South Dakota
United StatesThe Hartford leads both the organic results and the AI citations in South Dakota, which is unusual: it is the less common of the two outcomes. An AI Overview appeared on 91.7% of the 24 searches tracked here, citing an average of 8 sources.
| # | Carrier | Visibility index |
|---|---|---|
| 01 | The Hartford | 100 |
| 02 | Progressive Commercial | 67.2 |
| 03 | biBERK | 39.3 |
| 04 | NEXT Insurance | 32.6 |
| 05 | GEICO | 23.5 |
| 06 | Travelers | 23 |
| 07 | Nationwide | 21.5 |
| 08 | Hiscox | 12.5 |
| 09 | Allstate | 11.1 |
| 10 | Chubb | 5.7 |
| # | Carrier | Share of carrier citations |
|---|---|---|
| 01 | The Hartford | 27.1% |
| 02 | NEXT Insurance | 18.8% |
| 03 | Progressive Commercial | 12.9% |
| 04 | GEICO | 10.6% |
| 05 | Allstate | 5.9% |
| 06 | Hiscox | 4.7% |
| 07 | Nationwide | 4.7% |
| 08 | Liberty Mutual | 2.4% |
| 09 | State Farm | 2.4% |
| 10 | Vouch | 2.4% |
| # | Source type | Share of citations |
|---|---|---|
| 01 | carrier | 45.9% |
| 02 | aggregator | 12.4% |
| 03 | forum | 11.9% |
| 04 | unknown | 8.6% |
| 05 | agency | 6.5% |
| 06 | publisher | 5.4% |
| 07 | payroll | 4.9% |
| 08 | association | 1.6% |
| 09 | security vendor | 1.1% |
| 10 | law firm | 0.5% |
| 11 | regulator | 0.5% |
| 12 | social | 0.5% |
| # | Carrier | Share of mentions |
|---|---|---|
| 01 | GEICO | 19.1% |
| 02 | The Hartford | 19.1% |
| 03 | Hiscox | 10.6% |
| 04 | Nationwide | 10.6% |
| 05 | Allstate | 8.5% |
| 06 | NEXT Insurance | 6.4% |
| 07 | biBERK | 4.3% |
| 08 | Progressive | 4.3% |
| 09 | Progressive Commercial | 4.3% |
| 10 | Vouch | 4.3% |
Being described in the answer and being cited as a source are different things.
| Search intent | Returned an AI Overview |
|---|---|
| comparison | 100% |
| cost | 100% |
| head | 100% |
| informational | 100% |
| line specific | 100% |
| quote | 100% |
| near me | 0% |
Public boards list national carriers and aggregate the rest. We will run your brand against this exact query set in South Dakota and send you all three scores.
The citation table above lists insurers only. This one lists everything the answer actually pointed at, which is a different picture: in South Dakota, insurers are 45.9% of cited sources and comparison sites are 12.4%.
| # | Source | Type | Share of citations |
|---|---|---|---|
| 01 | The Hartford thehartford.com | Insurers | 12.4% |
| 02 | YouTube youtube.com | Forums | 9.2% |
| 03 | NEXT Insurance nextinsurance.com | Insurers | 8.6% |
| 04 | Progressive Commercial progressivecommercial.com | Insurers | 5.9% |
| 05 | GEICO geico.com | Insurers | 4.9% |
| 06 | TechInsurance techinsurance.com | Comparison sites | 3.2% |
| 07 | Allstate allstate.com | Insurers | 2.7% |
| 08 | Insureon insureon.com | Comparison sites | 2.7% |
| 09 | Simply Business simplybusiness.com | Comparison sites | 2.7% |
| 10 | Hiscox hiscox.com | Insurers | 2.2% |
| 11 | Nationwide nationwide.com | Insurers | 2.2% |
| 12 | Reddit reddit.com | Forums | 2.2% |
| 13 | US Chamber of Commerce uschamber.com | Associations | 1.6% |
| 14 | ADP adp.com | Payroll platforms | 1.1% |
| 15 | biBERK biberk.com | Insurers | 1.1% |
| 16 | Wikipedia en.wikipedia.org | Publishers | 1.1% |
| 17 | Forbes Advisor forbes.com | Publishers | 1.1% |
| 18 | Homebase joinhomebase.com | Payroll platforms | 1.1% |
| 19 | Liberty Mutual libertymutual.com | Insurers | 1.1% |
| 20 | Paychex paychex.com | Payroll platforms | 1.1% |
| 21 | State Farm statefarm.com | Insurers | 1.1% |
| 22 | US News usnews.com | Publishers | 1.1% |
| 23 | Vouch vouch.us | Insurers | 1.1% |
| 24 | WorkCompOne workcompone.com | Comparison sites | 1.1% |
| 25 | Acrisure acrisure.com | Agencies | 0.5% |
| 26 | alliedinsmgr.com alliedinsmgr.com | unknown | 0.5% |
| 27 | Bates Insurance Agency batesia.com | Agencies | 0.5% |
| 28 | bmbinc.com bmbinc.com | unknown | 0.5% |
| 29 | brins.com brins.com | unknown | 0.5% |
| 30 | Business Insurance Cost businessinsurancecost.com | Comparison sites | 0.5% |
| 31 | constructionbusinessowner.com constructionbusinessowner.com | unknown | 0.5% |
| 32 | Construction Coverage constructioncoverage.com | Publishers | 0.5% |
| 33 | Cornerstone Insurance coveredbycornerstone.com | Agencies | 0.5% |
| 34 | Cynet cynet.com | Security vendors | 0.5% |
| 35 | donneinsurance.com donneinsurance.com | unknown | 0.5% |
| 36 | EDG Law edglaw.com | Law firms | 0.5% |
| 37 | employers.com employers.com | unknown | 0.5% |
| 38 | Facebook facebook.com | Social | 0.5% |
| 39 | Fortinet fortinet.com | Security vendors | 0.5% |
| 40 | Federal Trade Commission ftc.gov | Regulators | 0.5% |
Types are assigned from a published list. A source we cannot classify with confidence is left unclassified rather than guessed at.
What is on this page position-weighted organic visibility indexed to the South Dakota leader, share of sources cited in AI Overviews, share of answers naming a carrier, and Local Pack presence. The first three use the same 24 searches captured September 2026. Local Pack comes from a separate set of near-me searches measured per metro, joined here.
Never combined the disciplines are reported separately and are not summed. A blended score would hide the only finding that matters, which is where they disagree.
Coverage Google AI Overviews only. ChatGPT, Perplexity and Claude are separate surfaces and are not measured.