most in AI answers. They are different brands, which is true in most geographies we measure. An AI Overview appeared on 73.7% of the 19 searches tracked here, citing an average of 6.6 sources.
| # | Carrier | Visibility index |
|---|---|---|
| 01 | Allstate | 100 |
| 02 | Progressive | 86.3 |
| 03 | GEICO | 56 |
| 04 | Liberty Mutual | 37.7 |
| 05 | AAA | 37 |
| 06 | State Farm | 30.4 |
| 07 | The General | 25.9 |
| 08 | Mercury Insurance | 22.7 |
| 09 | SafeAuto | 11 |
| 10 | Farmers | 7.2 |
| # | Carrier | Share of carrier citations |
|---|---|---|
| 01 | Progressive | 23.3% |
| 02 | Liberty Mutual | 16.7% |
| 03 | Allstate | 10% |
| 04 | Farmers | 10% |
| 05 | GEICO | 6.7% |
| 06 | Lemonade | 6.7% |
| 07 | Mercury Insurance | 6.7% |
| 08 | State Farm | 6.7% |
| 09 | AAA | 3.3% |
| 10 | MAPFRE | 3.3% |
| # | Source type | Share of citations |
|---|---|---|
| 01 | carrier | 32.3% |
| 02 | publisher | 28% |
| 03 | aggregator | 24.7% |
| 04 | forum | 9.7% |
| 05 | regulator | 4.3% |
| 06 | agency | 1.1% |
| # | Carrier | Share of mentions |
|---|---|---|
| 01 | Progressive | 21.7% |
| 02 | GEICO | 19.6% |
| 03 | State Farm | 10.9% |
| 04 | Farmers | 8.7% |
| 05 | Travelers | 8.7% |
| 06 | USAA | 8.7% |
| 07 | Allstate | 6.5% |
| 08 | Lemonade | 4.3% |
| 09 | Nationwide | 4.3% |
| 10 | AAA | 2.2% |
Being described in the answer and being cited as a source are different things.
| Search intent | Returned an AI Overview |
|---|---|
| unclassified | 73.7% |
Public boards list national carriers and aggregate the rest. We will run your brand against this exact query set in Missouri and send you all three scores.
| # | Metro | Leading business | Share of slots | Businesses | Rating |
|---|---|---|---|---|---|
| 01 | Kansas City | Freeway Insurance | 25% | 12 | 4.9 |
Near-me searches are measured per metro, not per state. Each metro has its own board.
The citation table above lists insurers only. This one lists everything the answer actually pointed at, which is a different picture: in Missouri, insurers are 32.3% of cited sources and comparison sites are 24.7%.
| # | Source | Type | Share of citations |
|---|---|---|---|
| 01 | NerdWallet nerdwallet.com | Comparison sites | 12.9% |
| 02 | US News usnews.com | Publishers | 9.7% |
| 03 | Progressive progressive.com | Insurers | 7.5% |
| 04 | YouTube youtube.com | Forums | 7.5% |
| 05 | MarketWatch marketwatch.com | Publishers | 6.5% |
| 06 | Liberty Mutual libertymutual.com | Insurers | 5.4% |
| 07 | Allstate allstate.com | Insurers | 3.2% |
| 08 | Farmers farmers.com | Insurers | 3.2% |
| 09 | Forbes Advisor forbes.com | Publishers | 3.2% |
| 10 | Insurify insurify.com | Comparison sites | 3.2% |
| 11 | The Zebra thezebra.com | Comparison sites | 3.2% |
| 12 | CNBC cnbc.com | Publishers | 2.2% |
| 13 | Compare.com compare.com | Comparison sites | 2.2% |
| 14 | Experian experian.com | Publishers | 2.2% |
| 15 | GEICO geico.com | Insurers | 2.2% |
| 16 | Lemonade lemonade.com | Insurers | 2.2% |
| 17 | LendingTree lendingtree.com | Comparison sites | 2.2% |
| 18 | Mercury Insurance mercuryinsurance.com | Insurers | 2.2% |
| 19 | Reddit reddit.com | Forums | 2.2% |
| 20 | State Farm statefarm.com | Insurers | 2.2% |
| 21 | AAA ace.aaa.com | Insurers | 1.1% |
| 22 | Consumer Reports consumerreports.org | Publishers | 1.1% |
| 23 | Missouri DOR dor.mo.gov | Regulators | 1.1% |
| 24 | Maryland Insurance Administration insurance.maryland.gov | Regulators | 1.1% |
| 25 | Leavitt Group leavitt.com | Agencies | 1.1% |
| 26 | MAPFRE mapfreinsurance.com | Insurers | 1.1% |
| 27 | Money money.com | Publishers | 1.1% |
| 28 | Georgia OCI oci.georgia.gov | Regulators | 1.1% |
| 29 | Ramsey Solutions ramseysolutions.com | Publishers | 1.1% |
| 30 | SoFi sofi.com | Publishers | 1.1% |
| 31 | Texas Dept. of Insurance tdi.texas.gov | Regulators | 1.1% |
| 32 | The General thegeneral.com | Insurers | 1.1% |
| 33 | Travelers travelers.com | Insurers | 1.1% |
| 34 | WalletHub wallethub.com | Comparison sites | 1.1% |
Types are assigned from a published list. A source we cannot classify with confidence is left unclassified rather than guessed at.
What is on this page position-weighted organic visibility indexed to the Missouri leader, share of sources cited in AI Overviews, share of answers naming a carrier, and Local Pack presence. The first three use the same 19 searches captured August 2026. Local Pack comes from a separate set of near-me searches measured per metro, joined here.
Never combined the disciplines are reported separately and are not summed. A blended score would hide the only finding that matters, which is where they disagree.
Coverage Google AI Overviews only. ChatGPT, Perplexity and Claude are separate surfaces and are not measured.