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WY
Business insurance board · November 2026

Wyoming

United States
Searches tracked
24
AI Overview rate
87.5%
Sources per answer
5.9
Locator United States

Business insurance in Wyoming: who ranks, and who gets cited

Progressive Commercial leads the organic results in Wyoming. The Hartford is cited most in AI answers. They are different brands, which is true in most geographies we measure. An AI Overview appeared on 87.5% of the 24 searches tracked here, citing an average of 5.9 sources.

Discipline 01 · Best insurance SEO Progressive Commercial Organic visibility 100 / 100
Discipline 02 · Best insurance GEO The Hartford Cited in 21.5% of carrier citations
Discipline 03 · Best local SEO No local pack

Organic visibility

Indexed to the Wyoming leader
Organic visibility by carrier in Wyoming, commercial insurance, November 2026
#CarrierVisibility index
01 Progressive Commercial 100
02 NEXT Insurance 85.5
03 The Hartford 57.2
04 GEICO 31.8
05 biBERK 26.7
06 Nationwide 22
07 Allstate 21.7
08 Travelers 15.9
09 W. R. Berkley 15.4
10 Hiscox 11

AI citation share

Share of carrier citations
Share of AI Overview citations by carrier in Wyoming, commercial insurance, November 2026
#CarrierShare of carrier citations
01 The Hartford 21.5%
02 Progressive Commercial 15.4%
03 Allstate 10.8%
04 NEXT Insurance 10.8%
05 GEICO 9.2%
06 Nationwide 6.2%
07 Hiscox 4.6%
08 Travelers 4.6%
09 biBERK 4.6%
10 State Farm 3.1%

Who Google cites

All sources, not only carriers
Types of source cited in AI Overviews in Wyoming, commercial insurance, November 2026
#Source typeShare of citations
01 carrier 52.8%
02 forum 17.1%
03 aggregator 8.1%
04 publisher 4.9%
05 agency 3.3%
06 payroll 3.3%
07 unknown 3.3%
08 security vendor 2.4%
09 association 1.6%
10 financial institution 1.6%
11 regulator 0.8%
12 social 0.8%

Named in the answer

Mentions, not citations
Carriers named in AI Overview text in Wyoming, commercial insurance, November 2026
#CarrierShare of mentions
01 The Hartford 18.9%
02 Progressive 10.8%
03 Allstate 9.5%
04 Progressive Commercial 9.5%
05 GEICO 8.1%
06 NEXT Insurance 8.1%
07 Travelers 8.1%
08 biBERK 6.8%
09 Hiscox 5.4%
10 Nationwide 5.4%

Being described in the answer and being cited as a source are different things.

What these searches return

By intent, 24 searches
AI Overview presence by search intent in Wyoming, November 2026
Search intentReturned an AI Overview
comparison 100%
cost 100%
informational 100%
quote 100%
line specific 100%
head 66.7%
near me 0%
Wyoming · Auto · 24 captures · Jul 2026

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Every source the AI cites

40 domains · not only insurers

The citation table above lists insurers only. This one lists everything the answer actually pointed at, which is a different picture: in Wyoming, insurers are 52.8% of cited sources and comparison sites are 8.1%.

Every domain cited in AI answers for Wyoming, November 2026
#SourceType Share of citations
01 YouTube
youtube.com
Forums
17.1%
02 The Hartford
thehartford.com
Insurers
11.4%
03 Progressive Commercial
progressivecommercial.com
Insurers
8.1%
04 Allstate
allstate.com
Insurers
5.7%
05 NEXT Insurance
nextinsurance.com
Insurers
5.7%
06 GEICO
geico.com
Insurers
4.9%
07 Insureon
insureon.com
Comparison sites
3.3%
08 Nationwide
nationwide.com
Insurers
3.3%
09 biBERK
biberk.com
Insurers
2.4%
10 Hiscox
hiscox.com
Insurers
2.4%
11 Paychex
paychex.com
Payroll platforms
2.4%
12 Travelers
travelers.com
Insurers
2.4%
13 dws.wyo.gov
dws.wyo.gov
unknown
1.6%
14 Forbes Advisor
forbes.com
Publishers
1.6%
15 Inszone Insurance
inszoneinsurance.com
Agencies
1.6%
16 NerdWallet
nerdwallet.com
Comparison sites
1.6%
17 State Farm
statefarm.com
Insurers
1.6%
18 US News
usnews.com
Publishers
1.6%
19 Affordable Contractors Insurance
affordablecontractorsinsurance.com
Comparison sites
0.8%
20 ASCE Insurance
asceinsurance.com
Associations
0.8%
21 Bankers Insurance
bankersinsurance.com
Insurers
0.8%
22 BlueVoyant
bluevoyant.com
Security vendors
0.8%
23 Business News Daily
businessnewsdaily.com
Publishers
0.8%
24 Chubb
chubb.com
Insurers
0.8%
25 Compare the Market
comparethemarket.com
Comparison sites
0.8%
26 Cynet
cynet.com
Security vendors
0.8%
27 doi.wyo.gov
doi.wyo.gov
unknown
0.8%
28 Farmer Brown Insurance
farmerbrown.com
Agencies
0.8%
29 Farmers
farmers.com
Insurers
0.8%
30 Fortinet
fortinet.com
Security vendors
0.8%
31 Federal Trade Commission
ftc.gov
Regulators
0.8%
32 Hudson Valley Credit Union
hvcu.org
Banks
0.8%
33 Instagram
instagram.com
Social
0.8%
34 Homebase
joinhomebase.com
Payroll platforms
0.8%
35 National Indemnity
nationalindemnity.com
Insurers
0.8%
36 Nav
nav.com
Banks
0.8%
37 operations.loyno.edu
operations.loyno.edu
unknown
0.8%
38 Policygenius
policygenius.com
Comparison sites
0.8%
39 Simply Business
simplybusiness.com
Comparison sites
0.8%
40 Star Shepherd Insurance
starshep.com
Agencies
0.8%

Types are assigned from a published list. A source we cannot classify with confidence is left unclassified rather than guessed at.

Where this board sits

Every board is free and public

What is on this page position-weighted organic visibility indexed to the Wyoming leader, share of sources cited in AI Overviews, share of answers naming a carrier, and Local Pack presence. The first three use the same 24 searches captured November 2026. Local Pack comes from a separate set of near-me searches measured per metro, joined here.

Never combined the disciplines are reported separately and are not summed. A blended score would hide the only finding that matters, which is where they disagree.

Coverage Google AI Overviews only. ChatGPT, Perplexity and Claude are separate surfaces and are not measured.