South Dakota
United StatesThe Hartford leads the organic results in South Dakota. NEXT Insurance is cited most in AI answers. They are different brands, which is true in most geographies we measure. An AI Overview appeared on 87.5% of the 24 searches tracked here, citing an average of 7.7 sources.
| # | Carrier | Visibility index |
|---|---|---|
| 01 | The Hartford | 100 |
| 02 | Progressive Commercial | 77.4 |
| 03 | GEICO | 50.2 |
| 04 | NEXT Insurance | 42.7 |
| 05 | Nationwide | 17.6 |
| 06 | Allstate | 17.5 |
| 07 | Hiscox | 14.6 |
| 08 | biBERK | 13.6 |
| 09 | Travelers | 11.6 |
| 10 | Thimble | 7.5 |
| # | Carrier | Share of carrier citations |
|---|---|---|
| 01 | NEXT Insurance | 22% |
| 02 | Progressive Commercial | 19.8% |
| 03 | The Hartford | 18.7% |
| 04 | GEICO | 8.8% |
| 05 | Allstate | 5.5% |
| 06 | Nationwide | 5.5% |
| 07 | Hiscox | 4.4% |
| 08 | Liberty Mutual | 2.2% |
| 09 | NJM | 2.2% |
| 10 | Travelers | 2.2% |
| # | Source type | Share of citations |
|---|---|---|
| 01 | carrier | 52.9% |
| 02 | forum | 14.5% |
| 03 | aggregator | 9.3% |
| 04 | publisher | 5.8% |
| 05 | agency | 5.2% |
| 06 | regulator | 4.7% |
| 07 | payroll | 3.5% |
| 08 | security vendor | 1.7% |
| 09 | unknown | 1.7% |
| 10 | financial institution | 0.6% |
| # | Carrier | Share of mentions |
|---|---|---|
| 01 | Progressive | 12.3% |
| 02 | The Hartford | 12.3% |
| 03 | GEICO | 10.8% |
| 04 | Progressive Commercial | 10.8% |
| 05 | NEXT Insurance | 9.2% |
| 06 | Allstate | 7.7% |
| 07 | Hiscox | 7.7% |
| 08 | Nationwide | 7.7% |
| 09 | Travelers | 4.6% |
| 10 | Chubb | 3.1% |
Being described in the answer and being cited as a source are different things.
| Search intent | Returned an AI Overview |
|---|---|
| unclassified | 87.5% |
Public boards list national carriers and aggregate the rest. We will run your brand against this exact query set in South Dakota and send you all three scores.
The citation table above lists insurers only. This one lists everything the answer actually pointed at, which is a different picture: in South Dakota, insurers are 52.9% of cited sources and comparison sites are 9.3%.
| # | Source | Type | Share of citations |
|---|---|---|---|
| 01 | YouTube youtube.com | Forums | 14% |
| 02 | NEXT Insurance nextinsurance.com | Insurers | 11.6% |
| 03 | Progressive Commercial progressivecommercial.com | Insurers | 10.5% |
| 04 | The Hartford thehartford.com | Insurers | 9.9% |
| 05 | GEICO geico.com | Insurers | 4.7% |
| 06 | Allstate allstate.com | Insurers | 2.9% |
| 07 | Nationwide nationwide.com | Insurers | 2.9% |
| 08 | Hiscox hiscox.com | Insurers | 2.3% |
| 09 | Forbes Advisor forbes.com | Publishers | 1.7% |
| 10 | Investopedia investopedia.com | Comparison sites | 1.7% |
| 11 | US Small Business Administration sba.gov | Regulators | 1.7% |
| 12 | InsuredBetter insuredbetter.com | Comparison sites | 1.2% |
| 13 | Insureon insureon.com | Comparison sites | 1.2% |
| 14 | Lennox Insurance lennoxinsurancenea.com | Agencies | 1.2% |
| 15 | Liberty Mutual libertymutual.com | Insurers | 1.2% |
| 16 | NerdWallet nerdwallet.com | Comparison sites | 1.2% |
| 17 | NJM njm.com | Insurers | 1.2% |
| 18 | Paychex paychex.com | Payroll platforms | 1.2% |
| 19 | Texas Dept. of Insurance tdi.texas.gov | Regulators | 1.2% |
| 20 | TechInsurance techinsurance.com | Comparison sites | 1.2% |
| 21 | Travelers travelers.com | Insurers | 1.2% |
| 22 | US News usnews.com | Publishers | 1.2% |
| 23 | Vouch vouch.us | Insurers | 1.2% |
| 24 | ADP adp.com | Payroll platforms | 0.6% |
| 25 | BlueVoyant bluevoyant.com | Security vendors | 0.6% |
| 26 | Business News Daily businessnewsdaily.com | Publishers | 0.6% |
| 27 | cdle.colorado.gov cdle.colorado.gov | unknown | 0.6% |
| 28 | Chubb chubb.com | Insurers | 0.6% |
| 29 | Construction Coverage constructioncoverage.com | Publishers | 0.6% |
| 30 | copelandins.com copelandins.com | unknown | 0.6% |
| 31 | Cynet cynet.com | Security vendors | 0.6% |
| 32 | Darden Miranda dardenmiranda.com | Agencies | 0.6% |
| 33 | DC DISB disb.dc.gov | Regulators | 0.6% |
| 34 | Wikipedia en.wikipedia.org | Publishers | 0.6% |
| 35 | Fortinet fortinet.com | Security vendors | 0.6% |
| 36 | FPA Insurance fpa.insure | Agencies | 0.6% |
| 37 | Federal Trade Commission ftc.gov | Regulators | 0.6% |
| 38 | GoCompare gocompare.com | Comparison sites | 0.6% |
| 39 | Gusto gusto.com | Payroll platforms | 0.6% |
| 40 | Higginbotham higginbotham.com | Agencies | 0.6% |
Types are assigned from a published list. A source we cannot classify with confidence is left unclassified rather than guessed at.
What is on this page position-weighted organic visibility indexed to the South Dakota leader, share of sources cited in AI Overviews, share of answers naming a carrier, and Local Pack presence. The first three use the same 24 searches captured August 2026. Local Pack comes from a separate set of near-me searches measured per metro, joined here.
Never combined the disciplines are reported separately and are not summed. A blended score would hide the only finding that matters, which is where they disagree.
Coverage Google AI Overviews only. ChatGPT, Perplexity and Claude are separate surfaces and are not measured.