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WY
Business insurance board · August 2026

Wyoming

United States
Searches tracked
24
AI Overview rate
83.3%
Sources per answer
8.2
Locator United States

Business insurance in Wyoming: who ranks, and who gets cited

The Hartford leads the organic results in Wyoming. NEXT Insurance is cited most in AI answers. They are different brands, which is true in most geographies we measure. An AI Overview appeared on 83.3% of the 24 searches tracked here, citing an average of 8.2 sources.

Discipline 01 · Best insurance SEO The Hartford Organic visibility 100 / 100
Discipline 02 · Best insurance GEO NEXT Insurance Cited in 27.2% of carrier citations
Discipline 03 · Best local SEO No local pack

Organic visibility

Indexed to the Wyoming leader
Organic visibility by carrier in Wyoming, commercial insurance, August 2026
#CarrierVisibility index
01 The Hartford 100
02 Progressive Commercial 83.3
03 NEXT Insurance 55.4
04 GEICO 50.8
05 Allstate 17.6
06 Nationwide 17.1
07 biBERK 16
08 Hiscox 15.6
09 Travelers 10.5
10 State Farm 7.6

AI citation share

Share of carrier citations
Share of AI Overview citations by carrier in Wyoming, commercial insurance, August 2026
#CarrierShare of carrier citations
01 NEXT Insurance 27.2%
02 The Hartford 19.4%
03 Progressive Commercial 16.5%
04 GEICO 11.7%
05 Nationwide 5.8%
06 Hiscox 4.9%
07 Allstate 2.9%
08 Travelers 2.9%
09 Vouch 1.9%
10 biBERK 1.9%

Who Google cites

All sources, not only carriers
Types of source cited in AI Overviews in Wyoming, commercial insurance, August 2026
#Source typeShare of citations
01 carrier 57.5%
02 forum 11.2%
03 aggregator 6.7%
04 regulator 6.1%
05 agency 4.5%
06 unknown 4.5%
07 publisher 3.9%
08 payroll 3.4%
09 security vendor 1.7%
10 financial institution 0.6%

Named in the answer

Mentions, not citations
Carriers named in AI Overview text in Wyoming, commercial insurance, August 2026
#CarrierShare of mentions
01 GEICO 15.5%
02 NEXT Insurance 12.7%
03 The Hartford 12.7%
04 Progressive 11.3%
05 Progressive Commercial 11.3%
06 Hiscox 8.5%
07 Nationwide 8.5%
08 Travelers 5.6%
09 Allstate 4.2%
10 Chubb 2.8%

Being described in the answer and being cited as a source are different things.

What these searches return

By intent, 24 searches
AI Overview presence by search intent in Wyoming, August 2026
Search intentReturned an AI Overview
unclassified 83.3%
Wyoming · Auto · 24 captures · Jul 2026

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Every source the AI cites

40 domains · not only insurers

The citation table above lists insurers only. This one lists everything the answer actually pointed at, which is a different picture: in Wyoming, insurers are 57.5% of cited sources and comparison sites are 6.7%.

Every domain cited in AI answers for Wyoming, August 2026
#SourceType Share of citations
01 NEXT Insurance
nextinsurance.com
Insurers
15.6%
02 The Hartford
thehartford.com
Insurers
11.2%
03 YouTube
youtube.com
Forums
10.6%
04 Progressive Commercial
progressivecommercial.com
Insurers
9.5%
05 GEICO
geico.com
Insurers
6.7%
06 Nationwide
nationwide.com
Insurers
3.4%
07 Hiscox
hiscox.com
Insurers
2.8%
08 Allstate
allstate.com
Insurers
1.7%
09 Forbes Advisor
forbes.com
Publishers
1.7%
10 Investopedia
investopedia.com
Comparison sites
1.7%
11 US Small Business Administration
sba.gov
Regulators
1.7%
12 Travelers
travelers.com
Insurers
1.7%
13 biBERK
biberk.com
Insurers
1.1%
14 Maryland Business Express
businessexpress.maryland.gov
Regulators
1.1%
15 InsuredBetter
insuredbetter.com
Comparison sites
1.1%
16 Insureon
insureon.com
Comparison sites
1.1%
17 Texas Dept. of Insurance
tdi.texas.gov
Regulators
1.1%
18 TechInsurance
techinsurance.com
Comparison sites
1.1%
19 US News
usnews.com
Publishers
1.1%
20 Vouch
vouch.us
Insurers
1.1%
21 aall.net
aall.net
unknown
0.6%
22 BlueVoyant
bluevoyant.com
Security vendors
0.6%
23 Business News Daily
businessnewsdaily.com
Publishers
0.6%
24 cdle.colorado.gov
cdle.colorado.gov
unknown
0.6%
25 Chubb
chubb.com
Insurers
0.6%
26 Cynet
cynet.com
Security vendors
0.6%
27 Darden Miranda
dardenmiranda.com
Agencies
0.6%
28 DC DISB
disb.dc.gov
Regulators
0.6%
29 doi.wyo.gov
doi.wyo.gov
unknown
0.6%
30 dws.wyo.gov
dws.wyo.gov
unknown
0.6%
31 Wikipedia
en.wikipedia.org
Publishers
0.6%
32 Farmer Brown Insurance
farmerbrown.com
Agencies
0.6%
33 Federated Insurance
federatedinsurance.com
Insurers
0.6%
34 Fortinet
fortinet.com
Security vendors
0.6%
35 FPA Insurance
fpa.insure
Agencies
0.6%
36 Federal Trade Commission
ftc.gov
Regulators
0.6%
37 Gusto
gusto.com
Payroll platforms
0.6%
38 Higginbotham
higginbotham.com
Agencies
0.6%
39 HUB International
hubinternational.com
Agencies
0.6%
40 Hudson Valley Credit Union
hvcu.org
Banks
0.6%

Types are assigned from a published list. A source we cannot classify with confidence is left unclassified rather than guessed at.

Where this board sits

Every board is free and public

What is on this page position-weighted organic visibility indexed to the Wyoming leader, share of sources cited in AI Overviews, share of answers naming a carrier, and Local Pack presence. The first three use the same 24 searches captured August 2026. Local Pack comes from a separate set of near-me searches measured per metro, joined here.

Never combined the disciplines are reported separately and are not summed. A blended score would hide the only finding that matters, which is where they disagree.

Coverage Google AI Overviews only. ChatGPT, Perplexity and Claude are separate surfaces and are not measured.