Wyoming
United StatesProgressive Commercial leads the organic results in Wyoming. The Hartford is cited most in AI answers. They are different brands, which is true in most geographies we measure. An AI Overview appeared on 83.3% of the 24 searches tracked here, citing an average of 8.3 sources.
| # | Carrier | Visibility index |
|---|---|---|
| 01 | Progressive Commercial | 100 |
| 02 | The Hartford | 85.9 |
| 03 | biBERK | 65.6 |
| 04 | NEXT Insurance | 58.3 |
| 05 | Nationwide | 28.7 |
| 06 | Travelers | 25.4 |
| 07 | Hiscox | 22.2 |
| 08 | Allstate | 21.9 |
| 09 | GEICO | 20.4 |
| 10 | Vouch | 11.1 |
| # | Carrier | Share of carrier citations |
|---|---|---|
| 01 | The Hartford | 26.9% |
| 02 | Progressive Commercial | 16.4% |
| 03 | NEXT Insurance | 14.9% |
| 04 | GEICO | 9% |
| 05 | Hiscox | 7.5% |
| 06 | Nationwide | 6% |
| 07 | Allstate | 3% |
| 08 | State Farm | 3% |
| 09 | Travelers | 3% |
| 10 | Chubb | 1.5% |
| # | Source type | Share of citations |
|---|---|---|
| 01 | carrier | 39% |
| 02 | aggregator | 17.4% |
| 03 | forum | 9.3% |
| 04 | unknown | 9.3% |
| 05 | agency | 7% |
| 06 | publisher | 6.4% |
| 07 | payroll | 4.7% |
| 08 | security vendor | 1.7% |
| 09 | software | 1.7% |
| 10 | association | 1.2% |
| 11 | social | 1.2% |
| 12 | financial institution | 0.6% |
| 13 | law firm | 0.6% |
| # | Carrier | Share of mentions |
|---|---|---|
| 01 | The Hartford | 20.4% |
| 02 | GEICO | 12.2% |
| 03 | Hiscox | 12.2% |
| 04 | Nationwide | 10.2% |
| 05 | Progressive | 10.2% |
| 06 | Progressive Commercial | 10.2% |
| 07 | Travelers | 6.1% |
| 08 | Allstate | 4.1% |
| 09 | NEXT Insurance | 4.1% |
| 10 | biBERK | 2% |
Being described in the answer and being cited as a source are different things.
| Search intent | Returned an AI Overview |
|---|---|
| comparison | 100% |
| cost | 100% |
| head | 100% |
| informational | 100% |
| quote | 100% |
| line specific | 71.4% |
| near me | 0% |
Public boards list national carriers and aggregate the rest. We will run your brand against this exact query set in Wyoming and send you all three scores.
The citation table above lists insurers only. This one lists everything the answer actually pointed at, which is a different picture: in Wyoming, insurers are 39% of cited sources and comparison sites are 17.4%.
| # | Source | Type | Share of citations |
|---|---|---|---|
| 01 | The Hartford thehartford.com | Insurers | 10.5% |
| 02 | YouTube youtube.com | Forums | 7.6% |
| 03 | Progressive Commercial progressivecommercial.com | Insurers | 6.4% |
| 04 | NEXT Insurance nextinsurance.com | Insurers | 5.8% |
| 05 | Simply Business simplybusiness.com | Comparison sites | 4.1% |
| 06 | GEICO geico.com | Insurers | 3.5% |
| 07 | Hiscox hiscox.com | Insurers | 2.9% |
| 08 | TechInsurance techinsurance.com | Comparison sites | 2.9% |
| 09 | dws.wyo.gov dws.wyo.gov | unknown | 2.3% |
| 10 | Nationwide nationwide.com | Insurers | 2.3% |
| 11 | Forbes Advisor forbes.com | Publishers | 1.7% |
| 12 | Insureon insureon.com | Comparison sites | 1.7% |
| 13 | Investopedia investopedia.com | Comparison sites | 1.7% |
| 14 | Reddit reddit.com | Forums | 1.7% |
| 15 | US News usnews.com | Publishers | 1.7% |
| 16 | Allstate allstate.com | Insurers | 1.2% |
| 17 | Business Insurance Cost businessinsurancecost.com | Comparison sites | 1.2% |
| 18 | Wikipedia en.wikipedia.org | Publishers | 1.2% |
| 19 | Facebook facebook.com | Social | 1.2% |
| 20 | HireChore hirechore.com | software | 1.2% |
| 21 | Homebase joinhomebase.com | Payroll platforms | 1.2% |
| 22 | NerdWallet nerdwallet.com | Comparison sites | 1.2% |
| 23 | Paychex paychex.com | Payroll platforms | 1.2% |
| 24 | State Farm statefarm.com | Insurers | 1.2% |
| 25 | Travelers travelers.com | Insurers | 1.2% |
| 26 | US Chamber of Commerce uschamber.com | Associations | 1.2% |
| 27 | WorkCompOne workcompone.com | Comparison sites | 1.2% |
| 28 | Acrisure acrisure.com | Agencies | 0.6% |
| 29 | ADP adp.com | Payroll platforms | 0.6% |
| 30 | alloyemployer.com alloyemployer.com | unknown | 0.6% |
| 31 | americanbankusa.com americanbankusa.com | unknown | 0.6% |
| 32 | arkansasins.com arkansasins.com | unknown | 0.6% |
| 33 | Bates Insurance Agency batesia.com | Agencies | 0.6% |
| 34 | BlueVoyant bluevoyant.com | Security vendors | 0.6% |
| 35 | Chubb chubb.com | Insurers | 0.6% |
| 36 | Compare Small Business Insurance comparesmallbusinessinsurance.com | Comparison sites | 0.6% |
| 37 | Cornerstone Insurance coveredbycornerstone.com | Agencies | 0.6% |
| 38 | doi.wyo.gov doi.wyo.gov | unknown | 0.6% |
| 39 | EDG Law edglaw.com | Law firms | 0.6% |
| 40 | eInsurance einsurance.com | Comparison sites | 0.6% |
Types are assigned from a published list. A source we cannot classify with confidence is left unclassified rather than guessed at.
What is on this page position-weighted organic visibility indexed to the Wyoming leader, share of sources cited in AI Overviews, share of answers naming a carrier, and Local Pack presence. The first three use the same 24 searches captured September 2026. Local Pack comes from a separate set of near-me searches measured per metro, joined here.
Never combined the disciplines are reported separately and are not summed. A blended score would hide the only finding that matters, which is where they disagree.
Coverage Google AI Overviews only. ChatGPT, Perplexity and Claude are separate surfaces and are not measured.